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Titleist introduces new Tour Soft, Velocity golf balls

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Titleist is adding a new ball — Tour Soft — and upgrading its Velocity golf ball for 2018.

First, a look at the new Tour Soft, which was developed thanks in no small part to nearly 20,000 golfers who did on-course testing and offered product feedback.

The Tour Soft is the softest-feeling ball in its category, according to Titleist. It features the largest core ever implemented in a Titleist ball, as well as the expected ultra-thin cover.

“We knew based on breakthroughs being made in R&D that there was an opportunity to deliver a brand new high-performance golf ball that would lead the category in terms of soft compression feel. Ultimately, because of our exhaustive and iterative prototyping process, we were able to deliver everything we wanted in Tour Soft – and more,” said Michael Mahoney, Vice President, Titleist Golf Ball Marketing.

Additional features

  • A new ultra-thin 4CE grafted cover made with TCU Process Technology and a proprietary blend of four different materials for advanced short game control
  • A new spherically-tiled 342 cuboctahedron dimple design
  • Availability in both white and high-optic yellow

The new Titleist Velocity golf balls are designed to maximize distance on every shot.

“Everything we do with Velocity is to generate speed and distance,” said Michael Mahoney.. “When we spoke to Velocity golfers at the beginning of the development process, they told us they wanted even more distance, especially off the tee. Our R&D team responded with new core technology and the fastest cover of any Titleist golf ball on the market to give them that added advantage.”

Titleist is also introducing new high-visibility color options for the Velocity — VISI-White, Velocity Orange and Velocity Pink.

  • The softer, high speed LSX core produces fast initial velocity with extremely low spin
  • A new, faster NaZ+ cover
  • A spherically-tiled 328 tetrahedral dimple design to optimize aerodynamic performance

Tour Soft golf balls are available in golf shops worldwide. $34.99/dozen. Velocity golf balls (White, VISI-White, Velocity Orange and Velocity Pink) are also available now. $26.99/dozen.

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5 Comments

5 Comments

  1. Tom Newsted

    Jan 31, 2018 at 10:18 am

    I tried them and they are ok but not something I would switch to. Is it better than the NXT thats hard to say but it is a soft ball. Ill still be playing PV1x this season.

  2. Shawn

    Jan 25, 2018 at 8:58 pm

    I had the privilege of being one of the testers. I really like the ball. It was soft off the club face but firm enough to let me know where on the face I made contact. It does chip and putt well. I’m just not a fan of the price at its launch.

  3. Kurt

    Jan 24, 2018 at 4:58 pm

    “The new Tour Soft is the softest-feeling ball….”, and I bet they are really forgiving and pleasant to hit.
    Notice that all the OEMs are promoting “forgiving” in their clubs and balls? Just what hopeless hacker seek the most … forgiveness …. 😛

  4. Hiwattage

    Jan 24, 2018 at 4:33 pm

    So which one replaces the NXT ?

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Mizuno announces new JPX 919 Tour Forged irons are coming August 29 (via cryptic Twitter post)

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While cryptic, it does appear Mizuno is announcing via Twitter that its new JPX 919 Tour irons are coming on 8/29/18. One would have to assume that means they will be launched on 8/29, not actually hitting retail on 8/29, but that remains to be seen.

We recently spotted a number of new irons on the USGA conforming list, including the JPX919 Tour irons pictured above, JPX919 Forged and JPX919 Hot Metal irons from Mizuno. So it’s likely that the JPX 919 Tour Forged irons won’t be alone in the JPX 919 family when they hit retail.

The JPX 919 Tour iron specifically pictured in the Tweet above seems to be the replacement for Mizuno’s JPX 900 Tour irons that Brooks Koepka used to win this year’s U.S. Open and PGA Championship. Learn more about the original JPX 900 Tour design from Mizuno’s Chris Voshal on our Gear Dive podcast.

Diving a bit deeper into the picture from Mizuno’s Tweet, it appears the JPX919 Tour irons will utilize Mizuno’s familiar Grain Flow forging, and will be made from 1025E; that’s based on the hosel stamping that says “GF Forged HD 1025E.”

Stay tuned for more info from Mizuno.

See what GolfWRX members are saying about the JPX919 Tour irons here.

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USA Stars & Stripes, European Flag Chrome Soft Truvis golf balls arrive

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Getting you in the Ryder Cup spirit a little more than a month from the competition in Paris, Callaway announced Chrome Soft European Truvis golf balls and new Chrome Soft X Truvis Stars & Stripes balls today.

The Carlsbad company is also bringing its popular Chrome Soft Truvis Stars & Stripes balls back to market.

The new European Truvis balls features a European-themed white, blue, and yellow design. Both Chrome Soft Truvis Stars & Stripes balls include a patriotic red, white, and blue pattern.

All models of these made-in-the-USA golf balls will be available at retail August 24th and will sell for $44.99.

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An Interview with T Squared putters, started by a high school golfer

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I’ve coached high school golf for over 15 years, and I thought that I had run out of “firsts.” Then, Anthony Tuber, one of our varsity six, told me that he builds putters. “Sure,” I thought. You purchase the components and assemble putters. Nice hobby to have. “No, coach, I build them from scratch. We have milling machines.” If that doesn’t catch your attention, not much will.

As a coach, you encourage your golfers from a base of experience, but I don’t have any club-making experience! The last time I played around with metal was in middle-school metal shop. In this particular case, the student is the coach, and the golfer is the teacher. I’m now the proud owner of a T Squared putter, and continue to be the proud coach of Anthony Tuber. He might be the next Bob Vokey, or Scotty Cameron, but for now, he is a varsity golfer and high school student. Oh, and he happens to make putters. Rather than write a review that might be perceived as biased, I decided to do a straightforward interview with T Squared Putters. If you want to learn more, visit the company website, or follow them on Twitter and on Instagram.

Question 1: What type of research and field testing did you do, prior to building your first putter?

Prior to making our first putter we bought a bunch of putters to see what we liked and disliked about them. Then we took those putters and tested them to figure out which roll we liked the best. The roll is determined by the weight of the putter the length and the groove pattern. After we completed the testing we drew up a design and shortly after that we had our first prototypes. We then tested those prototypes and they rolled exactly how we wanted. Time went by while we used these first putters but then we really wanted to see the competition. We went to the PGA Merchandise Show and that’s where we found out that we had a superior putter.

Question 2: Is there a style of putter that you like, that perhaps served as inspiration for some of your designs?

We bought and tested dozens of putters but two putters caught our eye and those putters are the Scotty Cameron Squareback and the Scotty Cameron Newport 2 Notchback.

Question 3: Can you tell us a bit about the materials/components that you chose for T Squared Putters?

We use American-made 303 stainless steel in all of our putters, but we also we use 6061 aircraft aluminum for the insert on the 713i.

Question 4: How do you balance your responsibilities and commitments, with your T Squared production?

During the school year academics are my number one priority. Over the summer I have been balancing my Tsquared putters work while working on the progression of my golf game. Fortunately I have a team that is very supportive of my vision for T Squared putters.

Question 5: Any chance we will see a mallet-style putter from T Squared?

Yes, we are currently testing other mallet putters to determine the most desirable features for our mallet putter. We are anticipating a prototype soon.

Question 6: Are you a better putter now that you know so much more from the design and production side of putters?

Yes, I have an entirely different perspective when I stand over every putt.

Question 7: How do you get the word out about the quality of your putters?

We have been very active on social media. The golfers that are currently using a Tsquared putter have been spreading the word. We have also been attending local golf tournaments to establish our brand.

Question 8: Do you hope to make a career of this venture, or do you envision it as a step along the path of a 21st-century businessman?

Yes, as golf is my passion I hope to take Tsquared putters to the next level. Golf will always be a part of my life whether it is professionally or recreationally.

Question 9: Finally, what question haven’t we asked, that you wish we would? Ask it and answer it, please.

I haven’t been asked how this process has affected me as a person. As a 17 year old I have a new appreciation for patience, persistence and hard work.

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