Connect with us

Equipment

Callaway launches new Chrome Soft, Chrome Soft X, Superhot balls (2018 PGA Show Demo Day)

Published

on

“The ball that changed the ball” is back.

Callaway announced new Chrome Soft and Chrome Soft X balls for 2018, as well as a retooled Superhot, which it is offering in some bold colorways.

See all of our photos from the 2018 PGA Show Demo Day here.

Chrome Soft

Callaway promises innovation at every level with the new Chrome Soft. That starts with a new Graphene Dual SoftFast Core. The company touts the new Chrome Soft as a fast, soft, high launch, low spin ball. But let’s dig a little deeper.

According to Dr Alan Hocknell, Senior Vice President of Research and Development at Callaway, Graphene is an “atomic-scale honeycomb lattice made of carbon atoms and was first produced in a laboratory at the University of Manchester in 2004 by Russian-born scientists, Andre Geim and Konstantin Novoselov, who went on to be awarded the 2010 Nobel Prize in Physics for their work.”

The material is stronger than diamond and 200 times stronger than steel, however, it’s also elastic and can be stretched a substantial amount. It sounds like Callaway thought the material was interesting and decided to see how to incorporate it into a golf ball, which is cool.

“We had to assess which part of our golf ball we could mix it with to get a strength advantage and where in the golf ball we would want it…We looked at various parts of the golf ball and the functions of each, and we quickly decided that if we were going to use a material that made any part of our golf ball substantially stronger it would be in the outer core, because its role is partly to allow the inner core to be soft. What we wanted to produce was an outer core that was much stronger, effectively a thinner but stronger ‘crash helmet’ for the inner core and that would allow us to make the inner core bigger.”

“If you think of this inner core as the engine of the golf ball, the inner of the new Chrome Soft is now bigger and softer because it is protected by the stronger outer core, which allows us to pump up the speed, pump up the spin-reducing characteristic of the soft core, and still retain the soft-feel benefits.”

Hocknell says the new Chrome Soft is similarly, well, soft to the original ball. However, feel around the green is crisper and there is a “clickier” sound on those shots. As expected, the new ball features higher ball speeds and lower spin on driver shots relative to the previous incarnation.

Chrome Soft balls are also available in yellow and Callaway’s Truvis pattern. $44.99/dozen.

Chrome Soft X

We’ll let Dr. Hocknell explain the reworking of Callaway’s tour ball for higher swing speeds.

“The X ball has undergone the bigger transformation of the two…In the new 2018 Chrome Soft X we have dramatically reduced its spin profile through the bag so, in many ways, it is similar to the standard Chrome Soft ball of 2017, but what you will find now is a firmer overall feel, while still retaining excellent spin properties around the green.”

“The differences between both golf balls are mostly focused on feel and then if you have a swing speed in the higher ranges – roughly 105mph and above – you might be an ideal candidate for the X, as its increased firmness will convert more driver head speed to ball speed, compared to standard Chrome Soft.”

Superhot

Callaway is also releasing a new version of its three-piece Superhot ball ($29.99/dozen). The new Superhot features improved aerodynamics for low drag and optimal lift, according to the company. Additionally, Callaway is introducing Superhot Bold colors in matte red, yellow, and orange.

See all of our photos from the 2018 PGA Show Demo Day here.

Your Reaction?
  • 103
  • LEGIT11
  • WOW5
  • LOL5
  • IDHT2
  • FLOP3
  • OB2
  • SHANK21

We share your golf passion. You can follow GolfWRX on Twitter @GolfWRX, Facebook and Instagram.

5 Comments

5 Comments

  1. Jack Nash

    Jan 24, 2018 at 1:08 pm

    However, feel around the green is crisper and there is a “clickier” sound. Isn’t that “clicker” sound code for skull or shank? 🙂

  2. Ollie

    Jan 23, 2018 at 6:01 pm

    Soft… supersoft… forgiving… mushy… feel… forgiving feeeel… more spin… more money… more of everything good …. 😛

  3. Joey5Picks

    Jan 23, 2018 at 3:31 pm

    Chromesoft used to be about $32. Now they’re $45? I’ll pass and stick with the Kirkland Signature.

  4. Uhit

    Jan 23, 2018 at 1:26 pm

    I’ll give it a try, to see, if it is at least as good as the Chrome+…
    …the Chrome Soft was a step backwards in my book.

    However, I don’t really think that it can beat the OnCore Elixr, or the B-XS, but who knows yet?

  5. nyguy

    Jan 23, 2018 at 12:39 pm

    guess I should order a few boxes of the 2016 chrome…..

Leave a Reply

Your email address will not be published. Required fields are marked *

Equipment

The Elder and Younger 2-Ball, #teamkiradech, and a very boring wedge on the Honda Classic range

Published

on

GolfWRX is live this week from the 2018 Honda Classic at PGA National’s Champion course  in Palm Beach Gardens, Florida. And there was plenty to see on the range Monday.

Kiradech Aphibarnrat, making his first U.S. start since the 2016 Web.com Finals, was in his glory. We got WITB looks at (the very yellow bag) of Brandt Snedeker, Gary Woodland, and Chesson Hadley, too.

Here are a few of the best shots from t-minus three days until tournament time.

Chesson Hadley is gaming this superb, decade-old, lead tape-laden, Odyssey 2-Ball.

We also spotted Odyssey’s latest 2-Ball offering, the Exo Two-Ball. No word on whether Mr. Hadley is upgrading…

Kiradech Aphibarnrat’s putter cover is everything you’d expect (and perhaps more).

The leader of #teamkiradech also has his emoji self embroidered on the back of his shirt. This would only be made better if emoji Kiradech also had an embroidered emoji on his shirt.

Chesson Hadley is also gaming one of Vokey’s new SM7 wedges with a bit of weight removed in a very boring fashion.

As if there weren’t enough yellow in this picture… Banana Snedeker?

All joking aside, you gotta love Snedeker gaming a Tourstage X 5-wood.

…with this wear mark, no less.

Laundry service for Bronson Burgoon, please?

Chad Campbell loves three things: UNLV, shaving cream, and Arnold Palmer. The Palmer-Barbasol thing makes sense, as the King reportedly abhorred facial hair on professional golfers (really).

A lovely assortment of Piretti covers. It’s probably frowned upon as a professional to walk away with this whole bag, but tempting nevertheless…

Ditto: Bettinardi.

Check out all our photos from the 2018 Honda Classic below!

Monday’s Photos

Special Galleries

Discussion: See what GolfWRX members are saying about the photos in our forums.

Your Reaction?
  • 3
  • LEGIT0
  • WOW0
  • LOL1
  • IDHT0
  • FLOP1
  • OB1
  • SHANK2

Continue Reading

Equipment

GolfLogix President Pete Charleston on new Putt Breaks function, technology in the game

Published

on

Popular GPS and club-tracking app, GolfLogix now includes Putt Break Maps, which show players where their approach shots will roll and how their putts will break. This marks the first time recreational golfers will have access to similar information as contained in the putting green portion of professional golfers’ yardage books.

Putt Break Maps are sold as in-app purchases with annual, monthly and two-day purchase options for each mapped course. Putt Break Maps are available for over 5,000 courses currently, and the company is adding more than 200 new courses each week using a proprietary mapping process.

I spoke with Pete Charleston, President of GolfLogix, about his company’s new technology, specifically, and the use of technology during play more generally.

BA: Can you talk a little about the history GolfLogix and how you decided to develop Putt Breaks?

PC: My partner Scott and I founded GolfLogix back in 1999, and we partnered with Garmin, and we came out with the first handheld GPS device, which was sold directly to golf courses. Then, when the USGA and R&A changed their stance on electronic measuring devices…we transitioned into selling that same Garmin device with our software at retail. We were hugely successful. We had [Peter} Kostis and {Gary} McCord pitching our deal. We had one of the most successful infomercial campaigns ever.

Then, mid-2008, it was one of our best years, the first phones started coming out with GPS on board. And we sat there are were like, “man!” Why would anyone spend $300 on a device when they can get the same information from an app on their phone? So we went full bore. We were the first company to launch a golf GPS app (in 2009). The first iPhone came out right about the same time, and we launched on that in early 2009. Since then, we’ve been really the No. 1 app for golf. We’ve had over four million downloads…We’re a company who keeps investing in our product and making it better. We’re not just collecting people’’s money.

To kind of take us up to current, about two years ago, we heard about Tour pros using…green contour books. We kind of dug in and got our hands on one and said, “Why can’t we do this for the average golfer?” A year-and-a-half, two years later, we launched…Putt Breaks at the PGA Show. We basically have taken this extremely accurate data–accurate to three centimeters–and taken each green on each course and turned it into a digital putt reader.

BA: And what does Putt Breaks look like in practice?

PC: So there’s two new features included in the GolfLogix app (the paid version). Now it automatically pops into Approach Mode. In Approach Mode, you’re able to see what’s in front of you. You’re able to see the green. You’re able to see the contours. So from 175 yards out, you know exactly what the green does, so you can pick and choose what to avoid. For example, if you’re got a back left pin and the green really falls off, you can aim for the front or middle of the green. So, for the better golfer, it’s unbelievable at helping plan approach shots. And for the average or higher handicapper, at the very least they can know whether to take more or less club.

Then as you walk or drive up to the green, it jumps into Putt Mode. In Putt Mode, you simply walk up and drag the ball and cup to where they are and basically hit “read my putt.” It rotates your view and shows you from behind your ball exactly what the putt does. So it’s just like what the pros have. You can see with absolute certainty whether the putt is going left or right, uphill or downhill…It’ll change your life out there.

Our goal is to eliminate the three-putt…There’s nothing worse than when you’re out on the golf course–whether you’re scratch, or 10 or 20–everybody,some days on some holes, can’t see the putt. We take that guessing game out of it. You know with certainty where the putt is going.

BA: I think it’s interesting that one of the elements of the anti-technology argument is the whole “Well, if we allow rangefinders in competition, it’s really going to slow things down.” But your technology, other technologies, if used reasonably by the golfer, is only going to speed up play.

PC: Most people, can’t read greens. I didn’t start playing until I was 30. I’ve gotten decent, but my biggest challenge is reading greens. I just don’t see the break. And it’s frustrating, because I’m a good putter…if I have a great caddie that tells me to putt to a spot. But sometimes I look at these putts, and either I don’t know, or I’m not sure, but either way you’re not putting a confident stroke on the ball. Next thing you know, you’ve got that damn five-footer.

We did a tremendous amount of focus group and user testing out there. And you’ve got three groups [low, mid, high handicappers]. That five, six, seven handicap. This is a gamechanger for them, because they’re already decent putters. Now you give them a tool that takes the guesswork out of it…we were seeing improvements of three, four, five strokes per round.

BA: Right. You’re talking about more birdies. These are the people that can make the putt if they know the break.

PC: Yeah. And then eliminating the three-putt. The most surprising part: I had a guy who was a +1 handicap. He finishes the round…shoots like 68…says, “I think I saved three strokes today…When I looked at [the app] I was unsure [about the putts]. It confirmed I read them right, and I putted with confidence.

In the past, GolfLogix…we’ve never been in the lower handicapper’s bag, unless they were stat freaks. Now, all of a sudden, this is a tremendous tool for them.

BA: Yeah. You hear the best players talk, and it seems without that baseline of confidence and commitment, you’re not going to hit consistently good shots or putts.

PC: It’s been a fascinating project, and we’re really looking forward to our first golf season. We’ve got about 5,000 courses mapped, and we should have another 5,000 courses done this year…We’re investing incredibly heavily in this technology. No one has it at this scale.

BA: Your mapping process: This is all going to locations, boots-on-the-ground stuff?

PC: Yep. No satellites. Satellites are generally plus or minus two yards, and that doesn’t work on the putting greens. We have 3D scans at every course, accurate to about three centimeters

BA: So what about the murmurings at the USGA and their concern over the use of yardage books and green mapping? I mean, the way I think about it, whatever happens at the professional level should be dictated by the tours. But for the amateur, and I guess if you’re in the USGA, you’ve gotta submit to their rules, but for the average golfer in the casual round, we’ve gotta have bifurcation. I don’t know why anyone would want to take something like this out of the hands of the average golfer.

PC: It makes no sense. We’re at a time when people have less time to play. We’re trying to get younger people to play golf. One of the biggest challenges, and I don’t care how much time you have, if it’s not fun and you suck, this game is hard to keep coming back and playing. So, anything we can do as a company, and anything any of these companies can do to bring in technology that helps golfers play better, score lower, and have fun out there so they keep coming back…it’s a no-brainer. The industry has gotta change in that way.

BA: Yeah. The reality is, handicaps aren’t dropping. Yes. We fixate on distance on the professional level, but somehow there’s this bizzare equivocation that everyone’s bombing it and shooting under par at their local club, but obviously that’s not happening. I don’t know why we want to take anything off the table.

PC: Yeah. The USGA, obviously, just took a stand on electronic measuring devices, and they’ve been more positive about allowing them in play…USGA-sanctioned play. And for us, all we’ve done is digitize the green-reading book the Tour pros are using.

I was talking to ASU’s coach, and he says his players have come to rely on books, and he says it really speeds up their process.

BA: Even at the professional level, the thought that taking the books away will speed up play is odd. As far as I can tell, they’re not there flipping through their books for half an hour. It’s all the other processes. Thank God they have that information, because if they didn’t, imagine how long it would take.

PC: Our goal is to give golfers a quick read so they don’t have to walk around the hole five times. We’ll reduce the amount of three-putts, which is also going to save time.

BA: Right. OK. Back to the app. What are the price levels?

PC: We have a standalone Putt Breaks membership within the app, which is $29.99 per year. Then for $49.99 per year, we have our premium features and Putt Breaks combined.

BA: Good stuff. Thanks, Pete.

You can find GolfLogix on the web here.

Your Reaction?
  • 16
  • LEGIT1
  • WOW1
  • LOL0
  • IDHT0
  • FLOP2
  • OB3
  • SHANK4

Continue Reading

Equipment

Spotted: Callaway X Series drivers hit the USGA conforming clubs list

Published

on

As of Monday, Feb. 19, new Callaway X Series drivers (9.5 and 10.5 degrees) appear on the USGA Conforming Clubs list. Here is the full photo and description as they appear on the USGA website:

There’s not much to go on here based on the photo or description. All we know is that the drivers are called “X Series” and that there’s a Chevron alignment mark. Not very helpful.

What we can guess, however, is that these X Series drivers will be a follow-up to the company’s X Series 416 drivers, which were lower-end releases that focused on distance and forgiveness at a lower price point. The X Series 416 drivers had an adjustable hosel, while it appears the new X Series drivers do not.

What do you think about these new X Series drivers?

Your Reaction?
  • 10
  • LEGIT0
  • WOW0
  • LOL2
  • IDHT0
  • FLOP4
  • OB1
  • SHANK28

Continue Reading

19th Hole

Facebook

Trending