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With club fitting and club building, there are a lot of factors that can be measured and taken into account. When it comes down to it, though, there are three critical factors that will create the biggest effect on your ball flight. They are known as the 3 L’s: length, lie and loft.

In this video, I explain why the three L’s are important and why you should always ask for your measured specs.


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Ryan Barath is a club fitter and master club builder who has more than 15 years experience working with golfers of all skill levels, including PGA Tour professionals. He studied business and marketing at the Mohawk College in Hamilton, Ontario, Canada, and is the former Build Shop Manager & Social Media Coordinator for Modern Golf located in Toronto. He now works independently from his home shop in Hamilton and is a member of advisory panels to a select number of golf equipment manufacturers, including True Temper. You can find Ryan on Twitter and Instagram where he's always willing to chat golf and share his passion for club building, wedge grinding, & craft beer.



  1. frank

    Feb 6, 2018 at 2:04 pm

    If someone does not have access to Trackman or other photographic devices, what is the next best option to determine proper lie angle? You mentioned that a lie board is not recommended?

  2. St. Donald

    Jan 13, 2018 at 12:39 pm

    I did no say Haiti was a sh••hole country… even though it’s TRUE.

  3. x-out

    Jan 12, 2018 at 5:12 pm

    If your swing is inconsistent a fitting will not rescue your incompetence. If you are consistent you may improve your swing with a fitting to enable you to generate more power or control in your swing.
    The old Ping fitting diagrams which measures your ground to wrist joint and your body type is a good start for most golfers without messing around with a costly fitting.
    The danger with a dynamic fitting is that it will destabilize your swing and you have to evolve a new swing dynamic to be consistent again.

  4. John Comninaki

    Jan 12, 2018 at 8:53 am

    In my opinion club length does not fit neatly into toe strikes=longer, heel strikes=shorter. This may apply in a one hour club fitting, but 35 years of teaching has shown me once the player has become accustomed to the new length, the player often returns to the same swing pattern that created the toe and heel strikes. I think it is important to be fitted by someone who knows the players game or the player can return to for follow up and tweaking. Thanks for your videos, lots of good information!

  5. Darren

    Jan 12, 2018 at 8:04 am

    Good video, do you as a fitter still use wrist to floor measurements? And could you do a actual fit on camera to show how you plan and execute that !

    • Ryan Barath

      Jan 12, 2018 at 9:13 pm

      Hi Darren, glad you enjoyed the video.
      I don’t often use wrist to floor and rather use the players current clubs as a baseline and get the specs from there. After that its a matter of going through the fitting process and finding out what combination of specs and components are going to end up offering the best results.

  6. Darren Merrihew

    Jan 11, 2018 at 9:31 pm

    Length of iron question. Does a club that is too long or too short cause heel strikes?

    • Ryan Barath

      Jan 12, 2018 at 9:09 pm

      Typically a club that is too long will cause heel strikes.

  7. Cons

    Jan 11, 2018 at 6:04 pm

    I question flatter lie angles on wedges just to hit half shots better as players hit wedges typically with the steepest attack angle, which in most cases makes the ball go more right.

    • Ryan Barath

      Jan 11, 2018 at 7:11 pm

      My philosophy on flatter wedges isn’t just me. There are lots of coaches & fitters that also promote this view based on solid Trackman / other system data. Although shorter clubs, the likelihood of hitting full shots with a wedge is quite low compared to other clubs in the set and since the face is opened up so often you need a flatter lie to prevent the launch direction to be to far left of target.

    • Edward Pollack

      Jan 12, 2018 at 11:44 am

      Where along the winding road did you decide to correlate start direction with Angle of Attack? You literally made that up. I honestly don’t think that is anywhere else on the internet. Impressive stuff.

  8. the Y

    Jan 11, 2018 at 2:17 pm

    Why is Mizuno the best iron ??


    Jan 11, 2018 at 10:47 am

    good stuff here!

  10. Carmen Sandiego

    Jan 11, 2018 at 9:48 am

    Hamilton, Ontario what! Brantford native here (home of the great one)

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Opinion & Analysis

Clampett: Is confusion the leading cause of golfers quitting the game?



It seems that lately I’ve had a run of golfers attending my two-day Signature School with similar stories.

“Bobby, I have too many swing thoughts! I don’t know what I should think about when I swing.” Nearly without exception, these golfers tell me that their increased frustration had led to a deterioration of their game. It’s really a shame, because many of these frustrated golfers were at one time low, single-digit handicap players that had fallen to bogey-level golf.

In these schools, I have the time to start peeling back the onion with each student, and I’m hearing the same story over and over. My first question is always, “How did you find out about us?” Usually, it’s through referral or the result of an internet search for instruction help. My second questions is, “What do you hope to accomplish in our two days together?” They almost always respond, “Bobby, my head is spinning with too many swing thoughts. I don’t know what to do. Your approach to impact makes the most sense I’ve seen. That’s why I’m here.”

Statistics indicate that 4 million golfers quit the game in the United States every year. And if you polled each of these 4 million golfers, you’d find confusion to be the common denominator in their decision to quit.

I googled “golf instruction” and received more than 33 million results. Then I went to “YouTube” and typed in “Golf Tip.” There were 932,000 results. Scores of golfers get emails everyday suggesting a new thought or idea to improve their game. They watch television and pick up some more advice. They subscribe to golf magazines suggesting all kinds of ideas. Then they go to the range or course and put as much of it into action as their memories and bodies will allow… only to find it just doesn’t work! They’re farther away from playing good golf than they were when they began seeking out these swing fixes.

Many of my students are avid golfers who come to my schools on the brink of quitting the game all together. One student’s story was so sad. He confessed that no one at his club wanted to play with him anymore because his game had declined so sharply. He was considering selling his membership. In tears, he shared with us that all of his friends were members of his club.

Why is there all this confusion around the golf swing? There are two simple reasons.

The first involves the idea that “style-based” teaching is still the most common approach to improving a golfer’s game, and in my opinion, this doesn’t work very well for most golfers. Style-based instruction centers around a certain look. These teachers ask golfers to set up to the ball this way, get in these backswing positions, make this move on the downswing, look like this at the finish… and so on. Meanwhile, the Dustin Johnsons, Jim Furyks, and Bubba Watsons of the golfing world don’t possess golf swings that look anything like the “style” being suggested. When swing tips are given for “style” reasons, they’re arbitrary, a visual preference, and can’t be measured.

The second reason golfers are more confused today than they’ve ever been is the climate of today’s golf instruction world. We live in a new age, the digital age, and golfers are being bombarded by countless forms of media suggesting how to improve their games. These tips have a very wide range of theories and suggestions, most of which are conflicting.

Set up with your weight on the left foot. No, on the right foot. No, in the middle.

Have a short, compact swing. No, get a big shoulder turn for more distance. No, just swing around your body.

Finish high. No, finish low and left.

You get the picture. Without the ability to discern fact from fiction when it comes to all of this information, golfers go to the driving range in search of that secret pill that’s going to make it all work. The truth is that a secret pill that’s “style-based” just doesn’t exist. The best golf teachers know that the “style” of swing really doesn’t matter. The only thing that matters in playing good golf is creating good impact. That’s what Dustin Johnson, Jim Furyk and Bubba Watson all have in common, and that’s why they are all great golfers and great ball-strikers.

Good instructors understand what it is that these great players do to create that good impact, and they have the ability to offer clear remedies that might be built on only one or two simple thoughts. When a golfer is limited to thinking about only one or two key things, their mind is free and so is their swing. It’s not paralysis by analysis that ruins golfers, but rather paralysis by having too many needless and ineffective swing thoughts that ruins golfers.

Good instruction and good swing tips help golfers understand the impact their swing needs to create to be a good ball-striker. When a golfer’s impact isn’t good, a good instructor will help the student understand the specific element of their impact that wasn’t good and provide the appropriate remedy to fix it. Using today’s modern technology helps reveal precisely what was good or bad about a swing’s impact. After the remedy is given, technology will specifically be able to measure and show improvement in the various elements of impact. Game improvement can now be measured and verified by viewing the specific areas where impact is improved. When students see this measured improvement, hope is restored, confidence grows, scores drop and fewer golfers quit the game!

Be aware that it’s fine to read these articles and view these swing tips for their entertainment and educational value, but golfers should only apply the tips when they know they will help them improve a specific element of their impact. Then and only then will their game improve. One thing is for certain in golf, better impact equals better golf. That is where the “hope” of a good golf game is to be found.

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Opinion & Analysis

The difference between “ugly” and “unorthodox” golf swings



I’d like you pretend for a moment that you were asked to name the five ugliest golf swings by players who had won a major championship. Who would you select, and what criteria would you use to make that judgment? You might say you’re not sure, but you would have no difficulty identifying an ugly swing if you were to see one, right? The question is, what factors would move you toward that decision?

I struggled with this exact question when it was posed to me and others who were members of Golf Magazine’s “Top 100” panel at the time. In making my decision, I was concerned that I did not confuse UNORTHODOX with UGLY. The fact is that some of the greatest golfers throughout history have been considered to have had unorthodox swings.

  • The word “unorthodox” is defined as that which is contrary to what is usual, traditional or generally accepted.
  • The word “ugly” is defined as that which is unpleasant or repulsive in appearance.

In comparing the two definitions, they are clearly quite different. The word “unorthodox” suggests something that is different from the norm, while the word “ugly” relates to the appearance of an object regardless of its status. The problem with labeling any golf swing as unorthodox is that the definition of that condition varies with time. What was once considered to be unorthodox may later be considered perfectly acceptable, and we’ve seen this happen over and over again in golf instruction.

Case No. 1

It was considered unorthodox when Harry Vardon moved his thumbs toward the top of the shaft and placed the little finger of his right hand over his left forefinger knuckle. The standard grip in his era featured both thumbs to the sides of the shaft. The club was held more in the palms of both hands and with all ten fingers, rather than more diagonally through the palm as in Vardon’s Grip. As Vardon began to win, however, his competitors copied his grip. What once was considered unorthodox became orthodox.

Case No. 2

Hogan and Nicklaus were paired together in the final round of the 1957 U.S. Open at Cherry Hills. The dichotomy between their backswings couldn’t have been more evident. This was due to the way in which they utilized their right elbows in the backswing. Nicklaus allowed his right elbow to work up and away, pointing more outward at the top. Hogan’s right elbow was closer to his body and pointed more downward.

At the time, Hogan’s backswing was considered orthodox while Nicklaus’ swing was considered unorthodox. As Hogan faded from the winner’s circle and Nicklaus began to emerge, what was once thought to be unorthodox later came to be considered orthodox.

There are some swings that most observers would agree are both unorthodox and ugly. For example, most observers would say that Jim Furyk’s swing is not pretty — they might even go so far as to categorize it as ugly. This is despite the face that Furyk has had an outstanding career and has a U.S. Open victory to his credit. What is it that observers find so offense in his swing? The answer is the differential in planes between the backswing and the downswing, or what might be referred to as a “loop” in his swing.

In Furyk’s case, the club is taken well outside what might be considered the traditional backswing plane. Then it is looped well to the inside and back into position on the downswing. This is is a perfectly acceptable way to play golf, which is evidenced by the size of his bank account and the number of trophies on his mantle. As you might surmise, because of his golf swing, Furyk has not been asked to write any full-swing instruction books.

The problem is that, in the eyes of the observer, the combination of the two distinctly different planes gives a disjoined appearance to the swing. Does it follow then that the variance in the backswing and downswing is the primary factor in determining if a swing qualifies as being ugly? The problem with reaching that conclusion is that it doesn’t hold up to comparison with other players who employ a similar pattern… beginning with Freddy Couples. He begins his swing by lifting his arms well outside the traditional plane line. With a delayed turn of his torso, he then brings the club back into a more traditional plane at the top.

In the case of both Couples and Furyk, their backswings operate well outside the traditional plane line with both players “looping” the club back into position prior to impact. And yet Couples’ swing is universally admired, while Furyk’s swing is in some quarters ridiculed. This begs the question of why Couples’ “looping” swing motion is considered more acceptable than Furyk’s. The answer to that question is two-fold.

  1. Furyk’s loop is created ostensibly by a change in plane with the arms and the hands, giving the swing a frenetic appearance.
  2. Couples’ loop is created with a graceful turn of his body with the arms following in perfect harmony.

And so, when taking the swings of Couples and other “loopers” into consideration, it would seem that the dramatic change in plane between the backswing and the downswing in and of itself does not warrant the classification of ugly.

Author Footnote: A point worth considering as part of this discussion is that there have been other accomplished players throughout the history of the game whose backswings have operated on the same principles as Couples. This would include perennial Champion’s Tour winners Kenny Perry, and earlier Jay Haas, whose swings were generally admired despite their unorthodox approach to the backswing.

What does this all mean? First, while a loop in the golf swing may be unorthodox, is not necessary considered ugly provided that the club is routed into plane with the turn of the body rather than just the arms and the hands. Second, as stated earlier, the definition of unorthodox can and does change depending on the era. And third, an unorthodox swing is not necessarily ugly. The two classifications are very different.

As you evaluate golf swings, remember this adage; an unorthodox swing is not necessarily ugly, but an ugly swing is always unorthodox.

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TG2: Should Tiger Woods play in The Masters without a driver?



Tiger Woods’ No. 1 concern heading into the Masters is the driver, according to Notah Begay. Equipment expert Brian Knudson and Editor Andrew Tursky argue whether Tiger should even use a driver during the Masters. Also, they discuss Rory’s new prototype putter and how it was made, and they talk about a new shaft company called “LA Golf Shafts.”

Listen to the full podcast on SoundCloud below, or click here to listen on iTunes!

For more info on the topics, check out the links below.

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