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McIlroy, Acushnet will not renew equipment deal

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It’s official — Rory McIlroy is a free agent.

The Acushnet Company, manufacturer of Titleist and FootJoy brands, announced that McIlroy endorsement contract with the company will not be extended, ending Dec. 31, 2012.

“Our goal has been to provide Rory with the best equipment and service that would help him be the best player he could possibly be,” said Wally Uihlein, Chief Executive Officer, Acushnet Company. “He has been a great ambassador for the Titleist and FootJoy brands, and in turn, we are proud of how our equipment has contributed to his success. We wish Rory all the best, both personally and professionally, going forward.”

McIlroy has used Titleist and FootJoy equipment since turning professional as an 18-year old in September 2007. He personally thanked Uihlein in an Acushnet press release, as well as all of the tour staff and employees at Titleist and Footjoy for “everything they have done for me since I turned professional.”

“I have enjoyed five very exciting and successful years with the company and I will always appreciate the contribution Titleist has made in helping me become the player I am today,” McIlroy said.

Talk has been strong on GolfWRX since early September that McIlroy would leave Titleist and join Nike. Click here for read the “Five reasons with McIlroy could join Nike.” 

It is rumored that a deal between McIlroy and Nike could be worth as much as $250 million, although there is no news from Nike at this time. Click here to read why “Rory McIlroy isn’t worth $250 million, but he should take it.”

Click here for more discussion in the “Tour/pre-release equipment” forum.

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21 Comments

21 Comments

  1. Pingback: GolfWRX.com – McIlroy, Acushnet will not renew equipment deal | Golf Products Reviews

  2. Sean

    Nov 2, 2012 at 10:26 am

    With Rory switching equipment companies there certainly will be a transition period, but with his talent it won’t be very long. All who are reading this love the game of golf and are well aware of Rory. But for those who don’t watch golf really don’t know who Rory is, but they certainly know who Tiger is. I am a golf professional and my wife barely knows who Rory is. If he ends up with Nike they will make him known by many more.

  3. Danny

    Oct 31, 2012 at 5:27 pm

    I find it crazy that you are arguing with me. When is the last time you’ve seen a player that is paid by another OEM use a Nike product like guys do with balls, Scotty’s and vokeys all over. Heck, Phil uses a Titleist fairway wood as Callaway’s big dog. Fowler as Cobra’s ace still uses Vokey wedges and a Scotty putter.

  4. Danny

    Oct 31, 2012 at 5:18 pm

    Nike makes garbage equipment. Take Tiger Woods out and you are left with Carl Pettersson, Molinari and a bunch of guys that only play in the John Deere Classic and other tournaments nobody cares about.

    Nike markets to the weekend rec golfer, Titleist markets to the avid golfer.

  5. Joseph

    Oct 31, 2012 at 12:33 pm

    I think it will be a good overall move for Rory. Nike likes to have top players and will pay them because they can. Tiger still places top 10 in events and STILL is the face of Nike and gold. However as in life people will eventually start to fade and a company will need the next face. Sooooo…. que Rory to step in towards the end of Tigers dominance and have Rory take over in the next few years. Tiger will still be around and Rory is young enough to help Nike pick up wins on the circuit. OH and that plastic putter they call the Method…… Stewart Sink wins the British Open with that Plastic putter and Charl Schwartzel winning the Masters….. Nuff Said!

  6. obvioustroll

    Oct 31, 2012 at 10:07 am

    danny is a troll. Tiger is nr2 and second on money list with “thrash” equipment…

    just ignore haters and move on.

  7. roger

    Oct 31, 2012 at 8:43 am

    Danny

    Give me a set of wilson staff blades, 8802 putter, callaway warbird driver and a top flite and I’ll show you its not the equipment.

    As for your comment about Titleist selling more balls that Nike, no kidding…they are a bigger house hold name in that market. And you wonder why they dont offer player those huge contracts????they cant, they dont have the money to do so. Nike is a company that prints money, titleist isnt.

    Your comment about ask stricker about asking stricker about the pro-v vs. the nike at the ryder cup, cant really give you a firm answer on who’s ball performed worse, they both played like garbage that tournament.

    -Best regards

  8. Facundo

    Oct 31, 2012 at 8:39 am

    Nike is like Apple, you pay only for the logo… I´m sorry Rory, your going on the wrong way.
    Money is not everything in live……

  9. Patrick

    Oct 31, 2012 at 8:08 am

    hahaha!! You have no clue of what you are talking about Danny. Nike compare is self to any other compagnie out there. McIlroy, if he is the next one, will win whit any clubs. At this level, guy’s d’ont leave a brand JUST for money. By the way Phil is sooooo good whit Calaway. You are probably a lefty!!!

    • Facundo

      Oct 31, 2012 at 8:48 am

      By the way, why Rory, Tiger and Phil they played Titleist in the beginning. They could have used Nike…

  10. Jeff

    Oct 31, 2012 at 4:14 am

    A. Tiger is used to the Tour-D and wins with it….why change from that…..A bunch of Pros still use old versions of the Jesus ball (pro-v) cause they are used to it or feel the newer versions suck.
    B. Stricker is trash anyways and shouldn’t of been picked. Didn’t matter what ball he was using…useless point u tried making there.
    C. 2009 Awards for Tiger….with his inferior putter…nuff said
    PGA Tour Player of the Year
    PGA Player of the Year
    PGA Tour Money Leader
    Vardon Trophy
    Byron Nelson Award
    Mark H. McCormack Award
    FedEx Cup winner
    Golf Writers Association of America Player of the year

  11. Adam

    Oct 31, 2012 at 1:37 am

    He should take the money, then never break the top 50 again like Michelle Wie.

  12. Danny

    Oct 30, 2012 at 10:39 pm

    and finally, Tigers game has never been the same since Nike forced him to use that mini golf rubber putter of theirs. He picked that thing up at Toys R Us back in 08 and hasn’t made a putt since

  13. Danny

    Oct 30, 2012 at 10:37 pm

    Classic example here: Titleist makes a product that speaks for itself. It’s tried and true and consistently sells because of it. nike needs to pay billions of dollars to get newbies to golf to buy their products because they are marketed better. It’s like saying McDonalds makes a better burger than Morton’s.

    Ask Stricker how the Nike ball compared to the Pro-V in the Ryder Cup. Trash

  14. Danny

    Oct 30, 2012 at 10:34 pm

    I’ve bagged 2 Nike drivers and hit enough of their balls to know trash. Phil was right when he said Tiger plays with inferior equipment. All Nike does is make you pay for the logo. There is a reason Tiger doesn’t even play a ball they sell. They can’t consistently make winning products like other brands.

  15. Jeff

    Oct 30, 2012 at 10:28 pm

    Haters gonna hate. People just love to either hate Tiger or Nike. Most people haven’t even swung a Nike iron or wood etc but love to talk trash about them. I really don’t get it. And yeah Danny I’m sure his game will fail just like Tiger’s did when he went to Nike…..How many wins has he had since then? Your worthless comment pulls no weight.

  16. jason

    Oct 30, 2012 at 8:53 pm

    sad to see him leave. i really like him on titleist. i hate nike and i was hoping for rory to stick with titleist

  17. Danny

    Oct 30, 2012 at 7:04 pm

    Nike is trash. Once he goes to them his game will fail just like Tiger’s did.

  18. El Guapo

    Oct 30, 2012 at 6:47 pm

    I certainly will not put a Nike club in my bag even if Rory shound win another 20 majors with those clubs – assuming he will join Nike. Bit sad to see him shift but it will be interesting to see how this will affect his game and if he can put his own initials on the clubs. Fair play to Titleist not wanting to compete with herendous $ deals.

  19. memphisunited

    Oct 30, 2012 at 10:29 am

    Titleist has had a history of helping players achieve stardom (Tiger, Phil, Duval, Ernie, Rory, etc.) only for those players to jump ship for big money equipment deals. I applaud Titleist for having a brand strategy and sticking to it. However, you can’t fault those players for cashing in on their success.

  20. Patrick

    Oct 30, 2012 at 9:33 am

    What next?? Rory and Tiger in a Nike commercial…..

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Tour Photo Galleries

Photos from the 2024 RBC Heritage

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GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.

We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.

We’ll continue to update as more photos flow in from SC.

Check out links to all our photos, below.

General Albums

WITB Albums

 

Pullout Albums

See what GolfWRXers are saying and join the discussion in the forums.

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Morning 9: Aberg: I want to be No. 1 | Rory’s management blasts ‘fake news’ reports

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By Ben Alberstadt with Gianni Magliocco.

For comments: [email protected]

Good Tuesday morning, golf fans, as we look back at the Masters while looking ahead to this week’s RBC Heritage.

1. Shane Ryan: Appreciate Scottie’s greatness

Golf Digest’s Shane Ryan…”This is what’s called generational talent, and we haven’t seen it in almost 20 years. Steve Stricker read the tea leaves when he picked Scheffler for the 2021 Ryder Cup—a decision that was richly rewarded—and starting in 2022, he was off to the races. The only hiccup was a few putting woes last year, but even that only served to highlight how remarkable his ball-striking had become—instead of winning, he was finishing third. When he fixed the putting, with help from a new coach and a bit of equipment advice from Rory McIlroy, he soared yet again to the top of the game, but this time he seemed more indomitable, more inevitable, more brilliant.”

  • “The sustained success of the last three years has officially made him the best professional golfer since Tiger Woods, a conclusion supported by analytics, the eye test, and every other metric you could dream up. With fewer majors, he has nevertheless leaped past Spieth, McIlroy, and Koepka in terms of pure ability. He doesn’t have their legacy, yet, but if we’re talking about peak performance, he’s already surpassed them.”
  • “He’s so much better than everyone else, which is a sentiment that is both commonplace—I saw it on Twitter over and over again—and revelatory. It’s the thing you say because there is nothing else to say. You’re left with the wild truth, which words can describe but never capture.”
Full piece.

2. Aberg: I want to be No. 1

The AFP’s Simon Evans…”The 24-year-old finished second, four strokes behind winner Scottie Scheffler, after carding a final round 69 but he certainly won many admirers among the patrons at Augusta National and beyond.”

  • “And his performance has filled Aberg with self-belief.”
  • “Everyone in my position, they are going to want to be major champions. They are going to want to be world number one, and it’s the same for me, that’s nothing different,” he said.
  • “It has been that way ever since I picked up a golf club, and that hasn’t changed. So I think this week solidifies a lot of those things are there, and we just need to keep doing those things and put ourselves in positions to win tournaments, ” he said.
Full piece.

3. Homa’s honest answer on double bogey

Golf Channel staff report…”But Homa’s tee shot at No. 12 bounded off the putting surface and into a bush. After a healthy search, Homa found his ball and had to take an unplayable lie. He made double bogey, effectively ending his bid at a maiden major title.”

  • “Homa tied for third, seven shots back of Scheffler. Asked about what happened on the fateful 9-iron, Homa offered two replies.”
  • “The honest answer is, it didn’t feel fair. I hit a really good golf shot, and it didn’t feel fair. I’ve seen far worse just roll back down the hill,” he said.
  • “The professional answer is, these things happen.”
Full piece.

4. Harbour Town ahead

RBC Heritage field notes, via Adam Stanley of PGATour.com…”Scottie Scheffler is, for now, set to tee it up at the RBC Heritage. He was clear to say that if his wife, Meredith, would go into labor during the Masters, he would head home to be with her, so it’s safe to assume that same rule will stand at Harbour Town. Scheffler has not shot an over-par round all season and has three victories (and one runner-up). He made his debut at Harbour Town last year and finished T11… Matt Fitzpatrick looks to become the first golfer to go back-to-back at the RBC Heritage since Boo Weekley in 2007-08. Fitzpatrick, a playoff victor last year, has two top-10 finishes this season. He has just one missed cut at Harbour Town over the last six years and he finished fourth in 2021 to go along with two more top-15 results in a three-year span (T14 in 2018 and 2020)…”

  • “Jordan Spieth is hoping to continue his run of fine play at Harbour Town after a playoff loss last season and a playoff win the season prior. Spieth has five top-25 finishes at the RBC Heritage in seven starts… Justin Thomas earned a spot in the field after remaining in the top 30 (he’s No. 30) in the Official World Golf Ranking despite a missed cut at the Masters. Thomas, who finished T25 last season at Harbour Town, has two top 10s on the season… Ludvig Åberg, who is tops in the Aon Next 10, will head to Hilton Head for the first time. Åberg has had a fabulous 2024 campaign thus far with four top 10s (including two runner-up results) and is knocking on the door for a victory… Hideki Matsuyama was the only eligible player who did not commit to the RBC Heritage, while Viktor Hovland – after a missed cut at the Masters – withdrew from the field on Saturday.”
Full piece.

5. Reed’s caddie’s needle

Our Matt Vincenzi…”After a particularly bad drive during his third round on Saturday, Reed’s caddie, Kessler Karain, also his brother-in-law, made a snide but factual comment to Patrick.”

  • “Your driving has cost us a lot this week,” Karain remarked.
  • “Reed didn’t disagree and told reporters after the round that there was nothing good about his round…
  • “A reporter then asked: “It’s a good thing he’s a family member, right?”
  • “Yeah, exactly. I’d probably be dragging him up that last hole,” Reed said. “I swear.Just what you want to hear as you’re looking at the ball in the tree, and he goes, ‘You need to drive it better.’ Thanks, Kessler. I appreciate it. Great words of wisdom. Drive it better.”
  • “This may be the last major for Reed for a while, as the 33-year-old has not been invited nor qualified for next month’s PGA Championship.”
Full piece.

6. LIV wants Hovland next?

Ewan Murray for the Guardian…”Rising speculation that Viktor Hovland will be the next high-profile golfer to be coaxed to the LIV tour will increase the need for Ryder Cup Europe to apply a simple qualification process for golfers on the Saudi Arabian-backed circuit.”

  • “LIV is forging ahead with plans for 2025, which include new events and the recruitment of more players from the PGA and DP World Tours. The rate of turnover is likely to be increased by the number of golfers who had three-year contracts when joining LIV, which will expire at the end of 2024.”
  • “Chatter on the range at the LIV event in Miami this month and again at the Masters largely surrounded Hovland, the world No 6 who starred for Europe in the defeat of the United States in Rome last year. Jon Rahm and Tyrrell Hatton, who also played in that team, have subsequently joined LIV. Hovland missed the cut at the Masters and promptly withdrew from the PGA Tour’s $20m stop in Hilton Head this week.”
Full piece.

7. Rory’s management: LIV reports are ‘fake news’

Brian Keogh for the Irish Independent…”A report that Rory McIlroy was on the verge of an $850million move to LIV Golf has been slammed as “fake news” by his management.

“Fake news. Zero truth,” McIlroy’s manager Sean O’Flaherty said in an email.

London financial paper “City AM” reported today that sources have told them that McIlroy “could” join LIV Golf

The paper reported that “two separate sources have told City AM that they believe a deal is close. It is claimed that LIV Golf chiefs have offered world No2 McIlroy an eye-watering $850m to join, plus around two per cent equity in the competition.”

Full piece.
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Masters 2024: Reduced-scale clubhouse trophy and green jacket to Scottie Scheffler

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In the world of golf, there is Scotty and there is Scottie. Scotty Cameron gave the world of golf a nickname for a prestigious putter line, and Scottie Scheffler has now given the golf world a blueprint for how to negotiate one of the toughest tournaments to win. Sunday, Scheffler won the Masters tournament for the second time in three years. He separated from the field around the turn, making a trio of birdies at holes eight through 10. On the long walk home, he added three more birdie at 13, 14, and 16, to secure a four-shot win over Masters and major-championship rookie Ludvig Åberg.

As the final group moved along the ninth hole, a quadrilateral stood at 7 under par, tied for the lead. Scheffler, playing partner Collin Morikawa, and penultimate pairing Max Homa and Åberg advanced equally toward Amen Corner, with the resolution of the competition well in doubt. Morikawa flinched first, getting too greedy (his words) at nine and 11. Double bogey at each dropped him farther back than he wished, and he ultimately made a 10-foot putt for bogey at the last, to tie for third position.

Ludvig Åberg made the next mistake. Whether he knew the Ben Hogan story about the approach into 11 or not, he bit off way more than he should have. His approach was never hopeful, and ended short and right in White Dogwood’s pond. Åberg finished the hole in six shots. To his credit, he played the remaining seven holes in two-under figures. Finally, Max Homa was the victim of the finicky winds over Golden Bell, the short, par-3 12th hole. His disbelief was evident, as his tee shot flew everything and landed in azaleas behind the putting surface. After two pitch shots and two putts, Homa also had a double bogey, losing shots that he could not surrender.

Why? At the ninth hole, Scottie Scheffler hit one of the finest approach shots of all time, into the final green of the first nine. Scheffler had six inches for birdie and he converted. At the 10th, he lasered another approach shot into a tricky hole location, then made another fine putt for birdie. Within the space of 30 minutes, Scheffler had seized complete control of the tournament, but Amen Corner still lurked.

At the 11th, Scheffler played safely right with his approach. His chip shot was a wee bit too brave and left him a seven-foot comeback putt for par. He missed on the right side and gave one shot back to the course and field. His tee ball on 12 was safely aboard, and he took two putts for par. On 13, the 2022 champion drove slightly through the fairway, then reached the green, with his first two shots. His seventy-foot-plus putt for eagle eased up, four feet past the hole. His second putt went down, and he was back in the birdie zone. As on nine, his approach to 14 green finished brilliantly within six inches. His final birdie came at the 16th, where he negotiated a nine-foot putt for a deuce.

Scheffler reached 11 under par and stood four shots clear of Ludvig Åberg when he reached the 18th tee. His drive found the lower fairway bunker on the left, and his approach settled in a vale, short and right of the green. With dexterous hands, Scheffler pitched to three feet and made the putt for par. With a big smile, he embraced caddie Ted Scott, who won for the fourth time at Augusta National, and the second with Scheffler. Ludvig Åberg finished alone in second spot, four back of the winner. Not a bad performance for the first-time major championship participant Åberg, and not a bad finish for the world No. 1 and second-time Masters champion, Scottie Scheffler.

 

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