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The Yips: “Once you’ve had em, you’ve got em…”

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Many viewers of Tiger’s return (including his former coach, Hank Haney) observed his difficulty with a few “sticky” chips around the greens at the 2017 Hero World Challenge — it should be noted that other players did also have a similar problem dealing with the tight lies around the Albany greens, most notably Hideki Matsuyama. But Woods, who has had more consistent issues in the last few years, stubbed the ground behind the golf ball on a number of shots this week, and half-skulled a few others while trying to avoid the same result. We can pass it off as “rust,” but we have seen it from him before. So let’s talk about it for a bit.

The “yips,” as they are known, are one of the most frustrating problems that plague golfers, particularly professional golfers. The physical causes of the yips are well known; this is not some esoteric information known only to great players and coaches. We all know the physical reasons, but the yips are not simply a physical problem. In fact, the physical might be a small part of the problem. The biggest part is the mental.

Everyone reading this has yipped a chip, and we all know that the very next time that shot presents itself we are thinking about the yip. It’s difficult (if not impossible) to dismiss that last shot from the mind. And if it happens more than once, or more than few times, it might be permanently on one’s mind. That’s a huge problem if you play the game for a living. Brandel Chamblee, with whom I have publicly disagreed in the past, has a theory on this. He believes no great player has ever really gotten over the condition. I can’t say if that’s true or not, but it may be.

It’s been said, (I have read that Sam Snead might have said it first, but who knows where these things ever really come from) about the yips: “Once you’ve had ’em, you’ve got ’em.” How’s that for a scary thought? Who knows if it’s true, but one thing I do know is this; golf always seems to go for the jugular!

It seems as though every time I have ever stubbed a chip shot, very soon, if not the very next hole, I have to hit another chip from a tight lie. If I’ve just missed a short putt, very soon, if not the next hole, it also seems like I’ll knock it 5 feet past the hole. And what am I thinking about? You guessed it, the last missed short putt. So no amount of mental discipline seems to overcome these evil thoughts.

Hitting the ground behind the ball on a short shot is caused by one or any combinations of the following:

  • The leading edge of the wedge sticking in the ground
  • An early release with a closing face
  • Swaying off the ball
  • A path that is too inside-out (too far from the inside)

But as I noted, every tour player and coach KNOWS this all too well. The same player who once chipped in from behind the 16th green at Augusta with a Green Jacket on the line yipped some sticky chips last week. To me, that is not rust or a mechanical problem; it’s a mental one. I would like some professional psychologist or mind-discipline expert to chime in to advise all of us on how to overcome this problem. It’s easy enough to say: “Forget about it, stay present, play the shot at hand only.” But that seems almost impossible, or at the very least, difficult to do. “Don’t think about yipping this shot” is almost a sure fire way to do just that. It’s a vicious cycle.

If it’s on Tiger’s mind, the rest of us are in big trouble. Let’s hope Chamblee is wrong, but I have to wonder. Remember the down time in golf far exceeds any other game.  We are on the golf course 4+ hours, and in the act of swinging a club a total of only about two minutes. The rest of the time is thinking about swinging the club, and the outcomes. And unfortunately what we usually think about is the WORST shot we have hit in a situation, not the best. And when that shot is a short, chip from a tight-lie, well, that’s when the yips resurface.

The mechanical is correctable, but the mental is long-lasting.

Editor’s Note: “Once you’ve had em, you’ve got em” is attributed to Henry Longhurst (h/t @peterkessler)

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Dennis Clark is a PGA Master Professional. Clark has taught the game of golf for more than 30 years to golfers all across the country, and is recognized as one of the leading teachers in the country by all the major golf publications. He is also is a seven-time PGA award winner who has earned the following distinctions: -- Teacher of the Year, Philadelphia Section PGA -- Teacher of the Year, Golfers Journal -- Top Teacher in Pennsylvania, Golf Magazine -- Top Teacher in Mid Atlantic Region, Golf Digest -- Earned PGA Advanced Specialty certification in Teaching/Coaching Golf -- Achieved Master Professional Status (held by less than 2 percent of PGA members) -- PGA Merchandiser of the Year, Tri State Section PGA -- Golf Professional of the Year, Tri State Section PGA -- Presidents Plaque Award for Promotion and Growth of the Game of Golf -- Junior Golf Leader, Tri State section PGA -- Served on Tri State PGA Board of Directors Clark is also former Director of Golf and Instruction at Nemacolin Woodlands Resort. He now directs his own school, The Dennis Clark Golf Academy at the Marco Island Marriott in Naples, Fla.. He can be reached at dennisclarkgolf@gmail.com

15 Comments

15 Comments

  1. Happy Golfer

    Dec 11, 2017 at 11:16 am

    One way to cure the Yips is the practice more! And this is the BEST way to improve your short game right here – PerfectShotGolfLoft.com . Anyone who practices with the Golf Loft will see short game improvement after only a couple days, worked for me and it can work for you too!

  2. DrRob1963

    Dec 8, 2017 at 4:10 am

    My wife really helped her chipping with one of those Callaway Xact 37* Chipper clubs. Maybe Tiger needs one of them. The Missus will let him borrow hers if he wants to try it out!

  3. Ken Parker

    Dec 6, 2017 at 5:38 pm

    Hi,

    I’ve had the FULL SWING YIPS for over 4 years, every club in the bag, every takeaway was a yip including putter.

    I’m not cured, but I worked out a pre-shot routine that now enables me to hit the ball yip-free and have been able to get my handicap to between 1.9 to 4.9, best I ever did before was 4-7 hcp.

    EVERY SWING NOW FEELS LIKE MY PRACTICE SWING.

    I have an explanation of how I created a pre-shot routine that works but as it’s detailed, will elaborate further if requested.

  4. Billy Bondaruk

    Dec 6, 2017 at 1:39 pm

    I was once involved with the study on the ups and the doctor told us all about how much information our eyes pick up or take in to our brain Yep’s can be directly related to a car accident in fact there was a woman once came out of a coma she was broadsided going through a red light and when she came out of the coma she told the doctors that she could describe the gentleman that hit her she gave a direct description all the way down to his beard on rim glasses yellow polkadot tie she could perhaps one and a half seconds to see him because he had her going 45 to 50 miles an hour The Siri is the Bentley having missed show it to a 3 foot pod or flub the chip out of the nest egg Or tight lie…. your eyes see the movement of the club coming towards the ball and the mind jumps in and sends messages thru proprioceptor‘s to your forearms and hands ….The yips are real and I agree with you that they are 99% mental having been a teaching Pro for many years and played at tour levels…. 2006 PGA teacher of the year northern California I have discovered some ways to free your golf game of the yips…. What I’ve come up with is you have to find a way to use your bigger muscles your body and body rotation to hit these delicate shots but I don’t think that type of movement will ever create the fantastic shots we have experienced Tiger woods hit with the feel of his hands and arms… the technique I speak of will only get you through a round of golf without feeling completely terrible about yourself

  5. Ian Harris

    Dec 6, 2017 at 11:43 am

    Disagree 100%. The yips are not mental they are physical. Focal dystonia.

  6. Christopher Smith

    Dec 6, 2017 at 11:34 am

    Dennis,

    Nice piece, thank you for bringing this important (and highly misunderstood issue) to readers’ view. To your point, vital – like with all in this day and age of info overload by ‘supposed’ experts (let us all “consider the sources,” please) – to better educate ourselves on the topic:

    – Important to note that in fact there are different TYPES of yips. Some more physical, some more psychological; but then again – the mind/body are ONE, after all. Indeed, eventually they have a taste of both. Peruse this re Andre Drummond, and his foul-shooting yips – and how he addressed them: http://www.espn.com/nba/story/_/id/21332122/nba-andre-drummond-dramatic-free-throw-improvement-driven-back-basics-approach?ex_cid=espnapi_public

    – YES – ask a TRUE expert. I have had the privilege of working and learning from both Dr. Debbie Crews (multiple studies on the yips at the Mayo Clinic) and Dr. Christian Marquardt (creator of the SAM PuttLab – and the individual who helped Hank Haney with his driver yips back in the day…). You want legit info on the realities, causes and ‘treatments’ of the yips, as opposed to the wandering guesses of the talking heads on the broadcasts? Ask these two, among others.

    – Pure technique-wise, thank you for bringing up the dangers of the leading edge of the club contacting the ground first. It’s why there is an inverted sole on wedges (bounce), to facilitate the trailing edge striking the ground first. If that trailing edge strikes the grass or ground first, it continues to move forward – instead of sticking/stubbing or digging. Ball back, hands ahead/shaft leaning forward (especially on an uphill lie, like we saw with most gross miss-hits in Albany) and handle-dragging thru impact is a fantastic recipe for miss-hits and yes, eventual yips. Suggestion? practice your short shots off an actual putting green, without taking a divot, while still getting the ball up in the air. It’s what Seve and many of his modern-day disciples did/do.

    Best,
    CS

    – “Forget about it, stay present, play the shot at hand only.” But that seems almost impossible, or at the very least, difficult to do.
    Amen, brother! No, it doesn’t work, does it now? At least, not for very long. This is the preferred ‘shtick’ offered by traditional sports psychologists, who deal only with the CONSCIOUS mind. Unfortunately for the yipper – the issue (like with the motor program that is any golf swing) resides primarily in the UNCONSCIOUS part of the mind/brain/body system. So, this advice, in addition to being temporary – does not address the CAUSE of the yipping issue. Yet another golfing band-aid…

  7. Jack Nash

    Dec 6, 2017 at 11:00 am

    Of course he has the Chyps. Watch how Fowler chipped compared to Woods. Woods could easily solve part of the problem by adding a bit more bounce on his wedge.

  8. justin case

    Dec 6, 2017 at 10:58 am

    This article and others are a little off. First, the lies were not *tight*, they were into the grain. Grainy bermuda is no fun to attempt pitches to firm, fast greens.

    Secondly, I played over 15 PGA tour events in 89-93. While an excellent chipper, my weakness was pitching the golf ball and limited my playing success at the higher level. I later developed full-on pitch yips. After working on some various pressure points of my grip, I now have command of even the toughest pitches. It makes golf so much more fun. Tiger, and anybody else, can figure this stuff out and I think he will.

  9. Jarlaxle

    Dec 5, 2017 at 11:38 am

    Matt Kuchar’s caddie had an excellent take on this, called the chipping conditions this week the hardest he has ever seen in over 20 years on tour. Every article I’ve seen starts with the same premise… “Everyone else had trouble… but Tiger had more than most so something is wrong”.

    The guy is coming off of back surgery and has had a golf club in his hands for maybe about 10 weeks. This was his first tournament back, playing in the hardest possible conditions imaginable… of course he’s going to hit some turds.

    Why don’t we give him a few months of pain free practice/playing and a few tournaments under more typical playing conditions before we conclude that he has an incurable case of the yips.

  10. JM

    Dec 5, 2017 at 6:50 am

    Dennis Clark,

    Let me first say that your articles are well done. I have to disagree with this one though. Sure he hit a few poor chips, from what I saw this doen’t qualify as the yips. After all, how many people who have the chipping yips chip it off the green to tap in range? I think chipping it off of the green is the last thought that enters a players mind if they have the chipping yips.
    I feel he fixed the majority of any chipping issues a few years ago. After he had all the issues in Phoenix, he purposely made his appearance around the chipping green at the Masters hitting various chips, pitches, and flops, all while the Golf Channel’s Live From was being filmed. They all marveled how much better it was.
    I’m not saying it was as good as he once was around the greens but I think maybe yips is a little harsh.

  11. RBImGuy

    Dec 5, 2017 at 6:15 am

    This is the Sean Foley failed teachings showing up in Tigers game

  12. Nat

    Dec 5, 2017 at 1:24 am

    Tiger’s skulled chip shots are due to his over-developed arms and popeye forearms from all those muscle building curls. He’s lost his ‘touch’ that he had when he was normal and not all juiced up on hgh and protein shakes.
    All that pumping iron is the root cause of his messed up swing. Now that he’s aging and starting to look like his father with a paunch, he’s going to get fat as his muscles turn to lard, and before our very eyes…. believe it….

  13. Acemandrake

    Dec 4, 2017 at 6:43 pm

    Be decisive & content with your shot choice.

    Don’t decelerate!

  14. Hawkeye77

    Dec 4, 2017 at 5:42 pm

    Watched quite a bit of the coverage, didn’t see the multiple “half skulled” chips that are being suggested, but maybe there were. Saw a couple sticky ones for sure and wonder about his technique given he doesn’t seem to “release” and be as bounce friendly as some others – is there a technique issue? Foley sure seemed to change his chipping technique to making the leading edge more of an issue.

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Legend Rees Jones speaks on designing Danzante Bay in Mexico

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Hall-of-Fame golf course architect Rees Jones talks about his newest course design, Danzante Bay at Villa Del Palmar in Mexico. Also, Jeff Herold of TRS Luggage has an exclusive holiday discount offer for GolfWRX listeners!

Click here to listen on iTunes.

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The Book That Almost Wasn’t a Book: Ben Hogan’s “Five Lessons”

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Five Lessons: The Modern Fundamentals of Golf,” written by Ben Hogan and Herbert Warren Wind, continues to be the largest selling golf instructional book in history. This year marks the 60th anniversary of the book, which was first published in 1957.

Sports Illustrated

The story of how the book was published revolves around Sports Illustrated, which was owned by Time Magazine. The weekly magazine launched in 1954 as an experiment to see if an all-sport publication could survive. In 1956, the publication was on the brink of disaster, having yet to find its audience.

This is the backdrop against which Sydney James, the magazine’s managing editor, received a call from Ben Hogan. Hogan had an idea for an article. Would Sports Illustrated be interested?

James promised to get back to him shortly with an answer. And he did, telling him that the magazine would be very interested in collaborating with him, and that he would begin making the necessary arrangements to get the project off the ground.

Texas Three-Step

James explained his plan to Hogan, which was to arrange for the magazine’s most talented writer, Herbert Warren Wind, and top-rated freelance illustrator, Anthony Ravielle, to visit Hogan in Fort Worth to further discuss his idea.

“Would that be agreeable” he asked?

“Yes,” Hogan replied. He would make himself available as needed.

Writer and Illustrator

Herbert Warren Wind, a graduate of Yale University, was not just a writer, but a literary craftsman. He was without question the finest writer of his time, contributing regularly as a columnist for The New Yorker magazine from 1941-47.

For his part, Ravielle was quickly earning a reputation as one of the most talented illustrators in the country. His expertise was drawing the musculature of the human body in life-like detail. And then having the unique ability to convey a sense of motion with the human form.

A Single Idea

A few weeks later, the two met with Hogan at his office in Fort Worth, Texas. They then made their way to Colonial Country Club. And once there, they walked out to a part of the course where they would not be disturbed. And then Hogan began to explain to the two men what he had in mind.

As they listened to his ideas for the article, they suggested that he consider a five-part series. What they proposed was a sequential pattern of lessons beginning with the grip, the setup, the backswing, and the downswing. The fifth chapter would be a summary and review of what had been presented in the first four chapters.

Hogan liked the idea and agreed immediately.

As Hogan began to explain his thoughts on the swing, Wind began to scribble in his notebook, not wanting to miss a single word. (In later years, when interviewing a subject, modern-day reporters would use a tape recorder, but at that time it had not yet been invented.)

Wind would at times stop Hogan to ask a question or to clarify an important point. And when he reached the point at which he couldn’t possibly absorb another thought, Wind gave way to Ravielle, who armed with a still camera, snapped one photograph after another, capturing the various positions that would ultimately mirror Hogan’s thoughts.

During the next few days, Hogan continued to elaborate on his theories about the golf swing and the logic behind them. As they finished, the three men agreed that they would meet again, either at the end of 1956 or after the first of the year.

Scratch Board

After returning to New York, Wind began writing a rough draft of the five-part series. At the same time, Ravielle started working from the photographs that he had taken earlier. He began by drawing pencil sketches that he would later show to Hogan for his approval before moving on to the final version.

The three gathered together again for a week-long session in January 1957. Hogan was extremely impressed with Ravielle’s sketches, believing that he had managed to capture the very essence of what he was attempting to covey to his would-be readers.

The pencil sketches would be transformed a final time using a “scratch-board” technique that Ravielle had mastered. The scratch-board technique created a uniquely vivid picture, which invited the reader to reach out and touch the seemingly life-like image on the page.

Wind’s spirits were buoyed after meeting with Hogan a second time as he wrote, “Hogan had gone into a much more detailed description of the workings of the golf swing then we had anticipated. Moreover, he had patently enjoyed the challenge and had given it everything he had.”

On returning to New York, Wind and Reveille begin working together, side by side, laying out the text, the illustrations, and captions in page form for each of the five chapters.

Seminole Review

As Wind recounted, “When an installment was completed and had gone through the production department, we airmailed photostats of the pages to Hogan, who was in Palm Beach getting ready for the Masters. I would telephone Ben at his apartment at an appointed time each week, and we would go over each paragraph line by line. A session usually took between 45 minutes to an hour.”

During these sessions, as they reviewed the copy, Hogan was insistent that each word and phrase precisely communicate exactly what he intended to say. Wind recalls one example, when he had written “that at a certain stage of the swing the golfer’s weight had shifted to his left side.” Hogan corrected, “Let’s not say left side,” Adding “That isn’t accurate. In golf, there’s no such thing as a player’s left side. At this point in the swing most of the golfer’s weight is on his left foot and left leg.”

Wind found these discussions exhausting as Hogan worked his way through the copy with a “fine-tooth comb.” As wind wrote, “After these protracted checking sessions with Hogan, I did some deep-breathing exercises to relax myself, but I also had the bracing feeling that even Sherlock Holmes wouldn’t be able to detect a smudged adjective or a mysterious verb in the text.”

As they were nearing completion of their work, Hogan asked Wind if he had any suggestions for the series name. As Wind recalls, “I thought for a long moment and then tossed up ‘The Fundamentals of Modern Golf?’”

Hogan mulled it over for a moment and then asked, “How about ‘The Modern Fundamentals of Golf?’” Wind agreed that the reversal in wording was a definite improvement. The series now, for the first time, had both a name and an identity.

The Magazine and the Book

The series was very successful, of course, boosting not only the sales of the magazine but also its circulation. The content of what would eventually become the book appeared in five installments beginning with the March 11, 1957 issue, which in Wind’s exact words, “sold like hotcakes.“

The book was released some five months later in September as a joint venture between Hogan and the magazine.

A Triple Play

Why has the book endured?

The first reason is because of the public’s fascinated with Hogan, not only as player, but as a man. He was a great ball-striker, maybe the best of all time, but there was more to the man than his ability to play golf. He is one of the more complex sports figures in the pantheon of great players. He was a man of secrets who preferred the shadows to the light.

The second reason is the wonderful prose of Herbert Warren Wind, which flows with ease from one paragraph to another, giving the reader at times the feeling of floating on air from one sentence to another.

The third reason is the illustrations of Anthony Ravielle, which describe in dramatic fashion the essence of what Hogan wanted to convey to the reader.

“Five Lessons” was then the collaboration of three men, each one of them the very best in their fields. They were, through luck and circumstance, thrown together in space and time. And maybe once joined together, they sensed the opportunity to create something very special with one purpose in mind — to write one of the best golf instruction books ever. And they succeed.

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Bag Chatter: An Interview with Uther Supply

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is www.uthersupply.com. The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at contact@uthersupply.com to collaborate with us on custom products. We’d love to have people come see what we’re about!

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