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On the course? Off the course? Adidas’ new adicross line has you covered

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Furthering golfwear’s trend toward the more casual and versatile in a big way, Adidas today unveiled a new line extension: Adicross.

Urban inspired. Decidedly non-traditional. The Adicross line (styled “adicross”) leverages Adidas’ clothing and footwear styles from other arenas and reimagines them for wear on the fairway. Available December 1, the line brings Anorak jackets, henleys, hoodies, joggers, and even an Oxford to the golf course.

And before you clutch your saddle shoes in terror, remember, this is a line extension targeting a particular segment of the golfing population, not a total change of course for the entire Adidas Golf brand. If you’re wondering who represents the segment in question, think Erik Anders Lang: filmmaker, irrepressible golf enthusiast, and host of Skratch TV’s Adventures in Golf.

Lang hosted a launch event in Manhattan’s Meatpacking District warehouse space where he sat down with Adidas execs and world No. 1 Dustin Johnson for a chat about the new line. He praised the performance aspects of the five-pocket pant and the footwear styles, in particular.

As for golf’s top-ranked player, regarding the Adicross line, DJ told us the line is much more in keeping with stuff he’d actually wear than the baggy shirts and khakis that were the uniform of golf when he started out on tour.

“This is a line that I’ll wear all the time,” Johnson said. “I can wear it to the course and then go meet some buddies for lunch, and I’m not a walking poster for golf.”

From the Stretch-Woven Oxford, to the jogger pant, to the Adicross Bounce footwear, every item Dustin Johnson wears in picture below is intended for both on- and off-course wear.

“Adicross is the lifestyle brand that golfers everywhere have been waiting for,” said the world No. 1. “This is something that I’ll wear when I’m traveling to a tournament, practicing at home, or even headed to the gym.”

The aforementioned versatility of the Adicross line is very much a function of the materials: No-show sweat wicking technology, nylon-spandex blends (featured in the five-pocket pant and short), Primeknit (featured in Icon Polo and Jacket). These are clothes that are ready to wear to the office, but stretch, are light enough, and offer enough comfort to play 18 holes in.

“We wanted to challenge ourselves to design a line that would aid in helping athletes in their game, their life and in their world,” said Chad Alasantro, senior designer, men’s apparel at adidas Golf. “adicross is a perfect blend of hidden technology, fused with a creative aesthetic.”

 

The Adicross line also boldly brings street-inspired footwear to the golf course, retooling Adidas’ ultrapopular Bounce design to support the foot and grip the turf during the golf swing (and resist water during dew-sweeping early morning rounds)

“Adicross was designed as a result of the feedback we were hearing from our core consumer,” said Dylan Moore, Creative Director, Adidas Golf. “Like everyone else, golfers live in a complex, busy world with many diverse interests. They expect more from less and demand performance out of what they wear.”

The centerpiece Bounce features an ergonomic fit, offset wrapped saddle with multiple eyelet rows for customizable lacing, and a non-marking adiwear rubber spikeless outsole that features 181 strategically-placed lugs for a green-friendly grip.

The Bounce will be released in January, and additional styles will follow in February.

Regarding said “additional styles,” you can spot a few in this promo video. 

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3 Comments

3 Comments

  1. Pendaftaran Kuliah

    May 28, 2018 at 7:21 pm

    we can choose the best one..

  2. Cap Bozo

    Dec 6, 2017 at 1:18 pm

    They’re precious! Will they come in men’s styles, as well?

  3. CB

    Dec 4, 2017 at 6:51 pm

    Fugly. They look like Nike or Cobra. Where’s my 3-stripes

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Apparel Reviews

Adidas introduces new Go-To Adapt Jacket

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“Fall temps could be all over the place.” –Weather Channel

Adidas’ new Go-To Adapt Jacket is designed to be worn when the weather can not make up its mind. The Go-To Adapt Jacket has a polyester top portion of the chest, shoulders and back which allows for better range of motion and body heat release. The bottom portion is made of fleece to help keep your core warm during the cooler morning tee times. Available for both men and women, this jacket has telescoping sleeves, allowing for the sleeves to be rolled up without stretching them out. The sleeves also feature an articulated elbow region, allowing for full range of motion.

Christine Cowan, global director of apparel, Adidas Golf says, “Golfers are used to having apparel that works for the two temperature extremes. But there are days when you need to be able to transition, for example, from a cooler morning to a warmer afternoon. That’s why we created the Go-To Adapt Jacket, to be the ideal mid-weight option that provides optimal stretch where you need it as well as enhanced breathability. It’s that reliable and perfect piece that can take you through your day, on course and off.”

Designed with the golf swing in mind, some of the key features include

  • Quarter Zip (men’s)
  • Full Zip (women’s)
  • Internal headphone pockets
  • Front-zip pockets
  • Telescope cuff (women’s features thumbholes)
  • Articulated elbows for freedom of movement
  • Water-resistant fabric combined with fleece-lined shell for all weather protection
  • Droptail hem for extra coverage
  • Women’s jacket features a more feminine cut and design
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Apparel Reviews

Callaway Golf releases 2018 Fall Weather Series

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While the cooler weather is fast approaching us, there is no need to put away your clubs and leave the golf course so soon this year! With a stylish, performance-driven collection for both men and women, Callaway Golf is here to help extend your season and keep you comfortable out there regardless of the weather this fall and winter. The 2018 Fall Weather Series is diverse, with multiple products that were designed for you the golfer to be at peak performance at a time of the year when all of your buddies will not.

Greg Hemphill, Senior Director Global soft Goods at Callaway Golf said, “We are excited to bring the 2018 Fall Series to market…from mid-layers to puffer vests, to waterproof jackets and trousers, the Weather Series marries the latest in fiber technology and construction with a sophisticated, aesthetically pleasing design to provide golfers with the new standard in performance outerwear.”

Take a look below at a few selected products that are in the 2018 Fall Weather Series.

Dual Action 1/4 Zip Pull Over & Vest

Callaway chooses an insulated thermal fabric for its heathered fleece sweaters and vests. A Water-repellent exterior and UV Block UPF 50 combine to keep you dry and protected.

Full-Zip Puffer Jacket & Vest

These lightweight garments feature insulated thermal fabric and SWING-TECH shoulder panels for an enhanced range of motion.

Waterproof Seam-Sealed Jacket

With this breathable 3-layer membrane full-zip waterproof jacket, Callaway again includes SWING-TECH mechanical stretch fabric. seam-sealed construction with splash proof zippers are designed to keep you dry.

Waterproof Performance Pant

Callaway’s new rain pant is designed for both breathability and protection from the wet stuff. adjustable snaps, drawstrings and toggle hems on the pant cuff meet a 3-layer waterproof membrane in this performance pant. 

Women’s Quilted Thermore Jacket

Thermore© thermal fabric lines this jacket for maximum on-course warmth. Callaway includes SWING-TECH construction  here as well in a more feminine silhouette. 

More about the new 2018 Fall Series on Callaway Apparel’s website.

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Apparel Reviews

Bubba Watson’s Winning Outfit: 2018 Travelers Championship

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Bubba Watson took down his third career Travelers Championship on Sunday after firing a final-round 63. Like his golf swing, and his golf clubs, Bubba has his own style. He wears a visor, colored gloves, a watch while he plays, and always has his polo buttoned to the top button.

See exactly what Bubba was wearing on Sunday at the 2018 Travelers Championship below!

Bubba’s Winning Outfit

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