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See what GolfWRX members are saying about Titleist’s new AVX golf balls

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On October 6, Titleist released new “AVX” white and yellow golf balls in three states: Arizona, California and Florida. Our sources told us that the new golf ball was a premium offering with a urethane cover, and that it was made to have a softer feel than Titleist’s Pro V1 golf balls, and create more distance, too. The company was said to be merely testing the product, which is selling for the same price as Pro V1 golf balls, at retail in those locations.

It’s been several weeks now since the release, and as we await Titleist’s assessment of feedback from the public, let’s dive into what GolfWRX members are saying so far about the golf ball.

Click here to view the entire AVX forum thread.

Editor’s Note: Comments below were taken from posts on October 6th or after, since those are when the balls actually hit retail. Posts have been minimally edited for brevity and grammar. 

What’s the word on AVX?

tbowles411: Alternative to the V and X. Straight from the Titleist rep.

Homerun2Birdie: Am I the only one who thought these were NOT soft? Thought the ball performed admirably: spun enough around the greens, seemed a bit hard coming in on full iron shots, flight was noticeably lower as advertised. That being said, I did not feel like this ball was soft at all. 

Fiddy3: I can tell you one non-debatable fact. Golf stores are paying $36+ cost for the AVX.

QuigleyDU: It is right up there with every other premium ball out there. It has mid-high flight in my opinion. Full shots it is fine, wedges and green side are just… OK. Feels decent off the putter. In my opinion, it is slightly longer than the chrome soft x I currently play but does not spin near as well.

Break81: Took the AVX for a test today alternating holes with my Chrome Soft Truvis, and while the AVX was not bad, it’s didn’t really shine in any one area. Felt very similar to the Srixon Q-Star Tour and for the price difference I cannot see why someone would pay $18 more for the name or because they offer yellow. 

crazygolfnut: If it was priced in the $30 to $35 range I would try it. But the way it is, I will continue to play other brands.

mixedguy: Played 2 rounds with it today soft and spins. I hit it further than both the v1 and X. It’s right between the two, imo. Great ball but it is pricey. 

MysteryV: Played my first round with the AVX yesterday. Good ball. Soft off the putter, long off the driver, spins off wedges and irons. Not sure it’s worth the price premium over NXT Tour S as the two seem pretty similar. I did notice it was flying significantly further than I expected on every shot, however I was striking the ball better than usual yesterday, so tough to tell if it was new or the ball.

zeke66:

  • Driver: Very long 
  • Irons: Good through air and breeze, long. 
  • Putter: Felt and sounded great. 
  • Around the green: Didn’t hit enough shots to really know. Hit a few very good flop type shots after putting myself in bad positions. Felt and sounded pretty good off wedges. 

speeder757: The AVX reminds me of the Original Pro V1. Its softer than either of the current ProV1’s. Just picking the ball up it feels lighter than the Pro V1 or Pro V1x. I’m not sure if that would quantify on a scale or if its just the compression. The dimples are shallower similar to a Bridgestone ball. I have played this ball at my home course for 5 rounds now directly against the Pro V1 and Pro V1x and think it might be my new gamer. 
It’s slightly longer than either current Pro V1 off the tee. Flight seems to be more stable however and for whatever reason it seemed more consistent. The AVX was 3-5 yards longer than both Pro V1’s off the irons. AVX spins just a little less on green side short chip shots than the Pro V1x. I would say roughly the same as the Pro V1 with maybe a slight edge still to the Pro V1. I would say the AVX has enough greenside spin to be comparable to other premium balls though. I have heard some say the AVX feels heavy on chip shots. That wasn’t my experience at all. It feels light and springy if anything. Lastly the AVX is softer off the Putter than either Pro V1. All in all its a great ball. If it spun just a little bit more on short chip shots like the Pro V1x does it would be the best ball ever made. AVX does seem more durable than either Pro V1 and the cover doesn’t get chewed up on chips shots as easily as the Pro V1’s do. Price wise its overpriced like all current golf balls on the market are. But it does perform.

johnw29: I live in Arkansas and I ordered 2 dozen from Edwin Watts in Destin, Florida. They shipped them on a Monday and I got them on Wednesday. 

jrshelby: Played my first round with them. Let me say that they are just weird and confusing. Don’t know how else to put it. They have a slight advantage in having a little less spin but I definitely get very different flights at times. Sometimes higher then anything else I’ve hit and sometimes way lower as well. I’ll put another round in on them this Sunday before I start making any assessments I guess. 

After playing a round with the AVX and at least 30+ rounds with the Chrome soft this year and can honestly say the AVX is not in ANY way similar, and I mean no where close, and I mean to be redundant, but could not be further away design wise. The chrome soft is just that, soft. These are not. The chrome soft is moderate distance with moderate to high spin. AVX is very high launch with extremely low spin on most clubs I’d say down to 6 iron. Then spins slightly more then you’d expect from 7-PW. Then does not spin enough with wedges. 2 out of 3 is usually not bad, but in the case of the AVX it just may be.

drew_harvie: This is a pretty good ball imo. Lower, spins less off the driver. I think it’s a pretty good ball if you hit it really really high with a lot of spin (like myself). It’s crazy how popular these are in Arizona though. Wigwam is selling them for $64 for a dozen and have sold out twice. Not sure if I’d switch from the ProV1X but it’s much better than I was expecting.

See all of the comments about Titleist’s AVX golf ball here.

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22 Comments

22 Comments

  1. Thomas A

    Dec 14, 2017 at 11:19 am

    Whatever. I’ll still by all of your once-hit-then-lost ProV1’s on lostgolfballs website for $16 a dozen.

  2. Mike

    Dec 4, 2017 at 12:23 pm

    Man,
    Every review seems to contradict the one above it. Wow

  3. d

    Nov 27, 2017 at 3:14 pm

    Generally plays like a Pro-V1. I have been playing them for a couple weeks, and they seem to fly higher and farther than the Pro-V1. They don’t seem to spin as much around the greens as the Pro-V1—maybe more like a Pro-V1X. However, it seems like they spin A LOT on full shots. I have spun back a full PW 25 feet on more than one occasion.

  4. Robin Weckesser

    Nov 2, 2017 at 7:08 pm

    I’ve tried the AVX. Was looking forward to them. Not impressed. They feel a bit harsh which Im not a fan of.
    I’ll stick with the VICE balls….better value, better feel, better distance, better consistancy….

  5. Mat

    Nov 2, 2017 at 5:33 am

    Synthesising all of these… basically, there’s nothing unique about it. It’s a Srixon at double the price, and a little harshness thrown in gratis… not good. I’ll stick with Bridgestone.

  6. Jack

    Nov 2, 2017 at 5:15 am

    I’d buy it for the logo.

  7. C.B.

    Nov 2, 2017 at 1:58 am

    No, no, no, you all have it wrong.
    The name is “it’s a Srixon XV copy by Acushnet.” That’s what it stands for. Therefore, AVX, backwards.

  8. Someone

    Nov 1, 2017 at 11:13 pm

    making an amateur VXball? isn’t that incongruent with their marketing? prov prov1 is supposed to be the best ball for any player…why now would you introduce an amateur ball priced like a pro ball? what are you now saying about your pro series? that it’s no longer the best ball for all players? they really need to handle that marketing strategy…

  9. Tom54

    Nov 1, 2017 at 4:52 pm

    My comment is to read Jeff’s opinion. I’m a decent 3 hdcp and truthfully I can’t tell one premium ball from another. To me if I hit it squarely all will probably do the same. I don’t claim to know all the spin rates, etc and all that jazz that some of these people claim.

    • chopper

      Nov 1, 2017 at 10:16 pm

      I am a 2 that hits it like a 0 (I can’t chip or putt). no way can I tell a difference between premium balls. the garbage nike balls from early 2000’s of course withstanding.

      • Table

        Nov 2, 2017 at 6:10 am

        Haha…so true….there are soo many posers on this site that can’t play a lick…and somehow “they know”..

  10. cody

    Nov 1, 2017 at 3:58 pm

    having been a member of GOLFWRX for a long time. i can tell you there are some very very good players that are making these comments. yes, feel is 100% subjective and the reviews are nonscientific but they are real and unbiased. i have played this ball and it is good but, so is every premium ball, so slight difference can be hard to see and explain, even though you know they are there.

  11. Dave

    Nov 1, 2017 at 3:35 pm

    Most amateurs; especially, double digit players are not consistent enough to quantify performance of golf balls! Yes, many can tell the difference between a pinnacle and a pro v1 but that is about as close as it gets!

  12. kennyboy

    Nov 1, 2017 at 3:22 pm

    I am more confused now than before i started reading these reviews.

  13. Stephenie

    Nov 1, 2017 at 3:11 pm

    I’ve played the AVX over several rounds this year and I’m unimpressed. I found it to sound and feel very similar to the Velocity. Mid summer, I switched from the ProV1x to Taylormade TP5x and noticed a big difference in distance, feel was the same. I also played the Volvik Vivid and loved that too. I paired the AVX against the Volvik and was 5 to 10 less yards off the tee and about 5 yards shorter on irons. The AVX also felt very clunky, with a lower launch. I gifted my two sleeves.

  14. Jeff

    Nov 1, 2017 at 2:08 pm

    I find it hilarious when people say “X ball seemed to fly higher” or “X ball spun more on a full 6-iron.” There is absolutely no way an amateur golfer can say that with conviction. We hit the ball off the center of the face most of the time and may hit a few clubs only 1 or 2 times a round. Just play what you like and don’t try to sound like a tour pro!

  15. Matt-78

    Nov 1, 2017 at 1:22 pm

    I don’t think there is anything complex about this ball, but I could be wrong. I just think it’s Titleist’s entry into the same area that the Chrome Soft, Q-Star Tour, etc. exists. A hybrid between a high-handicap ball and a tour ball. A core that is less expensive to manufacture, softer core than tour ball, the high lift dimple pattern of a “distance” ball (shallower dimples), but with a cast urethane cover (not a thermoset urethane cover like the Pro V). Compared to a tour ball it will be softer, higher lift dimples, and less spin. Compared to a traditional “distance” ball it will be softer, similar dimple lift, but with more spin. At least that’s what I think. YMMV.

  16. George

    Nov 1, 2017 at 1:01 pm

    Another ball from Titleist that underperforms, and is far overpriced. Stick to Snell, Vice, or now….Cut Golf! Premium urethane tour balls that truly PERFORM at huge huge savings!

  17. Chopper

    Nov 1, 2017 at 12:28 pm

    The range of comments seem to me to back up my theory that unless you are a supreme striker of the ball (think +4), paint all the premium balls white and the novice to scratch player will never be able to tell a difference.

  18. Steve S

    Nov 1, 2017 at 11:52 am

    As usual non-scientific evaluations are almost meaningless. Maybe “someone” will do a test of them vs. the proV’s like they did with the Costco ball.

  19. GMatt

    Nov 1, 2017 at 11:35 am

    I agree, after reading these reviews I’m not sure exactly where this ball stacks up and exactly how it might perform, just goes to show how it performs with one person doesn’t mean it performs the same way to another. I too would like to see head to head data on a simulator

  20. Aaron

    Nov 1, 2017 at 11:17 am

    These wildly different reviews simply prove “feel” means something different to all of us. I’m more confused now than before reading those reviews. Put the AVX on a Trackman and hit shots against the ProV1 & ProV1x.

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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19th Hole

Vincenzi’s 2024 LIV Adelaide betting preview: Cam Smith ready for big week down under

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After having four of the top twelve players on the leaderboard at The Masters, LIV Golf is set for their fifth event of the season: LIV Adelaide. 

For both LIV fans and golf fans in Australia, LIV Adelaide is one of the most anticipated events of the year. With 35,000 people expected to attend each day of the tournament, the Grange Golf Club will be crawling with fans who are passionate about the sport of golf. The 12th hole, better known as “the watering hole”, is sure to have the rowdiest of the fans cheering after a long day of drinking some Leishman Lager.  

The Grange Golf Club is a par-72 that measures 6,946 yards. The course features minimal resistance, as golfers went extremely low last season. In 2023, Talor Gooch shot consecutive rounds of 62 on Thursday and Friday, giving himself a gigantic cushion heading into championship Sunday. Things got tight for a while, but in the end, the Oklahoma State product was able to hold off The Crushers’ Anirban Lahiri for a three-shot victory. 

The Four Aces won the team competition with the Range Goats finishing second. 

*All Images Courtesy of LIV Golf*

Past Winners at LIV Adelaide

  • 2023: Talor Gooch (-19)

Stat Leaders Through LIV Miami

Green in Regulation

  1. Richard Bland
  2. Jon Rahm
  3. Paul Casey

Fairways Hit

  1. Abraham Ancer
  2. Graeme McDowell
  3. Henrik Stenson

Driving Distance

  1. Bryson DeChambeau
  2. Joaquin Niemann
  3. Dean Burmester

Putting

  1. Cameron Smith
  2. Louis Oosthuizen
  3. Matt Jones

2024 LIV Adelaide Picks

Cameron Smith +1400 (DraftKings)

When I pulled up the odds for LIV Adelaide, I was more than a little surprised to see multiple golfers listed ahead of Cameron Smith on the betting board. A few starts ago, Cam finished runner-up at LIV Hong Kong, which is a golf course that absolutely suits his eye. Augusta National in another course that Smith could roll out of bed and finish in the top-ten at, and he did so two weeks ago at The Masters, finishing T6.

At Augusta, he gained strokes on the field on approach, off the tee (slightly), and of course, around the green and putting. Smith able to get in the mix at a major championship despite coming into the week feeling under the weather tells me that his game is once again rounding into form.

The Grange Golf Club is another course that undoubtedly suits the Australian. Smith is obviously incredibly comfortable playing in front of the Aussie faithful and has won three Australian PGA Championship’s. The course is very short and will allow Smith to play conservative off the tee, mitigating his most glaring weakness. With birdies available all over the golf course, there’s a chance the event turns into a putting contest, and there’s no one on the planet I’d rather have in one of those than Cam Smith.

Louis Oosthuizen +2200 (DraftKings)

Louis Oosthuizen has simply been one of the best players on LIV in the 2024 seas0n. The South African has finished in the top-10 on the LIV leaderboard in three of his five starts, with his best coming in Jeddah, where he finished T2. Perhaps more impressively, Oosthuizen finished T7 at LIV Miami, which took place at Doral’s “Blue Monster”, an absolutely massive golf course. Given that Louis is on the shorter side in terms of distance off the tee, his ability to play well in Miami shows how dialed he is with the irons this season.

In addition to the LIV finishes, Oosthuizen won back-to-back starts on the DP World Tour in December at the Alfred Dunhill Championship and the Mauritus Open. He also finished runner-up at the end of February in the International Series Oman. The 41-year-old has been one of the most consistent performers of 2024, regardless of tour.

For the season, Louis ranks 4th on LIV in birdies made, T9 in fairways hit and first in putting. He ranks 32nd in driving distance, but that won’t be an issue at this short course. Last season, he finished T11 at the event, but was in decent position going into the final round but fell back after shooting 70 while the rest of the field went low. This season, Oosthuizen comes into the event in peak form, and the course should be a perfect fit for his smooth swing and hot putter this week.

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Opinion & Analysis

The Wedge Guy: What really makes a wedge work? Part 1

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Of all the clubs in our bags, wedges are almost always the simplest in construction and, therefore, the easiest to analyze what might make one work differently from another if you know what to look for.

Wedges are a lot less mysterious than drivers, of course, as the major brands are working with a lot of “pixie dust” inside these modern marvels. That’s carrying over more to irons now, with so many new models featuring internal multi-material technologies, and almost all of them having a “badge” or insert in the back to allow more complex graphics while hiding the actual distribution of mass.

But when it comes to wedges, most on the market today are still single pieces of molded steel, either cast or forged into that shape. So, if you look closely at where the mass is distributed, it’s pretty clear how that wedge is going to perform.

To start, because of their wider soles, the majority of the mass of almost any wedge is along the bottom third of the clubhead. So, the best wedge shots are always those hit between the 2nd and 5th grooves so that more mass is directly behind that impact. Elite tour professionals practice incessantly to learn to do that consistently, wearing out a spot about the size of a penny right there. If impact moves higher than that, the face is dramatically thinner, so smash factor is compromised significantly, which reduces the overall distance the ball will fly.

Every one of us, tour players included, knows that maddening shot that we feel a bit high on the face and it doesn’t go anywhere, it’s not your fault.

If your wedges show a wear pattern the size of a silver dollar, and centered above the 3rd or 4th groove, you are not getting anywhere near the same performance from shot to shot. Robot testing proves impact even two to three grooves higher in the face can cause distance loss of up to 35 to 55 feet with modern ‘tour design’ wedges.

In addition, as impact moves above the center of mass, the golf club principle of gear effect causes the ball to fly higher with less spin. Think of modern drivers for a minute. The “holy grail” of driving is high launch and low spin, and the driver engineers are pulling out all stops to get the mass as low in the clubhead as possible to optimize this combination.

Where is all the mass in your wedges? Low. So, disregarding the higher lofts, wedges “want” to launch the ball high with low spin – exactly the opposite of what good wedge play requires penetrating ball flight with high spin.

While almost all major brand wedges have begun putting a tiny bit more thickness in the top portion of the clubhead, conventional and modern ‘tour design’ wedges perform pretty much like they always have. Elite players learn to hit those crisp, spinny penetrating wedge shots by spending lots of practice time learning to consistently make contact low in the face.

So, what about grooves and face texture?

Grooves on any club can only do so much, and no one has any material advantage here. The USGA tightly defines what we manufacturers can do with grooves and face texture, and modern manufacturing techniques allow all of us to push those limits ever closer. And we all do. End of story.

Then there’s the topic of bounce and grinds, the most complex and confusing part of the wedge formula. Many top brands offer a complex array of sole configurations, all of them admittedly specialized to a particular kind of lie or turf conditions, and/or a particular divot pattern.

But if you don’t play the same turf all the time, and make the same size divot on every swing, how would you ever figure this out?

The only way is to take any wedge you are considering and play it a few rounds, hitting all the shots you face and observing the results. There’s simply no other way.

So, hopefully this will inspire a lively conversation in our comments section, and I’ll chime in to answer any questions you might have.

And next week, I’ll dive into the rest of the wedge formula. Yes, shafts, grips and specifications are essential, too.

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