“It doesn’t just tell time, it tells history,” etc. Insert footage of Jack Nicklaus, Gary Player, Tiger Woods, and other greats of the game rolling over some of their career highlights. Dramatic music swells. Trophies are raised. So goes many a Rolex commercial.

Jack Nicklaus has officially endorsed Rolex since 1995, but he has had a relationship with the company since the late 1960s. How many hundreds of Rolexes, then, do you think the Golden Bear owns?

One. Not one hundred. One Rolex. Incredible, right?

Nicklaus sat down for an interview with Hodinkee.com. The 18-time major winner says he’s worn the same Rolex Day-Date reference 1803 in yellow gold, every day since he got it in 1967.

And how he got it (with an assist from Gary Player) is an entertaining story. Check out Jack’s interview with Hodinkee founder, Benjamin Clymer, for an answer to that question and to hear Mr. Nicklaus’ fascinating story of his beloved timepiece.

If you suspected there’s an overlap between golf equipment enthusiasts and watch aficionados, you’d be right. Check out this thread started in response to the Hodinkee piece for some excellent commentary and a few shots of WRXers Rolexes.

Here’s another photo of Nicklaus’ Day-Date, courtesy of Hodinkee.


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