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Titleist is releasing new “AVX” premium golf balls, made for more distance

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GolfWRX has learned that Titleist is testing new “AVX” golf balls — made with premium performance urethane covers and designed for more distance and a softer feel — in three different markets. The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.

Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here

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The golf balls will be available in both white and high optic yellow based on the photos of the packaging and golf balls.

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According to language written on Titleist’s AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver scoring control, a soft feel and durability.

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It’s clear from the photos we’ve obtained that the AVX golf balls feature a new dimple pattern, at least compared to the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it more aerodynamic for flight consistency.

Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here

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71 Comments

71 Comments

  1. Tyler Brooke

    Oct 23, 2017 at 12:00 pm

    For Dummies Version: A ball that will go father then their prov and prov1X but is supposed to perform better around the greens and on the green.

    They also flight iron shots lower and come hot off the face.

  2. Bert

    Oct 20, 2017 at 8:09 pm

    Played the ball today for the first time. Felt good off club face and checked well on full shots into the greens. Distance was OK, not sure I picked up any with my 85 MPH swing speed. What I didn’t like about the ball was how it played for short pitch shots. I usually play a gap wedge, if possible, within 60-30 yards and it will bounce once, twice and then bite hard. This ball felt good but would bounce once, twice and then let go and roll. It tried to get it to bite off tight lie, but usually let go and rolled out more than I like. I switched to the B-330 RXS and got the check I wanted. I hit a few side by side and noticed the difference in bite characteristics. I could get used to it, but not sure. I did like the reaction off my driver, like I mentioned, not sure it was any longer, but flight was good for me. I’ll play them for a few more rounds and get a better feel.

  3. Jerry

    Oct 19, 2017 at 6:01 pm

    What is GRN41 Urethane??

    Not as spinny as their Elastomer Urethane in the ProV1?

    AVX – Amateur VX (ProV1X)

  4. Mat

    Oct 13, 2017 at 11:22 pm

    NXT + Urethane…

  5. Mad-Mex

    Sep 24, 2017 at 4:06 am

    Heard next year they will have a rubber wound balata covered premium golf ball,,,,,,

  6. Bobo

    Sep 23, 2017 at 3:46 pm

    The upgrade to the AVX is now in the minds and mill of the folks at Titleist.
    AVX now….. BWY coming soon!!! (CXZ next year).

  7. Mike Tomasi

    Sep 23, 2017 at 2:15 pm

    They should have just come out with a 70 compression pro v1 and called it the pro v1s. Just my marketing idea.

    • SK

      Sep 23, 2017 at 6:02 pm

      AVX now…. BWY soon…. CXZ coming next year…. otherwise no change

  8. retired04

    Sep 23, 2017 at 6:28 am

    Slower swing speed? Try the Srixon Q Star Tour and do your own comparison. I’m 70. 75-77 swing speed-took the time to hit dozens of full and short game shots actually comparing the Pro Vs to the Srixon ball and the Srixon ball was as good or better at $30 or less per dz.. Had to convince myself and I did.

  9. BO

    Sep 22, 2017 at 9:24 pm

    urethane…. non-urethane…..uranusthane?

  10. 2putttom

    Sep 22, 2017 at 4:12 pm

    lol .. these comments and responses remind me of public comment time at a city council meeting

    • abxgolf

      Sep 22, 2017 at 4:58 pm

      golf clubs and balls are gearhead heaven and let no man put that asunder

  11. James Strachan

    Sep 22, 2017 at 3:57 pm

    VICE are made in yellow.

    • abxgolf

      Sep 22, 2017 at 4:59 pm

      try finding one of those in autumn leaves lol

  12. Jack Nash

    Sep 22, 2017 at 3:48 pm

    Re-Branding
    Re-Engineering
    Re-Thinking
    Re-Imagining (the latest BS acronym)
    Re-Jigging
    Re-Treading

    All great ideas run thru the Constant Mill of failed actual new ideas.

    3 piece balls go far Correct.
    3 piece balls can have a soft cover.
    3 piece balls will never have enuff spin greenside.

    • abxgolf

      Sep 22, 2017 at 4:57 pm

      rush down to yer nearest big box golf mecca store and buy a dozen or two is you loose lotsa balls.

  13. DrB

    Sep 22, 2017 at 1:33 pm

    It is their way of catching up to Bridgestone, Callaway, Wilson (!), and perhaps others without having to eat crow and change their narrative of the last few years. Titleist has always maintained that either ProV1 or ProV1x is the best ball for your game regardless of your swing speed. (Their other balls exist for those players for whom price is a consideration.) Other companies have brought out tour-quality balls optimized for sub-100mph swings and have found great success with customers. So, Titleist had a problem: they could ignore the success of the likes of the Chrome Soft, B330RX, et al, and continue to lose market share, or come up with a new ball optimized for the sub-100mph swing that has a urethane cover, great distance, tour-quality short game performance, but not contradicting their previous proclamations that ProV1(x) is still best for everyone. Enter the AVX

  14. asugrad1988

    Sep 22, 2017 at 12:36 pm

    It sounds like the Bridgestone E5 golf ball. 3 piece ball with a urethane cover. About $20 a dozen.

    • Jack Nash

      Sep 22, 2017 at 3:49 pm

      Add the name Titleist and double the cost. Re-Branding.

    • Mat

      Oct 13, 2017 at 11:20 pm

      And probably not as good as the e5.

  15. MamasBoy

    Sep 21, 2017 at 10:55 pm

    Mo’ distance….. Lo spin…… Hi shot….. Hit da pin

  16. Speedy

    Sep 21, 2017 at 8:51 pm

    No thanks, another of their overpriced balls.

  17. MamasBoy

    Sep 21, 2017 at 5:00 pm

    “made for more distance”??
    I need more distance so I’m gonna switch to AVX and they will match my PXG’s
    AVX + PXG = APXXVG ….. woooh

  18. Rich

    Sep 21, 2017 at 10:55 am

    Flat dimples , looks like the Wilson Staff C golf ball of a few years ago. It seems Wilson Duo had it right after all, Callaway has copied it in the soft, TaylorMade has tried to copy the idea of softer and now another attempt by Titleist to copy the DUO ball. Titleist has again put a ball out that is in the upper ranks in price thinking they will buy it just because of the name…. Titleist over priced and under delivered on most of their goods. They are like the car companies of the mid seventy era.

    • Brian

      Sep 22, 2017 at 7:43 pm

      Golf is a game of ‘status’ and the boys with the newest toys play together. You will never find a foursome of buddies with one playing 5 y.o. clubs. If you wanna play, you gotta pay.

  19. Acew7iron

    Sep 21, 2017 at 8:44 am

    Their answer to the Kirkland ball?

    • Brian

      Sep 21, 2017 at 4:28 pm

      Except it’s still over 3x the price of a Kirkland…

      • Bert

        Oct 4, 2017 at 5:30 pm

        Whatever happened to the Kirkland ball? Is it finally on the shelves again; and if yes, is it really the same specifications as the one that stirred everyone up?

  20. Tanner

    Sep 21, 2017 at 7:47 am

    Perhaps their answer for calls for a yellow pro v ?

    • carl spackler

      Sep 21, 2017 at 8:25 am

      but, but they said they couldn’t make a ball with a urethane cover yellow due to the nature of urethane

  21. stevemac

    Sep 20, 2017 at 10:09 pm

    Yeah we do play golf in Texas year round!!!!!!!! Sure hope I am going to get my test balls here. How do you leave out Texas?

  22. Rich Douglas

    Sep 20, 2017 at 9:32 pm

    Too little information. Are these some cool, new breakthrough? Or are they just re-packaged Titleist Velocity balls? Something in between? Something else?

  23. TigerArmy

    Sep 20, 2017 at 5:16 pm

    Where the hell do these fit in between the ProV1s and the NXTs???
    Looks a lot like the Bridgestone strategy where they try to sell sub par tour balls RX / RXS as premium balls to hackers.

  24. AllanA

    Sep 20, 2017 at 5:01 pm

    AVX … AVX … AVX??? ….. Oh, I get it ….. A (Pro)V(1)X …. LOLOL

  25. Guia

    Sep 20, 2017 at 4:30 pm

    I will give it a try. Personally though, I use any number of brand balls and have seen very little difference.

    • AllanA

      Sep 20, 2017 at 4:58 pm

      Oh, no… there must be a difference… look at all the claims and promises… it must be better because it’s the newest.

    • larrybud

      Sep 21, 2017 at 10:01 am

      There is certainly a difference between urethane and non-urethane balls as far as spin goes, especially on approach shots.

      Distance? Eh, all within your margin of error.

  26. Davey Dave

    Sep 20, 2017 at 4:17 pm

    Looks like a good target for an after-hours water hazard diving expedition. Seriously, I’d like to try them to see if they change my second shot.

  27. golfraven

    Sep 20, 2017 at 4:10 pm

    Looks loke a NXT to me. Same packaging but different name?

  28. Brian

    Sep 20, 2017 at 4:08 pm

    Until their balls are reasonably priced, the only Titleist’s I’ll play are those I find on the course.

  29. Judge Smeills

    Sep 20, 2017 at 3:52 pm

    Still waiting for the release of new DT Solo and the Tour Prestige

  30. Irma

    Sep 20, 2017 at 3:47 pm

    Titleist, starting to lose their ball market badly to Srixon, Bridgestone, TM, so they decide to copy and say why fight them, join them. Typical of a Korean-owned company looking to cash in, like always, with copies.

    • Thomas A

      Sep 20, 2017 at 4:24 pm

      Fila Korea sold Titleist. They are American, publicly owned now. If you read GolfWRX you’d know this.

      • CCGolfTx

        Sep 20, 2017 at 9:44 pm

        Acushnet owns Titleist but Fila Korea still owns Acushnet and owns the controlling percentage of the company.

      • Irma

        Sep 21, 2017 at 2:16 am

        No, it didn’t. You would know that if you lived in the outside world
        https://en.wikipedia.org/wiki/Acushnet_Company

        • surewin73

          Sep 21, 2017 at 11:00 am

          From your Wikipedia page….

          The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing.

          Acushnet is still owned by Fila Korea!

        • ibo

          Sep 22, 2017 at 10:43 am

          Irma it literally says The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing. in the first line of the article. LOL

          • Irma

            Sep 23, 2017 at 6:35 pm

            Yeah. I was answering Thomas A’s retort that Fila Korea sold Titleist. It didn’t.
            You would know that if you understood how the reply listings worked here. Duh

  31. Double Mocha Man

    Sep 20, 2017 at 3:35 pm

    Did they stop making the “Velocity”… it was their long ball?

  32. Golf64

    Sep 20, 2017 at 3:13 pm

    So 4 balls in the same price category?! Only thing I like about this is it comes in yellow. No customer here at ProV1 prices!

  33. Scott

    Sep 20, 2017 at 3:12 pm

    Hey why not right? Give it the old Billy Baron!

  34. cgasucks

    Sep 20, 2017 at 3:12 pm

    A 3 piece Urethane covered ball at the same price as the Pro V1? There’s no incentive for the golfer to buy the AVX (maybe a dozen or two for curiosity’s sake) long term and might as well buy the tried and true Pro V1 for the same price.

  35. Teaj

    Sep 20, 2017 at 3:08 pm

    im confused, someone needs to do a review with these, PROV1 and PROV1X

  36. Golfinnut

    Sep 20, 2017 at 3:08 pm

    with their quarterly golf sales down the toilet … why come out with a premium distance ball priced just like the V1? No one buys the ProV1 for just that reason. It’s just too damn expensive. No wonder it’s only in 3 states.

    • Golfandpuff

      Sep 20, 2017 at 3:59 pm

      Stats? Proof sales are down? Why don’t you get me the mfg cost per ball while you are at it? Thanks!

      • Brian

        Sep 20, 2017 at 4:12 pm

        A simple google search will tell you what is common knowledge on Titleist’s recent sales decline.

        • AllanA

          Sep 20, 2017 at 4:55 pm

          Golf equipment sales to the recreational golf market is down because the average golfer is aging and giving up the game. The demographics backs this up.
          So the golf OEMs are shifting their sales to the upscale market because that’s where the money is. It’s happening to drivers, irons, wedges, balls, everything.
          Most on these forums are not so rich that they don’t have to ask for the price of the equipment; they are mostly gearhead wannabes who fall in love with the newest and fanciest toys.

      • Cdub

        Sep 20, 2017 at 6:51 pm

        They are a public company. Read their last Q earnings release.

  37. AllanA

    Sep 20, 2017 at 2:25 pm

    Titlesist Promises:
    – More distance
    – Softer feeel
    – Enhanced speed
    – Control spin
    – Scoring control
    – Durability
    – More aerodynamic
    – Flight consistency
    – Optic color
    – Fancy dimples
    Premium performance at a premium price on par with ProV1-x.
    Sooo, if you want to be a good golfer you must spend more $$$$ on your equipment, shoes, accessories and clothes too. It only makes sense.

  38. new stuff!!

    Sep 20, 2017 at 2:25 pm

    what I don’t understand is why they don’t make the v1 or v1x in yellow.
    waiting for tp5 to come in yellow as well.
    until then… chrome soft it is

    • AllanA

      Sep 20, 2017 at 5:05 pm

      No ‘yaller’ ball for me…. maybe a pink Volvic…. maybe not …..

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Whats in the Bag

Mark Leishman’s winning WITB: 2020 Farmers Insurance Open

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Driver: Callaway Mavrik (9 degrees)
Shaft: Fujikura Speeder 757 Evolution IV TX (45 inches, tipped 1 inch, D2 swingweight)

3-wood: Callaway Epic Flash Sub Zero (16.5 degrees)
Shaft: Fujikura Atmos Black Tour Spec 9 X

5-wood: Callaway Rogue Sub Zero (18 degrees)
Shaft: Fujikura Motore Speeder VC Tour Spec 9.2 X

Irons: Callaway X-Forged UT (3), Callaway Apex Pro 19 (4-6), Callaway Apex MB (7-PW)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 X (hard-stepped)

Wedges: Callaway Jaws MD5 Raw (54.10S @54.75, 60.08T @ 59.75 degrees)
Shafts: Nippon N.S. Pro Modus 3 Tour 130 X

Putter: Odyssey Versa #6 (Black/White/Black)

Ball: Callaway Chrome Soft X

Grips: Golf Pride MCC

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Whats in the Bag

Lucas Herbert’s winning WITB: 2020 Omega Dubai Desert Classic

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Driver: TaylorMade SIM (9 degrees set at 8.75)
Shaft: Mitsubishi Diamana DF 70TX

3-wood: TaylorMade SIM (15 degrees set at 15.5)
Shaft: Mitsubishi Diamana DF 80TX

5-wood: TaylorMade M6 (19 degrees set at 19.5)
Shaft: Mitsubishi Tensei CK Pro White 90 TX

Irons: TaylorMade P7TW (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG2 (50.09, 54.11, 60.10)
Shafts: True Temper Dynamic Gold X100 Black (50), KBS Hi-Rev 135X Black (54, 60)

Putter: TaylorMade Spider X Midnite

Ball: TaylorMade TP5

Grips: Gripmaster Roo

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Putter Reviews

WRX Spotlight Review: T Squared TS-713i Standard Series putter

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Product:  T Squared TS-713i Standard Series Putter

About T Squared: T Squared Putters is a small putter manufacturer just south of Buffalo, New York. The company was founded by Tony Tuber who created his first prototype putters, after hours, in his father’s machine shop. Since then Tony and his father have been creating high-quality putters in the same facility that creates high precision instruments for the medical field. They pride themselves on creating the highest quality, most precise putter they can offer. They offer a few different head shapes from small traditional blades to high MOI mallets and even a custom program to get exactly what you want.

The Ts-713i Standard Series is based on the Ts-713, the first prototype that Tony created. It is a blade-style putter with a slightly longer flange and a unique face insert milled from 6061 aluminum. The body of the Ts713i is milled from a solid block of 303 stainless steel that is produced in the USA and has a Teflon backing between the body and face insert.

This Teflon backing helps give the putter a softer feel at impact and reduce any unwanted vibration. Details are what T Squared is all about and the neck of the putter shows off their milling expertise. The neck is similar to a plumbers neck, built with multiple pieces and offering some cool texture on the section bonded to the head. Another great detail is that all the silver markings on the putter are not filled with paint, they are milled into the head. T Squared finished the head in a sharp matte black and then milled all the markings on the putter for a unique, shiny silver look that really stands out. Ts-713i putters are built for customizing and have a ton of options that you can select if you would like to build something totally unique

On the green, the T Squared TS-713i really performs fantastic. I found the feel at impact very solid without any unwanted vibration. The impact produces a muted click and soft feel that I wasn’t expecting from this aluminum insert and thin face. The deep milling and Teflon coated back to the insert really work together to produce a great, responsive feel that I enjoyed. Deep milling usually makes me a little worried because it can soften the putter too much and lose that feel we all demand.

The TS-713i has no issues and transmits impact feel back to your hands with ease. Mishits are a little louder and harsh, but nothing even close to unpleasant. I have used putters that don’t feel as good on perfectly struck shots as the TS-713i feels on mishit putts. Distance and accuracy on those mishit putts are not as drastic as you would expect with a blade putter. I often just missed the cup by small margins when I struck a putt on the toe or heel of the TS-713i. There aren’t too many blade putters that have shown this level of forgiveness on the green for me.

The “T” alignment aid on the flange of the putter is large and easy to use. Not only do you get a straight line from the face to the back edge for alignment, but the back of the “T” also helps you square the putter up to your target. The Pure grip is not my thing, and it would be great for T Squared to offer a few more options, but that is an easy fix and a very minor criticism.

Overall, the T Squared TS-713i is a great putter from young Tony Tuber that exceeded my expectations. His attention to detail, precision milling, and take on a classic head shape offer golfers something different without sacrificing any performance. If you are looking for a great feeling putter that is made in the USA, you should take a look at T Squared and see what they can make for you.

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