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Titleist is releasing new “AVX” premium golf balls, made for more distance

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GolfWRX has learned that Titleist is testing new “AVX” golf balls — made with premium performance urethane covers and designed for more distance and a softer feel — in three different markets. The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.

Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here

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The golf balls will be available in both white and high optic yellow based on the photos of the packaging and golf balls.

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According to language written on Titleist’s AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver scoring control, a soft feel and durability.

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It’s clear from the photos we’ve obtained that the AVX golf balls feature a new dimple pattern, at least compared to the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it more aerodynamic for flight consistency.

Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here

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71 Comments

71 Comments

  1. Tyler Brooke

    Oct 23, 2017 at 12:00 pm

    For Dummies Version: A ball that will go father then their prov and prov1X but is supposed to perform better around the greens and on the green.

    They also flight iron shots lower and come hot off the face.

  2. Bert

    Oct 20, 2017 at 8:09 pm

    Played the ball today for the first time. Felt good off club face and checked well on full shots into the greens. Distance was OK, not sure I picked up any with my 85 MPH swing speed. What I didn’t like about the ball was how it played for short pitch shots. I usually play a gap wedge, if possible, within 60-30 yards and it will bounce once, twice and then bite hard. This ball felt good but would bounce once, twice and then let go and roll. It tried to get it to bite off tight lie, but usually let go and rolled out more than I like. I switched to the B-330 RXS and got the check I wanted. I hit a few side by side and noticed the difference in bite characteristics. I could get used to it, but not sure. I did like the reaction off my driver, like I mentioned, not sure it was any longer, but flight was good for me. I’ll play them for a few more rounds and get a better feel.

  3. Jerry

    Oct 19, 2017 at 6:01 pm

    What is GRN41 Urethane??

    Not as spinny as their Elastomer Urethane in the ProV1?

    AVX – Amateur VX (ProV1X)

  4. Mat

    Oct 13, 2017 at 11:22 pm

    NXT + Urethane…

  5. Mad-Mex

    Sep 24, 2017 at 4:06 am

    Heard next year they will have a rubber wound balata covered premium golf ball,,,,,,

  6. Bobo

    Sep 23, 2017 at 3:46 pm

    The upgrade to the AVX is now in the minds and mill of the folks at Titleist.
    AVX now….. BWY coming soon!!! (CXZ next year).

  7. Mike Tomasi

    Sep 23, 2017 at 2:15 pm

    They should have just come out with a 70 compression pro v1 and called it the pro v1s. Just my marketing idea.

    • SK

      Sep 23, 2017 at 6:02 pm

      AVX now…. BWY soon…. CXZ coming next year…. otherwise no change

  8. retired04

    Sep 23, 2017 at 6:28 am

    Slower swing speed? Try the Srixon Q Star Tour and do your own comparison. I’m 70. 75-77 swing speed-took the time to hit dozens of full and short game shots actually comparing the Pro Vs to the Srixon ball and the Srixon ball was as good or better at $30 or less per dz.. Had to convince myself and I did.

  9. BO

    Sep 22, 2017 at 9:24 pm

    urethane…. non-urethane…..uranusthane?

  10. 2putttom

    Sep 22, 2017 at 4:12 pm

    lol .. these comments and responses remind me of public comment time at a city council meeting

    • abxgolf

      Sep 22, 2017 at 4:58 pm

      golf clubs and balls are gearhead heaven and let no man put that asunder

  11. James Strachan

    Sep 22, 2017 at 3:57 pm

    VICE are made in yellow.

    • abxgolf

      Sep 22, 2017 at 4:59 pm

      try finding one of those in autumn leaves lol

  12. Jack Nash

    Sep 22, 2017 at 3:48 pm

    Re-Branding
    Re-Engineering
    Re-Thinking
    Re-Imagining (the latest BS acronym)
    Re-Jigging
    Re-Treading

    All great ideas run thru the Constant Mill of failed actual new ideas.

    3 piece balls go far Correct.
    3 piece balls can have a soft cover.
    3 piece balls will never have enuff spin greenside.

    • abxgolf

      Sep 22, 2017 at 4:57 pm

      rush down to yer nearest big box golf mecca store and buy a dozen or two is you loose lotsa balls.

  13. DrB

    Sep 22, 2017 at 1:33 pm

    It is their way of catching up to Bridgestone, Callaway, Wilson (!), and perhaps others without having to eat crow and change their narrative of the last few years. Titleist has always maintained that either ProV1 or ProV1x is the best ball for your game regardless of your swing speed. (Their other balls exist for those players for whom price is a consideration.) Other companies have brought out tour-quality balls optimized for sub-100mph swings and have found great success with customers. So, Titleist had a problem: they could ignore the success of the likes of the Chrome Soft, B330RX, et al, and continue to lose market share, or come up with a new ball optimized for the sub-100mph swing that has a urethane cover, great distance, tour-quality short game performance, but not contradicting their previous proclamations that ProV1(x) is still best for everyone. Enter the AVX

  14. asugrad1988

    Sep 22, 2017 at 12:36 pm

    It sounds like the Bridgestone E5 golf ball. 3 piece ball with a urethane cover. About $20 a dozen.

    • Jack Nash

      Sep 22, 2017 at 3:49 pm

      Add the name Titleist and double the cost. Re-Branding.

    • Mat

      Oct 13, 2017 at 11:20 pm

      And probably not as good as the e5.

  15. MamasBoy

    Sep 21, 2017 at 10:55 pm

    Mo’ distance….. Lo spin…… Hi shot….. Hit da pin

  16. Speedy

    Sep 21, 2017 at 8:51 pm

    No thanks, another of their overpriced balls.

  17. MamasBoy

    Sep 21, 2017 at 5:00 pm

    “made for more distance”??
    I need more distance so I’m gonna switch to AVX and they will match my PXG’s
    AVX + PXG = APXXVG ….. woooh

  18. Rich

    Sep 21, 2017 at 10:55 am

    Flat dimples , looks like the Wilson Staff C golf ball of a few years ago. It seems Wilson Duo had it right after all, Callaway has copied it in the soft, TaylorMade has tried to copy the idea of softer and now another attempt by Titleist to copy the DUO ball. Titleist has again put a ball out that is in the upper ranks in price thinking they will buy it just because of the name…. Titleist over priced and under delivered on most of their goods. They are like the car companies of the mid seventy era.

    • Brian

      Sep 22, 2017 at 7:43 pm

      Golf is a game of ‘status’ and the boys with the newest toys play together. You will never find a foursome of buddies with one playing 5 y.o. clubs. If you wanna play, you gotta pay.

  19. Acew7iron

    Sep 21, 2017 at 8:44 am

    Their answer to the Kirkland ball?

    • Brian

      Sep 21, 2017 at 4:28 pm

      Except it’s still over 3x the price of a Kirkland…

      • Bert

        Oct 4, 2017 at 5:30 pm

        Whatever happened to the Kirkland ball? Is it finally on the shelves again; and if yes, is it really the same specifications as the one that stirred everyone up?

  20. Tanner

    Sep 21, 2017 at 7:47 am

    Perhaps their answer for calls for a yellow pro v ?

    • carl spackler

      Sep 21, 2017 at 8:25 am

      but, but they said they couldn’t make a ball with a urethane cover yellow due to the nature of urethane

  21. stevemac

    Sep 20, 2017 at 10:09 pm

    Yeah we do play golf in Texas year round!!!!!!!! Sure hope I am going to get my test balls here. How do you leave out Texas?

  22. Rich Douglas

    Sep 20, 2017 at 9:32 pm

    Too little information. Are these some cool, new breakthrough? Or are they just re-packaged Titleist Velocity balls? Something in between? Something else?

  23. TigerArmy

    Sep 20, 2017 at 5:16 pm

    Where the hell do these fit in between the ProV1s and the NXTs???
    Looks a lot like the Bridgestone strategy where they try to sell sub par tour balls RX / RXS as premium balls to hackers.

  24. AllanA

    Sep 20, 2017 at 5:01 pm

    AVX … AVX … AVX??? ….. Oh, I get it ….. A (Pro)V(1)X …. LOLOL

  25. Guia

    Sep 20, 2017 at 4:30 pm

    I will give it a try. Personally though, I use any number of brand balls and have seen very little difference.

    • AllanA

      Sep 20, 2017 at 4:58 pm

      Oh, no… there must be a difference… look at all the claims and promises… it must be better because it’s the newest.

    • larrybud

      Sep 21, 2017 at 10:01 am

      There is certainly a difference between urethane and non-urethane balls as far as spin goes, especially on approach shots.

      Distance? Eh, all within your margin of error.

  26. Davey Dave

    Sep 20, 2017 at 4:17 pm

    Looks like a good target for an after-hours water hazard diving expedition. Seriously, I’d like to try them to see if they change my second shot.

  27. golfraven

    Sep 20, 2017 at 4:10 pm

    Looks loke a NXT to me. Same packaging but different name?

  28. Brian

    Sep 20, 2017 at 4:08 pm

    Until their balls are reasonably priced, the only Titleist’s I’ll play are those I find on the course.

  29. Judge Smeills

    Sep 20, 2017 at 3:52 pm

    Still waiting for the release of new DT Solo and the Tour Prestige

  30. Irma

    Sep 20, 2017 at 3:47 pm

    Titleist, starting to lose their ball market badly to Srixon, Bridgestone, TM, so they decide to copy and say why fight them, join them. Typical of a Korean-owned company looking to cash in, like always, with copies.

    • Thomas A

      Sep 20, 2017 at 4:24 pm

      Fila Korea sold Titleist. They are American, publicly owned now. If you read GolfWRX you’d know this.

      • CCGolfTx

        Sep 20, 2017 at 9:44 pm

        Acushnet owns Titleist but Fila Korea still owns Acushnet and owns the controlling percentage of the company.

      • Irma

        Sep 21, 2017 at 2:16 am

        No, it didn’t. You would know that if you lived in the outside world
        https://en.wikipedia.org/wiki/Acushnet_Company

        • surewin73

          Sep 21, 2017 at 11:00 am

          From your Wikipedia page….

          The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing.

          Acushnet is still owned by Fila Korea!

        • ibo

          Sep 22, 2017 at 10:43 am

          Irma it literally says The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing. in the first line of the article. LOL

          • Irma

            Sep 23, 2017 at 6:35 pm

            Yeah. I was answering Thomas A’s retort that Fila Korea sold Titleist. It didn’t.
            You would know that if you understood how the reply listings worked here. Duh

  31. Double Mocha Man

    Sep 20, 2017 at 3:35 pm

    Did they stop making the “Velocity”… it was their long ball?

  32. Golf64

    Sep 20, 2017 at 3:13 pm

    So 4 balls in the same price category?! Only thing I like about this is it comes in yellow. No customer here at ProV1 prices!

  33. Scott

    Sep 20, 2017 at 3:12 pm

    Hey why not right? Give it the old Billy Baron!

  34. cgasucks

    Sep 20, 2017 at 3:12 pm

    A 3 piece Urethane covered ball at the same price as the Pro V1? There’s no incentive for the golfer to buy the AVX (maybe a dozen or two for curiosity’s sake) long term and might as well buy the tried and true Pro V1 for the same price.

  35. Teaj

    Sep 20, 2017 at 3:08 pm

    im confused, someone needs to do a review with these, PROV1 and PROV1X

  36. Golfinnut

    Sep 20, 2017 at 3:08 pm

    with their quarterly golf sales down the toilet … why come out with a premium distance ball priced just like the V1? No one buys the ProV1 for just that reason. It’s just too damn expensive. No wonder it’s only in 3 states.

    • Golfandpuff

      Sep 20, 2017 at 3:59 pm

      Stats? Proof sales are down? Why don’t you get me the mfg cost per ball while you are at it? Thanks!

      • Brian

        Sep 20, 2017 at 4:12 pm

        A simple google search will tell you what is common knowledge on Titleist’s recent sales decline.

        • AllanA

          Sep 20, 2017 at 4:55 pm

          Golf equipment sales to the recreational golf market is down because the average golfer is aging and giving up the game. The demographics backs this up.
          So the golf OEMs are shifting their sales to the upscale market because that’s where the money is. It’s happening to drivers, irons, wedges, balls, everything.
          Most on these forums are not so rich that they don’t have to ask for the price of the equipment; they are mostly gearhead wannabes who fall in love with the newest and fanciest toys.

      • Cdub

        Sep 20, 2017 at 6:51 pm

        They are a public company. Read their last Q earnings release.

  37. AllanA

    Sep 20, 2017 at 2:25 pm

    Titlesist Promises:
    – More distance
    – Softer feeel
    – Enhanced speed
    – Control spin
    – Scoring control
    – Durability
    – More aerodynamic
    – Flight consistency
    – Optic color
    – Fancy dimples
    Premium performance at a premium price on par with ProV1-x.
    Sooo, if you want to be a good golfer you must spend more $$$$ on your equipment, shoes, accessories and clothes too. It only makes sense.

  38. new stuff!!

    Sep 20, 2017 at 2:25 pm

    what I don’t understand is why they don’t make the v1 or v1x in yellow.
    waiting for tp5 to come in yellow as well.
    until then… chrome soft it is

    • AllanA

      Sep 20, 2017 at 5:05 pm

      No ‘yaller’ ball for me…. maybe a pink Volvic…. maybe not …..

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Equipment

Cobra introduces new 2021 King Tour irons with MIM technology

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It’s been quite a while (three-plus years) since we have seen any new players irons from Cobra Golf. The Rev33 “Rickie iron” was teased out over the last year, but the focus has mainly stayed on its Forged Tec line, which has done well in the very competitive players distance category.

So why the long wait?

According to Cobra’s VP of R&D Tom “TO” Olsavsky it was for a very specific reason…

“A long time ago we had actually planned it to launch at the end of 2019 as we usually try to launch players irons in the fall. Between COVID-19 delays and the new breakthrough innovation MIM process, it took us a little longer but it’s been worth the extra time, player feedback has been amazing so we are confident it will succeed.”

Introducing new 2021 Cobra King Tour Irons

Tech Story

Metal Injection Molding AKA MIM is a term we have heard a few times over the past year. Cobra just recently implemented this process into its MIM wedge line. Essentially, it’s a process that allows OEMs to fine-tune a club heads shape and spec to the nth degree all while dialing in the softest feel possible. Seems awesome for a wedge and even better for an iron. To make it really easy to understand, it’s not cast, it’s not forged, its MIM.

The multi-material 1025 iron head has a tungsten weight inserted into the toe section that dials in the CG directly to the sweet spot. This practice is very popular—and almost essential at this point—Cobra has done this in the past with its previous players irons and it was first introduced as a head weight adjustment for Rickie Fowler years ago.

The final step is a thermoplastic polyurethane (TPU) insert to ensure impact gives off that “Muscle Back” softness at impact, a good way for traditional players to try new tech and not sacrifice the familiar softness of a forged blade.

Who is it for?

According to Olsavsky, “The KING Tour iron is designed for the range of Tour players to single-digit handicaps. It slots in nicely between the pure MB type irons and Players Distance. It’s also a slight merger between Forged Tour and Forged CB shapes, so hoping to cover both players that would have chosen one of these 2 irons.” 

Optics

The new 2021 Cobra King Tour has a slightly shorter blade from the previous King Forged Tour iron based on comments from staff, the top line has been thinned out (a hair) and offset was increased to satisfy staff feedback.

According to Cobra Director of Tour Operations Ben Schomin

“The initial shape was developed years ago in the AMP Cell Forged iron and then transitioned with a few tweaks into the King Forged Tour. The shape in general was always well liked, but there was a common theme among R&D / marketing employees and players that the long iron blade lengths were a little long from heel to toe. We made some design changes to the MIM Tour iron that addressed blade length along with a few other feel enhancing tweaks. Overall it is a very eye pleasing shape.”

To make it really uncomplicated: the new 2021 Cobra King Tour is a simple, compact player cavity back designed to do its job. Cobra irons have always gone through the turf well, and now has a softer feel thanks to the MIM process. Players will get the MB feel in a CB iron.

The Tour

Cobra doesn’t have the biggest Tour presence in the world, but it does have some VERY unique minds to pick from for R&D.

“Like all of our new gear, we love to get input from our staff. In this case, having players like Jason Dufner, Rickie Fowler and others giving specific feedback is always an integral part of the process. For example, Duf is as knowledgeable about what makes a good club as anyone out there. If he responds well to shape or feel we know we are in a good place.”

-Ben Schomin Cobra Director of Tour Operations

And we had to ask about BAD…Is this something Bryson would put in play? 

“At this time there is no plan to make one length out of this head. But who knows, if he gets fired up to play them we will make it happen. He seems to be doing fine with what he has in the bag now, lol.”

-Ben Schomin Cobra Director Tour Operations

Overall

I’ve said it before, and I’ll say it again, these days any product that hits the market will be (for the most part) superb. Like its competitors, Cobra is offering a simple yet elegant players CB that will hold water with anything else.

The real question goes back to the players themselves: What are you looking for in your irons? Is it more distance (hopefully not), precision, turf interaction, curb appeal? We all respond to different parts and now more than ever there are options to satisfy your heart and your hands. This new Cobra iron has everything a player would want. So, get fit, and put ’em to the test.

Specs

Per Cobra

The KING TOUR Irons with MIM Technology are available in a 4-PW set make-up in right hand only.  A 3-iron and Gap Wedge are available via custom order.  Each KING TOUR Iron is equipped with a steel KBS $-Taper 120 shaft in the golfer’s choice of stiff or regular flex.  In addition, each iron comes with a Cobra Lamkin Crossline Connect grip in Black. 

A wide selection of shaft and grip upgrades are also made available through custom order.  The stock steel set retails for $1,299 and will be available beginning October 30, 2020, on cobragolf.com and through COBRA’s entire network of off-course retailers/custom club fitters.    

 

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GolfWRX Classifieds (10/20/20): Putters! 3D printed NCW, TP Mills, Scotty Cameron circle T

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member croy0021 – Custom TP Mills

Soft lines, milled face, and a true one of a kind, what else could you want in a beautiful TP Mills putter?

To see the full listing and additional pictures check out the link here: TP Mills

Member joshfisher – Scotty Cameron Circle T

FTUO – for tour use only! This Scotty Cameron is straight from the tour and ready for your local country club, muni, or indoor golf league – wherever it is you play.

To see the full listing and additional pictures check out the link here: Circle T putter

Member pschmitt712 – Custom National Custom Works putter

This is truly in the IYKYK (if you know you know) category of golf equipment. A fully 3D printed putter from the same great people that produce some of the greatest custom forged irons on the planet: National Custom Works.

To see the full listing and additional pictures check out the link here: NCW 3D printed putter

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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What GolfWRXers are saying about upgrading to a ‘blade/cavity back style’ iron

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In our forums, our members have been discussing irons. WRXer ‘Epakela’ is looking to upgrade to a ‘blade/cavity back style club’ and our members have been putting forward their suggestions in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • waltonsfinest: “Apex Pro from 15-16. Thank me later.”
  • dmbrill719: “2013 Callaway X Forged. It still gets some usage on tour. Awesome blend of feel, looks. and forgiveness.”
  • EDT501: “Mizuno MP 64s still have my vote for the best feel of any modern club I have hit. I also think the turf interaction on them is outstanding. If your miss is low on the face or towards the toe, there is plenty of mass in those areas to help you out. I do wish the 9 iron and PW were a little more compact, but it’s a minor foible in what I otherwise think is one of the best sets Mizuno ever made.”
  • chipa: “Maltby irons at Golfworks would be a good option as well as sub 70 as they have combo MB/CB sets in a traditional looking club with little offset, and the price is a lot less than the big names.”

Entire Thread: “Blade/cavity back style irons”

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