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Titleist is releasing new “AVX” premium golf balls, made for more distance

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GolfWRX has learned that Titleist is testing new “AVX” golf balls — made with premium performance urethane covers and designed for more distance and a softer feel — in three different markets. The new three-piece golf balls will hit the shelves of golf shops and retail stores for the same price as Titleist’s Pro V1 and Pro V1x golf balls on October 6 in only Florida, California and Arizona to evaluate the demand for such a product.

Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here

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The golf balls will be available in both white and high optic yellow based on the photos of the packaging and golf balls.

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According to language written on Titleist’s AVX packaging, the golf balls will have a new, “high speed,” low-compression core that’s designed for a softer feel and more distance. There is also a “high flex casing layer” to enhance speed and control spin. The “GRN41 urethane cover” is said to deliver scoring control, a soft feel and durability.

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It’s clear from the photos we’ve obtained that the AVX golf balls feature a new dimple pattern, at least compared to the Pro V1 and Pro V1x golf balls. According to the packaging, it’s a “352 tetrahedral catenary dimple design” to make it more aerodynamic for flight consistency.

Discussion: See what GolfWRX members are saying about Titleist’s AVX golf balls here

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71 Comments

71 Comments

  1. Tyler Brooke

    Oct 23, 2017 at 12:00 pm

    For Dummies Version: A ball that will go father then their prov and prov1X but is supposed to perform better around the greens and on the green.

    They also flight iron shots lower and come hot off the face.

  2. Bert

    Oct 20, 2017 at 8:09 pm

    Played the ball today for the first time. Felt good off club face and checked well on full shots into the greens. Distance was OK, not sure I picked up any with my 85 MPH swing speed. What I didn’t like about the ball was how it played for short pitch shots. I usually play a gap wedge, if possible, within 60-30 yards and it will bounce once, twice and then bite hard. This ball felt good but would bounce once, twice and then let go and roll. It tried to get it to bite off tight lie, but usually let go and rolled out more than I like. I switched to the B-330 RXS and got the check I wanted. I hit a few side by side and noticed the difference in bite characteristics. I could get used to it, but not sure. I did like the reaction off my driver, like I mentioned, not sure it was any longer, but flight was good for me. I’ll play them for a few more rounds and get a better feel.

  3. Jerry

    Oct 19, 2017 at 6:01 pm

    What is GRN41 Urethane??

    Not as spinny as their Elastomer Urethane in the ProV1?

    AVX – Amateur VX (ProV1X)

  4. Mat

    Oct 13, 2017 at 11:22 pm

    NXT + Urethane…

  5. Mad-Mex

    Sep 24, 2017 at 4:06 am

    Heard next year they will have a rubber wound balata covered premium golf ball,,,,,,

  6. Bobo

    Sep 23, 2017 at 3:46 pm

    The upgrade to the AVX is now in the minds and mill of the folks at Titleist.
    AVX now….. BWY coming soon!!! (CXZ next year).

  7. Mike Tomasi

    Sep 23, 2017 at 2:15 pm

    They should have just come out with a 70 compression pro v1 and called it the pro v1s. Just my marketing idea.

    • SK

      Sep 23, 2017 at 6:02 pm

      AVX now…. BWY soon…. CXZ coming next year…. otherwise no change

  8. retired04

    Sep 23, 2017 at 6:28 am

    Slower swing speed? Try the Srixon Q Star Tour and do your own comparison. I’m 70. 75-77 swing speed-took the time to hit dozens of full and short game shots actually comparing the Pro Vs to the Srixon ball and the Srixon ball was as good or better at $30 or less per dz.. Had to convince myself and I did.

  9. BO

    Sep 22, 2017 at 9:24 pm

    urethane…. non-urethane…..uranusthane?

  10. 2putttom

    Sep 22, 2017 at 4:12 pm

    lol .. these comments and responses remind me of public comment time at a city council meeting

    • abxgolf

      Sep 22, 2017 at 4:58 pm

      golf clubs and balls are gearhead heaven and let no man put that asunder

  11. James Strachan

    Sep 22, 2017 at 3:57 pm

    VICE are made in yellow.

    • abxgolf

      Sep 22, 2017 at 4:59 pm

      try finding one of those in autumn leaves lol

  12. Jack Nash

    Sep 22, 2017 at 3:48 pm

    Re-Branding
    Re-Engineering
    Re-Thinking
    Re-Imagining (the latest BS acronym)
    Re-Jigging
    Re-Treading

    All great ideas run thru the Constant Mill of failed actual new ideas.

    3 piece balls go far Correct.
    3 piece balls can have a soft cover.
    3 piece balls will never have enuff spin greenside.

    • abxgolf

      Sep 22, 2017 at 4:57 pm

      rush down to yer nearest big box golf mecca store and buy a dozen or two is you loose lotsa balls.

  13. DrB

    Sep 22, 2017 at 1:33 pm

    It is their way of catching up to Bridgestone, Callaway, Wilson (!), and perhaps others without having to eat crow and change their narrative of the last few years. Titleist has always maintained that either ProV1 or ProV1x is the best ball for your game regardless of your swing speed. (Their other balls exist for those players for whom price is a consideration.) Other companies have brought out tour-quality balls optimized for sub-100mph swings and have found great success with customers. So, Titleist had a problem: they could ignore the success of the likes of the Chrome Soft, B330RX, et al, and continue to lose market share, or come up with a new ball optimized for the sub-100mph swing that has a urethane cover, great distance, tour-quality short game performance, but not contradicting their previous proclamations that ProV1(x) is still best for everyone. Enter the AVX

  14. asugrad1988

    Sep 22, 2017 at 12:36 pm

    It sounds like the Bridgestone E5 golf ball. 3 piece ball with a urethane cover. About $20 a dozen.

    • Jack Nash

      Sep 22, 2017 at 3:49 pm

      Add the name Titleist and double the cost. Re-Branding.

    • Mat

      Oct 13, 2017 at 11:20 pm

      And probably not as good as the e5.

  15. MamasBoy

    Sep 21, 2017 at 10:55 pm

    Mo’ distance….. Lo spin…… Hi shot….. Hit da pin

  16. Speedy

    Sep 21, 2017 at 8:51 pm

    No thanks, another of their overpriced balls.

  17. MamasBoy

    Sep 21, 2017 at 5:00 pm

    “made for more distance”??
    I need more distance so I’m gonna switch to AVX and they will match my PXG’s
    AVX + PXG = APXXVG ….. woooh

  18. Rich

    Sep 21, 2017 at 10:55 am

    Flat dimples , looks like the Wilson Staff C golf ball of a few years ago. It seems Wilson Duo had it right after all, Callaway has copied it in the soft, TaylorMade has tried to copy the idea of softer and now another attempt by Titleist to copy the DUO ball. Titleist has again put a ball out that is in the upper ranks in price thinking they will buy it just because of the name…. Titleist over priced and under delivered on most of their goods. They are like the car companies of the mid seventy era.

    • Brian

      Sep 22, 2017 at 7:43 pm

      Golf is a game of ‘status’ and the boys with the newest toys play together. You will never find a foursome of buddies with one playing 5 y.o. clubs. If you wanna play, you gotta pay.

  19. Acew7iron

    Sep 21, 2017 at 8:44 am

    Their answer to the Kirkland ball?

    • Brian

      Sep 21, 2017 at 4:28 pm

      Except it’s still over 3x the price of a Kirkland…

      • Bert

        Oct 4, 2017 at 5:30 pm

        Whatever happened to the Kirkland ball? Is it finally on the shelves again; and if yes, is it really the same specifications as the one that stirred everyone up?

  20. Tanner

    Sep 21, 2017 at 7:47 am

    Perhaps their answer for calls for a yellow pro v ?

    • carl spackler

      Sep 21, 2017 at 8:25 am

      but, but they said they couldn’t make a ball with a urethane cover yellow due to the nature of urethane

  21. stevemac

    Sep 20, 2017 at 10:09 pm

    Yeah we do play golf in Texas year round!!!!!!!! Sure hope I am going to get my test balls here. How do you leave out Texas?

  22. Rich Douglas

    Sep 20, 2017 at 9:32 pm

    Too little information. Are these some cool, new breakthrough? Or are they just re-packaged Titleist Velocity balls? Something in between? Something else?

  23. TigerArmy

    Sep 20, 2017 at 5:16 pm

    Where the hell do these fit in between the ProV1s and the NXTs???
    Looks a lot like the Bridgestone strategy where they try to sell sub par tour balls RX / RXS as premium balls to hackers.

  24. AllanA

    Sep 20, 2017 at 5:01 pm

    AVX … AVX … AVX??? ….. Oh, I get it ….. A (Pro)V(1)X …. LOLOL

  25. Guia

    Sep 20, 2017 at 4:30 pm

    I will give it a try. Personally though, I use any number of brand balls and have seen very little difference.

    • AllanA

      Sep 20, 2017 at 4:58 pm

      Oh, no… there must be a difference… look at all the claims and promises… it must be better because it’s the newest.

    • larrybud

      Sep 21, 2017 at 10:01 am

      There is certainly a difference between urethane and non-urethane balls as far as spin goes, especially on approach shots.

      Distance? Eh, all within your margin of error.

  26. Davey Dave

    Sep 20, 2017 at 4:17 pm

    Looks like a good target for an after-hours water hazard diving expedition. Seriously, I’d like to try them to see if they change my second shot.

  27. golfraven

    Sep 20, 2017 at 4:10 pm

    Looks loke a NXT to me. Same packaging but different name?

  28. Brian

    Sep 20, 2017 at 4:08 pm

    Until their balls are reasonably priced, the only Titleist’s I’ll play are those I find on the course.

  29. Judge Smeills

    Sep 20, 2017 at 3:52 pm

    Still waiting for the release of new DT Solo and the Tour Prestige

  30. Irma

    Sep 20, 2017 at 3:47 pm

    Titleist, starting to lose their ball market badly to Srixon, Bridgestone, TM, so they decide to copy and say why fight them, join them. Typical of a Korean-owned company looking to cash in, like always, with copies.

    • Thomas A

      Sep 20, 2017 at 4:24 pm

      Fila Korea sold Titleist. They are American, publicly owned now. If you read GolfWRX you’d know this.

      • CCGolfTx

        Sep 20, 2017 at 9:44 pm

        Acushnet owns Titleist but Fila Korea still owns Acushnet and owns the controlling percentage of the company.

      • Irma

        Sep 21, 2017 at 2:16 am

        No, it didn’t. You would know that if you lived in the outside world
        https://en.wikipedia.org/wiki/Acushnet_Company

        • surewin73

          Sep 21, 2017 at 11:00 am

          From your Wikipedia page….

          The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing.

          Acushnet is still owned by Fila Korea!

        • ibo

          Sep 22, 2017 at 10:43 am

          Irma it literally says The Acushnet Company is an American company and a subsidiary of Fila Korea, Ltd. that makes golf equipment and clothing. in the first line of the article. LOL

          • Irma

            Sep 23, 2017 at 6:35 pm

            Yeah. I was answering Thomas A’s retort that Fila Korea sold Titleist. It didn’t.
            You would know that if you understood how the reply listings worked here. Duh

  31. Double Mocha Man

    Sep 20, 2017 at 3:35 pm

    Did they stop making the “Velocity”… it was their long ball?

  32. Golf64

    Sep 20, 2017 at 3:13 pm

    So 4 balls in the same price category?! Only thing I like about this is it comes in yellow. No customer here at ProV1 prices!

  33. Scott

    Sep 20, 2017 at 3:12 pm

    Hey why not right? Give it the old Billy Baron!

  34. cgasucks

    Sep 20, 2017 at 3:12 pm

    A 3 piece Urethane covered ball at the same price as the Pro V1? There’s no incentive for the golfer to buy the AVX (maybe a dozen or two for curiosity’s sake) long term and might as well buy the tried and true Pro V1 for the same price.

  35. Teaj

    Sep 20, 2017 at 3:08 pm

    im confused, someone needs to do a review with these, PROV1 and PROV1X

  36. Golfinnut

    Sep 20, 2017 at 3:08 pm

    with their quarterly golf sales down the toilet … why come out with a premium distance ball priced just like the V1? No one buys the ProV1 for just that reason. It’s just too damn expensive. No wonder it’s only in 3 states.

    • Golfandpuff

      Sep 20, 2017 at 3:59 pm

      Stats? Proof sales are down? Why don’t you get me the mfg cost per ball while you are at it? Thanks!

      • Brian

        Sep 20, 2017 at 4:12 pm

        A simple google search will tell you what is common knowledge on Titleist’s recent sales decline.

        • AllanA

          Sep 20, 2017 at 4:55 pm

          Golf equipment sales to the recreational golf market is down because the average golfer is aging and giving up the game. The demographics backs this up.
          So the golf OEMs are shifting their sales to the upscale market because that’s where the money is. It’s happening to drivers, irons, wedges, balls, everything.
          Most on these forums are not so rich that they don’t have to ask for the price of the equipment; they are mostly gearhead wannabes who fall in love with the newest and fanciest toys.

      • Cdub

        Sep 20, 2017 at 6:51 pm

        They are a public company. Read their last Q earnings release.

  37. AllanA

    Sep 20, 2017 at 2:25 pm

    Titlesist Promises:
    – More distance
    – Softer feeel
    – Enhanced speed
    – Control spin
    – Scoring control
    – Durability
    – More aerodynamic
    – Flight consistency
    – Optic color
    – Fancy dimples
    Premium performance at a premium price on par with ProV1-x.
    Sooo, if you want to be a good golfer you must spend more $$$$ on your equipment, shoes, accessories and clothes too. It only makes sense.

  38. new stuff!!

    Sep 20, 2017 at 2:25 pm

    what I don’t understand is why they don’t make the v1 or v1x in yellow.
    waiting for tp5 to come in yellow as well.
    until then… chrome soft it is

    • AllanA

      Sep 20, 2017 at 5:05 pm

      No ‘yaller’ ball for me…. maybe a pink Volvic…. maybe not …..

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Equipment

What GolfWRXers are saying about the clubs they chip with

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In our forums, our members have been discussing the clubs they like to use around the greens. WRXer ‘jomatty’ uses a 58-degree wedge for most shots around the green and asks fellow members if that’s an ‘amateur move’ or if it’s a default play for most players. Our members have their say.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • jholz: “I think the conventional wisdom is to use what works for you. Chipping is largely a matter of practice and comfort, and I think every player will have their own, personal preference. If you practice a ton with your 58* and can hit the shots you need with it – then more power to you. That being said, I find using a variety of clubs for chipping is beneficial for me. I assess every chip for the amount of green I have to work with, and how much crap I have to clear. Less green, more loft. Less crap and more green, lower loft. If it’s a generic green side chip with a bit of green to work with and a bit of crap to clear, I default to a mid-lofted wedge (I.e. a sand wedge), which for me is 54*. I would say I hit probably 75-80% of all chips with this club. If I have less green to work with, I will go up in loft to my 58*. If I have less crap to carry I will go down in loft perhaps using my 50*. Probably the most reliable shot in my bag is a little 9 iron chip from the fringe.”
  • demecca2: “I am the same as you. I pretty much use my 58 for every single shot unless I need to hit a bump shot into a hill. I would rather get really good with one club rather than just good with a bunch of clubs.”
  • nova6868: “Like several others have said, I do the bulk of my chipping and pitching with my 50 and 54. I only bring out the 58 if I need a chip with lots of spin, high pitch, or flop because I don’t have much green to work with. I just find the 50 and 54 to be more predictable in terms of my misses and the amount of roll out.”
  • aenemated: “My 52° pretty much exclusively. It’s just what I’ve always used for chipping going back to my high school days. Only time I’ll deviate is if it’s a really uphill lie.”
  • platgolf: “The 9 iron is my go-to for chipping. It has the right roll out to get it close.”
  • Sean2: “It depends on the situation. Anything from a 50º to a 62.”

Entire Thread: “What clubs do you chip with?”

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What GolfWRXers are saying about the best anti-left hybrid for a sweeper

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In our forums, our members have been discussing anti-left hybrids and which ones work best for a sweeper of the ball. WRXer ‘Hougz79’ is considering Callaway’s Mavrik Pro, TaylorMade’s SIM and PXG’s Gen 2 – and our members have been sharing their thoughts in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Orlandogolfguru: “Cally super hybrid is supposed to be anti-left.”
  • Golf64: “Ping G410 is best out there, IMO.”
  • Wardonnation: “Have had 6 since and finally got it back.. 915 Titleist hands down…”
  • Valtiel: “I think there are two main factors/categories for hybrid fitting and eliminating the left miss. 1) Weight and length. Most hybrids are too long and too light which further complicates trying to slot them in as iron replacements vs wood replacements. I think many peo -y reputation that hybrids have has far more to do with #1 above than any inherent CG bias as a lot of people feel. I think CG bias is still important, don’t get me wrong, but we are often told to treat our hybrids more like irons while off the rack they are setup too much fairway woods. Don’t be afraid to tinker with weight and length; it makes a world of difference.”
  • halfsumo: “I am a sweeper and have trouble with hybrids going left. Like you have had success with Apex. Titleist hybrids in the flat and open settings have worked pretty well for me. The weird thing about the Titleist are that the “player’s” version usually has a weird offset to it which I think looks like it wants to go left. I had the TS2, and it was pretty solid, probably shouldn’t have sold it. I had the SIM Max, and it was totally draw-biased for me. 100% due to the upright lie angle. I think that anyone that struggles hitting hybrids left there are two options: 1. Steer away from any hybrid with a fixed hosel that cannot be adjusted more flat if necessary. Hybrids with stock flatter lie angle like Apex, Mav Pro and Mizuno CLK can work if you get lucky. The only hybrids that I’d look at are Titleist, PXG and Ping because they can all be adjusted flatter and more open and Titleist and PXG can also adjust the weights toward the toe. 2. If you really like a fixed hosel head, get fit and see if you can try shorter and heavier shafts. Something 90-100+ grams and like .5″ to 1.5″ shorter than stock. If it works, have it built and swing weighted properly. I like the looks of the Mav Pro, Super Hybrid and Epic Flash hybrids which are all supposed to be pretty good at being anti-left, but I have a PXG Gen 2 on order because of the adjustability (and sale price).”

Entire Thread: “Anti-left hybrid for a sweeper”

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Whats in the Bag

Tiger Woods, Peyton Manning winning WITBs: The Match: Champions for Charity

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Tiger Woods WITB

Driver: TaylorMade SIM (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX

tiger woods witb

3-wood: TaylorMade M5 (15  @14.25 degrees)
Shaft: Mitsubishi Diamana D+ Limited 70 TX

5-wood: TaylorMade M3 (19 @18.25 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX

Irons: TaylorMade P7TW (3-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100

Wedges: TaylorMade MG2 TW/MT Grind (56-12, 60-11)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron GSS Newport 2

Grips: Golf Pride Tour Velvet Cord 58R

Ball: Bridgestone Tour B XS

Peyton Manning WITB

Driver: Callaway Mavrik (9 degrees)
Shaft: Graphite Design Tour AD TP 6 X

3-wood: Callaway Rogue (15 degrees)

Irons: Callaway Mavrik Pro (3-PW)
Shafts: KBS C-Taper Lite 110 S

Wedges: Callaway Jaws MD5 (52, 56, 60)
Shafts: KBS C-Taper Lite 110 S

Putter: Scotty Cameron SB+

Ball: Bridgestone Tour B XS with #18

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