Today in The Fabulous Lives of Golf Equipment Company Founders

Bob Parsons, PXG founder, posted the following image, along with the caption “I always wanted one of these,” to Instagram over the weekend.

Bob Parsons PXG helicopterThe chopper does bear the same “0311” model numbering as PXG’s iron lines, leading some to speculate that Parsons is taking ultra-premium equipment to the next level by adding a helicopter to the mix.

But really, how on-brand is this thing? Parsons’ chopper looks to be a Eurocopter AS355 (cost: ~$3 million). He’s got the PXG logo and color scheme, and of course is dressed in monochrome to match. Would have liked the picture to be in black & white to be fully PXG brand appropriate, but the effort is notable.

On a more serious note, a reminder: PXG is matching donations to Team Rubicon, a veteran-run disaster relief operation.

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  1. I recently purchased a set of 311T irons. They are the most expensive golf purchase ever for me but I am very satisfied with quality and performance of the product. It does not perform so different from my old AP2 714 set, but I love the look and the feel on good strikes. I encourage anyone who are curious to just try them. Branding and prices aside, PXG clubs are pretty solid.