At some point in the last few years, I recall sitting down for a little meditative-type reflection. I thought about where I had been, what I had done, and what was next for me. As I was reviewing my life and career, it became apparent to me that one of the things I’m good at is making dramatic transformations.
For example, I was cut from my high school JV baseball team, yet I went on to be invited to a tryout for the Minnesota Twins at the old Metrodome. I was a sixth man playing high school basketball, and I ended up playing NAIA Division II basketball. After college, I wanted to be in a fitness magazine, so I transformed my body to the point where I made that happen.
In golf, I was lucky to break 50 for 9 holes in high school (once I shot 70-48=118 for 18 holes in a junior tournament). I recall being stoked when I drove a ball past the 225-yard marker at the driving range in college, and I was a 14-handicap golfer as late as 27. Now, I’ve made multiple cuts in various professional tour events around the world with rounds in the 60s and 70s, won the televised Pinnacle Distance Challenge with a 381-yard drive, and won multiple qualifiers for the World Long Drive Championships with a competitive best of 421 yards.
Similarly, I don’t have a runner-type body (I’m 6-feet, 2-inches and weigh 215), but I improved my running ability to be competitive and finish as high as fifth a few years ago in the Speedgolf World Championships in fields of elite and Olympic-level runners.
When I started thinking about all these things and how I accomplished everything, it became apparent that there was a general, step-by-step formula that I was putting in place most of the time. Here’s a brief overview of how it has worked.
No. 1: Know What You Want To Do
The first step is to simply decide what it is you want to do. Although it’s certainly possible to achieve things in life without the specific intention of doing so, the beauty of life is you can certainly direct your attention to something specific and go there.
Have the courage to even go for something that scares you. At some point in life, we all start from the beginning. Sure, some people are naturally better at certain things than others, but that doesn’t matter. Know and trust that if you want to achieve something in life, it’s possible. It doesn’t even matter if it’s something that no one has done before. New things are done and records are broken all the time by people who have never been there before, but they had the intention to do what they wanted to do.
No. 2: Find Ways to Quantify Your End Goal
Once you’ve decided where you want to go, figure out how to quantify and/or know when you’ll have achieved your goal.
For instance, let’s say your goal is to be the club champion. That’s easy to quantify, but you might also add some detail and look back at your club’s history to determine what score it typically takes to win. If 75 usually wins and the course rating on your course is 72 and slope rating is 108, you could reasonably have a chance to win if you were a 3-handicap golfer.
From there, you could make a profile of the 3-handicap golfer. Perhaps this golfer’s profile would include having 104-mph driver clubhead speed, hitting 7 or 8 fairways, hitting 9 greens in regulation, and taking less than 33 putts/round.
No. 3: Take an Honest Assessment of Where You Are
After you’ve decided where you want to go and what it will look like when you arrive, figure out your current location. This can sometimes be difficult, because it requires taking an honest look at yourself. That’s not always pretty.
Perhaps you hit some 250-yard drives a few times. Awesome! But they were downwind, downhill, and on firm fairways. Doh. Looking at your “real” average, you find that your drives tend to fly about 215 yards. Perhaps that’s a little depressing to your ego, but suck it up butter cup. With the right information, you’ll actually be able to start on the correct path to improvement.
No. 4: Connect the Dots with a Plan on a Timeline
Let’s say you’ve got a 15-handicap. Through your research and the above-mentioned sample profile, you now know that to win the club championship you need to pick up 35 yards off the tee, hit 3-4 more fairways, hit 4 more greens, and take 2 fewer putts.
Perhaps this feels daunting because maybe you’ve been stuck at that 15-handicap for years and have never even sniffed being a 10-handicap, much less the 3-handicap you’ll need to have a chance of winning the club championship. This is where you’ve got to have faith, trust that it’s possible, get yourself in an objective place, and stay focused on the end goal.
Start by making a timeline with some milestones that you need to hit along the way. You know where you want to go. You know where you are. You also know that next year’s club championship is 10 months away. That means you need to drop 1.3 shots off your handicap per month, every month. Again, perhaps this sounds daunting, but do as best as you can to stay out of that mental space of doubt.
Now, knowing the pace you need to go, start objectively thinking about how you are going to do it. Ask yourself, how do I get this done? What will it take? See what pops in your head.
At this point, it can be easy to get overwhelmed. There’s tons of information out there, much of which is conflicting, so stay focused on your end goal. If you want a red car and focus on specifically having the red car, you’ll start noticing all the red cars on the road among all the other hundreds and thousands of cars. The same is true here. Stay focused on being the club champion and see what you notice. Try to limit what you put in your plan to the 20 percent of the things out there that will create 80 percent of the gains. The minutia can be important, but at the same time, you also want to make sure you are getting the most bang for your buck time and energy-wise.
Related: The 80-20 of Golf Improvement
For example, in 2006 and 2007, when I knew I needed more distance to compete in long drive, I kept my focus on the end goal. I felt my swing was in a good place. I was striking the ball well, and my equipment was fit about as well as could be at the time. It seemed the only thing I could do from there would be to improve my body’s ability to generate speed.
At the time, there was virtually no information in the golf world on how to do this. Many prominent industry people even said it couldn’t be done. I stayed focused on my red car, and viola, I was drawn to my own past experiences and other sports and athletes (power lifters, dunkers, jumpers, sprinters, martial artists, body builders, etc) that helped me put together a swing-speed training program for myself. Behold, in 37 days, I added 26 mph of club head speed (and over 65 yards) to my swing, I started winning qualifiers for the World Long Drive Championships, and those programs later became the basis for the swing speed training we have at Swing Man Golf.
Don’t be afraid to go against the grain. If you are going to achieve things that you (and perhaps others) have not yet achieved, you might have to be willing to do things differently. That may also mean receiving push back both from those around you and even “experts” in the field. So it takes a bit of courage, a willingness to be different, not worrying about what others think of you, and some faith in yourself.
No. 5: Start Moving, Track Progress, and Adjust if Necessary
Once you know what you want, you’ve figured out what that looks like, you know where you are, and you’ve put together a plan to arrive at your destination within your desired timeline, it’s time to get going. Beware of paralysis by analysis. Although planning is important, at some point you’ve simply got to get in the car and start driving toward your destination, especially if there is a timeline involved.
In that sense, it’s totally like the GPS in your car or mapping apps that you use on your phone. You are in Los Angeles. You want to get to New York. You have figured out you need to go east. Start driving. If you don’t, you might miss your meeting. Your route doesn’t need to be perfect. Sometimes, there is more than one way to get to your destination.
Provided you check in along the way like your GPS device does, you can make sure you are still on pace. Checking in periodically is important, because if you do get off track, it’s important to re-route as quickly as possible. And if something you are trying is not working in a reasonable timeframe, dump it immediately. As they say, if you are going to fail, fail fast.
No. 6: Be Persistent
Depending on the goal, it may take more or less time to achieve it. Getting a college degree takes longer than driving across the country, for example. But whatever you want to do, you won’t get there if you quit. There may be challenges along the drive. You’ll need to take breaks for food and gas. Perhaps you factored in some sightseeing along the way or a family visit. You might have gotten a flat tire. Perhaps you got way off track and ended up too far north in Canada. Whatever it is, you’ve got to get back in the car and keep going. This is one of the reasons why writing down your goals and putting them in places where you will see them regularly can be handy. It can help keep you focused from day-to-day.
In 2010, you may recall that the USGA changed its groove rules. I was playing single-length irons at the time (and had shot my first tournament round in the 60s with them), and none of the then manufacturers seemed to want to update their grooves. I really believed in the concept though, so I decided to make my own brand. It didn’t matter that I had never done that before. It didn’t matter that I was told “no” multiple times from various people before Tom Wishon decided to be my partner in 2013. It didn’t matter that I was in debt, living month to month, and otherwise didn’t have the money to fund the project. It didn’t matter that the testing and development process took 2.5 years.
What mattered was I decided to do it. I took action and found ways to move forward. I learned and adjusted along the way, and I just…kept…going. Because of that, we now have Sterling Irons.
Related: The GolfWRX Review of Sterling Irons
So there you go. I hope that sharing this general process helps you, and I wish you the best in making your own dramatic transformations, whether they be in golf or in other areas of life.
Flatstick Focus: Anser-Style Draft and Interview with Nate Stone from Chirrp
In Episode 10, Glenn and Parker draft a team of 5 Anser-style putters to compete for listener votes on Instagram. We also interview Nate Stone from Chirrp Golf to discuss their new product coming to the market later in 2020.
Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below.
The best golf commercials of all time
The world of golf has seen its fair share of commercials; both memorable and well…not so much.
Lucky for us, and cinematographers alike, production values, camera technology, and creative concepts have certainly improved over time with the biggest creative leap thanks to Nike golf. This is look back and both some and the best and, let’s say less creative.
Golf’s Not That Hard, Right?
The Moment Tiger introduces Joe the 27 Handicap, you know it’s not going to end well.
Titleist DT – It’s Wound In.
I don’t know if the best part of this commercial is the music, the fist pumps, or the classic sweater and stiff collar outfits worn by everyone involved.
This was a big Superbowl commercial and it was long after that shankapotomus became part of the golf vernacular.
Kenny G Sells Clubs?
I’ll never quite understand that demographic that was targeted at. People, that enjoy forgiving clubs and smooth saxophone? I guess Lisa Simpson wasn’t available.
Boo Weekley – Launching It
When it comes to characters in golf, Boo Weekly will always be remembered as one of the finest. Although considering VJ is well knows for living right next to TPC Sawgrass I feel like they took some liberties with shooting locations.
Get Custom Fit!
Although the company certainly isn’t around anymore the message is a good one – You’re going to play better with custom-fit clubs. Throw in a groin-hit for good measure because that’s always fun right?
Big Bertha Caddies
This one is pretty good, and if you have ever caddied for any period of time it’s quite relatable. But regardless of the clubs there players are gaming, I’d rather not be carrying a staff bag around for 36 holes unless there is “a little something for the effort.”
PING G10 Irons & Driver
These will always be my favorite golf commercials. They are endlessly funny and play directly into many golfers often farsighted aspirations around their own golf games. Best line “Exactly. One good year and that’s all taken care of.”
What did we miss, GolfWRXers? Let us know your favorite golf commercials in the comments!
A 2015 conversation with Dean Snell
Have a bit of time travel with us, as we go back five years and read what Dean Snell had to say.
Dean Snell lists positions with Titleist and TaylorMade golf ball divisions over his 25 years of involvement with the development of golf balls. In 2015, Snell founded Snell Golf, selling golf balls directly to the consumer. He agreed to answer our interview questions, so have a read.
1. Give us an idea of how Dean Snell found golf and how it became the focal point of his professional life.
I actually did not like golf at all growing up.. I was a hockey player my whole life. My first golf experience was when i was playing hockey out in Hershey PA, my dad came out to see me play, and we had a day off, so he wanted to play golf. I rented clubs.. he was a very good player. The first hole I shot my ball so far right, never found it.. he made par.. Second hole I was again way right, in the woods.. when I heard a huge commotion in the fairway.. my dad was also a big boy, and took no crap from anyone… well these two guys were in his face, so I ran across fairway, clothes-lined one guy and we beat the crap out of these two guys on the second fairway. needless to say they threw us off the course.
I asked my dad what happened on the ride home… evidently he was waiting for me in the woods, and the guys behind us hit their ball and it rolled into him.. so he grabbed a 3 wood and fired it back at them… then they came down and it was GAME ON… so i thought maybe golf can be a fun thing after all.. haha..
I was actually working at BF Goodrich Aerospace and Defense in 1990 designing composite parts for F16 and blackwhawk helicopters when I answered an ad for a quality engineer at Titleist… which happened to be in my hometown of Acushnet MA… they sent my resume over to R&D because of the engineering degree and background I had… two weeks later they offered me a job and I started my career in golf.. i didn’t even have a set of clubs…So I got some clubs, started playing and have been hooked on golf since… which makes it easier cause my hockey days are not over…I started working on designing the engineering process to make cast urethane golf balls, and introduced the first cast urethane ball in Titleist Professional in 1994/95.
2. What were the most important lessons you learned while at Acushnet and TaylorMade?
I love both companies… Both extremely professional and very technical… While at Acushnet, I truly had to learn the game of golf.. engineering, performance, what was important, testing, EVERYTHING…. then i began to work with the tour players and developing a good understanding of what they would look for in a design. At TaylorMade it was a complete business start up… They had one ball patent, and didn’t even have a scale to weigh a ball.. so very interesting in building factories, processes, designs, development and complete business practices.. Again, worked very close with tour players and continued to understand what they need and how to make products they eventually would play and win at the highest level. Today, a lot of these players are still good friends and I keep in touch with.
3. Snell has two golf ball lines, the “My Tour Ball” and the “Get Sum.” What are the most important features of each ball?
MY TOUR BALL is a 3-pc CAST URETHANE covered ball..this cover technology has been around since 1994 and I believe nothing will ever replace it.. it is outstanding… allows very soft covers for soft feel, extremely durable urethane and we cast it very thin to allow outstanding short game spin and control…The core is very low compression and FAST in ball speed, which equates to lower driver spin rates and faster ball speeds, both of which make the ball very long off the tee… the mantle layer is designed to control the iron spin… it works with the core on longer irons to keep spin down and prevent ballooning, and then works with the soft urethane cover to create high short game spin and control…LONG, SOFT, ,DURABLE, and spin control… great combo.
GET SUM is made to have low compression, low spin core and thin soft ionomer cover to give very soft feel. This ball is lower in spin, launches a bit higher with all clubs.. great ball for higher handicaps, as the lower spin helps reduce hooks and slices and helps the ball fly straighter… also easier to get up in the air, which is sometimes a challenge…
4. How does a start-up golf ball company hope to compete with established companies, boasting decades of success at all levels of the game?
In all honesty I do not think we plan to compete with the big companies. This is an on line direct to consumer based business where we reduce a lot of expenses and pass the savings on to the consumers… The larger companies will still have the big stores, on course and off course retailers, and even they sell some on line… I am trying to bring the best technologies and processes and performance at a lower price to consumers to help them play more, and want to play more..The way we sell will not be measured in any market share numbers reported by the larger companies.
5. Snell golf has a members forum on its site, for supporters to ask questions, contribute comments and offer opinions. What is the value in dedicating a portion of the site to your customers?
I love education and think that golf is very tough and technical.. I have some good experience and stories over the last 25 years, and if I can find a place to share this info to consumers, I love to do that. anyone can log on and submit any technical questions they may have about golf balls and technology, and I will do my best to give my technical opinion and help them out…
6. Currently, Snell golf balls are available only through the company website. Why is this and will it continue into the future?
We are a small start up… the niche today is selling direct to consumers.. so no big marketing expenses, no big tour contracts, no sales reps, no mark ups… so the balls cost the same to make as other balls, but all the expenses we can save is passed on to the consumers…I have a lot of pro shops call and want to carry… will it ever been seen in pro shops, I am sure it will… but today we have a niche and are not set up to support this type of system. If any pro shop wanted to call and place an order for their club or members, we would certainly take the order and ship out the next day…I have a crawl, walk run philosophy in business… i think if you try to do too many things too fast, you fail. we have a had a lot of requests to have distributors overseas… great ideas, but just not ready to do this yet… LET IT DEVELOP is my favorite saying.
7. How will you measure success for Snell golf balls?
Our plans are realistic and we plan to start small and let it develop… learn and try to do things right. We have target goals to meet in a 3 year plan, and will work hard every day to meet these goals…
8. What aspects of golf ball development and production are most unknown/confusing to the consumer, and deserve clarification?
I think I have two…compression.. people think they have to play a low compression ball to “compress” the ball..not true at all every golfer compresses the ball.. compression is a designers tool that helps us understand spin rates and has a small factor in the overall feel of the ball.. so dont worry about compression.. most balls today have not ratings for a reason.. they are not important… Second is swing speed… in my opinion players should not choose a ball based on swing speed.. if a player picks a lower compression ball based on swing speed, that means he or she is playing a ball that has a lower spin rate… so think about it… you are picking a ball that “may” increase your ball speed by 0.5 mph with a driver.. lets say that did happen.. that means now your 230 yard drive just went 231 yards… so now you are a whopping one yard longer (maybe) and you have to play the rest of the hole with a ball that is made to have no spin or low spin… and where do you need spin the most? around the green…you should play a ball that fits your game around the green.. test several models from inside 70 yards.. chips,… putts, etc.. then dont worry about driver.. they all go about the same distance today… but you score around the green… choose the ball that fits your game where you play the most… not off the tee…
9. What questions haven’t we asked, that you wish we had? Ask them and answer them, please.
Is this a cheap tour ball?
No, I never use the word cheap.. people believe that if the tour ball is cheaper then it is not as good.. i only ask that you try it… I used the same technologies and materials that have been used in tour balls for over 20 years… proven on tour… the performance is there.. the cost is a savings for you to hope you play more…
Will there be any tour players in the ball?
At this point, we have had a few players contact us to play the ball.. unfortunately, as a small start up, we are not paying large tour contracts at this time, and are passing this savings on to you the consumers… I have designed or co designed golf balls for the best players in the world over the last 25 years at both Titliest and TaylorMade, and have a good understanding of golf ball performance, and what it takes to create this type for performance. Golf is my passion today, but hockey is still my favorite sport… even if I have never been successful to tie the two sports together like I had in my first golf experience with my dad.. haha..
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