Equipment
PXG Signs Paige Spiranac as Brand Ambassador
Paige Spiranac has a new equipment sponsor. The 24-year-old online influencer, who has a following of more than 1.2 million on Instagram, has signed on to be a brand ambassador for PXG.
“Paige epitomizes PXG’s customers – passionate golfers who value exceptional equipment,” said PXG Founder Bob Parsons. “She knows who she is and is unapologetic in her efforts to enjoy the game. I think that’s pretty cool and I think our customers will think so too.”
Spiranac played collegiate golf at San Diego State University, where she was a First-Team All-Mountain West Selection in 2012-2013 and a Second-Team Selection in 2013-2014. She turned professional in 2015 and notched her first professional win at a Cactus Tour event at Orange Tree Golf Result in June 2016. She’s also competed in three high-profile events on the Ladies European Tour, missing the cut at the Omega Dubai Ladies Masters in 2015 and 2016. She finished T58 at the Ladies Scottish Open in 2016.
My kind of Friday night. Pizza and comic books????????
A post shared by Paige Spiranac (@_paige.renee) on
It’s off the course where Spiranac has become a star. Golf Digest put her on the cover of its May 2016 magazine, declaring her a “Futurist,” one of the “innovators and influencers changing the game” of golf. She’s best known for her fitness, fashion, and golf photos and videos. Spiranac has also been outspoken against online bullying as an Ambassador of the CyberSmile Foundation, and more recently, a critic against the LPGA’s new dress code.
PXG was founded in 2014. The ultra-premium golf equipment manufacturer has a PGA Tour staff of nine players, including major champions Zach Johnson and Charl Schwartzel. Its LPGA Tour staff also includes nine players, most notably two-time major champion Lydia Ko.
“PXG is changing the golf industry in a way that is exciting and refreshing,” Spiranac said. “I believe in the company and its people, and want to be part of what they’re doing. I’m excited to finally say I am a member of the PXG Troops!”
Paige Spiranac WITB?
Driver: PXG 0811X Driver (9 degrees)
Shaft: Mitsubishi Tensei White 60S
3 Wood: PXG 0341X (15 degrees)
Shaft: Fujikura Speeder Evo I 661S
Hybrids: PXG 0317X (19 and 22)
Shaft: Mitsubishi Tensei Blue 80R
Irons: PXG 0311XF (5-PW)
Shafts: Aerotech Steelfiber 70R
Wedges: PXG 0311T Milled Sugar Daddy (50, 54), Zulu (58)
Shafts: Steelfiber 70R
Putter: PXG Gunboat S
Discussion: See what GolfWRX Members are saying about the partnership.
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Equipment
Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage
Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.
It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.
When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”
“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”
View this post on Instagram
According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.
Here’s what Rietveld told GolfWRX.com on Wednesday:
“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.
“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.
“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.
“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.
“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”
So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.
His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.
See more photos of Rory testing the BRNR Mini here
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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.
We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.
From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.
“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.
TaylorMade P-UDI 3-iron – 20°
TaylorMade P-UDI 4-iron – 22°
- Check out the rest of our photos from the 2024 RBC Heritage
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- Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.
Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)
3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)
Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride Z-Grip Cord
Ball: TaylorMade TP5x
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Dave Portnoy places monstrous outright bet for the 2024 Masters
John Daly stuns fans into silence with brutal opening tee shot on PGA Tour Champions
Things got heated at the Houston Open between Tony Finau and Alejandro Tosti. Here’s why
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
Scottie Scheffler WITB 2024 (March)
Photos from the 2024 Arnold Palmer Invitational
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
Two star names reportedly blanked Jon Rahm all week at the Masters
Joaquin Niemann names 3 PGA Tour events he’d love to play each year ‘in a perfect world’
Spotted: Bettinardi irons at the Arnold Palmer Invitational
Collin Morikawa WITB 2024 (April)
Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here. Driver: TaylorMade...
WITB Time Machine: Jordan Spieth’s winning WITB, 2022 RBC Heritage
At the 2022 RBC Heritage Jordan Spieth defeated Patrick Cantlay on the first playoff hole after nearly holing his greenside...
Jason Day WITB 2024 (April)
Jason Day what’s in the bag accurate as of the RBC Heritage. Driver: Ping G430 LST (9 degrees @10) Shaft: TPT...
Ludvig Åberg WITB 2024 (April)
Ludvig Åberg what’s in the bag accurate as of the RBC Heritage. Driver: Titleist TSR2 (9 degrees, D4 SureFit setting)...
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Jon
Sep 5, 2017 at 9:33 pm
Two words why she was picked, first begins with T and the second begins with A…and neither has anything to do with golf.
Gary
Sep 5, 2017 at 4:12 pm
Now that she is using PXG clubs, her LPGA tour record is bound to improve, right?
Jalan
Sep 2, 2017 at 12:08 pm
I’m sure as a Brand Ambassador, she’ll increase sales by about two sets, annually.
Jacked_Loft
Sep 2, 2017 at 8:23 am
I bet she didn’t get a free Tesla or Rolex.
Chipoverdale
Sep 2, 2017 at 6:43 am
Whoa that is truly stacked and tilt.
matt_bear
Sep 1, 2017 at 10:06 am
Paige is very attractive. PXG clubs are very unattractive. I’m not sure how they align a strategy of “premium” price to go after affluent people when their clubs look tacky and the names are something an adolescent would think of. “milled sugar dady zulu” wedges? No thank you.
TT
Sep 1, 2017 at 12:17 pm
Sell the sizzle, not the steak…… and that’s a market advertising rule that works every time. Just look at the dazzling bling clubs being peddled to the desperate geerheads searching for masculinity. They will pay anything to pretend to be a man among men. So obvious.
Jack Nash
Sep 1, 2017 at 9:56 am
Great to see Go Daddy going back to their original “Sex Sells Platform”.
steve
Sep 1, 2017 at 11:47 am
exactly. not surprising at all but it did make parsons a load of moolah.
Jack Nash
Sep 1, 2017 at 5:25 pm
Just like Danica can’t drive a race car, I guess this one can’t make a cut, so might as well sell product.
Bob Roberts
Sep 1, 2017 at 8:53 am
Hopefully it will help pay to fix that giant schnoz of hers.
Swingman/Jerry
Sep 1, 2017 at 10:25 am
Hey, hey, hey … I resemble that remark.
i bogey alot
Sep 1, 2017 at 8:43 am
the name of her putter is obv named after BOB! we see what you did there!
justin case
Sep 1, 2017 at 8:41 am
Guys. You all have missed the boat here. It is a tax write-off for BP/PXG. Plus, Paige will help attract the high income guys AND ladies to come out to AZ and go thru the fitting experience, play golf for 2 days and be treated like a tour pro. This is brilliant business and he gets to write it all off.
She is not tour player quality as of right now, but she can play and hit shots. I think it is a huge value add for PGX.
Also… I was in Detroit playing in a M-G at DCC… I must have seen 15 sets of PGXs on the range. I hit a 6 iron shafted with a KBS tour S and after about 6 balls, i wanted to break my pings. Those clubs are awesome.
Swingman/Jerry
Sep 1, 2017 at 10:26 am
Good points, and yes, the irons when fit, play well and are extremely soft.
Nouke DeWales
Sep 1, 2017 at 10:51 am
Justin hasn’t realized it yet, but his Pings are just fine. He just needs to re-shaft them with KBS Tour S’s.
TT
Sep 1, 2017 at 12:21 pm
But the shaft only carries the clubhead which hits the ball a ton. Haven’t you figured that out yet? It’s all about the sexy clubhead, not the unglamorous shaft.
Chirpy
Sep 1, 2017 at 6:23 am
And PXG has officially “Jumped the Shark.”
Golfur
Aug 31, 2017 at 10:52 pm
Nothing new here. Companies have used good-looking people to market their products for a long time. Good for Paige- she’s made her looks a big part of her brand. It’s unknown and possibly unlikely that PXG sales will take off with her on board, but she’s getting her cut of the cake.
John
Aug 31, 2017 at 10:18 pm
She’s never made the cut on an LPGA event, only played in Dubai due to sponsor exemptions, and the tournament she won is on a 3rd string tour. As a professional golfer I’d really have to categorize her as a “scrub”. She does have social media credibility, but what value is added by an Instagram pro vs. a golf scrub. Not seeing the value add, you want pro tournament winners swinging your gear.
Jim
Sep 1, 2017 at 8:58 am
These clubs aren’t designed for scratch golfers…
We sell the crap out of them. Even a few cats buying 2 of the milled wedges (despite me telling them they’d be perfectly happy with other offerings and save 1500 on 2 clubs).
Guarantee not one of our customers actually gives a crap what any instagram era tour player (inc. Jordan, Jason, Rory or Tiger) plays…I’m not kidding. They ARE FINALLY asking a lot more about shafts, wanting to keep the loft adjustment square/neutral on drivers (premium brand bonded druver comeback?!) BALLS, and putter fittings….most of our customers won’t care if a fitness model who happens to play golf uses theses..
The 12 & 13 yr old boys will be impressed. I wouldn’t be suprised if it helped keep stronger players away.
Milo
Aug 31, 2017 at 9:36 pm
First and last time I’ve heard of her.
Vancouver Mellencamp
Aug 31, 2017 at 7:35 pm
She hasn’t eaten a piece of pizza or read a comic book in her life!!! Fake news IMO.
Mower
Sep 1, 2017 at 9:27 am
Sorry, I accidentally reported you. They need to move the ‘report’ link off to the right side and use a light gray color. And maybe make it a 2-step process.
Jerry
Aug 31, 2017 at 4:50 pm
What she done to get a contract?
Swingman/Jerry
Aug 31, 2017 at 6:31 pm
Done – nice smile, great bod, pleasant personality and is anti-bullying … yes, that’s it … that is the reason Parsons signed her. He doesn’t like bullies … 🙂
Bwall
Aug 31, 2017 at 7:28 pm
She has been under contract with Callaway for years. It came to an end, so PXG picked her up. Marketing is about exposure, and this is what she provides. She will influence club sales way before the Blayne Barbers’ and Kevin Tways’ of the world. Now, are those guys far better players, of course, but neither of them carry her 1 million plus social media followers.
Swingman/Jerry
Sep 1, 2017 at 10:30 am
Agree – she is a better fit with PXG because of their fitting vacations and she will entertain them during a round of golf with a decent game and she has a variety of trick shots.
1badbadger
Sep 11, 2017 at 11:24 am
Excellent points. Parsons didn’t become a billionaire by making stupid decisions. Just because some of you “don’t get it” doesn’t mean it was a bad move.
CT
Aug 31, 2017 at 4:25 pm
This is a tough crowd. I think she looks great — and has a better swing than I do. Good for her for making a living playing/modeling. If I could … I would.
Nick
Aug 31, 2017 at 1:17 pm
I’ve only seen 1 amateur playing PXG’s. When I asked him about it, it turned out a tour pro gave them to him. Who is paying this price point?
John
Aug 31, 2017 at 1:53 pm
They don’t play the same courses as you and I
Gorden
Aug 31, 2017 at 12:36 pm
As more and more public courses dry up and die hear in California, what we need is $3,000 sets of irons and $150 green fees….and they complain people are backing away from golf, yes they are trying to chase the average Joe away so rounds will be under 4 hours for the few.
gioreeko
Aug 31, 2017 at 1:35 pm
sounds good!!!
Brandon
Aug 31, 2017 at 12:15 pm
I was up at Haggin Oaks in Sacramento this past weekend and saw some used PXG clubs that were for sale for the first time (irons, woods). Not very pleasing to the eye and my initial thought was “are these Ping’s?”
It’s a niche brand. The question I have is how many people who are buying these clubs are financing them? You’re seeing TaylorMade go that route, or should I say the leasing route. But with PXG being so expensive, how many sets are owned outright?
cgasucks
Aug 31, 2017 at 9:56 pm
You do that PXG clubs are designed by former Ping engineers right?
Brandon
Sep 1, 2017 at 12:24 pm
Yes I am aware. And I hate Ping clubs so it’s only natural that I hate these ultra expensive Ping clubs with a bunch of screws all over them.
LoBlo
Aug 31, 2017 at 12:12 pm
This proves PXG clubs are not meant for playing well
LoBlo
Aug 31, 2017 at 12:12 pm
They’re only meant for image bling bling
Swingman/Jerry
Aug 31, 2017 at 11:27 am
It’s all business and $$$, guys. You know that. Callaway sponsored her since she graduated from college and helped her career. And she returned that loyalty by going with PXG. Loyalty? I should not have used that word. Everyone uses the other for profit, just as PXG is using Paige.
Interpol
Aug 31, 2017 at 11:02 am
Does this mean we’re going to start seeing PXG TV commercials similar to GoDaddy’s?
TT
Aug 31, 2017 at 5:21 pm
PXG ho ho ho …..$$$$$$$
Thomas A
Aug 31, 2017 at 10:56 am
Really no different than Callaway sponsoring Justin Timberlake and Alice Cooper. She may be a middling golfer but she gets page views. I do find it funny on how her comment of golf being for everyone is counter to the exclusivity that PXG promotes.
Swingman/Jerry
Aug 31, 2017 at 6:33 pm
Yes, since Callaway was sponsoring her until yesterday… I think Hank was giving her lessons. Is that why she left?
Jon
Aug 31, 2017 at 10:38 am
I was wondering how long it would take before Bob would start a marketing approach like he did with Go Daddy. All I have to say is, what the hell took so long!?
LoBlo
Aug 31, 2017 at 12:05 pm
She asked for too much money and she wouldn’t go down
Aren
Sep 3, 2017 at 2:14 pm
LOL, I see what you did there
AceW7Iron
Aug 31, 2017 at 10:24 am
You Guys are hard on the girl…Like someone else mentioned its 2017 and a different world out there than it was in 1980. A college degree and hard work do not always = success at the level most desire anymore. It takes presenting yourself in a “special” light that makes you stand out.
Paige has done that IMO…while using all her assets? Yes…but not to the point of distaste.
All I have to say is…”You Go Girl”
Mower
Aug 31, 2017 at 3:50 pm
Yelp! Make hay while the sun shines. Don’t blame her a bit!
Brian
Aug 31, 2017 at 9:59 am
Leave it to Bob Parsons to hire a golfer of questionable talent, but ample…um…you know….to be his brand ambassador. You say classy, Bob!
C
Aug 31, 2017 at 11:12 am
How about Zach Johnson, a golfer with fantastic talent, and not a lot of, um, you know…
Brian
Aug 31, 2017 at 11:26 am
Male golfers aren’t marketed on their sex appeal, but their ability to win tournaments.
C
Aug 31, 2017 at 12:31 pm
Don’t tell the LPGA that.
Brian
Aug 31, 2017 at 1:08 pm
Which part of “male” did you not understand?
DD
Sep 3, 2017 at 10:42 am
Now you’re equivocating. You clearly took Parsons to task for hiring someone with little golfing talent but great looks. When Zach was brought up you then added in ‘male’. Sorry, dude, you can troll if you want but you deserved to be called out on your hypocritical positions.
She’s beautiful, probably a better player than 95% of the folks on this site, doesn’t say mean *stuff* about anyone, and is finding a way to a successful career in the golf business. Let me summarize for the dim-witted: beautiful, good at golf, nice, and successful. Yet the denizens here still find something to snipe at. Wtf?
Swingman/Jerry
Aug 31, 2017 at 6:34 pm
It’a all about balance…
Patrick norm
Aug 31, 2017 at 9:52 am
I have a daughter about the same age as Page who just completed a communications degree. What I’ve learned from my daughter is how young people like Page monetize their ” brand” which is really their attractiveness , athletic ability and number of followers on Facebook, YouTube and instagram. If I didn’t follow this website or the Golf Channel I wouldn’t have clue who she is because I’m aware she’s a competent college golfer but has had little or no success on pro tours. Apparently that’s not important to PXG and I get that.
I don’t begrudge this young lady’s success because it’s 2017 and this is how advertising is done. With over a million followers on instagram she has a specific target audience. This is pure gold to any advertiser. Page created her brand through hard work and now is reaping some rewards. Good for her.
Chris
Sep 1, 2017 at 12:03 am
All but a handful of those million followers just want to jerk off and have no interest in PXG’s. Whatever, Trout Bob. Disgrace to the USMC.