Equipment

PXG Signs Paige Spiranac as Brand Ambassador

Published

7 years ago

Aug 31, 2017

Paige Spiranac has a new equipment sponsor. The 24-year-old online influencer, who has a following of more than 1.2 million on Instagram, has signed on to be a brand ambassador for PXG.

“Paige epitomizes PXG’s customers – passionate golfers who value exceptional equipment,” said PXG Founder Bob Parsons. “She knows who she is and is unapologetic in her efforts to enjoy the game. I think that’s pretty cool and I think our customers will think so too.”

I’ve been a member at a country club at one point and then also had to clean a pro shop and do kids camps to somehow have a place to practice because I couldn’t afford to play. I’ve noticed that no matter where you are, who you’re surrounded by, what you wear, or how much money you have or don’t have we are all just playing a game where the same rules apply. The tradition of golf for me is tied into the integrity and honor of the game, not the exclusivity that you have to be a certain class of person or dress a certain way. Truth is we are all just trying to enjoy our day and play good golf.

A post shared by Paige Spiranac (@_paige.renee) on Aug 22, 2017 at 1:53pm PDT

Spiranac played collegiate golf at San Diego State University, where she was a First-Team All-Mountain West Selection in 2012-2013 and a Second-Team Selection in 2013-2014. She turned professional in 2015 and notched her first professional win at a Cactus Tour event at Orange Tree Golf Result in June 2016. She’s also competed in three high-profile events on the Ladies European Tour, missing the cut at the Omega Dubai Ladies Masters in 2015 and 2016. She finished T58 at the Ladies Scottish Open in 2016.

My kind of Friday night. Pizza and comic books????????

A post shared by Paige Spiranac (@_paige.renee) on Aug 11, 2017 at 7:05pm PDT

It’s off the course where Spiranac has become a star. Golf Digest put her on the cover of its May 2016 magazine, declaring her a “Futurist,” one of the “innovators and influencers changing the game” of golf. She’s best known for her fitness, fashion, and golf photos and videos. Spiranac has also been outspoken against online bullying as an Ambassador of the CyberSmile Foundation, and more recently, a critic against the LPGA’s new dress code.

PXG was founded in 2014. The ultra-premium golf equipment manufacturer has a PGA Tour staff of nine players, including major champions Zach Johnson and Charl Schwartzel. Its LPGA Tour staff also includes nine players, most notably two-time major champion Lydia Ko.

“PXG is changing the golf industry in a way that is exciting and refreshing,” Spiranac said. “I believe in the company and its people, and want to be part of what they’re doing. I’m excited to finally say I am a member of the PXG Troops!”

Paige Spiranac WITB?

Driver: PXG 0811X Driver (9 degrees)
Shaft: Mitsubishi Tensei White 60S

3 Wood: PXG 0341X (15 degrees)
Shaft: Fujikura Speeder Evo I 661S

Hybrids: PXG 0317X (19 and 22)
Shaft: Mitsubishi Tensei Blue 80R

Irons: PXG 0311XF (5-PW)
Shafts: Aerotech Steelfiber 70R

Wedges: PXG 0311T Milled Sugar Daddy (50, 54), Zulu (58)
Shafts: Steelfiber 70R

Putter: PXG Gunboat S

Discussion: See what GolfWRX Members are saying about the partnership.

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62 Comments

Jon

Sep 5, 2017 at 9:33 pm

Two words why she was picked, first begins with T and the second begins with A…and neither has anything to do with golf.

Reply Report comment
Gary

Sep 5, 2017 at 4:12 pm

Now that she is using PXG clubs, her LPGA tour record is bound to improve, right?

Reply Report comment
Jalan

Sep 2, 2017 at 12:08 pm

I’m sure as a Brand Ambassador, she’ll increase sales by about two sets, annually.

Reply Report comment
Jacked_Loft

Sep 2, 2017 at 8:23 am

I bet she didn’t get a free Tesla or Rolex.

Reply Report comment
Chipoverdale

Sep 2, 2017 at 6:43 am

Whoa that is truly stacked and tilt.

Reply Report comment
matt_bear

Sep 1, 2017 at 10:06 am

Paige is very attractive. PXG clubs are very unattractive. I’m not sure how they align a strategy of “premium” price to go after affluent people when their clubs look tacky and the names are something an adolescent would think of. “milled sugar dady zulu” wedges? No thank you.

Reply Report comment
- TT
  
  Sep 1, 2017 at 12:17 pm
  
  Sell the sizzle, not the steak…… and that’s a market advertising rule that works every time. Just look at the dazzling bling clubs being peddled to the desperate geerheads searching for masculinity. They will pay anything to pretend to be a man among men. So obvious.
  
  Reply Report comment
Jack Nash

Sep 1, 2017 at 9:56 am

Great to see Go Daddy going back to their original “Sex Sells Platform”.

Reply Report comment
- steve
  
  Sep 1, 2017 at 11:47 am
  
  exactly. not surprising at all but it did make parsons a load of moolah.
  
  Reply Report comment
  - Jack Nash
    
    Sep 1, 2017 at 5:25 pm
    
    Just like Danica can’t drive a race car, I guess this one can’t make a cut, so might as well sell product.
    
    Reply Report comment
Bob Roberts

Sep 1, 2017 at 8:53 am

Hopefully it will help pay to fix that giant schnoz of hers.

Reply Report comment
- Swingman/Jerry
  
  Sep 1, 2017 at 10:25 am
  
  Hey, hey, hey … I resemble that remark.
  
  Reply Report comment
i bogey alot

Sep 1, 2017 at 8:43 am

the name of her putter is obv named after BOB! we see what you did there!

Reply Report comment
justin case

Sep 1, 2017 at 8:41 am

Guys. You all have missed the boat here. It is a tax write-off for BP/PXG. Plus, Paige will help attract the high income guys AND ladies to come out to AZ and go thru the fitting experience, play golf for 2 days and be treated like a tour pro. This is brilliant business and he gets to write it all off.
She is not tour player quality as of right now, but she can play and hit shots. I think it is a huge value add for PGX.
Also… I was in Detroit playing in a M-G at DCC… I must have seen 15 sets of PGXs on the range. I hit a 6 iron shafted with a KBS tour S and after about 6 balls, i wanted to break my pings. Those clubs are awesome.

Reply Report comment
- Swingman/Jerry
  
  Sep 1, 2017 at 10:26 am
  
  Good points, and yes, the irons when fit, play well and are extremely soft.
  
  Reply Report comment
- Nouke DeWales
  
  Sep 1, 2017 at 10:51 am
  
  Justin hasn’t realized it yet, but his Pings are just fine. He just needs to re-shaft them with KBS Tour S’s.
  
  Reply Report comment
  - TT
    
    Sep 1, 2017 at 12:21 pm
    
    But the shaft only carries the clubhead which hits the ball a ton. Haven’t you figured that out yet? It’s all about the sexy clubhead, not the unglamorous shaft.
    
    Reply Report comment
Chirpy

Sep 1, 2017 at 6:23 am

And PXG has officially “Jumped the Shark.”

Reply Report comment
Golfur

Aug 31, 2017 at 10:52 pm

Nothing new here. Companies have used good-looking people to market their products for a long time. Good for Paige- she’s made her looks a big part of her brand. It’s unknown and possibly unlikely that PXG sales will take off with her on board, but she’s getting her cut of the cake.

Reply Report comment
John

Aug 31, 2017 at 10:18 pm

She’s never made the cut on an LPGA event, only played in Dubai due to sponsor exemptions, and the tournament she won is on a 3rd string tour. As a professional golfer I’d really have to categorize her as a “scrub”. She does have social media credibility, but what value is added by an Instagram pro vs. a golf scrub. Not seeing the value add, you want pro tournament winners swinging your gear.

Reply Report comment
- Jim
  
  Sep 1, 2017 at 8:58 am
  
  These clubs aren’t designed for scratch golfers…
  We sell the crap out of them. Even a few cats buying 2 of the milled wedges (despite me telling them they’d be perfectly happy with other offerings and save 1500 on 2 clubs).
  
  Guarantee not one of our customers actually gives a crap what any instagram era tour player (inc. Jordan, Jason, Rory or Tiger) plays…I’m not kidding. They ARE FINALLY asking a lot more about shafts, wanting to keep the loft adjustment square/neutral on drivers (premium brand bonded druver comeback?!) BALLS, and putter fittings….most of our customers won’t care if a fitness model who happens to play golf uses theses..
  
  The 12 & 13 yr old boys will be impressed. I wouldn’t be suprised if it helped keep stronger players away.
  
  Reply Report comment
Milo

Aug 31, 2017 at 9:36 pm

First and last time I’ve heard of her.

Reply Report comment
Vancouver Mellencamp

Aug 31, 2017 at 7:35 pm

She hasn’t eaten a piece of pizza or read a comic book in her life!!! Fake news IMO.

Reply Report comment
- Mower
  
  Sep 1, 2017 at 9:27 am
  
  Sorry, I accidentally reported you. They need to move the ‘report’ link off to the right side and use a light gray color. And maybe make it a 2-step process.
  
  Reply Report comment
Jerry

Aug 31, 2017 at 4:50 pm

What she done to get a contract?

Reply Report comment
- Swingman/Jerry
  
  Aug 31, 2017 at 6:31 pm
  
  Done – nice smile, great bod, pleasant personality and is anti-bullying … yes, that’s it … that is the reason Parsons signed her. He doesn’t like bullies … 🙂
  
  Reply Report comment
- Bwall
  
  Aug 31, 2017 at 7:28 pm
  
  She has been under contract with Callaway for years. It came to an end, so PXG picked her up. Marketing is about exposure, and this is what she provides. She will influence club sales way before the Blayne Barbers’ and Kevin Tways’ of the world. Now, are those guys far better players, of course, but neither of them carry her 1 million plus social media followers.
  
  Reply Report comment
  - Swingman/Jerry
    
    Sep 1, 2017 at 10:30 am
    
    Agree – she is a better fit with PXG because of their fitting vacations and she will entertain them during a round of golf with a decent game and she has a variety of trick shots.
    
    Reply Report comment
  - 1badbadger
    
    Sep 11, 2017 at 11:24 am
    
    Excellent points. Parsons didn’t become a billionaire by making stupid decisions. Just because some of you “don’t get it” doesn’t mean it was a bad move.
    
    Reply Report comment
CT

Aug 31, 2017 at 4:25 pm

This is a tough crowd. I think she looks great — and has a better swing than I do. Good for her for making a living playing/modeling. If I could … I would.

Reply Report comment
Nick

Aug 31, 2017 at 1:17 pm

I’ve only seen 1 amateur playing PXG’s. When I asked him about it, it turned out a tour pro gave them to him. Who is paying this price point?

Reply Report comment
- John
  
  Aug 31, 2017 at 1:53 pm
  
  They don’t play the same courses as you and I
  
  Reply Report comment
Gorden

Aug 31, 2017 at 12:36 pm

As more and more public courses dry up and die hear in California, what we need is $3,000 sets of irons and $150 green fees….and they complain people are backing away from golf, yes they are trying to chase the average Joe away so rounds will be under 4 hours for the few.

Reply Report comment
- gioreeko
  
  Aug 31, 2017 at 1:35 pm
  
  sounds good!!!
  
  Reply Report comment
Brandon

Aug 31, 2017 at 12:15 pm

I was up at Haggin Oaks in Sacramento this past weekend and saw some used PXG clubs that were for sale for the first time (irons, woods). Not very pleasing to the eye and my initial thought was “are these Ping’s?”

It’s a niche brand. The question I have is how many people who are buying these clubs are financing them? You’re seeing TaylorMade go that route, or should I say the leasing route. But with PXG being so expensive, how many sets are owned outright?

Reply Report comment
- cgasucks
  
  Aug 31, 2017 at 9:56 pm
  
  You do that PXG clubs are designed by former Ping engineers right?
  
  Reply Report comment
  - Brandon
    
    Sep 1, 2017 at 12:24 pm
    
    Yes I am aware. And I hate Ping clubs so it’s only natural that I hate these ultra expensive Ping clubs with a bunch of screws all over them.
    
    Reply Report comment
LoBlo

Aug 31, 2017 at 12:12 pm

This proves PXG clubs are not meant for playing well

Reply Report comment
- LoBlo
  
  Aug 31, 2017 at 12:12 pm
  
  They’re only meant for image bling bling
  
  Reply Report comment
Swingman/Jerry

Aug 31, 2017 at 11:27 am

It’s all business and $$$, guys. You know that. Callaway sponsored her since she graduated from college and helped her career. And she returned that loyalty by going with PXG. Loyalty? I should not have used that word. Everyone uses the other for profit, just as PXG is using Paige.

Reply Report comment
Interpol

Aug 31, 2017 at 11:02 am

Does this mean we’re going to start seeing PXG TV commercials similar to GoDaddy’s?

Reply Report comment
- TT
  
  Aug 31, 2017 at 5:21 pm
  
  PXG ho ho ho …..$$$$$$$
  
  Reply Report comment
Thomas A

Aug 31, 2017 at 10:56 am

Really no different than Callaway sponsoring Justin Timberlake and Alice Cooper. She may be a middling golfer but she gets page views. I do find it funny on how her comment of golf being for everyone is counter to the exclusivity that PXG promotes.

Reply Report comment
- Swingman/Jerry
  
  Aug 31, 2017 at 6:33 pm
  
  Yes, since Callaway was sponsoring her until yesterday… I think Hank was giving her lessons. Is that why she left?
  
  Reply Report comment
Jon

Aug 31, 2017 at 10:38 am

I was wondering how long it would take before Bob would start a marketing approach like he did with Go Daddy. All I have to say is, what the hell took so long!?

Reply Report comment
- LoBlo
  
  Aug 31, 2017 at 12:05 pm
  
  She asked for too much money and she wouldn’t go down
  
  Reply Report comment
  - Aren
    
    Sep 3, 2017 at 2:14 pm
    
    LOL, I see what you did there
    
    Reply Report comment
AceW7Iron

Aug 31, 2017 at 10:24 am

You Guys are hard on the girl…Like someone else mentioned its 2017 and a different world out there than it was in 1980. A college degree and hard work do not always = success at the level most desire anymore. It takes presenting yourself in a “special” light that makes you stand out.

Paige has done that IMO…while using all her assets? Yes…but not to the point of distaste.
All I have to say is…”You Go Girl”

Reply Report comment
- Mower
  
  Aug 31, 2017 at 3:50 pm
  
  Yelp! Make hay while the sun shines. Don’t blame her a bit!
  
  Reply Report comment
Brian

Aug 31, 2017 at 9:59 am

Leave it to Bob Parsons to hire a golfer of questionable talent, but ample…um…you know….to be his brand ambassador. You say classy, Bob!

Reply Report comment
- C
  
  Aug 31, 2017 at 11:12 am
  
  How about Zach Johnson, a golfer with fantastic talent, and not a lot of, um, you know…
  
  Reply Report comment
  - Brian
    
    Aug 31, 2017 at 11:26 am
    
    Male golfers aren’t marketed on their sex appeal, but their ability to win tournaments.
    
    Reply Report comment
    - C
      
      Aug 31, 2017 at 12:31 pm
      
      Don’t tell the LPGA that.
      
      Reply Report comment
      - Brian
        
        Aug 31, 2017 at 1:08 pm
        
        Which part of “male” did you not understand?
        
        Reply Report comment
    - DD
      
      Sep 3, 2017 at 10:42 am
      
      Now you’re equivocating. You clearly took Parsons to task for hiring someone with little golfing talent but great looks. When Zach was brought up you then added in ‘male’. Sorry, dude, you can troll if you want but you deserved to be called out on your hypocritical positions.
      
      She’s beautiful, probably a better player than 95% of the folks on this site, doesn’t say mean *stuff* about anyone, and is finding a way to a successful career in the golf business. Let me summarize for the dim-witted: beautiful, good at golf, nice, and successful. Yet the denizens here still find something to snipe at. Wtf?
      
      Reply Report comment
  - Swingman/Jerry
    
    Aug 31, 2017 at 6:34 pm
    
    It’a all about balance…
    
    Reply Report comment
Patrick norm

Aug 31, 2017 at 9:52 am

I have a daughter about the same age as Page who just completed a communications degree. What I’ve learned from my daughter is how young people like Page monetize their ” brand” which is really their attractiveness , athletic ability and number of followers on Facebook, YouTube and instagram. If I didn’t follow this website or the Golf Channel I wouldn’t have clue who she is because I’m aware she’s a competent college golfer but has had little or no success on pro tours. Apparently that’s not important to PXG and I get that.
I don’t begrudge this young lady’s success because it’s 2017 and this is how advertising is done. With over a million followers on instagram she has a specific target audience. This is pure gold to any advertiser. Page created her brand through hard work and now is reaping some rewards. Good for her.

Reply Report comment
- Chris
  
  Sep 1, 2017 at 12:03 am
  
  All but a handful of those million followers just want to jerk off and have no interest in PXG’s. Whatever, Trout Bob. Disgrace to the USMC.
  
  Reply Report comment

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

25 mins ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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