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Adidas’ new Tour360 golf shoes have Dustin Johnson’s fingerprints all over them

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Dustin Johnson, currently the world’s No. 1-ranked golfer, wasn’t in Adidas Golf’s R&D room sketching Tour360 silhouettes or mixing up thermoplastic urethanes with scientists in the lab, but he did have a major influence on the company’s new Tour360 golf shoes.

The new Tour360s are being somewhat touted as Johnson’s “signature shoe” by Adidas representatives, and according to Masun Denison, Director of Footwear at Adidas Golf, Johnson’s simple instructions played a significant role in their development. When asked what he wanted to be different about the new Tour360s versus the Tour360 Boost shoes that they replace, Johnson put the reigns on Denison.

“Don’t change them,” Johnson told Denison, according to both parties.

That’s certainly not the type of freedom the director of footwear, who’s tasked with bringing a new and better golf shoe to the market, wants to hear.

For Johnson, however, that sentiment is understandable. The man they call DJ rose to the top spot in the OWGR and captured the 2016 U.S. Open at Oakmont — his monkey-off-the-back major championship victory — while wearing Adidas’ Tour360 Boost shoes. So, of course, he feels comfortable with those shoes, and maybe there’s a bit of sentimental value to them, although he didn’t admit to it when I asked.

Actions speak louder than words, though. While I was sitting in a conference room with Denison discussing a pair of white Tour360 Boost shoes, Johnson walked by and his face lit up as he said, “I love those shoes.” Often a man of few words, his expression said more than he ever could. Surely Johnson has worn that shoe hundreds upon hundreds of times — countless hours on the course and practice range — and he still looks at the Tour360 Boost shoe with a glimmer in his eye.

D. Johnson hitting drivers off a green whilewearing the new Tour360 shoes during a commercial shoot

D. Johnson hits drivers off a green while wearing the new Tour360 shoes during an adidas commercial shoot.

“I don’t care if it’s the best shoe in the world, if it doesn’t look good, I ain’t wearing it.”

Johnson’s fondness for the Tour360 Boost left Denison, who’s in charge of bringing a new Tour360 shoe to the market, in a difficult position. When the world No. 1 golfer loves a golf shoe, it’s wise not to change too much for the new model, or else you risk him not wearing them in competition; that’s bad for business. Denison also can’t just leave the shoe alone and market it as a new shoe; that’s a bad look, and it does little to move the company and its athletes forward.

Push the envelope, but don’t change anything were essentially Denison’s instructions. Rock, meet hard place.

So, what’d Denison do? Well, he actually changed quite a lot (as we highlighted in our tech piece on the new Tour360 shoes). But in the end, he won Johnson’s favor with the new Tour360 golf shoes. The first time Johnson laced them up in competition was at the 2017 Northern Trust where he unleashed “the drive heard round the world” in a playoff against Jordan Spieth, ultimately making birdie to win the event. Not a bad way to kick things off with the new shoe, huh?

“I really like the [new] shoes, I think they’re great,” Johnson said. “Performance wise, looks. The sole is still the same, [Denison] made ’em a little lighter and a little softer. They just improved on the shoe from last year. I didn’t want them to change anything. They just improved pretty much on the shoe from last year.”

What kind of input did Johnson have other than “don’t change them,” though? Since they’re being touted as his signature shoes, surely he had more to say. And after a bit of prying, it turns out he did.

“We always have a couple meetings a year, an adi shoot,” Johnson explained. “Carve out some time where we sit down and talk about the product. Generally during shoots, I’ll wear the shoes. If I have feedback, I’ll give it to him.”

DustinJohnsonTour360

That story checks out. As Johnson walked off camera during an Adidas commercial shoot in Florida that I attended over the summer — after which he was firing 220-yard 6-irons that zoomed past a cameraman and at no target in particular — he walks up to Denison and says the laces on the new Tour360 shoes are too long. He said he likes to double knot the shoes, but he’d have to triple knot these to get the lace-length correct. Denison took a mental note of what the World No. 1 said, and they began discussing other parts of the shoe, all of which Johnson approved.

I later asked Denison how much he values the feedback of a Tour player, such as Dustin Johnson, and how often he really makes the changes they want.

“You know, they’re not shoe designers,” Denison says. “But they often have really good feedback that I’d never even think of. And ultimately, you want the player to be happy with the shoe and to wear the shoe. So I’d say, ‘sometimes.'”

According to Denison, Justin Rose’s sensitivity to shoe height is uncanny. Denison says if the shoe is a millimeter too high or too low, Rose calls it out. If you’ve seen Rose play golf, this doesn’t surprise you. He’s a tactician and a student of the game; certainly leading the wave of Trackman-obsessed golfers who dial in spin rates and launch angles.

Johnson, on the other hand, who says he hits a 4-iron 220 yards left-handed, seems to just… well, play golf. With that being the case, what’s his approach to providing feedback on a shoe? What’s he looking for?

“For me, if I don’t feel like I look good and I don’t feel like my shoes look good, then I might as well not even go to the golf course,” Johnson says. “I’m not gonna be comfortable, so I’m not gonna enjoy myself for the day.

“Looks are the first thing I look at. I don’t care if it’s the best shoe in the world. If it doesn’t look good, I ain’t wearing it. It’s simple for me. It could be the best performing shoe, make you hit it five yards farther or something. I’m still not gonna wear it if I don’t like the way it looks. It’s simple.”

When you’re the World No. 1, who’s also No. 2 in overall driving distance (hitting the ball 314 yards on average), I guess five yards doesn’t matter much anyway.

Since Johnson himself focuses mostly on looks with a shoe, and these are “his” shoes, let’s discuss the looks.

The new Tour360 shoes don’t look much like Tour360s of yesteryear. They look cleaner, classier, more premium with additional leather, and simply less sporty in general. Dare I say, they look more like adidas’ line of AdiPure golf shoes. Well, that’s by design.

“The new shoes combine a classic look with modern technology that have a more wide-ranging appeal,” says Denison. “[The new Tour360 shoes] close the gap between Tour360 and AdiPure; they’re less techy and more classy than ever.”

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You may also notice two of the signature designs of Tour360 shoes are gone from its new release: the “bowling shoe” dual seams on the toe, and the S-Curve in the heel. After working with Tour360 shoes for about 10 years, Dension himself struggled to think of a Tour360 shoe with a clean toe box (re: minus the “bowling shoe” look). This is the first Tour360 with no seams on the toe in Denison’s recent memory, and it’s a change that he feels will bring the shoes a more wide-ranging appeal.

“Let’s put it this way,” Denison says. “No one isn’t going to buy the shoe because it has a clean toe, but plenty of people wouldn’t buy the shoe if the toe wasn’t clean.”

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The same goes for the exclusion of the S-curve, according to Denison. He feels that going to a more standard heel shape will not put off any golfers, and the new heel design will do more to appeal to every golfer.

Despite aesthetic changes to the heel and toe, the new Tour360 shoe is largely unchanged from a performance standpoint. The new Tour360 wrap, made of TPU (thermoplastic urethane), has been raised slightly for more stability, but the shoes still leverage adidas’ popular Boost technology. The bridge, or “Torsion Tunnel,” that bridged the heel and toe portions of the Tour360 Boost soles for more stability are also present in the new Tour360 designs.

For Dustin Johnson, whose shoe philosophy starts with looks, the changes in the new Tour360 shoes make perfect sense; they perform about the same as the Tour360 Boost shoes, which he loved, and they look cleaner with all new colorways.

“The shoe’s good, I cant really feel any difference,” Johnson said. “Only thing that’s different is the toe is cleaner.”

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For Masun Denison, who was tasked with designing a whole new shoe without actually changing anything, the changes also make perfect sense. He widened the mass appeal, cleaned up the looks, and most importantly, he made a shoe DJ could start winning golf tournaments with immediately. And that’s exactly what happened.

Discussion: See what GolfWRX members are saying about the new Tour360 shoes

Note: Adidas Golf’s new Tour360 shoes are available now in three introductory colorways (White/Black, Black/White and White/Blue) and they sell for $200. According to Adidas, additional colorways will be released in 2018.

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He played on the Hawaii Pacific University Men's Golf team and earned a Masters degree in Communications. He also played college golf at Rutgers University, where he graduated with a Bachelor of Arts in Journalism.

16 Comments

16 Comments

  1. Weesul

    Oct 3, 2017 at 1:48 am

    I love them. They make me feel and look like a golffing athlete. Kaboom!!!!

  2. lsf_21

    Oct 2, 2017 at 11:11 pm

    I just purchased a pair of last years tour 360 boost that have a leather heel. Hoping that it dosent blow out like my previous boost golf shoes. They tour 360 boost are the best golf shoes I have ever worn.

  3. rymail00

    Oct 2, 2017 at 9:04 pm

    I miss the older classy looking original Adipure, or the newer (but still few years old) Adidas Pure 360 LTD shoes. I’ve boughten a pair each of the last 2 seasons, and still “I think” the best looking and it’s extremely comfortable shoe they’ve made since.

  4. Gregory M Platupe

    Oct 2, 2017 at 7:01 pm

    I’m so happy to see this new design. My favorite pair is the original adipure shoe from about 5 years ago.i haven’t like the newer shoes cause of the double seams . I’ll be buying these

    • Weesul

      Oct 3, 2017 at 1:50 am

      We’re so happy that you’re so happy. After you buy and try them give us a review of this new design.

  5. Duh

    Oct 2, 2017 at 3:54 pm

    So why doesn’t he wear the Pure version from before?

  6. Steve

    Oct 2, 2017 at 2:52 pm

    I still prefer the traditional dress-style leather shoe with a flat sole and the spikes screwed in a tad rather than flush with the sole.
    I can even wear these shoes with a regular suit at a formal occasion …. after screwing out the spikes of course.

  7. Grizz

    Oct 2, 2017 at 2:08 pm

    These shoes are horrible. Wore them for 1 round and tore my feet up. Yes, they are the right size. For a shoe that claims right of the box comfort… they’ve got another thing coming.

    • Weesul

      Oct 3, 2017 at 1:52 am

      Sue them for abusing your feet with a rotten design. Get a good lawyer and you will win $$$$$$$$

  8. JEC

    Oct 2, 2017 at 12:36 pm

    I hope the inside of the heels don’t wear out on these like the last gen…..

    • Weesul

      Oct 3, 2017 at 1:57 am

      Perhaps your ‘heel’ is misshapen….. or maybe yer digging in too hard with your heels. You gotta float like a butterfly and swing like in a barrel.

  9. chinchbugs

    Oct 2, 2017 at 12:25 pm

    I don’t buy new shoes with someone else’s fingerprints on them…

    • Weesul

      Oct 3, 2017 at 1:59 am

      Wonder if toes have distinct ‘toeprints’…. like fingers do ….

  10. TBone

    Oct 2, 2017 at 10:50 am

    This has always been one of my favorite course shoes.

    I like to practice in spike-less and wear spikes on the course.

    • Weesul

      Oct 3, 2017 at 2:00 am

      Sam Snead played a practice round barefooted…. so the story goes …..

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Equipment

Making golf easier: Single length vs hybrid irons? – GolfWRXers discuss

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single length irons

In our forums, our members have been discussing directions to take to make golf as easy as possible. WRXer ‘SugarLandGolfer’ kicks off the discussion, saying:

“I see two paths to make the game easier:

1) Hybrid irons with shafts to keep the flight down

2) Single length irons

I did a demo day with Cleveland recent and tried the launchers with i95 steelfiber shafts, and they felt amazing. Only hit the 8 iron, and it felt like hitting the ball with a sledgehammer. However, I’m still concerned about the longer clubs. Hence single length.

If you were making the easiest to play set, which direction would you go, and why?”

And our members have been having their say on the matter in our forums.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • NoTalentLefty: “Lessons for sure, but there are a few ways to do it. Hybrids for the 3 thru 5 6 or 7 irons is also a way. Offset in irons and hybrids, fairway woods, etc. Single length, as you say. It’s a great thought, but the only way the game got easier for me was golfing a lot. Then as I got older and was familiar with the swing, I filled in what clubs to play. I’m 60+ now and the only club I never Been comfortable with since the advent of the 400+ CC head Is the driver. Godspeed on your search.”
  • dlygrisse: “I like the idea of going shorter steps between clubs, say 1 /4 to 3/8”. I believe some custom fitters think this is the way to go. I’ve also seen sets where the short irons are say 8-LW at 36” than the 5-7 are 37” and the long irons or hybrids are 38”. I’ve always wanted to try a similar set.”
  • jomatty: “If you wanted something super easy but not hybrids, I would look at the Cleveland uhx. I’ve got a 20 degree 4 iron, and it is very easy to hit. Going to a Cleveland launcher style club does make it a lot easier t9 hit the ball in the air and make solid contact. It has really helped my wife and is something I would consider.”
  • pinestreetgolf: “Neither one. It’s like asking us which is easier to put on, a small shirt or an XXL shirt? Well, it kinda matters what size you are. Your swing determines which is “easier”. The question itself belies a fundamental misunderstanding about how to shoot a low score, and that is correlating golf and golf swing. Your basic question is “which of these clubs makes playing golf swing easier” when that has relatively little to do with your score. Golf is a game of decisions. It is much closer to chess than tennis. You score lower when you make better decisions. Mechanics and equipment help (a lot) but they do it inside the context of an overall game and the way you swing. There is no objective answer to getting better except figuring out how to get the ball in the hole in fewer strokes. There is no answer to this question.”

Entire Thread: “Making golf easier: Single length vs hybrid irons?”

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What GolfWRXers are saying about the single best piece of equipment they’ve found lately

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In our forums, our members have been discussing their latest great find in the equipment department. WRXer ‘Double Dodger’ kicks off the thread with his choice of The Grip Master’s perforated leather grips, saying:

“They are amazing! I play without a glove and have psoriatic arthritis and have never felt a grip like this before. No issues whatsoever with slipping. No issues with harshness.

I have played about 30 rounds and see absolutely no wear at all, and the tackiness is unbelievable.”

And our members have been discussing the piece of equipment they’ve found in the last year that has changed their game.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • uglande: “Ventus Blue shafts.”
  • NoTalentLefty: “The Callaway B21 Fairway woods. Got the 3 and is it easy to hit.”
  • spring7: “I am not sure I have been happier with more clubs in my bag at any single time, and I have been doing this a long time! Cobra Speedzone Extreme Yellow HzDRUS Smoke – Longer and straighter than anything I have hit! TEE EXS Pro 15* Tensi Orange- Still honeymooning, but amazing off the tee and fairway, bad swings are punished though. Callaway MD5 Jaws 54 X Grind, perfection every way.”
  • Pepperturbo: “My most exciting find has been 620MB’s irons, specifically PW, 9i but 7i at 150yds uphill. It’s like aiming and shooting at a target and the ball sticks. Second best has been Ventus Velocore shafts. They be keeping this ole man in the game.”
  • mizunotps: “G410 plus driver. Really easy to hit.”

Entire Thread: “Single best piece of equipment you’ve found lately?”

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GolfWRX Classifieds (9/30/20): Miura heads, Cobra combo set, Odyssey Triple Track Ten

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Pit – Cobra forged combo set

Be the King of your next foursome with a sweet new set of Cobra King forged combo irons.

To see the full listing and additional pictures check out the link here: King forged combo

Member Davo32683 – Miura TC201 heads

For all you club builders out there, here is your chance to build your very own set of Miura irons, and if you are in need of some shafts, this listing has those too!

To see the full listing and additional pictures check out the link here: Miura Heads

Member RFC – Odyssey Triple Track TEN putter

If you struggle with alignment, this is your ticket! The Odyssey Triple Track has a proven “track record” (yeah, I went there) of helping golfers line up better and sink more putts.

To see the full listing and additional pictures check out the link here: Triple Track putter 

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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