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Jordan Spieth Makes History From The Driving Range

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If there’s such a thing as a true closer in the game of golf, Spieth has done everything in his young career to solidify his place as a true closer. With the exception of a shotty seven-minute stretch at the 2016 Masters, Spieth has closed the door more violently than anyone other than Tiger Woods in the last 30 years. Converting eight of his last nine previous 54-hole leads into victories, there seemed to be little question that he’d slam the door on Kuchar and the field on this Sunday at Royal Birkdale. Yet, with three bogies in the first four holes, maybe it was Kuchar’s time. Steady Eddie Kuchar did what he was supposed to. Making the turn in even par next to Spieth’s three-over, they were tied at the top.

The pair plodded along Nos. 10-12 without fireworks, but at No. 13 Spieth hit a drive that Johnny Miller said “may have been the worst drive I’ve ever seen a pro hit.”

It was bad. Real bad. Over the river and through the woods, to a Titleist truck they went. Spieth never looked as though the wheels were falling off to that point; he just seemed uncomfortable. But when he put his hands on his head as he watched his tee ball disappear into driving-range obscurity, it seemed his fate was all but sealed. No Claret Jug for Jordan.

Yet 28 minutes later, he dropped a ball onto the impact area of the Royal Birkdale driving range after taking an unplayable lie penalty. Then he yelled at his caddie, Michael Greller, “Michael, number?” Greller turned around and looked toward the green that had to be 180 yards from the top of his sand dune. Another yell from Spieth, “Mike! You can’t stand there!”

Greller would move, and Spieth would hit his driving iron a little chunky. But it stopped just out of the dangerous gorse and short of a pot bunker, leaving him a chip and putt for a bogey. All the while Matt Kuchar was stuck taking a knee in the fairway as the second-to-last group made its way three holes ahead.

Bogey he would make, and Kuchar snuggled his birdie putt to leave a tap-in for par. For the first time all weekend, Spieth didn’t have a share of the lead. The final group headed into the par-3 14th with Kuchar ahead by one.

In Tiger Woods fashion, Spieth stepped up to the tee and striped a six-iron at the 200-yard par-3. He missed making an ace by less than a couple inches, deflating any hope Kuchar had of maintaining his one-shot lead with a par. Spieth would make that birdie as Kuchar logged another par. Back to all square with four to play.

Standing on the par-5 15th hole, Spieth pulled out the driver and all the world inhaled deeply, holding their breath to see if he’d rip another drive off the planet. He wouldn’t; he’d stripe it right down the fairway and Kuchar would follow. With Kuchar not on the green in two, Spieth pounded a 3-wood to the front edge, leaving an eagle putt that would be outside the normal range for mere mortals. Kuchar got it on the green and left a makeable birdie putt, but it wouldn’t matter. Spieth would drain his putt for eagle and walk off the green with instructions for Michael Greller to “Go get that!”

Kuchar made a solid birdie at No. 15, but it wasn’t enough. Spieth walked to the 16th with the solo lead once again. Another long birdie rolled in for Spieth on No. 16 and sent him to No. 17 with a two-shot lead after Kuchar made a ho-hum par.

Kuchar and Spieth went opposite ways off the tee at No. 17, yet they both walked off with birdies after taking the three-shot approach.

After the driving-range bogey, there didn’t seem to be anything Spieth could do to make double-bogey at No. 18, and he didn’t. A slightly right tee shot left him with a decent lie and a decent number into the green. He’d put his approach on the front half of the green while Kuchar would find a pot bunker. Two putts for par was enough for Spieth to win by three as Kuchar bogeyed No. 18 and the final pairing posted a pair of 69s.

Five-under in the last five holes of a major championship is unheard of, especially after such an abysmal start by the eventual champion. Spieth has done things we’ve never seen done before since the day he came on the PGA Tour. His flair for the dramatic has shown up time and time again, most recently in his last PGA Tour win at the Travelers where he holed a bunker shot for birdie to beat Daniel Berger in a playoff. Finishing birdie-eagle-birdie-birdie-par at Royal Birkdale to hoist his first Claret Jug and third major victory is truly dramatic.

Spieth is the second youngest to win three legs of the career grand slam, and he’s the youngest American Open Champion ever. And it seems that everyone else is going to have to hit the driving range to give Spieth a run for his money atop golf’s modern Mount Rushmore.

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Adam Crawford is a writer of many topics but golf has always been at the forefront. An avid player and student of the game, Adam seeks to understand both the analytical side of the game as well as the human aspect - which he finds the most important. You can find his books at his website, chandlercrawford.com, or on Amazon.

48 Comments

48 Comments

  1. Jerry

    Jul 25, 2017 at 8:24 am

    Look, we all get caught up in the moment, and Jordan’s finishes are dramatic. But 2015 Masters …(drops mic)

  2. piter

    Jul 25, 2017 at 1:14 am

    So why is this historic again? Coz he missed the fairway big time? or coz he needed 25 minutes between shots? Or coz he is the second youngest winner of something? If you are the 122nd youngest winner, wouldnt that be equally historic? Maybe we should call him a hero too…

  3. Jack Nash

    Jul 24, 2017 at 3:49 pm

    Had to be one of the crapier played final rounds in a Major that I’ve seen in decades. Lucky for Spieth he was playing Kucher. Mr Top 10 was never going to be a threat. It was up to Jordan and his breaks Not to lose it.

  4. nyguy

    Jul 24, 2017 at 12:00 pm

    Didn’t really feel like the open this time around, and that 30 mins spieth took was bs…. make the decision and take the shot. Felt like the PGA was bending over backward for spieth.. and the commentary was chill inducing…

    • xjohnx

      Jul 24, 2017 at 1:35 pm

      For the record the PGA has nothing to do with the Open. I don’t disagree with you about it taking too long but this was an odd case. When the rules officials can’t even figure out what to do it changes the argument.

  5. LL

    Jul 24, 2017 at 10:56 am

    Don’t have an issue with Jordan taking advantage of the rules but I do have an issue with the amount of time he took and was allowed! It does not seem fair that Kuchar had a clear advantage on the hole but had to wait 20+mins to make his putts, perhaps killing his momentum. Some of Kuchar’s following shots seemed to suffer from maybe stiffening up while waiting around?!

  6. chris franklin

    Jul 24, 2017 at 10:54 am

    Verifies the old adage that in golf it’s better to be lucky than good.

  7. Brian Crookes

    Jul 24, 2017 at 10:02 am

    Is it me? or did anyone else find it odd that Spieth’s driver was laying down behind him after his drop and seemed to be pointing to the green, which I thought was a penalty…

  8. xjohnx

    Jul 24, 2017 at 9:48 am

    I wonder how much Titleist would have hypothetically spent on making sure their trailer was parked there instead of one of the other ones. Talk about perfect advertising.

    • Er

      Jul 24, 2017 at 11:27 am

      Yeah. That photo is priceless. Titleist must be laughing their heads off.

  9. Pelling

    Jul 24, 2017 at 8:47 am

    “I will not be counting this as a major victory”

    Good luck with that, let us know how it works out for you.

  10. Tom54

    Jul 24, 2017 at 8:36 am

    I watched the Open and they never quite explained exactly where his tee ball finished on 13. All they said was he took an unplayable. Did it go in a bush, in The gorse? They didn’t really show him picking up the ball where ever it wound up. Great bogey and the finish is what great players find a way to do.

  11. Markallister

    Jul 24, 2017 at 3:36 am

    driving range in bounds? i will not be counting this as a major victory. was his drop taken within the spirit of the game or within the letter of the rules. i’ll let you decide. some people might call him jordan cheath. i would refrain from such extremity, however.

    • eeehaun

      Jul 24, 2017 at 5:10 am

      I would partially agree with your observation, however, if they deemed #10 OB playing from #9 tee DURING THE PRACTICE ROUNDS then you can’t fault Spieth for utilizing the rules that were set forth before play began. He didn’t cheat anybody and given how many officials were in the neighborhood of that 15-minute debacle it certainly wasn’t on him to determine its validity. If you wanna bark up someone’s tree give the R&A a call. Otherwise quit yelling at the folks who aren’t on your lawn.

      • Markallister

        Jul 24, 2017 at 8:57 am

        i think ultimately the player is responsible. in this scenario the player did not act within the spirit of the game, because it is well-known that practice facilities are not part of the course. he should have done the right thing and played the ball as it was.

        • J

          Jul 24, 2017 at 5:24 pm

          If it isn’t marked as OB then it is part of the course. Every course I have played has had the driving ranged marked as OB, but if it isn’t marked as OB, which in this case it wasn’t, then it is fair game to take a drop in.

    • golfraven

      Jul 24, 2017 at 7:27 am

      I was also surprised there was no OB. Ah well, he made the best out of it also honering his sponsor. It could not have played better for Titleist.

    • Pelling

      Jul 24, 2017 at 8:46 am

      “I will not be counting this as a major victory”

      Good luck with that, let us know how it works out for you.

      • Markallister

        Jul 24, 2017 at 8:59 am

        well, i think it is only a matter of time, before my count will become the official one.

        • IHateGolfIsAwesome

          Jul 24, 2017 at 2:01 pm

          They had 2 of the foremost rules officials from Europe right there while the decisions were being made. Not sure how you feel your call will eventually overrule theirs. Plus the driving range was in bounds all week. A pre-tourney rule.

    • lopey986

      Jul 24, 2017 at 9:07 am

      Except they covered that after the round on the golf channel. The driving range is considered playable every single day for members so they kept those rules the same for this event.

    • xjohnx

      Jul 24, 2017 at 9:55 am

      Serious question. How many PGA tour events and/or majors mark the practice range as OB? I know most courses incorporate this as a local rule exclusively for player safety. I personally would consider a professional tournament an exception from this. If a player walks onto the range to hit a shot, professionals are not going to try to hit him. Your local course, all bets are off.

      I also feel like some people are saying he should have been penalized as if he hit it there. Remember he did not hit it onto the range that “should be OB”. He hit his drive well within the imaginary stakes.

      • Dave

        Jul 24, 2017 at 11:45 am

        Their point is that if it were OB then he would no be permitted to take a drop there.

        • xjohnx

          Jul 24, 2017 at 11:57 am

          Dave, I know. I was wondering how often that’s really the case in these tournaments. I genuinely have no idea.

    • TexasSnowman

      Jul 25, 2017 at 10:10 pm

      Golf Channel reported that the Driving Range is played as ‘in bounds’ by the members and the R&A made decision to keep it that way as they prefer to have the Open Course play as similar to members play as feasible.

  12. Rich

    Jul 24, 2017 at 2:17 am

    So sick of the American golfing press jumping on the latest flavour every 5 mins. So what, Spieth wins the Open. 5 mins ago they were saying John Rahm was going to be winning everything and five minutes before that they were pissing in Brooks Koepka’s pocket because he won the US Open. They’ll forget about Spieth in 5 more minutes of he doesn’t win the next one too. Pathetic, predictable and boring.

    • TexasSnowman

      Jul 25, 2017 at 10:14 pm

      As a Texan, I am a Speith fan but I agree with you this is true in all sports, whoever wins is all unicorns and puppy-dogs. Boring, true.

  13. Someone

    Jul 24, 2017 at 12:14 am

    doesn’t anyone have a problem with the fact that it took 28 minutes to play the hole and they were two holes behind on the field? i mean c’mon…we never get a gallery to help us find our ball. we don’t get an immediate rules official to show up at our beckon call.

    it ought to be where the player must use their judgement, just like we do. They can face their consequences at the end of the round for any misplayed shots. part of playing the game is also knowing the game.

    i don’t get paid millions and when i lose my ball or possibly have a chance of losing my ball, i have to play a provisional or go back to the last spot i took my shot.

    i get it, they’re playing for millions, whatever. that shouldn’t change the game…

    • dan mcco

      Jul 24, 2017 at 10:06 am

      The 1/2 hour delay is my major issue. The twosome had already been asked to speed up play before the hole. Total time to get a ruling can’t be more than a couple of minutes. The rest was on Spieth. Now I expect every group in front of me to take however long they want to play their unplayables. He should have received a penalty for slow play.

  14. Dat

    Jul 23, 2017 at 6:32 pm

    I fully agree.

  15. Ude

    Jul 23, 2017 at 6:16 pm

    Sooooo true lover
    I want you to keep 2 things coming and one is your great comments

    • M S m i z z l e

      Jul 23, 2017 at 7:37 pm

      Y’all bringing back the fun like before I got blocked…
      Keep it up yo

  16. dr bloor

    Jul 23, 2017 at 5:39 pm

    “Titleist: Our irons are exactly what you need to get out of the trouble our drivers put you in.”

  17. Matt

    Jul 23, 2017 at 4:51 pm

    Brilliant example of links golf and what a win for Spieth.

  18. Wilson

    Jul 23, 2017 at 4:08 pm

    Someone whispered the driving range is usually OB.

    • Adam Crawford

      Jul 23, 2017 at 4:36 pm

      They addressed that after the coverage. The RA made the decision to play the Range in bounds because that’s how the members play it day to day. It was the first question Spieth asked when the official came over.

    • CrashTestDummy

      Jul 23, 2017 at 6:14 pm

      Yeah, if it was considered OB he wouldn’t of been able to drop there. However, where his ball ended up off the tee shot would of likely been in bounds. In that scenario, he would probably go back to the tee and re-hit his tee shot.

      Being able to hit from the range saved him a lot of distance so he could get the third shot closer to the green and have a good chance at bogey. If he re-hit his tee shot the likely scenario would of been a double bogey.

      • Brice Truitt

        Jul 23, 2017 at 9:17 pm

        There’s no “probably” about it. Had his initial tee shot been OB, he would’ve had to re-tee it. Would’ve been no other options.

  19. Tommy

    Jul 23, 2017 at 3:57 pm

    Shoddy…..not “shotty”. C’mon Adam..killing me

    • Adam Crawford

      Jul 23, 2017 at 4:33 pm

      Sorry, I couldn’t find it on Urban Dictionary.

      • Anonymouz

        Jul 23, 2017 at 4:58 pm

        Try Merriam-Webster. It’s shoddy. It’s an actual word.

  20. ooffa

    Jul 23, 2017 at 3:57 pm

    What’s in your bag?

  21. Sam

    Jul 23, 2017 at 2:45 pm

    You can’t beat lucky, skilled and God’s gift to putting

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Opinion & Analysis

The Book That Almost Wasn’t a Book: Ben Hogan’s “Five Lessons”

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Five Lessons: The Modern Fundamentals of Golf,” written by Ben Hogan and Herbert Warren Wind, continues to be the largest selling golf instructional book in history. This year marks the 60th anniversary of the book, which was first published in 1957.

Sports Illustrated

The story of how the book was published revolves around Sports Illustrated, which was owned by Time Magazine. The weekly magazine launched in 1954 as an experiment to see if an all-sport publication could survive. In 1956, the publication was on the brink of disaster, having yet to find its audience.

This is the backdrop against which Sydney James, the magazine’s managing editor, received a call from Ben Hogan. Hogan had an idea for an article. Would Sports Illustrated be interested?

James promised to get back to him shortly with an answer. And he did, telling him that the magazine would be very interested in collaborating with him, and that he would begin making the necessary arrangements to get the project off the ground.

Texas Three-Step

James explained his plan to Hogan, which was to arrange for the magazine’s most talented writer, Herbert Warren Wind, and top-rated freelance illustrator, Anthony Ravielle, to visit Hogan in Fort Worth to further discuss his idea.

“Would that be agreeable” he asked?

“Yes,” Hogan replied. He would make himself available as needed.

Writer and Illustrator

Herbert Warren Wind, a graduate of Yale University, was not just a writer, but a literary craftsman. He was without question the finest writer of his time, contributing regularly as a columnist for The New Yorker magazine from 1941-47.

For his part, Ravielle was quickly earning a reputation as one of the most talented illustrators in the country. His expertise was drawing the musculature of the human body in life-like detail. And then having the unique ability to convey a sense of motion with the human form.

A Single Idea

A few weeks later, the two met with Hogan at his office in Fort Worth, Texas. They then made their way to Colonial Country Club. And once there, they walked out to a part of the course where they would not be disturbed. And then Hogan began to explain to the two men what he had in mind.

As they listened to his ideas for the article, they suggested that he consider a five-part series. What they proposed was a sequential pattern of lessons beginning with the grip, the setup, the backswing, and the downswing. The fifth chapter would be a summary and review of what had been presented in the first four chapters.

Hogan liked the idea and agreed immediately.

As Hogan began to explain his thoughts on the swing, Wind began to scribble in his notebook, not wanting to miss a single word. (In later years, when interviewing a subject, modern-day reporters would use a tape recorder, but at that time it had not yet been invented.)

Wind would at times stop Hogan to ask a question or to clarify an important point. And when he reached the point at which he couldn’t possibly absorb another thought, Wind gave way to Ravielle, who armed with a still camera, snapped one photograph after another, capturing the various positions that would ultimately mirror Hogan’s thoughts.

During the next few days, Hogan continued to elaborate on his theories about the golf swing and the logic behind them. As they finished, the three men agreed that they would meet again, either at the end of 1956 or after the first of the year.

Scratch Board

After returning to New York, Wind began writing a rough draft of the five-part series. At the same time, Ravielle started working from the photographs that he had taken earlier. He began by drawing pencil sketches that he would later show to Hogan for his approval before moving on to the final version.

The three gathered together again for a week-long session in January 1957. Hogan was extremely impressed with Ravielle’s sketches, believing that he had managed to capture the very essence of what he was attempting to covey to his would-be readers.

The pencil sketches would be transformed a final time using a “scratch-board” technique that Ravielle had mastered. The scratch-board technique created a uniquely vivid picture, which invited the reader to reach out and touch the seemingly life-like image on the page.

Wind’s spirits were buoyed after meeting with Hogan a second time as he wrote, “Hogan had gone into a much more detailed description of the workings of the golf swing then we had anticipated. Moreover, he had patently enjoyed the challenge and had given it everything he had.”

On returning to New York, Wind and Reveille begin working together, side by side, laying out the text, the illustrations, and captions in page form for each of the five chapters.

Seminole Review

As Wind recounted, “When an installment was completed and had gone through the production department, we airmailed photostats of the pages to Hogan, who was in Palm Beach getting ready for the Masters. I would telephone Ben at his apartment at an appointed time each week, and we would go over each paragraph line by line. A session usually took between 45 minutes to an hour.”

During these sessions, as they reviewed the copy, Hogan was insistent that each word and phrase precisely communicate exactly what he intended to say. Wind recalls one example, when he had written “that at a certain stage of the swing the golfer’s weight had shifted to his left side.” Hogan corrected, “Let’s not say left side,” Adding “That isn’t accurate. In golf, there’s no such thing as a player’s left side. At this point in the swing most of the golfer’s weight is on his left foot and left leg.”

Wind found these discussions exhausting as Hogan worked his way through the copy with a “fine-tooth comb.” As wind wrote, “After these protracted checking sessions with Hogan, I did some deep-breathing exercises to relax myself, but I also had the bracing feeling that even Sherlock Holmes wouldn’t be able to detect a smudged adjective or a mysterious verb in the text.”

As they were nearing completion of their work, Hogan asked Wind if he had any suggestions for the series name. As Wind recalls, “I thought for a long moment and then tossed up ‘The Fundamentals of Modern Golf?’”

Hogan mulled it over for a moment and then asked, “How about ‘The Modern Fundamentals of Golf?’” Wind agreed that the reversal in wording was a definite improvement. The series now, for the first time, had both a name and an identity.

The Magazine and the Book

The series was very successful, of course, boosting not only the sales of the magazine but also its circulation. The content of what would eventually become the book appeared in five installments beginning with the March 11, 1957 issue, which in Wind’s exact words, “sold like hotcakes.“

The book was released some five months later in September as a joint venture between Hogan and the magazine.

A Triple Play

Why has the book endured?

The first reason is because of the public’s fascinated with Hogan, not only as player, but as a man. He was a great ball-striker, maybe the best of all time, but there was more to the man than his ability to play golf. He is one of the more complex sports figures in the pantheon of great players. He was a man of secrets who preferred the shadows to the light.

The second reason is the wonderful prose of Herbert Warren Wind, which flows with ease from one paragraph to another, giving the reader at times the feeling of floating on air from one sentence to another.

The third reason is the illustrations of Anthony Ravielle, which describe in dramatic fashion the essence of what Hogan wanted to convey to the reader.

“Five Lessons” was then the collaboration of three men, each one of them the very best in their fields. They were, through luck and circumstance, thrown together in space and time. And maybe once joined together, they sensed the opportunity to create something very special with one purpose in mind — to write one of the best golf instruction books ever. And they succeed.

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Opinion & Analysis

Bag Chatter: An Interview with Uther Supply

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is www.uthersupply.com. The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at contact@uthersupply.com to collaborate with us on custom products. We’d love to have people come see what we’re about!

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Opinion & Analysis

Tara Iti: A Golfer’s Paradise

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This trip couldn’t have started better. Tara Iti Golf Club is magic! No disrespect to the home of golf, but this course might be as special as it gets when it comes to playing links golf.

Catch Up: The Start of My Golf Adventure

Tara Iti is a masterpiece that opened late in 2015. It’s designed by the famous golf architect Tom Doak, and it’s located on a large piece of land on the North Island of New Zealand around 1.5 hours from Auckland. It’s well hidden from houses and traffic, so you can just focus on your game and the stunning property.

The course brings swift fairways and plenty of risk-reward opportunities, offering a bevy of challenging shots that you need to plan carefully in order to get close to the flag. I loved especially the shapes presented by the fairways and waste areas, which make it feel as though the entire course is seamlessly woven together. I also like the idea they’ve got here of playing the ball as it lies. No bunkers, just waste areas.

On a personal note, my match against Johan was halved. He played very well on the first nine while I did well on the back nine.

What’s key to success to Tara Iti is a polished short game in combination with the ability to hit the fairways. I found my favorite hole at No. 17, a strikingly beautiful short par-3 that pops up between the wild sand dunes. There are three iconic trees to the left with the sea and a beautiful island as a backdrop.

Up Next: Kauri Cliffs on the northern peak of New Zealand. It is said to be one of the most scenic courses in the world.

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