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Bettinardi launches customizable UPatch headcovers, Inovai 5.0 putters

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Customized putters started as a PGA Tour phenomenon. Then they trickled down to amateur golfers who wanted their putters to be customized like the pros with their name, initials, favorite paint colors and stampings. One of the leaders of the trend was Bettinardi Golf, which is aiming to start a new putter trend: customizable putter headcovers.

A UPatch headcover we photographed at the Quicken Loans Invitational.

A UPatch headcover we photographed at the Quicken Loans National.

Bettinardi’s new UPatch headcovers have a velcro exterior that allows golfers to customize their putter headcover with patches that can be arranged (and rearranged) to their liking. They’re available in three colors (black, gray or white) for $75, a price that includes three patches.

In all, 41 patches are available to help golfers create a headcover that’s uniquely theirs. Click through to Bettinardi.com see the patch options, which includes a cigar, a hot dog, and a wizard.

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Bettinardi has also announced the launch of its new Inovai 5.0 putters. A company representative called the new model an evolution of its Inovai 3.0 putter, as it uses the same bi-metal contruction (aluminum and steel) that increases its forgiveness. Its slated for release later in 2017.

We spotted several prototype versions of the putters at the Quicken Loans National, where they were being tested by PGA Tour players.

Bettinardi's Inovai 5.0 putter.

Bettinardi’s Inovai 5.0 putter.

Discussion: See what GolfWRX Members are saying about the Bettinardi gear in our forum. 

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  1. John

    May 25, 2018 at 5:06 pm

    Proof, if it were needed, that the game is overrun by poseurs and attention-seekers.

  2. Heffe

    Jul 9, 2017 at 11:40 pm

    Not a bad concept

  3. Bogeypro

    Jun 29, 2017 at 10:33 pm

    I think its a really cool idea! Make the headcover your own. Pretty cool!

  4. Joe

    Jun 29, 2017 at 9:08 am

    A more serious take: the Bettinardi guys see how much money the Cameron guys are making on headcovers (which is truly astounding and nonsensical) and are spitballing ideas to compete and grab a share of that market.

    But this is a fail.

    People aren’t buying all those “limited edition” headcovers because they look cool or are a way to express oneself. They’re golf’s equivalent of Beanie Babies. It’s a craze with a false sense of scarcity. So long as people will keep buying them they will keep making more.

    But you can’t blame the Bettinardi guys for trying. Putter covers cost about $5 to produce. If you can sell a $5 product for $75, you can make a lot of money…. And this idea would lend itself to “limited edition” velcro patches. If they could pull that off the margins would be insane. But people won’t buy this.

  5. The dude

    Jun 29, 2017 at 5:53 am

    Very Jenky…cheap.

  6. Dave R

    Jun 28, 2017 at 6:31 pm

    Why don’t they infuse these into putter grips ? Say charge a cool $150.00 per grip. You heard it here first . Then you could charge $650.00 for the hunk of what ever you use for the putter head. SOLD

  7. Joe

    Jun 28, 2017 at 3:30 pm

    Reminds me of my sister’s sticker book from 2nd grade.

    • Innit

      Jun 29, 2017 at 3:09 am

      I was just thinking the same thing, how childish this is.

  8. TexasSnowman

    Jun 28, 2017 at 11:47 am

    not available for mallets?

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

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Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

 

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

 

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

 

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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Whats in the Bag

Alejandro Tosti WITB 2024 (April)

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  • Alejandro Tosti what’s in the bag accurate as of the Zurich Classic.

Driver: Srixon ZX5 Mk II LS (9.5 degrees @10.5)
Shaft: Project X HZRDUS T1100 75 6.5

3-wood: TaylorMade Qi10 Tour
Shaft: Project X HZRDUS Black 80 TX

Hybrid: TaylorMade Qi10 Tour Rescue (22 degrees)
Shaft: Project X HZRDUS Smoke Black RDX 6.5 100

Irons: Srixon ZX7 Mk II (4-PW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100

Wedges: Cleveland RTX6 ZipCore Tour Rack (50-10 MID, 54-10 MID, 58-10 MID, 60-06 LOW)
Shafts: True Temper Dynamic Gold Mid Tour Issue X100, S400

Putter: Scotty Cameron

Grips: Golf Pride MCC Plus4

Check out more in-hand photos of Alejandro Tosti’s WITB in the forums.

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Whats in the Bag

Drew Brees WITB 2024 (April)

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Driver: TaylorMade Stealth 2 Plus (10.5 degrees)

Mini driver: TaylorMade BRNR Mini Copper (13.5 degrees)

5-wood: TaylorMade Stealth Plus (19 degrees)

Irons: TaylorMade P790 (4-8, PW), TaylorMade P760 (9)

Wedges: TaylorMade MG Hi-Toe (52-09, 56-10, 60)

Putter: Scotty Cameron Select Newport 2 Prototype

Check out more in-hand photos of Drew Brees’ clubs here.

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