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Bettinardi launches customizable UPatch headcovers, Inovai 5.0 putters

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Customized putters started as a PGA Tour phenomenon. Then they trickled down to amateur golfers who wanted their putters to be customized like the pros with their name, initials, favorite paint colors and stampings. One of the leaders of the trend was Bettinardi Golf, which is aiming to start a new putter trend: customizable putter headcovers.

A UPatch headcover we photographed at the Quicken Loans Invitational.

A UPatch headcover we photographed at the Quicken Loans National.

Bettinardi’s new UPatch headcovers have a velcro exterior that allows golfers to customize their putter headcover with patches that can be arranged (and rearranged) to their liking. They’re available in three colors (black, gray or white) for $75, a price that includes three patches.

In all, 41 patches are available to help golfers create a headcover that’s uniquely theirs. Click through to Bettinardi.com see the patch options, which includes a cigar, a hot dog, and a wizard.

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Bettinardi has also announced the launch of its new Inovai 5.0 putters. A company representative called the new model an evolution of its Inovai 3.0 putter, as it uses the same bi-metal contruction (aluminum and steel) that increases its forgiveness. Its slated for release later in 2017.

We spotted several prototype versions of the putters at the Quicken Loans National, where they were being tested by PGA Tour players.

Bettinardi's Inovai 5.0 putter.

Bettinardi’s Inovai 5.0 putter.

Discussion: See what GolfWRX Members are saying about the Bettinardi gear in our forum. 

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9 Comments

9 Comments

  1. John

    May 25, 2018 at 5:06 pm

    Proof, if it were needed, that the game is overrun by poseurs and attention-seekers.

  2. Heffe

    Jul 9, 2017 at 11:40 pm

    Not a bad concept

  3. Bogeypro

    Jun 29, 2017 at 10:33 pm

    I think its a really cool idea! Make the headcover your own. Pretty cool!

  4. Joe

    Jun 29, 2017 at 9:08 am

    A more serious take: the Bettinardi guys see how much money the Cameron guys are making on headcovers (which is truly astounding and nonsensical) and are spitballing ideas to compete and grab a share of that market.

    But this is a fail.

    People aren’t buying all those “limited edition” headcovers because they look cool or are a way to express oneself. They’re golf’s equivalent of Beanie Babies. It’s a craze with a false sense of scarcity. So long as people will keep buying them they will keep making more.

    But you can’t blame the Bettinardi guys for trying. Putter covers cost about $5 to produce. If you can sell a $5 product for $75, you can make a lot of money…. And this idea would lend itself to “limited edition” velcro patches. If they could pull that off the margins would be insane. But people won’t buy this.

  5. The dude

    Jun 29, 2017 at 5:53 am

    Very Jenky…cheap.

  6. Dave R

    Jun 28, 2017 at 6:31 pm

    Why don’t they infuse these into putter grips ? Say charge a cool $150.00 per grip. You heard it here first . Then you could charge $650.00 for the hunk of what ever you use for the putter head. SOLD

  7. Joe

    Jun 28, 2017 at 3:30 pm

    Reminds me of my sister’s sticker book from 2nd grade.

    • Innit

      Jun 29, 2017 at 3:09 am

      I was just thinking the same thing, how childish this is.

  8. TexasSnowman

    Jun 28, 2017 at 11:47 am

    not available for mallets?

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Forum Thread of the Day: “European Tour looking into an incident involving Matt Wallace and his caddie from the BMW International Open”

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Today’s Forum Thread of the Day surrounds an incident involving Matt Wallace and his caddie, Dave McNeilly, which occurred on Sunday at the European Tour’s BMW International Open. After hitting a shot in the water on 18, Wallace appeared irate with his caddie, which incensed many of our members, as well as plenty of social media users.

According to bunkered.co.uk, the European Tour stated in an email to the publication that they are looking into the incident over allegations of abuse.

A limited number of clips of the incident have surfaced online.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • buckeyefl: “Sky Sports analyst Rich Beem: ‘I’m sorry, but I just don’t enjoy watching that. I know you’re intense but get over yourself.’”
  • Steele47: “Just looked at Wallace’s twitter. He congratulates the winner Andrea Pavan and also noteworthy, makes a point to compliment Pavan’s caddie. LOL.”
  • OldTomMorris: “It’s a pattern with Wallace that he goes after his caddy so often like this and golf commentators, analysts even fans have picked up on this. There has to be a base level of respect and decency; it appears that Wallace often falls short of that.”
  • golfgirlrobin: “He’s getting roasted on his own Twitter account. People don’t seem that amused.”

Entire Thread: “European Tour looking into an incident involving Matt Wallace and his caddie from the BMW International Open”

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WRX Spotted: Ping Glide 3.0, Glide 3.0 Eye2 wedges

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Where there’s smoke there’s fire, and in the case of the golf world, we had been hearing rumblings of a new Ping Glide series for a while (since the introduction of the Blueprint irons, at least).

This week, at the Rocket Mortgage Classic, we now have an idea of exactly what’s coming with the beginning of Glide 3.0 wedges tour seeding.

Like a lot of initial releases, we don’t have the full tech breakdown, but I’ll make a few assumptions

  • Material: Based on the popularity of the i210s and the feel they offer golfers (so soft), the new Glide 3.0s are made from the same steel and utilize the same 50-percent softer Elastomer CTP.
  • Hydropearl 3.0? A finish designed to repel water and greatly improve consistency from the rough and wet conditions, its been working on irons and why stop there?
  • COG Shifting: Looking at the cavity, Ping engineers have been playing with a LOT of mass around this head. That is one of the cool things about wedges is, beyond the putter, they are the heaviest heads in the set. More mass equals more COG relocation. It’s noticeable in the comparison below.

Notice the back of the top line

There is a lot more mass higher in the LW vs PW

  • Sole grinds: This is where Ping continues to step up there game in the wedge category. And like previous families of wedges, there appears to be a lot of options in design. We should see some TS options in the bags for players at the Open Championship if it’s dry and firm.

Beyond grind options, we also have totally different head options with a Glide 3.0 Eye2. Let’s be honest, this makes a TON of sense since other companies have been borrowing design traits from the Eye2 for the last couple years for their wedges. Why wouldn’t Ping utilize its own already popular design and update it for modern turf conditions?

We will have to wait and see how close we are to what the tech specs will be but like with most things Ping, the release to tour is usually a tell-tale sign that you should be seeing these in store, on shelves and ready to pre-order very soon.

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19th Hole

Stephen Curry unveils new Under Armour Range Unlimited Golf Collection

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This week at Mission Hills in Shenzhen, China, Stephen Curry unveiled his new Under Armour Range Unlimited Golf Collection.

According to the company, the range takes inspiration from Curry’s off-court and on-course style and combines it with the latest innovations from UA Golf to deliver an elevated performance line.

The collection contains 14 unique pieces and includes tops, bottoms, outerwear, hats as well as the Curry 6 SL golf shoe. The shoe combines the Curry 6 basketball shoe with a spikeless version of the UA Rotational Resistance outsole – designed for maximum lockdown and lightweight traction.

The Unlimited Range polos start at $80, outerwear $95-100, pants $80, hats $30, and the Curry 6 Golf SL retails for $160.

All items will be available in the Fall of this year in limited quantities at Under Armour Brand Houses and on UA.com across North America, Asia and Europe, as well as at select pro shops across the United States.

 

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19th Hole

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