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Spotted: Titleist 718 MB, CB, AP2, T-MB, AP3 and AP1 Irons

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We spotted Titleist’s new 718 irons at the Quicken Loans National, where the clubs were officially released to PGA Tour players for testing. We photographed the company’s new AP1, AP2, T-MB, CB and MB irons, as well as its all-new AP3 model. The irons have also been released to players at the European Tour’s HNA Open de France.

Titleist_718_Irons_Side

“Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment,” Titleist said in a press release. “Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence.”

The 718 Lineup

PrototypeTitleist718Irons

From Left: Titleist’s AP1, AP3, AP2, T-MB, CB and MB Irons (Photo from Titleist).

Titleist isn’t sharing any details of the new irons at this time, nor do we expect any details from the company any time soon (those will likely come closer to the retail launch, which is expected this fall). The most anticipated details are about the company’s new AP3 irons. We can make some educated guesses about the AP3 based on our photos, as well as a photo Titleist released of the clubs.

Titleist_718_Irons_Soles

The new AP3 irons seems to fill a gap between the company’s AP1 and AP2 irons. It appears to be larger in size than the AP2, which is one of the most popular iron models on the PGA Tour. It looks smaller than the AP1, however, Titleist’s longest-flying iron model that targets higher-handicap golfers.

Titleist_718_Irons_Toplines

On Friday, Ian Poulter shared photos of the new 718 irons in his bag on Instagram. He appeared to be testing a mix of AP3 and T-MB irons as his long and mid irons, along with a mix of AP2 and MB irons for his short irons. The arrangement indicates that the AP3 irons, or at least the AP3 long irons, will have hot faces like Titleist’s 716 AP1 and T-MB irons to create additional height and distance.

718 MB

Titleist_718_MB_Cavity Titleist_718_MB_Topline

More Photos of the 718 MB and CB Irons

718 CB

Titleist_718_CB_toplineTitleist_718_CB_Cavity

More Photos of the 718 MB and CB Irons

718 T-MB

Titleist_718_T-MB_Cavity Titleist_718_T-MB_Topline

More Photos of the 718 T-MB and AP1 Irons

718 AP2

Titleist_718_AP2_Cavity

Titleist_718_Ap2_Topline

More Photos of the 718 AP2 and AP3 Irons

718 AP3

Titleist_718_AP3_CavityTitleist_718_AP3_ToplineMore Photos of the 718 AP2 and AP3 Irons

718 AP1

Titleist_718_AP1_Cavity Titleist_718_AP1_ToplineMore Photos of the 718 T-MB and AP1 Irons

More Photos

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21 Comments

21 Comments

  1. ooffa

    Jul 10, 2017 at 5:12 pm

    Grumpy much!

  2. JD

    Jun 28, 2017 at 8:32 pm

    So do the 718 AP2’s have tungsten in 4-7 and no tungsten in 8-P just like the 716’s?

  3. DrRob1963

    Jun 27, 2017 at 3:00 am

    Any idea about the specs???

  4. Twalkrz

    Jun 26, 2017 at 10:22 pm

    Titleist and callaway work together? The new drivers look similar and these look like Apex irons.

  5. H8R

    Jun 26, 2017 at 8:13 pm

    AP3 will do well

  6. D

    Jun 26, 2017 at 7:53 pm

    It’s great that Titleist does not add clutter to the AP3 by etching the word “forged”. They should remove the word “forged” from the AP2 as well. Best to avoid as much badging as possible.

    • Beefhouse

      Jun 27, 2017 at 6:42 am

      If it’s forged they’ll you about it. Fairly strong guess that the AP3s are not forged…

  7. golfraven

    Jun 26, 2017 at 6:05 pm

    The more I look at the CBs the more I can see the subtle changes Titleist made. I like the fact the head is partly chrome (back, sole) and brushed (face) which gives it a nice style and should reflect less. I don’t think this was as dominent oin the 716 line. Same for MBs from what I can see. The topline of the MBs is like a toothpick – rather sick. Fans of the 690 might love it.
    718 line looks OK but does not excite me as much as the Bridgestone Tour B CB and MB. Will need to compare both in fall.

  8. Sef

    Jun 26, 2017 at 3:30 pm

    Other than dropping the word tungsten the CB is very similar to the 716. The line above the muscle in the cavity changed slightly, but not much going on there.

    • golfraven

      Jun 26, 2017 at 5:36 pm

      Fully agree. That was my first impression too. You as well may but a set of 716 CBs on ebay or new for couple 100 less. Not sure this line is going to fly of the shelf.

    • izzlist of izzles

      Jul 4, 2017 at 1:07 am

      Subtle difference, true but I think it’s the bullocks.
      Wish I could hit it.

    • Jball

      Jul 31, 2017 at 5:56 pm

      Hopefully the gap the CB’s loft a bit closer to the AP2’s. I would love a blended set, but if its a 2-3 degree change, then I’m guessing bounce starts getting out of line.

  9. Juice

    Jun 26, 2017 at 11:18 am

    They look boring but that’s what Titleist does…make boring looking clubs. They do perform and that’s the most important thing. I like the idea of the AP3. Do something new to offset the boring look.

    • Tom1

      Jun 26, 2017 at 12:14 pm

      Huh… Titleist pretty much ran these gamut with these models

    • TR1PTIK

      Jun 26, 2017 at 12:18 pm

      Some call it boring, others call it classic. No need for orange, blue, or “volt” colors that fade and wear off over time making your clubs look even more dated than they actually are. I even say that with a bag full of Nike Vapors. I’d much rather play Titleist or Mizuno irons, but I wanted (needed) fresh grooves and new tech (at a reasonable price) more than I wanted to keep playing my 735 CM’s which I still think look better. Like you said, it’s all about performance.

  10. Tom1

    Jun 26, 2017 at 10:51 am

    which one did Jordan use to win yesterday?

    • Dat

      Jun 26, 2017 at 11:02 am

      716 AP2. I can see him switching easily to the 718 since they look very similar to the 714s in a certain way. Can’t wait to try them all myself though. Classy looks.

    • Jack Nash

      Jun 26, 2017 at 3:59 pm

      Jordan used the “Horeshoe” model. Specifically made for him.

      • Robert Parsons

        Jun 26, 2017 at 6:32 pm

        What is the horseshoe model? I’m assuming that was the word you tried to type. How is it different from the AP2 off the shelf?

        • Joe

          Jun 27, 2017 at 7:25 am

          Mr Parsons are you trying to steal plans from Titleist for your next PXG irons!?

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Equipment

WRX Spotlight: Swag Golf proto putter

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Product: Swag Golf proto putter

Pitch: From Swag “Swag is the brand that isn’t scared to push the limits in a conservative sport that isn’t evolving to meet changing styles. We like to listen to music on the course, we want to be bold, we love having fun, we love golf, and we’re going to express that both on and off the course. We aren’t going to try to sell you on how great our proprietary materials are and we don’t need to rely on clever marketing to sell more. We’re a no BS company. What matters is that our putters feel good and in turn make you feel good when putting. We have some crazy ideas, we love to tinker, and we experiment on how to perfect everything we do. ”

Our Take on the Swag Golf Proto putter

Though relatively new, Swag Golf has been making a big splash in the industry for their high-end and striking headcovers and accessories. Perhaps less talked about when it comes to the company is their putters – something which I feel is likely to change after testing out their prototype rainbow finish flat-stick.

The putter is beautiful from whatever angle you look at – but especially at address. Extremely smooth lines, and with full-shaft offset, the blade’s shoulders and bumpers are flawlessly balanced to frame the ball and let the putter sit perfectly square. The single line alignment aid enhances the look and is positioned right in the center of the blade’s sweet spot, while the CNC milled flat-stick delivers perfectly smooth edges – noticeably on the neck for a sublime and soft profile.

With a head weight of 354g, the putter from Swag feels exceptional in your hands over the ball. Every detail matters when investing in a premium putter, and the sensation of the stable and firm feel of the flat-stick as well as there being no wavering of the head, makes the putter feel like an extension of your body when standing over a putt.

The sound and feel of the putter is an area where Swag has knocked it out of the park. With a fly milled face from 303 Stainless Steel, the flat-stick delivers an incredibly soft feel at impact.

No vibration is felt on impact, even on long-distance putts. It never feels like your hitting the ball but more caressing it, which is a pleasant sensation when putting from downtown. What you get in terms of sound at impact is a low, deep pitched note from a putter which rolls beautifully on its axis and produces no vibration on slight mis-hits.

To nitpick, the company’s “black mid pistol tackified kangaroo leather grip” took some getting used to. Initially, it took a little away from how impressive the flat-stick feels in your hands, but it gradually becomes more comfortable.

Overall performance-wise though, the putter from Swag provides everything you could hope for from a high-end putter. Exceptional feel at address, painfully attractive profile and precision at impact.

As of now, the company boasts self-confessed “putting nerd” Kevin Streelman as their PGA Tour ambassador. Streelman is currently gaming the brand’s Handsome Too proto, and after experiencing the Swag rainbow proto for myself, the highest compliment I can give is that I would be surprised if he (and PGA Tour newcomer Rhein Gibson) are still the only Tour pros to game one of the brand’s flat-sticks in 12 to 24 months time.

In terms of an Anser-style putter, Swag packs a hefty punch with their numerous offerings. While I personally love the eye-catching rainbow finish (which has been blasted to remove some of the boldness), I realize it’s not for everyone. However, the company has plenty more traditional finishes on their array of flat-sticks, which you can find on their website here.

Whatever finish you prefer your putters to come in though, it’s unlikely that any department of Swag’s flat-sticks will leave you disappointed.

 

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Equipment

New Mitsubishi Chemical ZF shaft in play at the Tour Championship

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Even after winning just a week ago, Justin Thomas has put a new MCA Diamana ZF-Series shaft into play for the Tour Championship and FedEx Cup Final this week at East Lake Golf Club. JT is using the 60g TX version in his 9.5-degree Titleist TS2 driver (see Thomas’ BMW Championship-winning WITB here).

MCA has confirmed the new shaft and given us some great information on why it is are adding this fourth profile to the Diamana line—something the company has never done before.

The new Diamana ZF has taken the easy loading bend profile from the BF-Series and tweaked it in certain spots along the length to further maximize the design and find greater performance for players across swing speed ranges.

“The result is a profile that makes ZF a little more explosive and easier to accelerate.” -Mark Gunther, Vice President of Sales and Marketing for MCA GOLF.

Like the other shafts in the Diamana Fourth Gen. Series, the Diamana ZF shafts owe their stiffness and stability to two unique technologies. First: the MCA-developed MR70 carbon fiber material, and the second: Boron fiber. MR70 is found in both the butt and tip sections of the shaft and is 20 percent stronger than conventional materials, with a 10 percent greater modulus (a measure of stiffness). These designs have additional strength thanks to Boron fiber in the tip section to create the exact EI curve desired.

When you compare the new ZF to Diamana BF-Series, the ZF-Series shafts are a slightly stronger profile and built to have increased stability in both the butt and tip sections. They feature a softer, more active middle for better energy transfer and clubhead acceleration.

A cool feature for those looking to get a bit more distance but are on the lower end of the swing speed spectrum: There will also be a 40-gram version of the ZF, which is the lightest shaft of the fourth generation Diamana family.

“We’re extremely happy to have a 40g option within Diamana™ ZF,” says Gunther. “This opens the performance benefits of these unique Mitsubishi Chemical materials to a whole new range of players who prefer to play an ultra-lightweight shaft.”

Mitsubishi Diamana ZF-Series Availability and Specs

Diamana ZF-Series will be available September, 13 2019 at MCA GOLF authorized retailers and dealers nationwide, with a suggested retail price of $400.

Weights and flexes

  • DIAMANA ZF-Series 40 (R2, R, S Flex)
  • DIAMANA ZF-Series 50 (R, S, TX Flex)
  • DIAMANA ZF-Series 60 (S, TX Flex)
  • DIAMANA ZF-Series 70 (S, TX Flex)
  • DIAMANA ZF-Series 80 (S, TX Flex)
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Equipment

Forum Thread of the Day: “Are 919 forged irons really that good?”

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Today’s Forum Thread of the Day comes from 9ironiscash who asked fellow members what they thought about Mizuno’s 919 forged ironsOur members dish out their experiences gaming the irons, with the majority of WRXers answering with a resounding yes to 9ironiscash’s original question.

Here are a few posts from the thread, but make sure to check out the entire thread and have your say at the link below.

  • Gmack1973: “I think the 919 forged are great irons. I play to a handicap of 4 and think I’m not a bad ball striker. I had the tours 6-pw, and they were great but a bit unforgiving if you don’t get them out the middle. I now have 919 forged 4 – PW and couldnt be happier. They have the Nippon Modus 120 stiff shafts.”
  • Gofguy224: “They are great irons! Had them for about a month and I’ve already shot 3 of my lowest scores ever! Very forgiving and they feel buttery soft
  • chjyner: “The whole 919 range is probably the best on the market “
  • PowerCobra98: “I like them. Moved from Apex 19’s into 919 Forged. I’ll likely be looking at a set of MP20 HMB’s though.”

Entire Thread: “Are 919 forged irons really that good?”

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