We spotted Titleist’s new 718 irons at the Quicken Loans National, where the clubs were officially released to PGA Tour players for testing. We photographed the company’s new AP1, AP2, T-MB, CB and MB irons, as well as its all-new AP3 model. The irons have also been released to players at the European Tour’s HNA Open de France.
“Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment,” Titleist said in a press release. “Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence.”
The 718 Lineup
Titleist isn’t sharing any details of the new irons at this time, nor do we expect any details from the company any time soon (those will likely come closer to the retail launch, which is expected this fall). The most anticipated details are about the company’s new AP3 irons. We can make some educated guesses about the AP3 based on our photos, as well as a photo Titleist released of the clubs.
The new AP3 irons seems to fill a gap between the company’s AP1 and AP2 irons. It appears to be larger in size than the AP2, which is one of the most popular iron models on the PGA Tour. It looks smaller than the AP1, however, Titleist’s longest-flying iron model that targets higher-handicap golfers.
On Friday, Ian Poulter shared photos of the new 718 irons in his bag on Instagram. He appeared to be testing a mix of AP3 and T-MB irons as his long and mid irons, along with a mix of AP2 and MB irons for his short irons. The arrangement indicates that the AP3 irons, or at least the AP3 long irons, will have hot faces like Titleist’s 716 AP1 and T-MB irons to create additional height and distance.
- See More Photos of the 718 MB and CB Irons
- See More Photos of the 718 AP2 and AP3 Irons
- See More Photos of the 718 T-MB and AP1 Irons