We spotted Titleist’s new 718 irons at the Quicken Loans National, where the clubs were officially released to PGA Tour players for testing. We photographed the company’s new AP1, AP2, T-MB, CB and MB irons, as well as its all-new AP3 model. The irons have also been released to players at the European Tour’s HNA Open de France.

Titleist_718_Irons_Side

“Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment,” Titleist said in a press release. “Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence.”

The 718 Lineup

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From Left: Titleist’s AP1, AP3, AP2, T-MB, CB and MB Irons (Photo from Titleist).

Titleist isn’t sharing any details of the new irons at this time, nor do we expect any details from the company any time soon (those will likely come closer to the retail launch, which is expected this fall). The most anticipated details are about the company’s new AP3 irons. We can make some educated guesses about the AP3 based on our photos, as well as a photo Titleist released of the clubs.

Titleist_718_Irons_Soles

The new AP3 irons seems to fill a gap between the company’s AP1 and AP2 irons. It appears to be larger in size than the AP2, which is one of the most popular iron models on the PGA Tour. It looks smaller than the AP1, however, Titleist’s longest-flying iron model that targets higher-handicap golfers.

Titleist_718_Irons_Toplines

On Friday, Ian Poulter shared photos of the new 718 irons in his bag on Instagram. He appeared to be testing a mix of AP3 and T-MB irons as his long and mid irons, along with a mix of AP2 and MB irons for his short irons. The arrangement indicates that the AP3 irons, or at least the AP3 long irons, will have hot faces like Titleist’s 716 AP1 and T-MB irons to create additional height and distance.

718 MB

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More Photos of the 718 MB and CB Irons

718 CB

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More Photos of the 718 MB and CB Irons

718 T-MB

Titleist_718_T-MB_Cavity Titleist_718_T-MB_Topline

More Photos of the 718 T-MB and AP1 Irons

718 AP2

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More Photos of the 718 AP2 and AP3 Irons

718 AP3

Titleist_718_AP3_CavityTitleist_718_AP3_ToplineMore Photos of the 718 AP2 and AP3 Irons

718 AP1

Titleist_718_AP1_Cavity Titleist_718_AP1_ToplineMore Photos of the 718 T-MB and AP1 Irons

More Photos

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22 COMMENTS

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  1. It’s great that Titleist does not add clutter to the AP3 by etching the word “forged”. They should remove the word “forged” from the AP2 as well. Best to avoid as much badging as possible.

  2. The more I look at the CBs the more I can see the subtle changes Titleist made. I like the fact the head is partly chrome (back, sole) and brushed (face) which gives it a nice style and should reflect less. I don’t think this was as dominent oin the 716 line. Same for MBs from what I can see. The topline of the MBs is like a toothpick – rather sick. Fans of the 690 might love it.
    718 line looks OK but does not excite me as much as the Bridgestone Tour B CB and MB. Will need to compare both in fall.

  3. They look boring but that’s what Titleist does…make boring looking clubs. They do perform and that’s the most important thing. I like the idea of the AP3. Do something new to offset the boring look.

    • Some call it boring, others call it classic. No need for orange, blue, or “volt” colors that fade and wear off over time making your clubs look even more dated than they actually are. I even say that with a bag full of Nike Vapors. I’d much rather play Titleist or Mizuno irons, but I wanted (needed) fresh grooves and new tech (at a reasonable price) more than I wanted to keep playing my 735 CM’s which I still think look better. Like you said, it’s all about performance.

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