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In this video, Rick and I look at the recent surge in super-expensive golf clubs and the premium golf ball market.

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Peter Finch delivers straight-talking, easy-to-follow, honest, professional and data driven advice to all of his viewers from beginner to tour pro. This tried-and-tested method of coaching has helped many golfers achieve their personal goals and beyond.



  1. CBC

    Jun 12, 2017 at 7:29 pm

    I havent posted a full review on the epic club yet, but i did get to hit a sample on GC2 in a local golf galaxy.

    I’ll let the results speak for them selves, I took 4 swings a piece with a stock Epic (non pro version) and 4 swings with a stock Apex, both were the stock stiff shaft, standard specs.

    Here’s the photo I took of the screen…

    Can you guess which ones are with the Epic and which ones are with the Apex? I doubt it. Also keep in mind, if the distances seem a lil high for the “clubhead speed”, which was calculated cause the unit did not have HMT, its probably because I live at altitude and the store probably had the GC2 set up to acct for that.

    Granted this is a really small sample, but in my limited testing there was no noticeable difference in ball flight performance. But if you feel like shelling out 2x-3x more for a set and it makes you happy go for it…but if it were my choice i’d get the apex set or whatever other pretty premium set you want and spend the extra 1500-2000 dollars on lessons or on a bucket list golf course weekend.

  2. Tom54

    Jun 7, 2017 at 10:11 am

    Loved the video. With the new fad of 2-3 thousand dollar sets of clubs I’m afraid the $100 dz premium golf ball is not far behind. There will always be a niche in the market for ultra priced golf stuff. Build it, price it high, and they will come

    • Kenn

      Jun 7, 2017 at 4:35 pm

      There are more suckers per acre/hectare on a golf course than anywhere else in the world.

  3. Jack Nash

    Jun 7, 2017 at 9:27 am

    “Tech Tuesday: Let’s Talk About Expensive Golf Clubs”.

    Let’s not, and say we did. You wonder why the sport is fizzeling out along with club manufacturers?

    The Price Tag!

  4. Matt

    Jun 7, 2017 at 5:01 am

    A good comparable with golf is racing bicycles. Once you get to a certain level of equipment, say a $1500-$2000 Giant or Trek road bike featuring a manufactured in Taiwan carbon fibre frame, carbon wheels and Shimano 105 or Ultegra components, the weight and performance will be effectively as good as a pro level bike costing $10,000 USD more. So, what do you see middle aged men who’ve never competitively raced a bicycle, buying and showing off down at the cafe? You guessed it, the mega pricey pro bike.

    • Joe

      Jun 7, 2017 at 5:30 pm

      The bicycle example is a good one. But the more expensive bike is still objectively better, even if just infinitesimally so (probably 100 grams lighter or whatever). I’ve yet to see any objective evidence that (insert expensive brand here) irons are better than (insert mainstream brand here) irons.

      How about diamonds? A diamond from a guy on 47th street in Manhattan is going to cost a lot less than the identical diamond from Tiffany’s. They can be objectively identical in terms of karats, color, clarity, etc. But the Tiffany one comes in that nice turquoise colored packaging with that giant Tiffany’s logo on it.

      Tiffany’s makes a lot of money selling diamonds….

  5. Mark

    Jun 6, 2017 at 7:45 pm

    I’ve always thought that a guy who wears a hat while driving a car rather misses the point!

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Opinion & Analysis

How valuable is hitting the fairway, really?



Hitting more than 50 percent of fairways has long been considered a good goal for amateur golfers. The winners on the PGA Tour tend to hit 70 percent. I have long maintained, however, that it is not the number of fairways HIT that matters. Instead, it is the relative severity of fairways MISSED.

Think about it. By the one-dimensional Fairways Hit stat, every miss is the same. A perfect lie in the first cut is exactly the same as a drive in a hazard… or even OB. There is nothing in the 650+ PGA Tour stats about this. In all, there are 60 stats in seven categories that relate to driving performance, but none about penalties! Like PGA Tour players don’t make any?

Let’s see exactly how important the old tried-and-true Driving Accuracy (Percentage of Fairways Hit) really is. To test it, I used two data clusters: the 2017 PGA Tour season (14,845 ShotLink rounds) and my database for the average male golfer (15 to 19 handicappers – 4,027 rounds).

For the graph below, I started with the No. 1-ranked player in the Driving Accuracy category: Ryan Armour. He certainly was accurate by this measure, but why did he only rank 100th in 2017 Strokes Gained Off the Tee with a barely positive 0.020?

Next I looked at the actual top-5 PGA Tour money winners (J. Thomas, J Spieth, D. Johnson, H. Matsuyama and J. Rohm), the 2017 PGA Tour average, and all PGA Tour players that missed the cut in 2017. We all know the significant scoring differences between these three categories of players, but it’s difficult to see a meaningful difference in the fairways hit. They’re not even separated by half a fairway. How important could this stat be?

For those that have not tried, our analysis includes Strokes Gained and Relative Handicap comparisons. That enables users to easily differentiate between FIVE MISS categories below based upon severity. The final three categories are what we consider to be Driving Errors:

  1. Good lie/Opportunity: One can easily accomplish their next goal of a GIR or advancement on a par-5.
  2. Poor Lie/Opportunity: One could accomplish the next goal, but it will require a very good shot.
  3. No Shot: Requires an advancement to return to normal play.
  4. Penalty-1: Penalty with a drop.
  5. OB/Lost: Stroke and distance penalty, or shot replayed with a stroke penalty.

As we are fortunate enough to work with several PGA Tour players at Shot by Shot, we have access to ShotLink data and can provide those clients with the same valuable insight.

Let’s see how the frequency and severity of driving errors relates to the above groups of players (removing Mr. Armour, as he simply helped us prove the irrelevance of Driving Accuracy). The graphs below display the number of Driving Errors per round and the Average Cost Per Error. Note the strong and consistent correlation between the number and the cost of errors at each of the four levels of performance.

Finally, the average cost of the errors is heavily driven by the three degrees of severity outlined above (No Shot, Penalty, OB/Lost). The graph below compares the relative number and cost of the three types of errors for the average golfer and PGA Tour players. The major difference is that PGA Tour players do not seem to have a proper share of OB/Lost penalties. I found only TWO in the 14,000+ ShotLink rounds. While I accept that the most severe faux pas are significantly less frequent on the PGA Tour, I also believe there must have been more than two.

Why so few? First and foremost, PGA Tour players REALLY ARE good. Next, the galleries stop a lot of the wayward shots. And finally, I believe that many of the ShotLink volunteer data collectors may not actually know or care about the difference between a Penalty and OB/Lost.

Author’s Note: If you want to know your Strokes Gained Off the Tee (Driving) and exactly how important your fairways and the misses are, log onto for a 1-Round FREE Trial.

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Opinion & Analysis

Yo GolfWRX: “Are you betting on Tiger Woods to win the Masters?” (Bonus: A March Madness-inspired shot attempt)



Equipment expert Brian Knudson and Editor Andrew Tursky discuss a variety of topics including Tiger Woods being the favorite at The Masters. Also, a Fujikura Pro 2.0 shaft unboxing, Knudson paints the new TG2 studio, and Tursky tries to go viral during March Madness season.

Enjoy the video below!

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Opinion & Analysis

Tiger shoots opening-round 68 at Bay Hill, is now the Masters betting favorite



It’s happening. Tiger Woods is playing good golf, and the Masters hype train is full-steam ahead. After opening at 100-1 odds to win the Masters, Tiger is now the favorite to win at Augusta in 2018, according to Jeff Sherman, an oddsmaker for (according to his Twitter bio).

After 9 holes (he started on the back nine) at the 2018 Arnold Palmer Invitational at Bay Hill — where Tiger has won eight times — he was sitting at 3-under par. What also happened at that time was Sherman updated Tiger as the favorite to win the Masters. Clearly, bettors and Tiger fans had seen all they needed to see in order to put their money down on him winning another Green Jacket in 2018.

Related: See the clubs in Tiger’s bag

On the course’s third hole, however, with water looming left, Tiger hit a foul ball with a 3-wood off the tee and later realized the shot had gone out-of-bounds. Tiger was hot under the collar after hearing the news, and he threw his 3-wood headcover backwards in disgust as he started walking back to the tee to reload. He salvaged double-bogey, and he then made three more birdies coming home to complete his 4-under par round of 68; one of the birdies was a 71-footer after which all Tiger could do was smile.

Woods currently sits in a tie for fifth place, just two shots behind the leader Henrik Stenson.

Can Tiger win at Bay Hill for the ninth time? Will you bet on Tiger as the favorite to win at the Masters? Will Tiger win the Masters?

The questions above would have seemed ridiculous to ask just a month ago, but they’re now legitimate. Welcome back to the spotlight, Tiger.

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