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The official restaurant of the PGA Tour is…Arby’s

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It made all the sense in the world for Andrew “Beef” Johnston to join forces with Arby’s last year as his star was on the rise. After all, the fast-food chain is famous for its roast beef and the burly Johnston is nicknamed Beef…plus, he loves food.

Appearing in commercial spots like the one below and making in-store appearances, the Englishman is an on-brand selection for Arby’s first player sponsorship.

https://www.youtube.com/watch?v=7VGFcabFSFE

This makes less sense on the surface, but it may be equally awesome: The PGA Tour’s first-ever official restaurant partner is, you guessed it, Arby’s.

That’s right. Along with official partners like Fortune, Grey Goose, and Tiffany & Co. The PGA Tour has joined forces with the purveyors of the “We have the meats” campaign. It’s worth noting the Tour is partners with Coca-Cola and Michelob Ultra, so a fast-food partnership isn’t totally outrageous. But THE official restaurant?

Arby’s found that weekend golfers love fast food, and it sold the Tour on this fact. And according to the PGA Tour “there were a lot of shared values there [with Arby’s] and we got excited about the opportunity of working with great marketers,” per ESPN’s Darren Rovell.

Arby’s will unveil a series of digital spots as the official restaurant of “unsanctioned mulligans,” “long gimmes,” “shenanigans” and, of course, “Beef.”

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2 Comments

2 Comments

  1. rebfan73

    Jun 3, 2017 at 8:54 am

    Curly fries are good…..

  2. Brian M

    Jun 2, 2017 at 12:35 am

    Horsey Sauce you say!

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WATCH: PGA Tour players play hole blindfolded and it’s hilarious/amazing

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As part of a Srixon campaign, four PGA Tour players recently participated in a three-hole challenge, with each hole being a different game; hole No. 1 was blindfolded, hole No. 2 was costumes and distractions, and hole No. 3 was alternate shot with a baseball bat. The teams were Smylie Kaufman and Sam Ryder against Shane Lowry and Grayson Murray.

Watch the full video below, since it is quite entertaining (albeit not the type of golf that Old Tom Morris surely had in mind), but in particular, make sure to check out the first hole where Lowry and Ryder play a full hole completely blind folded. It’s amazing to watch how badly Ryder struggles, and how Lowry nearly makes par.

Cleveland-Srixon’s marketing department has been hard at work crafting these viral-esque ad campaigns; if you remember, former long-drive champion Jamie Sadlowski recently dressed as 80-year-old Grandpa Jamie to fool range-goers. That video has since gathered over 1.2 million views on YouTube.

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Think you had a bad weekend on the course? At least you didn’t do this

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We hope this golfer didn’t take the ultra-premium golf equipment plunge before sending his clubs to a watery grave. Either way, this was an expensive (and strangely calm) reaction to a bad round.

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19th Hole

Tiger Woods battles terrifying deep-sea creature, wins

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With four tweets since July 21st, Tiger Woods is exposing himself on social media in a way we haven’t seen.

And with his latest tweet, he’s…exposing himself in a way we haven’t seen.

A shirtless-and-swimsuited Woods appears holding what he purports to be a lobster (but what looks more like a monster of the deep sea).

Nothing like it, indeed.

He’s lucky to have escaped with his life after battling that horrifying crustacean. Spiny lobsters, apparently, don’t have claws, but somehow that doesn’t make them any less terrifying, as they look poised to impale you and carry you off to their reefy lairs.

Not sure how big the beast in Woods grasp actually is, but it pales in comparison to this 14-pound creature from your nightmares.

14_pound_lobster_caught_near_Bermuda_0_48217534_ver1.0_640_480Anyway, Woods has been on something of a grand tour of late it seems, taking in a friendly version of El Clasico in Miami and posing with Lionel Messi and Luis Suarez.

All of this is good to see. It was two months ago that Woods entered rehab following his now-infamous Memorial Day arrest for impaired driving.

What this portends for his future on the golf course is unclear, but you’d assume the 14-time major champion is feeling pretty good if he’s free diving after monsters of the deep.

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19th Hole

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