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Cobra to launch new King OS hybrids



Cobra’s King OS irons of 2016 were a noteworthy super game-improvement release for high-handicap golfers who wanted large sweet-spots for the ultimate in distance and forgiveness. Now, there’s a oversize hybrids — which borrow technologies from other Cobra products — to complement the King OS irons, and to provide golfers with an ultra-forgiving hybrid option.

The oversized hybrids are designed with wider and larger club heads to inspire confidence in golfers who don’t always hit the center of the face, and their sizes and shapes will also help create higher launch and more forgiveness. But more importantly than their sizes are the attention Cobra gave to the weighting throughout their heads.

Graphic from Cobra Golf.

Graphic from Cobra Golf.

According to Tom Olsavsky, Vice President of R&D for Cobra, the key to creating more distance in these hybrids was to lower center of gravity (CG) and decrease spin. This might sound a bit like the goal of Cobra’s LTD driver, which was touted with “Zero CG.” So it makes sense why Cobra also added its “TexTreme” carbon fiber crowns into the King OS hybrids, which ultimately saved 8 grams from the crowns (compared to all-steel heads) that was placed lower in the club heads. According to Cobra, there is also an internal Tungsten weighting system that further lowers center of gravity.


Also, like its King OS and King F7 irons, Cobra’s King OS hybrids use the company’s familiar “PWRSHELL” technology, which means the faces are designed to flex more at impact to create more ball speed across the face and a higher launch. By design, the King OS hybrids should therefore help inconsistent golfers get the ball airborne and hit the ball farther on a more consistent basis.

For fine-tuning trajectory, the King OS hybrids have Cobra’s MyFly8 adjustable hosels, and the club heads are available in 3-4 (19-22 degrees), 4-5 (22-25 degrees) and 5-6 (25-28 degrees). They will come stock with black Lamkin Crossline grips, UST Mamiya Recoil 460 ES graphite shafts (Lite, Regular, Stiff and X-Stiff) and will sell for $249 starting on July 8.

As part of combination sets, they will sell for $1099 (King OS steel irons, King OS graphite hybrids; 3-4H, 4-5H, 6-PW, GW) or $1,199 (all graphite King OS irons and hybrids; 3-4H, 4-5H, 6-PW, GW).

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  1. Dave

    Jun 1, 2017 at 5:22 am

    Wait wait wait, a golf club that releases in Europe first? It’s been out here for 2 months! What a time to be alive

  2. Jasian Day

    May 31, 2017 at 3:06 pm

    Because it’s not callaway….
    It’s destined for silver

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Titleist AVX golf balls passed the test, are now available across the United States



Titleist’s AVX golf balls first came to retail as an experiment in three markets — Arizona, California and Florida — from October 2017 to January 2018. AVX (which stands for “Alternative to the V and X”) are three-piece golf balls made with urethane covers, and they’re made with a softer feel for more distance than the Pro V1 and Pro V1x golf balls.

After proving their worth to consumers, Titleist’s AVX golf balls are now available across the U.S. as of April 23, and they will sell for 47.99 per dozen (the same as Pro V1 and Pro V1x golf balls) in both white and optic yellow.

According to Michael Mahoney, the Vice President of Golf Ball Marketing for Titleist, the AVX is a member of the Pro V1 family. Here’s a basic understanding of the lineup:

  • AVX: Softest, lowest trajectory, lowest spinning, less greenside spin and longest
  • Pro V1x: Firmer than the Pro V1, highest spinning and highest trajectory
  • Pro V1: Sits between the V1x and the AVX in terms of feel, spin and trajectory, and will appeal to most golfers

Different from the Pro V1 or Pro V1x, the AVX golf balls have a new GRN41 thermoset cast urethane cover to help the golf balls achieve the softer feel. Also, they have high speed, low compression cores, a new high-flex casing layer, and a new dimple design/pattern.

For in-depth tech info on the new AVX golf balls, how they performed in the test markets, and who should play the AVX golf balls, listen to our podcast below with Michael Mahoney, or click here to listen on iTunes.

See what GolfWRX Members are saying about the AVX golf balls

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Andrew Landry’s Winning WITB: 2018 Valero Texas Open



Driver: Ping G30 (9 degrees at 8.8 degrees)
Shaft: Aldila Tour Blue ATX65 TX
Length: 45.25 inches, tipped at 1 inch
Swing Weight: D3

3 Wood: Ping G (14.5 degrees at 15.15 degrees)
Shaft: Project X HZRDUS Yellow 75
Length: 43 inches, tipped 1 inch
Swing Weight: D2

5 Wood: Ping G (17.5 degrees at 17.75 degrees)
Shaft: Project X HZRDUS Yellow 85
Length: 42 inches
Swing Weight: D2

Irons: Ping iBlade (3-PW)
Shafts: Nippon N.S. Pro Modus3 105X
Swing Weight: D2

Wedges: Titleist Vokey SM7 (52-12F and 60-10S)
Shafts: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping PLD ZB-S
Grip: Ping Pistol
Length, loft, lie: 33 inches, 3 degrees, 3 degrees flat

Golf Ball: Titleist Pro V1x

Grips: Lamkin Crossline Full Cord

WITB Notes: Landry tweaked his iron lofts before the Valero; 1 degree weak in his 4 and 5 iron, and 0.5 degrees weak in his 6-PW.


Discussion: See what GolfWRX members are saying about Landry’s clubs.

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Alexander Levy’s Winning WITB: 2018 Hassan Trophy



Driver: TaylorMade M2 (8.5 degrees)
Shaft: Mitsubishi Tensei CK 60TX

3 Wood: Titleist 915Fd (15 degrees)
Shaft: Mitsubishi Tensei CK 70TX

Hybrid: Titleist 816 H1 (17 degrees)
Shaft: Graphite Design Tour AD DI-95X Hybrid

Irons: Titleist 716 CB (3), Titleist 714 MB (4-PW)
Shafts: KBS Tour C-Taper 120S

Wedges: Titleist SM6 (52-08F),Titleist SM7 (58)
Shaft: True Temper Dynamic Gold Tour Issue

Putter: Odyssey O Works 7
Grip: Odyssey Pistol

Golf Ball: Titleist Pro V1x

Discussion: See what GolfWRX members are saying about Levy’s clubs. 

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19th Hole