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A Focus on Feel: Project X launches new Even Flow shafts

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Call them the “ying” to the HZRDUS “yang.” Project X’s new Even Flow shafts were designed with a focus on feel, a departure from the design of the company’s successful HZRDUS shaft lineup that focused on stability and improving launch conditions.

“The feedback from PGA Tour players has been unanimously, ‘This thing feels great,'” says Don Brown, Director of Innovation and Product Strategy for Project X’s parent company, True Temper.

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Brown says Even Flow shafts are much different than HZRDUS, and they’re much different for a reason. Despite the runaway success of the company’s HZRDUS shaft line, which are among the most-used shafts on the PGA Tour, Brown concluded that there was “something missing” from Project X’s lineup for golfers who wanted more feel from a shaft.

“HZRDUS is very stout through the mid-section,” Brown says. “It’s for people who have a very quick transition or don’t want to feel any lag. Even Flow will load a lot more uniformly, where as with HZRDUS you’re going to get a little bit more localized loading of the shaft.”

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According to Brown, the design of Even Flow encourages energy to flow more evenly through the shaft in the downswing, which most golfers will experience as a “smoother feel.” The shafts will also create higher launch angle and more spin, at least when compared to the company’s spin-killing HZRDUS T1100 shafts. But Brown says golfers looking to reduce spin shouldn’t automatically discount Even Flow.

The new shafts are available in two models: Black and Blue. The Even Flow Black is the firmer, lower-spinning version of the shaft, and is currently used by 2013 Masters Champion Adam Scott in his driver. Brown says the Even Flow Black can offer performance that’s comparable to the HZRDUS Black, albeit with a much different feel. Even Flow Blue models will launch higher and spin more, appealing to golfers who want an even smoother-feeling shaft or a higher ball flight.

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All Even Flow shafts are produced in the company’s San Diego manufacturing facility, and they’re hand-finished come with a swirl pattern that will be unique to each shaft. True Temper will also launch a Black and Blue Version of Even Flow hybrid shafts.

 The Rundown

  • Release Date: September 18
  • Price: $400 (driver), $175 (hybrid)
  • Weights: 65, 75 grams (driver) and 85 grams (hybrid)
  • Flexes: 5.5 (regular), 6.0 (stiff) and 6.5 (extra-stiff)

Even_Flow_Specs

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Zak is the Editor-in-Chief of GolfWRX.com. He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.

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Equipment

Spotted: Callaway X Series drivers hit the USGA conforming clubs list

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As of Monday, Feb. 19, new Callaway X Series drivers (9.5 and 10.5 degrees) appear on the USGA Conforming Clubs list. Here is the full photo and description as they appear on the USGA website:

There’s not much to go on here based on the photo or description. All we know is that the drivers are called “X Series” and that there’s a Chevron alignment mark. Not very helpful.

What we can guess, however, is that these X Series drivers will be a follow-up to the company’s X Series 416 drivers, which were lower-end releases that focused on distance and forgiveness at a lower price point. The X Series 416 drivers had an adjustable hosel, while it appears the new X Series drivers do not.

What do you think about these new X Series drivers?

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pga tour

Xander Schauffele WITB 2018

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Equipment is accurate as of the 2018 Genesis Open (2/19/18).

Driver: Callaway Rogue Sub Zero (9 degrees)
Shaft: Graphite Design AD-BB 7X

3 Wood: Callaway Rogue Sub Zero (15 degrees, at 14.1 degrees)
Shaft: Graphite Design Tour AD-DI 8X

5 Wood: Callaway Rogue Sub Zero (18 degrees)
Shaft: Graphite Design Tour AD-DI 8X

Irons: Callaway X Forged UT (18 degrees), TaylorMade P-750 (4-9 iron)
Shafts: True Temper Dynamic Gold Tour Issue X100

Wedges: Callaway mack Daddy 4 (52-10S), Titleist Vokey SM6 (56-10S bent to 57, 60-08M, bent to 61)
Shafts: True Temper Dynamic Gold Tour Issue X100,

Putter: Odyssey Works Big T prototype

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Discussion: See what GolfWRX members are saying about Xander’s clubs in our forums

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Whats in the Bag

Bubba Watson’s Winning WITB: 2018 Genesis Open

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Driver: Ping G400 LST (8.5 degrees, at 7.6 degrees)
Shaft: Grafalloy Bi-Matrix Pink X-Flex
Length: 44.5 inches (tipped 0.5 inches)

Hybrid: Ping G (19 degrees)
Shaft: Matrix Ozik Altus Hybrid X
Length: 40.25 inches
Swing weight: D2

Irons: Ping iBlade (2 iron), Ping S55 (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Length: +0.25 inches (2 iron), +0.5 inches (4-PW)

Wedges: Ping Glide 2.0 (52-12 SS, 56-12 SS, 60-06 TS)
Shafts: True Temper Dynamic Gold Tour Issue X100
Length: +0.5 inches

Putter: Ping Anser 303SS
Grip: Ping Pistol
Length, loft, lie: 34.25 inches, 4.5 degrees, 68.5 degrees

Golf Ball: Titleist Pro V1x

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Discussion: See what GolfWRX members are saying about Watson’s clubs.

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