Tour News
Adidas sells TaylorMade to KPS Capital Partners for $425 million
Adidas has sold its golf brands TaylorMade, Adams and Ashworth to New York City-based private equity firm KPS Capital Partners for $425 million. The athletic-apparel giant had been actively seeking a buyer for its golf brands since this time May 2016.
The news was announced in a press release, which stated that the sale will be “half … paid in cash with the remainder in a combination of secured note and contingent considerations.” Completion of the transaction is expected later this year.
“This is the beginning of an exciting new era for TaylorMade, and our entire management team is excited to partner with KPS in this next phase of our growth and continued development of our brands, business and people,” said David Abeles, Chief Executive Officer of TaylorMade. “The TaylorMade team is deeply committed to making the most technically advanced performance-driven golf equipment, and this mission will never change. Given their strategic vision, operational resources and significant access to capital, KPS is the ideal partner to help TaylorMade build upon its strong momentum.”
KPS is a private equity firm headquartered in New York City. The company says it “generates investment returns by structurally improving the strategic position, competitiveness and profitability of its portfolio companies, rather than primarily relying on financial leverage.” It currently manages a family of investment funds worth approximately $5.3 billion.
TaylorMade’s annual sales reached a peak of $1.7 billion in 2013, but the sales have slumped in recent years. An article published by the New York Post in February stated that TaylorMade annual sales had slipped to less than $500 million and that the Carlsbad California-based company was losing between $75-100 million each year.
“TaylorMade is one of the preeminent golf equipment brands worldwide, with leading-edge products that consistently provide consumers a distinct performance advantage over the competition,” said David Shapiro, a Managing Partner of KPS. “We look forward to working with Chief Executive Officer David Abeles, his management team and all TaylorMade employees around the world to build on this great platform by driving growth both organically and through strategic acquisitions. The combination of this iconic brand and KPS’ track record of working constructively with talented management teams to make businesses better will provide the ideal foundation for TaylorMade’s future growth.”
While TaylorMade’s sales have slowed, its presence on the PGA Tour has not. Yesterday, the company announced that it had signed Rory McIlroy to deal to use its golf clubs and golf ball. It now has endorsement deals with the top-3 golfers in the world: Dustin Johnson (No. 1), McIlroy (No. 2) and Jason Day (No. 3).
In January, TaylorMade also signed 14-time major champion Tiger Woods to an endorsement deal. The company also has a deal with one of the hottest young golfers on the PGA Tour, 22-year-old John Rahm.
Adidas said last year that it planned to continue to produce golf shoes and apparel even after the sale of TaylorMade, Adams and Ashworth, and the press release mentioned no change in Adidas’ strategy.
Related: See what GolfWRX Members are saying about TaylorMade’s sale in our forum.
- LIKE104
- LEGIT15
- WOW36
- LOL24
- IDHT5
- FLOP13
- OB11
- SHANK108
Tour Photo Galleries
Photos from the 2024 RBC Heritage
GolfWRX is on site this week at Harbour Town Golf Links on Hilton Head Island for the RBC Heritage. Plenty of golfers who competed in the Masters last week will be making the quick turnaround in the Lowcountry of South Carolina as the Heritage is again one of the Tour’s Signature Events.
We have general albums for you to check out, as well as plenty of WITBs — including Justin Thomas and Justin Rose.
We’ll continue to update as more photos flow in from SC.
Check out links to all our photos, below.
General Albums
- 2024 RBC Heritage – Monday #1
- 2024 RBC Heritage – Monday #2
- 2024 RBC Heritage – Tuesday #1
- 2024 RBC Heritage – Tuesday #2
WITB Albums
- Justin Thomas – WITB – 2024 RBC Heritage
- Justin Rose – WITB – 2024 RBC Heritage
- Chandler Phillips – WITB – 2024 RBC Heritage
- Nick Dunlap – WITB – 2024 RBC Heritage
- Thomas Detry – WITB – 2024 RBC Heritage
- Austin Eckroat – WITB – 2024 RBC Heritage
- Xander Schauffele – WITB – 2024 RBC Heritage
- Jason Day – WITB – 2024 RBC Heritage
- Will Zalatoris – WITB – 2024 RBC Heritage
- Patrick Cantlay – WITB – 2024 RBC Heritage
- Ludvig Aberg – WITB – 2024 RBC Heritage
- Collin Morikawa – WITB – 2024 RBC Heritage
- Sam Burns – WITB – 2024 RBC Heritage
- Stephen Jaeger – WITB – 2024 RBC Heritage
Pullout Albums
- Wyndham Clark’s Odyssey putter – 2024 RBC Heritage
- JT’s new Cameron putter – 2024 RBC Heritage
- Justin Thomas testing new Titleist 2 wood – 2024 RBC Heritage
- Cameron putters – 2024 RBC Heritage
- Odyssey putter with triple track alignment aid – 2024 RBC Heritage
- Scotty Cameron The Blk Box putting alignment aid/training aid – 2024 RBC Heritage
- Cameron putter – 2024 RBC Heritage
- Odyssey Ai One Eleven T putters – 2024 RBC Heritage
- Christian Bezuidenhout – testing new Callaway Ti 340 mini driver – 2024 RBC Heritage
- Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper – 2024 RBC Heritage
- Xander Schauffele testing the Callaway Ti 340 mini driver & the DUW – 2024 RBC Heritage
- Byeong Hun An, two new L.A.B. Golf putter builds with “T” alignment – 2024 RBC Heritage
See what GolfWRXers are saying and join the discussion in the forums.
- LIKE9
- LEGIT0
- WOW0
- LOL2
- IDHT0
- FLOP1
- OB0
- SHANK0
Tour Photo Galleries
Photos from the 2024 Valero Texas Open
GolfWRX is on site this week at the Valero Texas Open.
The event has been around since 1922, making it one of the oldest on the PGA Tour calendar. Over the years, it’s been held at a variety of courses across the Lone Star State, but it’s found its home at TPC San Antonio in recent years. Some of the biggest names in golf have taken home the title here, including Arnold Palmer, Ben Hogan, Lee Trevino, and Ben Crenshaw.
GolfWRX has its usual assortment of general galleries, WITBs and special pull-out albums. As always, we’ll continue to update the links below as more photos come in from TPC San Antonio.
General Albums
WITB Albums
- Ben Taylor – WITB – 2024 Valero Texas Open
- Paul Barjon – WITB – 2024 Valero Texas Open
- Joe Sullivan – WITB – 2024 Valero Texas Open
- Wilson Furr – WITB – 2024 Valero Texas Open
- Ben Willman – SoTex PGA Section Champ – WITB – 2024 Valero Texas Open
- Jimmy Stanger – WITB – 2024 Valero Texas Open
- Rickie Fowler – WITB – 2024 Valero Texas Open
- Harrison Endycott – WITB – 2024 Valero Texas Open
- Vince Whaley – WITB – 2024 Valero Texas Open
- Kevin Chappell – WITB – 2024 Valero Texas Open
- Christian Bezuidenhout – WITB (mini) – 2024 Valero Texas Open
- Scott Gutschewski – WITB – 2024 Valero Texas Open
Pullout Albums
- Cameron putter – 2024 Valero Texas Open
- Ben Taylor with new Titleist TRS 2 wood – 2024 Valero Texas Open
- Swag cover – 2024 Valero Texas Open
- Greyson Sigg’s custom Cameron putter – 2024 Valero Texas Open
- Davis Riley’s custom Cameron putter – 2024 Valero Texas Open
- Josh Teater’s custom Cameron putter – 2024 Valero Texas Open
- Hzrdus T1100 is back – – 2024 Valero Texas Open
- Mark Hubbard testing ported Titleist irons – 2024 Valero Texas Open
- Tyson Alexander testing new Titleist TRS 2 wood – 2024 Valero Texas Open
- Hideki Matsuyama’s custom Cameron putter – 2024 Valero Texas Open
- Cobra putters – 2024 Valero Texas Open
See what GolfWRXers are saying in the forums.
- LIKE16
- LEGIT3
- WOW6
- LOL2
- IDHT0
- FLOP0
- OB0
- SHANK0
Tour Photo Galleries
Photos from the 2024 Texas Children’s Houston Open
GolfWRX is on site in the Lone Star State this week for the Texas Children’s Houston Open.
General galleries from the putting green and range, WITBs — including Thorbjorn Olesen and Zac Blair — and several pull-out albums await.
As always, we’ll continue to update as more photos flow in. Check out links to all our photos from Houston below.
General Albums
- 2024 Texas Children’s Houston Open – Monday #1
- 2024 Texas Children’s Houston Open – Monday #2
- 2024 Texas Children’s Houston Open – Tuesday #1
- 2024 Texas Children’s Houston Open – Tuesday #2
- 2024 Texas Children’s Houston Open – Tuesday #3
WITB Albums
- Thorbjorn Olesen – WITB – 2024 Texas Children’s Houston Open
- Ben Silverman – WITB – 2024 Texas Children’s Houston Open
- Jesse Droemer – SoTX PGA Section POY – WITB – 2024 Texas Children’s Houston Open
- David Lipsky – WITB – 2024 Texas Children’s Houston Open
- Martin Trainer – WITB – 2024 Texas Children’s Houston Open
- Zac Blair – WITB – 2024 Texas Children’s Houston Open
- Jacob Bridgeman – WITB – 2024 Texas Children’s Houston Open
- Trace Crowe – WITB – 2024 Texas Children’s Houston Open
- Daniel Berger – WITB(very mini) – 2024 Texas Children’s Houston Open
- Chesson Hadley – WITB – 2024 Texas Children’s Houston Open
- Callum McNeill – WITB – 2024 Texas Children’s Houston Open
- Rhein Gibson – WITB – 2024 Texas Children’s Houston Open
- Patrick Fishburn – WITB – 2024 Texas Children’s Houston Open
- Peter Malnati – WITB – 2024 Texas Children’s Houston Open
- Raul Pereda – WITB – 2024 Texas Children’s Houston Open
- Gary Woodland WITB (New driver, iron shafts) – 2024 Texas Children’s Houston Open
- Padraig Harrington WITB – 2024 Texas Children’s Houston Open
Pullout Albums
- Tom Hoge’s custom Cameron – 2024 Texas Children’s Houston Open
- Cameron putter – 2024 Texas Children’s Houston Open
- Piretti putters – 2024 Texas Children’s Houston Open
- Ping putter – 2024 Texas Children’s Houston Open
- Kevin Dougherty’s custom Cameron putter – 2024 Texas Children’s Houston Open
- Bettinardi putter – 2024 Texas Children’s Houston Open
- Cameron putter – 2024 Texas Children’s Houston Open
- Erik Barnes testing an all-black Axis1 putter – 2024 Texas Children’s Houston Open
- Tony Finau’s new driver shaft – 2024 Texas Children’s Houston Open
See what GolfWRXers are saying in the forums.
- LIKE19
- LEGIT5
- WOW2
- LOL4
- IDHT0
- FLOP1
- OB0
- SHANK0
-
19th Hole1 week ago
Dave Portnoy places monstrous outright bet for the 2024 Masters
-
19th Hole2 weeks ago
Things got heated at the Houston Open between Tony Finau and Alejandro Tosti. Here’s why
-
19th Hole1 week ago
Tiger Woods arrives at 2024 Masters equipped with a putter that may surprise you
-
19th Hole2 weeks ago
Report: Tiger Woods has ‘eliminated sex’ in preparation for the 2024 Masters
-
19th Hole3 days ago
Two star names reportedly blanked Jon Rahm all week at the Masters
-
19th Hole3 days ago
Neal Shipley presser ends in awkward fashion after reporter claims Tiger handed him note on 8th fairway
-
19th Hole2 weeks ago
Addiction, spinal fusion, and scam artists – Everything Anthony Kim revealed in candid interview with David Feherty
-
19th Hole2 weeks ago
Anthony Kim says doctors told him that he ‘may not have much time left’ ahead of LIV return
Darryl
May 15, 2017 at 7:57 am
TM signed Rory to deny Callaway the chance, if they hadn’t made an offer at least matching Callaways, he would have just signed for Callaway for the money and quietly put a disguised M2 in the bag, this way they get to shout it from the rooftops and damage Callaway all in one.
Rory shifting to the M2 will badly damage the sales of the Epic. If DJ, JD and Rory are all using one driver it will sell like free intercourse.
Callaway thought having Henrik and the prospect of Rory on the books would make the Epic a slam dunk best seller, but with Henrik off the boil (and still using his 3 wood a lot) and Rory deciding the TM product is better. That can’t be good for Callaway, so much so that I notice their Epic ad says that its the best selling driver of 2017 but has a very big visible disclaimer at the bottom saying “based on results from Jan – Mar 2017” so they clearly don’t think the Q2 numbers are going to be so good.
What TM have wasted money on is signing Tiger. He’s unlikely to play a major role in tournament golf again, so new young players wont know him any better than I knew Hogan or Snead, a once great player, now just a name in the record books. With Nike not making equipment any more, the Tiger fanboys that insist on playing whatever their hero plays would have to switch anyway and that number will drop year on year with him out of the game anyway.
Is this the final cycle of big money deals as golf settles into a post Tiger era? It’s unlikely any of the new crop of superstars will dominate as he did, so is it worth tying them down to 10 year $100M+ deals? 4 years ago everyone thought Rory was the heir apparent and would challenge the Major tallys of both Woods and Nicklaus, not so. 2 years ago everyone thought Speith was the T-Rex and would rule for a thousand years, not so. 18 months ago it was Jason Day, 12 Months ago DJ, 6 months ago Justin Thomas. But they all look like they will settle into a nice routine of 6 months each at the top and then a rest. That isn’t worth $10m a year.
Don Greco
May 12, 2017 at 6:32 pm
Love the press release; makes it sound like the world’s greatest golf manufacturing company….just pay no attention that is was sold at a firesale price. There are only so many golfers out there…..it’s a niche game, always will be. Mass marketing just not a good fit for the golf industry. ….there aren’t enough players who need new gear as frequently as the manufacturers had hoped. Every “grow the game” article in any golf magazine is really a marketing pitch for new customers.
munchies
May 11, 2017 at 8:02 pm
Three steps to black – 1. stop paying ridiculous endorsement fees to tour players, drop few of them 2. cut off management 3. stop dropping bucket loads in marketing, focus in quality offering…
David Ables
May 11, 2017 at 12:32 pm
Peace out guys. I’m off to run Adidas South America. Just like Mark King flooded the golf market then got a promo with Adi NA!
M-Herd4
May 11, 2017 at 9:54 am
Why would a struggling company like TM sign Rory to a $100M contract when the entire company itself is only valued at $425M?? They already have a stable of elite players that haven’t helped their financial health significantly…
Forsbrand
May 11, 2017 at 4:24 pm
Could Rory himself along with Tiger be part of the investment?
munchies
May 11, 2017 at 9:23 pm
I know unbelievable. Wouldn’t there be a point of diminishing returns? You have DJ and Tiger on the book already, would adding Rory will increase the club sales proportionally? I would venture to say no..
Tom1
May 12, 2017 at 10:47 am
100 mil, I searched and couldn’t find that info….?
rebfan73
May 11, 2017 at 7:21 am
Or WWE….
Mat
May 11, 2017 at 5:57 am
Here’s to hoping they break the release cycle madness. It is good IP, but the lack of price strength hurts the premium margins. And back off the damn lofts. 🙂
rebfan73
May 11, 2017 at 7:20 am
+1
Craig
May 11, 2017 at 4:47 am
Good to see the keyboard warriors at it again. A quick bit of research on the JPS website will actually show they have a history of INVESTING in companies by improving and streamlining supply chain and manufacturing and growing their investments . Could mean Taylormade might actually improve on delivery and custom build times!!! Time will tell
Simms
May 10, 2017 at 10:56 pm
Darn, I was hoping Ashworth would buy back his name and we could have some descent fitting quality golf shirts again…..
MMM
May 11, 2017 at 10:56 am
You should look at LinkSoul……that’s the company John Ashworth started after he got bought out.
alan
May 10, 2017 at 9:43 pm
as long as my next taylormade driver is 14 yards longer than the one i bought 6 months ago i dont care who owns taylormade.
toyzrx
May 10, 2017 at 7:13 pm
Nothing in economy suggests that investment into golf anything is money well spent. I see more layoffs and budget tightening coming to TM. I was hoping TM be bought by another big sport OEM, or merge with Callaway or Titleist.
jc
May 10, 2017 at 5:33 pm
now they will have to come out with a new driver every 4 months instead of every 6 months. And it will go 5 yards father of course.
Scott
May 10, 2017 at 5:32 pm
Yawn
IH
May 10, 2017 at 5:05 pm
I thought the amount would be biggerer lol
Adrien Jenot
May 10, 2017 at 4:55 pm
I bet they stop making new clubs every year now… (structurally improving the strategic position, competitiveness and profitability of its portfolio companies) I for one am glad the golf market is going back to reality. It reminds me of a recent crash lol
golfraven
May 10, 2017 at 4:55 pm
Does Rory need to worry about his next paycheque? Doubtful!
Jeb Springfield
May 10, 2017 at 4:27 pm
Fairly sure if you use he “word” “prolly,” you’re not clearing $25M.
NolanMBA
May 10, 2017 at 4:31 pm
That Facebook creator wears hoodies to board meetings…
Orvill
May 10, 2017 at 4:21 pm
Heck…. I wuldn’ta paid more than $375 Mill for TM….. and then sold it off in chunks ….. drivers… irons… putters… balls… bags… and prolly cleared $400 Mill with $25 Mill profit …. and then flipped off Ashworth and Adams ….!!
Joe
May 10, 2017 at 3:24 pm
No luck involved, the signing of Rory was most likely part of whatever deal they came to. Once a Private Equity firm takes hold it’s all down hill……
TCJ
May 10, 2017 at 3:19 pm
First!
Tyson Rochambeau
May 10, 2017 at 4:23 pm
Straight from mom’s basement
gwillis7
May 10, 2017 at 7:56 pm
lol