Connect with us
Advertisement

Opinion & Analysis

GolfTEC partners with True Spec to expand custom-fitting options amid expansion

Published

on

GolfTEC has partnered with True Spec Golf as part of its efforts at expansion and innovation. Amid an overall brand refresh and updates to existing centers, the leader in golf lessons is bringing True Spec in as a fulfillment partner, massively upgrading the company’s fitting capabilities and making GolfTEC one of the premium custom-club fitters in the world.

The company will carry out updates to 30 locations in the first half of 2017, and the rest of the 190 by the end of 2018.

“Our growth trajectory is unmatched in the industry because we’ve always stayed true to our mission to help people play better golf,” said Joe Assell, Co-Founder and CEO of GolfTEC. “We took our recent success as an opportunity to move even further ahead and we’re not slowing down.”

Assell told us the company it coming off “the strongest year in the history of GolfTEC by far” by all metrics. However, “there’s a big but” in discussing the success.

The “but”: With Golfsmith’s bankruptcy last September, GolfTEC lost 50 locations. “We were in 81 Golfsmiths…30 locations are staying open,” Assell said.“That triggered a lot of work for us, but we’re able to handle this”

The timing of the Golfsmith closures may actually work in GolfTEC’s favor in the long run. “If Golfsmith had gone under a year ago,” we would have built 35 GolfTECs the old way,” Assell said, referencing the updated locations.

EC-1B-Front-Desk-sm

With respect to those updates, GolfTEC is focusing on four key areas.

Brand Refresh and Updated Logo: Pretty self explanatory, GolfTEC has updated its logo and brand materials.

New In-Center Design: “We want to be people’s club away from their club or course,” Assell told us. The new locations are designed for “total golf immersion,” offering students new amenities, game-improvement products and services, an extensive digital experience and comfortable furniture in common areas.

New In-bay Technology: All new, state-of-the-art cameras and lighting provide enhanced high-resolution video for both in-bay playback during lessons and online viewing post-session. The cameras are custom-made for GolfTEC and integrate with the company’s updated and proprietary motion-measurement TECswing system. Current locations will be retrofitted with the cameras throughout 2017 and 2018.

Enhanced Club Fitting: Of particular interest to GolfWRX readers, GolfTEC has joined with True Spec as a fulfillment partner for their expanded club fitting. Previously, GolfTEC had been limited to manufacturer-provided fitting carts.

“The consumer is going toward custom-fit,” Assell said. “We want to offer a better experience and a better fit beyond the 20-30 shafts that are offered by the OEM. There are hundreds of shafts out there. We want to be able to offer the full variety, just like a Tour player has access to. The same with heads.”

EC-3-Lobby-sm

We also spoke with True Spec Golf CEO Hoyt McGarity. McGarity told us golfers are becoming more aware of club fitting and more tech savvy in general. Club fitting has been portrayed as something you do in 10 minutes at a big box store, but that perception is changing. Now, “people want to know why they’re buying this equipment.”

Breaking down the partnership, McGarity said, “We’re their warehouse, their shipping. We do the fulfillment. We aren’t training the fitters. It’s not called True Spec; we’re more of a support system for them.”

Thus, it’s important to note that True Spec remains committed to its own brand, planning to open 10-20 locations in the next 2.5 years.

“We want to have a part in how people are being fit for golf clubs, but to also grows True Spec,” McGarity told us amid a company relocation to Scottsdale, Arizona.

We’ll follow the brand refresh and the substantial uptick in the availability of top-quality throughout 2017.

Your Reaction?
  • 84
  • LEGIT9
  • WOW7
  • LOL3
  • IDHT1
  • FLOP5
  • OB2
  • SHANK27

9 Comments

9 Comments

  1. Pete

    May 5, 2017 at 7:09 am

    How much is a driver fitting at True Spec?

  2. The Director

    May 4, 2017 at 1:04 pm

    Actually, GOLFTEC uses a proprietary body motion analysis system built by Polhemus. This system tracks the entire motion of the torso and is accurate to the 1/10th of an inch and the 1/10 of a degree. This is more accurate than Kvest.

    • George

      May 4, 2017 at 2:44 pm

      you are right i forgot they have that vest thing. But besides that they need the new tracking systems

  3. George

    May 4, 2017 at 10:55 am

    For a company called Golftec they are getting pretty behind in the Tec side. All they have is video and GC2. They dont even have the HMT. They also dont have a sam putt lab, K vest. They were once a tec company but now this stuff is out dated. Well good thing they are expanding on the fitting side (sigh).

    • H

      May 4, 2017 at 12:42 pm

      Well you just reminded them what they now need and are going to be doing, didn’tcha? This is going to be a great thing for both companies, and for golf.

  4. Dat

    May 4, 2017 at 8:53 am

    How much is this “fitting” going to cost their average sucker? $2000 like everything else in GolfTec?

    • Tom1

      May 4, 2017 at 12:38 pm

      ? ya Debbie Downer

      • Dat

        May 4, 2017 at 5:44 pm

        you can go to golftec and blow as much money as you please. I will seek private instruction from a qualified pro and get my clubs on the BST.

Leave a Reply

Your email address will not be published. Required fields are marked *

Opinion & Analysis

Fantasy Preview: 2018 Fort Worth Invitational

Published

on

Under a new name, but a very familiar setting, the Fort Worth Championship gets underway this week. Colonial Country Club will host, and it’s an event that has attracted some big names to compete in the final stop of the Texas swing. The top two ranked Europeans, Jon Rahm and Justin Rose are in the field, as are Americans Jordan Spieth and Rickie Fowler.

Colonial is a tricky course with narrow tree-lined fairways that are imperative to hit. Distance off the tee holds no real advantage this week with approach play being pivotal. Approach shots will be made more difficult this week than usual by the greens at Colonial, which are some of the smallest on the PGA Tour. Last year, Kevin Kisner held off Spieth, Rahm, and O’Hair to post 10-under par and take the title by a one-stroke margin.

Selected Tournament Odds (via Bet365)

  • Jordan Spieth 9/1
  • Jon Rahm 14/1
  • Justin Rose 18/1
  • Webb Simpson 18/1
  • Rickie Fowler 20/1
  • Jimmy Walker 28/1
  • Adam Scott 28/1

Last week, Jordan Spieth (9/1, DK Price $11,700) went off at the Byron Nelson as the prohibitive 5/1 favorite. Every man and his dog seemed to be on him, and after Spieth spoke to the media about how he felt he had a distinct advantage at a course where he is a member, it was really no surprise. Comments like this from Spieth at the Byron Nelson are not new. When the event was held at TPC Four Seasons, Spieth often made similar comments. The result? He flopped, just as he did last week at Trinity Forest. Spieth’s best finish at the Byron Nelson in his career is T-16. The reason for this, I believe, is the expectations he has put on himself at this event for years.

Switch to Colonial, and the difference is considerable. Spieth’s worst finish here is T-14. In his last three visits, he has finished second, first and second. While Spieth may believe that he should win the Byron Nelson whenever he tees it up there, the evidence suggests that his love affair is with Colonial. The statistic that truly emphasizes his prowess at Colonial, though, is his Strokes Gained-Total at the course. Since 2013, Spieth has a ridiculous Strokes Gained-Total of more than +55 on the course, almost double that of Kisner in second place.

Spieth’s long game all year has been consistently good. Over his previous 24 rounds, he ranks first in this field for Strokes Gained-Tee to Green, second for Ball Striking, and first for Strokes Gained-Total. On the other hand, his putting is awful at the moment. He had yet another dreadful performance on the greens at Trinity Forest, but he was also putting nowhere near his best coming into Colonial last year. In 2017, he had dropped strokes on the greens in his previous two events, missing the cut on both occasions, yet he finished seventh in Strokes Gained-Putting at Colonial on his way to a runner-up finish. His record is too good at this course for Spieth to be 9/1, and he can ignite his 2018 season in his home state this week.

Emiliano Grillo’s (50/1, DK Price $8,600) only missed cut in 2018 came at the team event in New Orleans, and he arrives this week at a course ideally suited to the Argentine’s game. Grillo performed well here in 2017, recording a top-25 finish. His form in 2018 leads me to believe he can improve on that this year.

As a second-shot golf course, Colonial sets up beautifully for the strengths of Grillo’s game. Over his previous 12 rounds, Grillo ranks first in Strokes Gained-Approaching the Green, second in Ball Striking, third in Strokes Gained-Tee to Green and eighth in Strokes Gained-Total. The Argentine also plays short golf courses excellently. Over his last 50 rounds, Grillo is ranked ninth for Strokes Gained-Total on courses measuring 7,200 yards or less. Colonial is right on that number, and Grillo looks undervalued to continue his consistent season on a course that suits him very well.

Another man enjoying a consistent 2018 is Adam Hadwin (66/1, DK Price $7,600), who has yet to miss a cut this season. The Canadian is enjoying an excellent run of form with five top-25 finishes from his last six stroke-play events. Hadwin is another man whose game is tailor made for Colonial. His accurate iron play and solid putting is a recipe for success here, and he has proven that by making the cut in all three of his starts at Colonial, finishing in the top-25 twice.

Hadwin is coming off his worst performance of 2018 at The Players Championship, but it was an anomaly you can chalk up to a rare poor week around the greens (he was seventh-to-last in Strokes Gained-Around the Green for the week). In his previous seven starts, Hadwin had a positive strokes gained total in this category each time. Over his last 24 rounds, Hadwin ranks seventh in Strokes Gained-Approaching the Green, 15th in Ball Striking, and ninth in Strokes Gained-Putting. He looks to have an excellent opportunity to improve on his solid record at Colonial this week.

Finally, as far as outsiders go, I like the look of Sean O’Hair (175/1, DK Price $7,100) at what is a juicy price. One of last year’s runners-up, his number is far too big this week. He has had some excellent performances so far in 2018. In fact, in his previous six starts, O’Hair has made five cuts and has notched three top-15 finishes, including his runner-up finish at the Valero Texas Open. The Texan has made three of his last four cuts at Colonial, and he looks to be an excellent pick on DraftKings at a low price.

Recommended Plays

  • Jordan Spieth 9/1, DK Price $11,700
  • Emiliano Grillo 50/1, DK Price $8.600
  • Adam Hadwin 66/1, DK Price $7,600
  • Sean O’Hair 175/1, DK Price  $7,100
Your Reaction?
  • 1
  • LEGIT0
  • WOW0
  • LOL0
  • IDHT0
  • FLOP0
  • OB0
  • SHANK0

Continue Reading

Opinion & Analysis

Pick three golfers to build the ultimate scramble team. Who you got?

Published

on

It’s officially scramble season. Whether it’s a corporate outing or charity event, surely you’ve either been invited to play in or have already played in a scramble this year.

If you don’t know the rules of the scramble format, here’s how it works: All four golfers hit their drives, then the group elects the best shot. From there, all four golfers hit the shot, and the best of the bunch is chosen once again. The hole continues in this fashion until the golf ball is holed.

The best scramble players are those who hit the ball really far and/or stick it close with the irons and/or hole a lot of putts. The point is to make as many birdies and eagles as possible.

With this in mind, inside GolfWRX Headquarters, we got to discussing who would be on the ultimate scramble team. Obviously, Tiger-Jack-Daly was brought up immediately, so there needed to be a caveat to make it more challenging.

Thus, the following hypothetical was born. We assigned each golfer below a dollar value, and said that we had to build a three player scramble team (plus yourself) for $8 or less.

Here are the answers from the content team here at GolfWRX:

Ben Alberstadt

Tiger Woods ($5): This is obvious. From a scramble standpoint, Tiger gives you everything you want: Long, accurate, and strategic off the tee (in his prime). Woods, sets the team up for optimal approach shots (he was pretty good at those too)…and of course, arguably the greatest pressure putter of all time.

David Duval ($2): I’m thinking of Double D’s machine-like approach play in his prime. Tour-leader in GIR in 1999, and 26th in driving accuracy that year, Duval ought to stick second shots when TW doesn’t and is an asset off the tee.

Corey Pavin ($1): A superb putter and dogged competitor, Pavin’s a great value at $1. Ryder Cup moxy. Plus, he’ll always give you a ball in the fairway off the tee (albeit a short one), much needed in scramble play.

Brian Knudson

Rory McIlroy ($4): I am willing to bet their are only a handful of par 5’s in the world that he can’t hit in in two shots. You need a guy who can flat out overpower a course and put you in short iron situations on every hole. His iron play is a thing of beauty, with a high trajectory that makes going after any sucker pin a possibility.

Jordan Spieth ($3): Was there a guy who putted from mid-range better than him just a couple years ago? If there was, he isn’t on this list. Scrambles need a guy who can drain everything on the green and after watching 3 putts to get the read, he won’t miss. His solid wedge game will also help us get up and down from those short yardages on the Par 4’s.

Corey Pavin ($1): Fear the STACHE!! The former Ryder Cup captain will keep the whole team playing their best and motivated to make birdies and eagles. If we have 228 yards to the flag we know he is pulling that 4 wood out and giving us a short putt for birdie. He will of course be our safety net, hitting the “safe shot,” allowing the rest of us to get aggressive!

Ronald Montesano

Dustin Johnson ($4) – Bombmeister!!!

Lee Trevino ($2) — Funny as hell (and I speak Mexican).

Sergio Garcia ($1) – The greatest iron player (I speak Spanish, too).

Tom Stickney

Dustin Johnson ($4)
Seve Ballesteros ($2)
Lee Trevino ($2)

DJ is longer than I-10, Seve can dig it out of the woods, and Trevino can shape it into any pin.

Andrew Tursky

Dustin Johnson ($4)
Jordan Spieth ($2)
Anthony Kim ($1)

Are all the old timers gonna be mad at me for taking young guys? Doesn’t matter. DJ has to be the best driver ever, as long as he’s hitting that butter cut. With Jordan, it’s hard to tell whether he’s better with his irons or with his putter — remember, we’re talking Jordan in his prime, not the guy who misses putts from 8 inches. Then, Anthony Kim has to be on the team in case the alcohol gets going since, you know, it’s a scramble; remember when he was out all night (allegedly) before the Presidents Cup and still won his match? I need that kind of ability on my squad. Plus AK will get us in the fairway when me, DJ and Spieth each inevitably hit it sideways.

Michael Williams

Tiger Woods ($5)
Seve Ballesteros ($2)
Corey Pavin ($1)

Tiger is a no-brainer. Seve is maybe the most creative player ever and would enjoy playing HORSE with Tiger. Pavin is the only $1 player who wouldn’t be scared stiff to be paired with the first two.

Johnny Wunder

Tiger Woods ($5): His Mind/Overall Game

Seve Ballesteros ($2): His creativity/fire in a team format/inside 100

Anthony Kim ($1): Team swagger/he’s streaky/will hit fairways under the gun.

A scramble requires 3 things: Power, Putting and Momentum. These 3 guys as a team complete the whole package. Tiger is a one man scramble team but will get himself in trouble, which is where Seve comes in. In the case where the momentum is going forward like a freight train, nobody rattles a cage into the zone better than AK. It’s the perfect team and the team I’d want out there if my life was on the line. I’d trust my kids with this team.

Who would you pick on your team, and why? See what GolfWRX Members are saying in the forums.

Your Reaction?
  • 26
  • LEGIT1
  • WOW0
  • LOL1
  • IDHT1
  • FLOP0
  • OB0
  • SHANK4

Continue Reading

Opinion & Analysis

Is equipment really to blame for the distance problem in golf?

Published

on

It’s 2018, we’re more than a quarter of the way through Major Season, and there are 58 players on the PGA Tour averaging over 300 yards off the tee. Trey Mullinax is leading the PGA Tour through the Wells Fargo Championship with an average driving distance of 320 yards. Much discussion has been had about the difficulty such averages are placing on the golf courses across the country. Sewn into the fabric of the distance discussion are suggestions by current and past giants of the game to roll back the golf ball.

In a single segment on an episode of Live From The Masters, Brandel Chamblee said, “There’s a correlation from when the ProV1 was introduced and driving distance spiked,” followed a few minutes later by this: “The equipment isn’t the source of the distance, it’s the athletes.”

So which is it? Does it have to be one or the other? Is there a problem at all?

Several things of interest happened on the PGA Tour in the early 2000s, most of which were entirely driven by the single most dominant athlete of the last 30. First, we saw Tiger Woods win four consecutive majors, the first and only person to do that in the modern era of what are now considered the majors. Second, that same athlete drew enough eyeballs so that Tim Finchem could exponentially increase the prize money golfers were playing for each week. Third, but often the most overlooked, Tiger Woods ushered in fitness to the mainstream of golf. Tiger took what Gary Player and Greg Norman had preached their whole careers and amped it up like he did everything else.

In 1980, Dan Pohl was the longest player on the PGA Tour. He averaged 274 yards off the tee with a 5-foot, 11-inch and 175-pound frame. By 2000, the average distance for all players on the PGA Tour was 274 yards. The leader of the pack that year was John Daly, who was the only man to average over 300 yards. Tiger Woods came in right behind him at 298 yards.

Analysis of the driving distance stats on the PGA Tour since 1980 show a few important statistics: Over the last 38 seasons, the average driving distance for all players on the PGA Tour has increased an average of 1.1 yards per year. When depicted on a graph, it looks like this:

The disparity between the shortest and the longest hitter on the PGA Tour has increased 0.53 yards per year, which means the longest hitters are increasing the gap between themselves and the shortest hitters. The disparity chart fluctuates considerably more than the average distance chart, but the increase from 1980 to 2018 is staggering.

In 1980, there was 35.6 yards between Dan Pohl (longest) and Michael Brannan (shortest – driving distance 238.7 yards). In 2018, the difference between Trey Mullinax and Ken Duke is 55.9 yards. Another point to consider is that in 1980, Michael Brannan was 25. Ken Duke is currently 49 years of age.

The question has not been, “Is there a distance problem?” It’s been, “How do we solve the distance problem?” The data is clear that distance has increased — not so much at an exponential rate, but at a consistent clip over the last four decades — and also that equipment is only a fraction of the equation.

Jack Nicklaus was over-the-hill in 1986 when he won the Masters. It came completely out of nowhere. Players in past decades didn’t hit their prime until they were in their early thirties, and then it was gone by their early forties. Today, it’s routine for players to continue playing until they are over 50 on the PGA Tour. In 2017, Steve Stricker joined the PGA Tour Champions. In 2016, he averaged 278 yards off the tee on the PGA Tour. With that number, he’d have topped the charts in 1980 by nearly four yards.

If equipment was the only reason distance had increased, then the disparity between the longest and shortest hitters would have decreased. If it was all equipment, then Ken Duke should be averaging something more like 280 yards instead of 266.

There are several things at play. First and foremost, golfers are simply better athletes these days. That’s not to say that the players of yesteryear weren’t good athletes, but the best athletes on the planet forty years ago didn’t play golf; they played football and basketball and baseball. Equipment definitely helped those super athletes hit the ball straighter, but the power is organic.

The other thing to consider is that the total tournament purse for the 1980 Tour Championship was $440,000 ($1,370,833 in today’s dollars). The winner’s share for an opposite-field event, such as the one played in Puerto Rico this year, is over $1 million. Along with the fitness era, Tiger Woods ushered in the era of huge paydays for golfers. This year, the U.S. Open prize purse will be $12 milion with $2.1 million of that going to the winner. If you’re a super athlete with the skills to be a golfer, it makes good business sense to go into golf these days. That wasn’t the case four decades ago.

Sure, equipment has something to do with the distance boom, but the core of the increase is about the athletes themselves. Let’s start giving credit where credit is due.

Your Reaction?
  • 203
  • LEGIT28
  • WOW2
  • LOL7
  • IDHT2
  • FLOP4
  • OB4
  • SHANK86

Continue Reading

19th Hole

Facebook

Trending