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Why does nobody teach Jack Nicklaus’ golf swing?

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A 40-year-old Jack Nicklaus led the PGA Tour in total driving in 1980, which is a combination statistic measuring where a player finished in driving distance (Jack was 10th) and where a player finished in accuracy (Jack was 13th), giving the Golden Bear a total driving number of 23. That total hasn’t been eclipsed since: not by a young Greg Norman, not by a young Ernie Els, not by a young Tiger Woods and not by a young Rory McIlroy.

In 1980, Jack Nicklaus also led the PGA Tour in Greens In Regulation. So what would the longest and straightest driver in history who also happened to be just as sharp with his irons do to the competition? Far past his prime, Jack Nicklaus won half of the majors that year. He won his 16th and 17th career majors: the U.S. Open and the PGA Championship, which he won by seven shots. Incidentally, nobody in 150 years has ever won a major by a wider margin at that age. Six years later, he would become the oldest man to ever win the Masters at 46. Consider also that Nicklaus won the career grand slam, yet again, after he turned 38.

Jack had obvious physical advantages over his peers, but there had been others with similar physical gifts, such as Mike Souchak, George Bayer, Arnold Palmer and Tom Weiskopf to name just a few. What Jack possessed that nobody else has ever had to such a degree was the combination of power and accuracy, which was partly due to his physical strengths, but mostly due to his technical skill. He simply had the better swing, by far.

1977 Open Championship

Yet, nobody that I know of today teaches the swing that Jack used. The closest to that philosophy is Butch Harmon, who teaches a wide takeaway and pays close attention to the footwork of his players. Jack Grout, who taught Nicklaus from adolescence, encouraged a wide takeaway to get the hands as high in the air as possible and to complement this movement with a full turn of the hips and great footwork. That means the left foot rolled in first and then lifted on the backswing, and then the left heel was planted to begin the downswing and the right heel rolled in and lifted as it was pulled off the ground by the full rotation of the body through the shot.

Why does nobody teach this swing?

Some argue to me that because equipment has changed so much, the swing should, too. Lighter, longer clubs don’t require as much of a build up in the backswing to produce power, and the difference in the center of gravity between a wood and a metal wood doesn’t necessitate that a player “cover” or “get up to” the ball with his right hip and spine angle. A metal wood has a center of gravity lower and deeper into the head than a wood, so one can and is encouraged to have more angle in his spine away from the target and to hit up on the ball to maximize distance.

This is a copout to the economics of the game. Distance sells, so every ad is about how long a driver will go. Teaching is biased toward maximizing distance, which requires one to hit up on the ball with very little spin. The ideal numbers for distance are readily available, yet nobody knows the ideal numbers for accuracy. But if it’s true that high launch and low spin give distance, then low launch and high spin should give accuracy.

Jack Nicklaus had the perfect blend of both, and that’s why his swing, or the philosophy that produced it, should be taught today to professionals and amateurs.

Even for the amateur, adding length to the swing will add length to their shots. And just as it will allow a professional to age gracefully — or spectacularly in the case of Nicklaus — it will allow the amateur to play with less pain in his body as he gets older. The former of these points was proven by Tom Stickney using Trackman data and published on GolfWRX just a few months ago. The latter, you might call a hunch, but it is a very well-educated hunch based upon watching and documenting what swings have lasted over 150-plus years of professional golf. It’s something I wrote about in detail in my book The Anatomy of Greatness.

Professionals are perfectly fit for their equipment. Most likely, amateurs are not, and so it is left up to them to get the most out of their bodies. When all things are considered, it is the more economical approach. To do this, they need only strengthen their grips and turn their hips.

Yes, there are plusses and minuses to every swing. I can just as easy as the next guy tell you all the things that can go wrong if a player overturns and tips to the left at the top, or all the things that can go wrong if the player sways off the ball and can’t get back. I’d risk all of those faults before I’d want to see someone so fearful of making a mistake that they don’t make a proper turn.

To make sure you don’t sway, feel the weight on the INSIDE OF YOUR RIGHT HEEL at the top of the swing. To make sure you don’t over turn and tip too far to the left at the top of the swing, either set up well behind the ball at address like Jack Nicklaus or move off the ball a few inches in the takeaway. I recommend the latter because it keeps the club low and wide. It also keeps it from going inside too quickly on the backswing.

Even the sedentary player can squeeze another inch or two out of their hip turn. In doing so, they will add length to their shoulder turn, which will add length to their shots. But just as importantly, it will add accuracy… a point proven by Trackman in this century and by Jack Nicklaus in the last.

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Former PGA Tour winner Brandel Chamblee is the author of the New York Times Best Seller "The Anatomy of Greatness," which examines the commonalities of the best golfers in history. He works as a studio analyst for The Golf Channel and is a mainstay on its "Golf Central" and "Live From" programs, where he has established himself as one of the most well-researched and opinionated figures in golf. In his PGA Tour career, Chamblee amassed more than $4 million in earnings. He was a three-time All-American at the University of Texas, where he earned a BS in Communications. Chamblee currently resides in Scottsdale, Arizona, and is a father of three.

91 Comments

91 Comments

  1. Paul

    May 15, 2017 at 10:00 pm

    He did change his swing working with Lucas Wald.

  2. H

    May 11, 2017 at 12:39 am

    Can somebody teach me Bubba Watson’s swing?

  3. Greg V

    May 9, 2017 at 10:49 am

    A better question would be: Why does no one teach Sam Snead’s golf swing?

    • stephenf

      Jun 2, 2017 at 3:16 pm

      Don’t know about “better,” but it’s a damn good one.

  4. James Stephens

    May 6, 2017 at 3:25 pm

    Branded haters are a bunch of geeks that have never done squat under the gun. Bunch of Foley biomechanistic nimrods!

  5. stephe finley

    May 5, 2017 at 10:59 am

    “Endomorphic”

    Much of your analysis is good. But Jack is not and never has been an “endomorph.” Throughout his career he was a mesomorph who got too fat at times. An overweight mesomorph is still a mesomorph.

    • stephenf

      Jun 2, 2017 at 3:49 pm

      Why do I care what the LAWS book says, when it comes to what an endomorph is? When he was fat, he was fat. When he wasn’t, he was solid muscle and a remarkably (and provably) good athlete. His time in the 100 when he was in 8th grade would’ve been upper 20% of the field in _last_ year’s times. He was one of the best players, possibly the best player, on a district-champion basketball team in high school, and he played freshman basketball at Ohio State. (He could also dunk, at barely 5’11.”) These are not the things endomorphs generally do.

      There is also the fact that it took gigantic amounts of food to make Jack fat, which is not typical of endomorphs. Also atypical is the fact that when he put his mind to it, he took the weight off relatively easily and kept it off for many years. Endomorphs tend to run fat even while barely overeating, and they find it difficult or impossible to lose weight and keep it off.

      “Thick legs,” if they’re heavily muscled as Jack’s were, are not a sign of endomorphism. As for what he was “in his youth,” he was really thin around the time he got the mild case of polio; mostly in shape because of other sports until about age 18 or 19; then ballooned from about 1959 or ’60 for the better part of a decade; then was thinner at 32, 35, and 42 than he was at 22. So it’s not really a matter of “slim endomorph when young, obese later.” From the time he got out of high school until he was in his mid-40s at least, he spent much more time in shape than out of it, and he didn’t have to go to particularly great lengths to do it. Mainly just play tennis and basketball a little, bicycle a little, and stop eating a half-gallon of ice cream at a time, which he self-admittedly did (and which I can entirely understand).

      In short, an overweight mesomorph is not an endomorph, no matter what it says in “LAWS” or in your own personal theory. To say so is to evidence a fundamental misunderstanding of the terms, although it’s not entirely implausible that even an inaccurate and superficial understanding might have some application to the golf swing. That is, an overweight mesomorph and an overweight endomorph (the latter being more likely, but certainly both exist) might have at least a large degree of overlap in what they need to address in their swings.

      The entire three-body-type concept is a little oversimplified, dubious, and outdated anyway, although it’s probably valid to say that certain observable characteristics associated with the three-type model do affect things you can and can’t do in a golf swing, tendencies, etc. What specific characteristics those are and specifically how they affect the swing is a different question.

  6. Mr Poopoo

    May 3, 2017 at 7:20 am

    Swing like Jim Furyk… all he does is break scoring records.

  7. Walt

    May 2, 2017 at 11:42 am

    I’d say my back & right wrist. Originally from Hutchinson, KS, I like J Hardy & 1 plane. Even as a super senior I’m hitting more good shots as a 1 planer, best that I can practice the method. No reverse C & 1 foot divots flying.

  8. Jo Momma

    May 2, 2017 at 10:36 am

    Jalen says Keep cashin those checks Brandel

  9. Greg V

    May 2, 2017 at 9:57 am

    Excellent comment.

    Another player who used the same type of swing was Tom Watson. If either had tried to mimic Ben Hogan, we never would have heard of either.

    One of the overlooked aspects of Jack’s swing was the fact that he swung level. That is, despite the big hip turn, he got back to impact pretty much where he was at address without ducking under the shot, or swinging over the top. His steady head position had something to do with that, as did the tutelage of Jack Grout. It’s not easy to swing level when your hands go high in the backswing, but Jack did.

    • Nathan

      May 3, 2017 at 7:23 pm

      • stephenf

        Jun 2, 2017 at 3:18 pm

        Yeah, I read it. How do you know it’s remotely true (the part about grabbing the hair, I mean)? I’ve seen Grout on film saying he did that.

    • stephenf

      May 5, 2017 at 11:04 am

      “Grout’s anatomical ignorance…”

      I mean, I just have to shake my head at internet warriors who are smarter than the guy who taught the greatest major championship player and arguably the greatest player period of all time, throughout his entire career. Nicklaus thought he was “ignorant” enough to keep going back to him for 40 years or whatever it was.

      Meanwhile, just hang around and watch how many of the modern players taught by modern geniuses end up with career-ending or career-altering physical problems by the time they’re 37, 40, 44, whatever.

      • stephenf

        Jun 2, 2017 at 3:15 pm

        I’ll just let your comment hang in the air for a while. People can make their own judgments. Nicklaus, for instance, with his inferior instruction, or Trevino with essentially no instruction, or Hogan with his inferior theories, were all about as likely or more likely to hit a green with a 5-iron than anybody in the current pack of oh-so-brilliantly-instructed phenoms. They also had scoring averages within about 0.5 to 1.5 shots of the best today, despite distinctly worse course conditions, less consistent (and shorter) balls, clubs with zero correction, _far_ more imperfect greens, and other advantages of the current generation.

        You can make the same argument about how top players overcome errors in coaching today, btw. All of these guys, not just the top players, are involved in “modern scientific instruction and training,” which should mean that the _average_ player is surpassing the average player, or even the top players, of previous generations. But they’re not. What we get mostly is a lot more distance with zero or close to zero scoring improvement. Tons of guys in all-max-out-all-the-time mode who are more interested in whether they hit 8-iron from 175 than whether they hit the green or got it anywhere near the hole.

        And, of course, a lot of the improvement really is equipment. I was a plus-2 amateur and eventually taught and played as a pro in my 20s and early 30s, reaching about a plus-4 level. So I have some idea what it is to hit a ball well. I was pretty long back then, probably top quartile among good players (forget the long-drive-competition gorillas). That was 30 years ago. I’m in my mid-50s now and hit even the basic forged irons they make now at least as far as I did then. The longest drivers I’ve tested in the past couple of years are at least 30 yards longer than I was then with persimmon. At least. Forty-plus under some conditions. That’s where the “science” mostly is.

  10. Jason

    May 2, 2017 at 9:07 am

    Ive always admired Jacks ability to keep the face square for so long. You can see it in his right wrist on a lot of his short shots in the new Jack documentary.

    • Harleyweedwhacks

      May 9, 2017 at 1:09 pm

      He faded the ball. His face wasn’t square, trust me. Everyone curves the ball a little, so he chose a fade over a draw the majority of the time. But to do that his face was either closed or open.
      Just a thought.

  11. RG

    May 2, 2017 at 6:52 am

    Why dont people swing like Nicklaus?!? I dunno, why dont players swing like Hogan or paint like Van Gogh or sing like Pavarotti or write like Hemingway? Why dont you swing like Jack, Bramble? Silly rabbit…

  12. ND Hickman

    May 2, 2017 at 3:26 am

    This, of course, coming from the man who bashes coaches on twitter because they didn’t play on the PGA tour then blocks them for questioning his opinions? Maybe if you actually spoke to people who coach golf you’d have an answer to why the swing is taught the way it is now.

    • Marc

      May 2, 2017 at 6:54 am

      He blocked me and I teach for a living! Not tour players but I’ve been doing it for quite some time now so I must know at least one or two things to tell people. Brandel can’t possibly see anything outside of his tunnel vision.

      • ND Hickman

        May 2, 2017 at 1:32 pm

        He blocked me when he was having a hissy fit with Mark Crossfield because I had the temerity to say that saying someone’s opinion has no value because they weren’t on tour is a churlish thing to say. Charming guy that Brandel.

    • stephe finley

      May 5, 2017 at 10:41 am

      FFS. The question was really why people are so ready to dismiss what Jack thought about the swing and how he swung the club, when he’s the greatest major-championship player in the history of the game. It doesn’t have a freaking thing to do with online squabbles between teachers. How about addressing the substance of the thing.

      As for “why the swing is taught the way it is now,” it’ll be different in five years, or three. Unless you’re about 14, “the way it is now” is never a guarantee of rightness.

      • ND Hickman

        May 8, 2017 at 2:38 am

        No. The question was why don’t people teach jacks swing. My point was that Brandel has a track record of blocking people who teach golf.

  13. H

    May 2, 2017 at 2:59 am

    It’s the same thing as somebody asking why nobody teaches Dustin Johnson’s swing exactly. Chambles, you did it again, you really are a total shambles, you worthless piece of scum from a motherless goat, you’re putting arguments out there to incite violent reactions in people just for your own sick pleasure that you so seem to get out of this junk you write and spew from your inane brain

    • Adam Crawford

      May 4, 2017 at 11:08 pm

      I’m noticing a trend with your input to these conversations. I’m really confused as to why you read this site at all if you find it to be constantly beneath you.

    • stephe finley

      May 5, 2017 at 10:55 am

      So you don’t actually have anything to say on the substance of the question, other than making a ridiculous comparison between Dustin Johnson and the greatest major-championship player of all time, one with a swing that has significantly more quirks to it. Try not to be so Chamblee-deranged.

  14. Someone

    May 1, 2017 at 11:50 pm

    “But if it’s true that high launch and low spin give distance, then low launch and high spin should give accuracy.”
    This logic is false…accuracy and distance do not have a causal relationship. Distance could absolutely be related to launch and spin, but accuracy is reliant on aim and square contact.

    A combination of the four would equate to accuracy and distance. But the opposite of distance is a lack of distance, not accuracy. Lower trajectory and more spin would simply equate to a shorter shot, not a more accurate one. If you’re aimed incorrectly and/or have and open/closed face at impact, you will still not hit your target.

    If your argument is that a low banana ball is more accurate than a high one, you are wrong. The target was 250yds away, one ball misses to the right around 230, while the low high spin shot missed short at around 190, either way, both shots are innacurate. Now does one have a better chance of being in the fairway? Sure. No argument there. It would still be short of the ACTUAL target, which would mean innacurate. But lower traj/higher spin does NOT equal accuracy. It just means a lower shot with more spin could still be a slice or hook.

    If a sniper shoots at their target and misses to the right/left of target, they’re not going to aim lower and end up hitting the ground before their target…they’re going to adjust their AIM for accuracy and still fire the same distance shot.

    • Kind of missing the point

      May 2, 2017 at 12:29 am

      While I don’t agree with Brandel, hitting up on the driver is clearly the way to optimize it, and plenty of the games best drivers of the ball hit up like 5 degrees on it…you’re kind of missing the point. It’s not that lower launching higher spinning shots are more accurate because they are spinning more (though this is partically true…balls that spin more don’t dive off line quite as hard as low spinning balls do), it’s because of the type of action through the ball that is required to hit a high launched low spin ball vs a low launch high spin ball. The more upward angle of attack (generally speaking) the better the chance your body can stall it’s rotation and cause some gnarly rate of closure issues. So when you’re launching high and spinning low you’re putting a more on the ball that is, if you were to hit 1000 balls, going to miss more often and miss worse, again generally speaking. The more level you are the easier it tends to be to eliminate left pelvis stalling and alas eliminating rate of closure issues with the face. It’s way there really aren’t too many guys on tour that launch it super mega high. Most of the more accurate drivers of the ball have lower launch angles, and that’s not becuase “High spin is better”, it’s because a more level angle of ATTACK generally produces tighter misses, and that angle of attack producers the high spin. So brandels not completely wrong, he’s just kind of missing the point as to WHY higher spinning shots tend to be more accurate.

      • Someone

        May 2, 2017 at 7:00 am

        You are missing the point I am making. He’s using false logic to make you believe the comparison. Thanks for the other information though. I get that part, I was just nitpicking at what statements he uses to try and validate his argument. They are called argument faults and people get away with using them all the time. You can look them up if you want to see the list of different types of argument fallacies people use.

    • Mat

      May 2, 2017 at 3:10 am

      “The ideal numbers for distance are readily available, yet nobody knows the ideal numbers for accuracy. But if it’s true that high launch and low spin give distance, then low launch and high spin should give accuracy.”

      Such ridiculousness costumed in logic. Ugh. You can make a case without disingenuous statements.

    • Mat

      May 2, 2017 at 3:12 am

      You can also make a strong case that accuracy is the difference between a shot’s final location and the expected final location. I’m fairly certain that comes down to repeatability. “Adjusting your numbers” is about the worst way to shrink that difference.

      • Someone

        May 2, 2017 at 6:53 pm

        I agree. Accuracy is about aim and ability to keep the face square at impact. Those “numbers” would change each and every time because there are ever changing factors to consider like temp, weather, conditions, etc. accuracy is based more on skill, so numbers wouldn’t help anyone since they would NEVER be the same on any shot.

  15. Tyler

    May 1, 2017 at 11:09 pm

    I think what Mr. Chamblee is trying to say is that the golf swing shouldn’t be robotic and rigid. It needs to be a free-moving, rhythmic motion and it should follow our body’s natural rotation and flexibility. We shouldn’t try to force movements or positions. An example that comes to mind (other than Tiger) is Hideki Matsuyama. I don’t know about you, but every time I watch that guy swing it makes my hips and back hurt for him. I don’t think that Mr. Chamblee is trying to say that we should swing like Jack. In fact I believe that Mr. Watson is an even better example of longevity than Jack is and this is what he had to say about it: https://www.youtube.com/watch?v=51koke_JejM
    I think the bottom line is that we should teach the swing as a personal, natural movement; not like a machine. This is how Butch Harmon teaches it. He doesn’t require his students to force their bodies into new positions. He tweaks things here and there without interrupting the natural movements they already have.

    • H

      May 2, 2017 at 3:01 am

      Well then why didn’t he just say that we should swing with a free-moving, rhythmic motion, instead of spewing this garbage and precisely saying that we should swing like Jack did. Duh

  16. Jerry Dadoun

    May 1, 2017 at 10:34 pm

    Shawn Clement

  17. DeShamBeau

    May 1, 2017 at 10:18 pm

    Can we get an editor for this headline, please? Yeesh.

  18. larrybud

    May 1, 2017 at 9:42 pm

    Someone tell Brandel that “total driving” is a COMPLETELY meaningless stat.

  19. OwlEyes

    May 1, 2017 at 9:18 pm

    The entire premise of this article is absurd. There is no such thing as a “technically perfect” golf swing, and just because someone was great with their own swing (Jack), doesn’t mean his swing is ideal for everyone. Jack wasn’t the best player ever because of his golf swing. Jack was the best of his era because he had the ability to focus harder than anyone else on the course, and to draw the most out of himself when he needed it. Give Jack the same golf swing as any of the mentioned pros in this article and he has the same record. The irony in this article is Brandel talks about “distance sells, but accuracy doesn’t”. The true irony is this: almost everyone in the world of golf is eager to believe that the problem with their game is entirely technical. The truth is is that is only true for a while; the better you get, there is less room to improve obviously. Eventually, you get to a point where there is nowhere further to go, your swing is a good as its gonna be for you, and you have to learn how to improve by other manners (course managing better, focusing better, etc). Obviously this has happened for everyone on the pga tour, as their swings are very repeatable and produce exceptional shots regularly. Bad shots are more a result of poor mental play than swing flaws at the pga tour level. The difference between pga tour players is like 90% mental; the ability to focus is what produces superior results, not the difference in technical skill between them.

  20. DAS

    May 1, 2017 at 8:22 pm

    Hi Brandel

    Really appreciate your thoughts, I have learned this method and enjoy the game now 55 years old because of it…I must say I am disappointed that you did not mention Shawn Clement…Shawn teaches this method (wisdom in Golf…by the way he does features on GolfWRX.com now) and I do understand that you have met him…Shawn has been teaching the fundamentals that you identified in your book for years….

    Regards
    DAS

  21. Ray Bennett

    May 1, 2017 at 6:22 pm

    Why wasn’t Arnold Palmer’s swing taught by popular golf instruction? Same reason Jack’s wasn’t taught! Popular golf instruction after Bobby Jones considered the shut to open release swing was too complicated for the masses. Instruction went the way of the open to shut release which was taught by the early Scottish pros who migrated to America when golf came to the States. The only early instruction m books hat I have read that teach Jack’s and Arnold’s release and swing elements, were published by Age Mitchell. The books are “Essentials of Golf” and “Down to Scratch”.

  22. Tazz2293

    May 1, 2017 at 5:24 pm

    I did glean a nugget from this article. It is something I was wanting to do better and now will work on it doubly hard.

  23. Christosterone

    May 1, 2017 at 5:07 pm

    PS:
    Great article btw…
    Quite insightful…

    -Chris

  24. Christosterone

    May 1, 2017 at 5:03 pm

    The following players emulated jacks reverse c in their own way:
    Colin Montgomerie
    Jeff Maggert
    Johnny Miller
    Vijay Singh
    Greg Norman
    Steve Ballesteros
    Thomas Pieters
    Robert Streb
    Kyle Stanley
    Thomas Pieters
    Sean O’Hair
    Tony Jacklin
    Tom Watson

    I could go on for hours but Jack essentially invented the reverse c load and finish…its in the DNA of so many greats and tons of guys on tour…you simply have to look at it…
    Some, like Robert Streb, copied Monty who copied Nicklaus but the moves are all in the same family.
    Heck, it can be argued Phil and Daly use Jack’s long languid move and ridiculously awesome footwork…

    Seek and ye shall find….again, I could go on but jacks reverse c is EVERYWHERE if u just know how to look.
    Maybe not his flying elbow but the hips and feet and head back thru impact resulting in that patented finish are all over the tour….especially the younger guys who incorporated jacks moves, maybe not even knowing, to gain distance and repetitive consistency…

    -Chris

    • Greg V

      May 2, 2017 at 10:16 am

      I don’t think that they copied Jack. I think that they got into the reverse C position because of their upright swing plane on the backswing. Byron Nelson discovered that the upright swing could work with steel shafts. Lots of players discovered that leverage could produce distance.

      On the other hand, Ben Hogan had so much flexibility in his wrists that he was able to develop great distance through lag. Sergio Garcia can do the same thing today. That’s just players developing their own method to use their own best talent.

      • Christosterone

        May 2, 2017 at 1:41 pm

        Colin Montgomerie personally told me that he watched his dads royal Troon archived BBC reels to watch jacks swing.

        He copied jacks positions as a kid…

        -Chris

    • Christosterone

      May 2, 2017 at 1:44 pm

      The reverse c was a way to hammer the ball with your head back and down.
      Grout would hold jacks hair on full swings to enforce this move.

      This head down and back through impact is what vijay and Johnny Miller in particular aspired to…because they both obsessed over jack.

      And it is this position that sets everything into place whose logical conclusion is the reverse c.

      -Chris

  25. Charlie

    May 1, 2017 at 4:19 pm

    I’m 70+ and fairly fit but have only a typical senior’s flexibiity. My best drives are 240ish yards. I have tried to get more length by allowing the hips to turn a bit farther (slightly raising the left heel) but for me it leads to timing problems and non-solid impact that I cannot fix (I’ve really tried). I hope it works for some of you.

    • Nocklaus

      May 8, 2017 at 8:34 pm

      Flare out your right foot a bit at adress, that helps.

  26. Bubba Smith

    May 1, 2017 at 4:05 pm

    Classic swing that should be taught. Ballard, Grout, Harmon, Greenwood. All teach this in some form and their students excel for years. Although not as long, Byron Nelson. Upright with great foot and leg action. I’m 53 and still hitting hit long thanks to learning to turn off the ball.

  27. Mike

    May 1, 2017 at 3:00 pm

    Another way of going about it, is to think “Right pocket back” that Greg Norman advocates. Gets you a good turn behind the ball without thinking about much else.

  28. Peter G

    May 1, 2017 at 2:46 pm

    This is a great article by Brandel but I think he should emphasize that that the swing that should be taught is Jack’s swing as outlined in his book Jack Nicklaus: The Full Swing. In this book, which was published in 1984, Jack teaches the swing that he revamped in the late 70’s that led him to have his great year in 1980. As Jack mentions in this book his swing had gotten too upright and he changed it by flattening his swing a little and tucking in the right elbow – not letting it fly so high as it famously did before. This swing is Jack’s best swing and is the one that should be taught

  29. Dj

    May 1, 2017 at 2:20 pm

    Answer? Because you have guys like hank Haney that would just say he’s across the line

  30. Arik

    May 1, 2017 at 2:18 pm

    simple. he had a great illustrated book made that shows it all in detail. You can buy it used for a couple bucks or view it free at local library. It wasnt the swing anyway. It was his mental ability. Just take a look at Tiger

    Daly had a very similar swing and learned from this book.

  31. Howard

    May 1, 2017 at 2:02 pm

    Oh God, this guy writes on WRX now? Actually a pretty good article, I’ve wondered the same thing for years.

  32. alfriday

    May 1, 2017 at 1:36 pm

    Brandel needs to meet Shawn Clement.

    Shawn even has a series of videos going through Brandel’s book discussing how he has been teaching a similar philosophy for 30 years.

  33. Paul

    May 1, 2017 at 1:34 pm

    Ref your statement

    ‘The ideal numbers for distance are readily available, yet nobody knows the ideal numbers for accuracy. But if it’s true that high launch and low spin give distance, then low launch and high spin should give accuracy.’

    Ideally, to optimize both distance and accuracy with a driver, you need a powerful, boring, mid-trajectory ballflight that will hold its line for longer. For that you need to minimize spin not maximize it. Low lauch, high spin is not advisable, especially into wind, the result would be a shorter, ballooning ball flight, and loss of accuracy.

    Jack Nicklaus’ stock shot throughout his career was a power fade. For a RH player, with a a normal fade you can expect a high launch, high spin shot. A power fade involves reducing both launch angle and spin rate. This dynamic strike action is achieved by reducing the loft on the clubface during the strike which is helped by an upward hand path, facilitated by an open stance which will position the ball slightly forward. The hands and wrists will adjust naturally as they rotate counter-clockwise to keep the clubface open the path.

    A high power draw, utilizes similar principles. For a rh player, a normal draw will be low launch, low spin. A more dynamic action, and a more powerful ball flight, is otained from launching the ball higher, whilst not increasing spin. This is helped with the ball set back slightly in the stance.

    Power fades and draws rely on a very efficient release action to maximize the magnitude of the strike to generate enough traction to influence the spin rate. Easy for players like Jack, Dustin, Rory et al. Much less so for golfing mortals.

  34. JD

    May 1, 2017 at 1:07 pm

    I was taught my golf swing by my father and grandfather, who undoubtedly watched and modeled their game after Nicklaus and Palmer, as many did of that era… needless to say I grew up with a hideous front leg kick that I thought was completely normal, as I was slicing everything except the putter. It was only a few years ago that I started really taking golf seriously again at age 24 and realized stabilizing my front foot is the best way to have any control over where the ball is going.

    Justin Thomas and Rickie Fowler are the only swings that should be taught. You tell me how dudes that are probably 50lbs less and 6 inches shorter than most of us are out driving everyone…

    • Donald Quiote

      May 1, 2017 at 4:49 pm

      It is amazing how for they both hit the ball being so small compared to players like DJ. The amount of swing speed JT creates is crazy!

      • PeteT

        May 3, 2017 at 8:48 am

        Golf swings and efficiency in the swing only gets you so far. After that it is all muscle composition (fast twitch muscle versus slow twitch). This is why some people can jump higher than others; the difference between sprinters and marathon runners. Correct muscle training in this regards can help increase this ration, but there is only so much you can do to augment what you were born with.

  35. Grizz01

    May 1, 2017 at 12:53 pm

    I’ve always wondered the same thing? I was born in 1963 in Columbus, Ohio. Yep, I followed the Golden Bear in everything. Jack Nicklaus ‘Lesson Tee’ was thee book I went to constantly. I’m a little taller and broader than Jack. Found his swing to be perfect. Although I never understood the philosophy of the 70’s… hit at 80%. I went full bore all the time. My senior year in HS I was averaging 280-285 off the tee. I knew every time I teed the ball up I’d never be shorter than 275, even on bad hits (slice). Today at 54 with a full knee replacement I can’t quite shift my weight to the left side like I once did, but I still feel the footwork. I have to point my left foot our more when coming through… I don’t think I could do that if I had learned the modern swing. Yes! A lot of very good athletes today are missing out on power by not looking into Jack’s swing. But it is not for everyone. It does take an incredible athletic move to it pull off.

  36. Jim H

    May 1, 2017 at 12:25 pm

    Mr. Chamblee, I totally agree! I learned Jack’s swing from viewing his videos “golf my way.” I learned that the reverse C allows the club to stay on plane with high hands on the back swing, to a reverse C follow through. The swing also has an out to in plane that allows for the power pull fade. The raising of the left heal provides a golfer the ability to relieve pressure off the lower back. Golf is a great game that can be played for a lifetime. Why not invest in a swing that allow for that longevity.

    • larrybud

      May 1, 2017 at 9:44 pm

      If you’re concerned about the lower back, you surely don’t want players doing a reverse C

  37. John Wunder

    May 1, 2017 at 12:19 pm

    Great read BC!! I couldn’t agree more and I believe a lot of the swing mechanics that have riddled the 30-39 year old crop was Tiger 2000. Restricted hips, big shoulder turn to a full release. With Tigers flexible 175 pound frame he was genetically engineered to swing that way at that speed. WITH THAT BODY, NOT BULKED UP. As you see as he bulked up he had to create a more bodied swing where a more horizontal move down allowed him to match up his arms to his body. Look at the 2000 swing and his head is on a swivel not a pogo stick.

    I also truly believe that the efforts of those who attempted to mimic that perfect move fell way short. That endeavor ruined or limited the careers of countless players.

    http://www.golfwrx.com/40697/spartans-v-robots-tiger-and-rorys-advantage/

    Point being Tiger was the only person on the planet who could do it consistently under the gun. He was a unicorn.

    Lack of hip rotation was a Leadbetter teaching staple early, as you are well aware working with that program when I actually met you in Palm Desert in 2000. Thankfully we are seeing a more old school approach to the golf swing. I believe that this crop from 20-29 will play better for a longer period of time. I find it humorous that Mickelson with his less athletic frame and full hip turn has had how many surgeries? And is still planning on Ryder Cupping till he’s 50…..hmmmmmmmmm.

    I respect yah Brandel.

  38. God Shamgod

    May 1, 2017 at 12:09 pm

    One other thing. Citing Nicklaus’s combined driving stats, which is relative to his competition on the PGA Tour at that time is worthless to this discussion. The vast majority of players in 1980 had a similar high hands, left heel move. Of course Nicklaus was the best at it, but it doesn’t prove much.

    He also played persimmons with steel shafts when he had a combined driving stat of 23. Of course, the rest of the field did as well. Proving nothing.

  39. Brad Sparrow

    May 1, 2017 at 12:06 pm

    Can someone explain to me what he means by this?

    set up well behind the ball at address like Jack Nicklaus or move off the ball a few inches in the takeaway.

    I can’t visualize what he’s talking about. Play the ball further up in my stance? Back up a little up?

    • Grizz01

      May 1, 2017 at 12:54 pm

      I can’t explain it any better. BUT… I’d suggest you YouTube Jack’s swing and study it. You’ll catch the idea.

    • Rob Bailey

      May 1, 2017 at 1:38 pm

      I think Curtis Strange would be an example of pulling off the ball at the beginning of his backswing. You can YouTube his swing. But unless your hitting hundreds of balls per week, you’d be better off hitting every shot like Jack did, where the ball position is about an inch behind his left heel with every club.

    • larrybud

      May 1, 2017 at 9:45 pm

      Brandel wants you to sway off the ball, then time it perfect and sway back.

  40. Golf teacher

    May 1, 2017 at 12:03 pm

    Great article Mr. Chamblee! I would have to say Jack taught me the game in a virtual and visual perspective sense. After viewing his videos ” golf my way”, I learned the importance of the reverse C which allows the club to stay on plane with high hands on the back swing, to a reverse C follow through or finish. Jack ( the greatest of all time), also has an out – in plane that allows for the power pull fade on all his shots. The most important part of a golf swing longevity is pressure on the back. The raising of the left heal( right heal for left hand player) provides a golfer the ability to relieve pressure off the lower back, thus ensuring the ability to play golf into their late 70’s.
    Golf is a great game that can be played for a lifetime. Why not invest in a swing that allow for that longevity.

  41. david

    May 1, 2017 at 11:56 am

    I would like to know why no one putts in the style of Nicklaus; he was only one of the greatest all time putters, and perhaps the greatest clutch putter of all time.

    • Grizz01

      May 1, 2017 at 12:56 pm

      I think there are some basic fundementals to all ‘styles’ of putting. Once you have them your stance and style is what you are comfortable with. Jack was a great clutch putter because of a strong will and mind. I don’t think that can be taught.

  42. Tazz2293

    May 1, 2017 at 11:49 am

    I believe a better Title would have been “Why don’t more Golf Instructors teach the fundamentals of Jack Nicklaus’s golf swing.”

  43. Jack Nash

    May 1, 2017 at 11:48 am

    Because the Reverse C isn’t popular anymore?

  44. God Shamgod

    May 1, 2017 at 11:48 am

    I’m pretty sure Bubba has a similar hip turn and left foot action. He also gets his hands extremely high.

    The premise that nobody teaches or swings with the late-70s lead heel lift is off base even if Chamblee is correct that it would help many people.

  45. SHG

    May 1, 2017 at 11:32 am

    I teach it, not trying to promote, but pretty blanket statement that just isn’t true.

  46. Alex T

    May 1, 2017 at 11:30 am

    Any coach worth their money would only teach Jack Nicklaus’ swing to Jack Nicklaus. Yes there may be some aspects that translate, but without Jack’s physiology no amateur could hope to replicate it. You wouldn’t teach Dustin Johnson’s swing to an out of shape amateur for fear of injury, so why Jack’s? Coaches should be teaching based on student’s physiology and capability, not an impossible to replicate archetype.

  47. SB2259

    May 1, 2017 at 11:15 am

    It is being taught today: ever heard of Jimmy Ballard? You know, Golf Digest’s Teacher of the Decade of the 1980’s. He’s taught that swing for over fifty years and he taught it to some of the best in the world including Ballesteros, Hal Sutton, Curtis Strange etc. Ask Rocco Mediate about Jimmy Ballard. For some reason Ballard doesn’t like the limelight and doesn’t advertise. If you can, find his video,”The Fundamental Golf Swing,” or his book, “How to Perfect Your Golf Swing.” He definitely teaches the Nicklaus swing fundamentals and tells you in so in his book and video.

    • Pingpro1959

      May 1, 2017 at 1:02 pm

      Agree with you in principal, Jimmy’s not teaching much any more and very few guys teach his ways. Butch probably the closest

  48. Mark

    May 1, 2017 at 11:11 am

    Everyone should visit Wax Golf. DJ Watts has been teaching this for years.

  49. James

    May 1, 2017 at 11:09 am

    Just as they do not teach Inbee Parks upright swing…only Don Trahan and Doug Tewell favor the more upright swing. Note, Mrs. Parks swing was not very effective in the wind this past Sunday something I have seen in upright swings before,

  50. Scott

    May 1, 2017 at 10:56 am

    Are there some drills to create the length without moving too far off the ball?

  51. Nathan

    May 1, 2017 at 10:39 am

    Great article and the book Anatomy of Greatness was well written too.

    • Ulric Thiede

      May 1, 2017 at 1:05 pm

      absolutely right. As a senior of 78 years I’ve been playing golf for 50 + years. I’ve always let my left foot rise a bit to get my shoulder to turn to 90 degrees, and I can still turn so much and get enough length with my driver. But the new teaching pros all advise my senior friends to keep the left foot flat on the soil, even if they cannot manage a full shoulder turn. I hope that Chamblee’s point will be listened to carefully.

      • indyvic

        May 3, 2017 at 3:38 am

        Good point Ulric. I’m now 68 and a year ago hurt my lower back and was down to using a cane to walk for months. I have recently found through practice/play that if I raise my left heel I can open up more on the backswing without feeling pressure on my lower back. Keeping my left foot flat stressed my lower back and I could ‘feel it’ after a few holes. In addition this movement permits me to swing in a wider arch and stay on plane. IMO learning what works for one’s physical condition is the swing to use and extend one’s playing years.

  52. DB

    May 1, 2017 at 10:16 am

    Great article, great stuff, thanks for contributing. I agree that instructors overlook both Nicklaus and Snead, who had swings that performed throughout their lives.

  53. Rev G

    May 1, 2017 at 9:45 am

    Thanks Brandel. Another swing key of Nicklaus’ that is under stressed today, is his pointing of his chin well behind the ball at address. This allows the swing to come straighter/wider in the back swing, with more turn. And then keeps the swinger behind the ball on the down swing. When done with consistency your swing gains power, but also accuracy because it keeps the swing on plane.

  54. Brian McGranahan

    May 1, 2017 at 9:34 am

    Shawn Clement?

  55. SV

    May 1, 2017 at 8:46 am

    Agree. Another example, and similar swing is Sam Snead. The “modern swing”, keeping the feet planted, creating a lot of torque is out of reach for most amateurs. Letting the hips turn more will relieve stress on the back for pros and amateurs.

    • gvogelsang

      May 3, 2017 at 9:23 pm

      This is a great insight.

      Sam Snead is probably the best swing model – ever. Like Jack, he got his hands high on the backswing, but not quite so high as Jack. He also rolled his left foot, and let his left heel come off the ground. But, unlike Jack, he finished a little more around, and allowed his back to straighten on his follow through. So, he avoided the reverse C that one sees in Jack, and Colin Montgomery and the like.

      You would think that by having high hands in the backswing, and finishing a little lower and more around, that his shot pattern would be a slight over the top fade. And, indeed, Sam Snead had that shot as his bread and butter shot. But, he was also so talented that he could stay behind the ball a fraction, and swing out beyond himself to hit a draw when needed.

      Jack was a fine all-around athlete growing up, but Sam Snead might have been the most gifted athlete to have played golf, certainly in the 20th century. He was good enough that he might have pursued a baseball career.

      Sam doesn’t get the recognition that is needed, because Ben Hogan in the same era was considered the best ball-striker ever. Sam did just fine against Ben, and his career was strong on Tour until he was in his 60’s. Swing theorists should pay way more attention to Sam Snead.

  56. Uhit

    May 1, 2017 at 8:42 am

    A great article, to a great swing, that works good and feels good…
    …I just have to practice more often.

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Legend Rees Jones speaks on designing Danzante Bay in Mexico

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Hall-of-Fame golf course architect Rees Jones talks about his newest course design, Danzante Bay at Villa Del Palmar in Mexico. Also, Jeff Herold of TRS Luggage has an exclusive holiday discount offer for GolfWRX listeners!

Click here to listen on iTunes.

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The Book That Almost Wasn’t a Book: Ben Hogan’s “Five Lessons”

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Five Lessons: The Modern Fundamentals of Golf,” written by Ben Hogan and Herbert Warren Wind, continues to be the largest selling golf instructional book in history. This year marks the 60th anniversary of the book, which was first published in 1957.

Sports Illustrated

The story of how the book was published revolves around Sports Illustrated, which was owned by Time Magazine. The weekly magazine launched in 1954 as an experiment to see if an all-sport publication could survive. In 1956, the publication was on the brink of disaster, having yet to find its audience.

This is the backdrop against which Sydney James, the magazine’s managing editor, received a call from Ben Hogan. Hogan had an idea for an article. Would Sports Illustrated be interested?

James promised to get back to him shortly with an answer. And he did, telling him that the magazine would be very interested in collaborating with him, and that he would begin making the necessary arrangements to get the project off the ground.

Texas Three-Step

James explained his plan to Hogan, which was to arrange for the magazine’s most talented writer, Herbert Warren Wind, and top-rated freelance illustrator, Anthony Ravielle, to visit Hogan in Fort Worth to further discuss his idea.

“Would that be agreeable” he asked?

“Yes,” Hogan replied. He would make himself available as needed.

Writer and Illustrator

Herbert Warren Wind, a graduate of Yale University, was not just a writer, but a literary craftsman. He was without question the finest writer of his time, contributing regularly as a columnist for The New Yorker magazine from 1941-47.

For his part, Ravielle was quickly earning a reputation as one of the most talented illustrators in the country. His expertise was drawing the musculature of the human body in life-like detail. And then having the unique ability to convey a sense of motion with the human form.

A Single Idea

A few weeks later, the two met with Hogan at his office in Fort Worth, Texas. They then made their way to Colonial Country Club. And once there, they walked out to a part of the course where they would not be disturbed. And then Hogan began to explain to the two men what he had in mind.

As they listened to his ideas for the article, they suggested that he consider a five-part series. What they proposed was a sequential pattern of lessons beginning with the grip, the setup, the backswing, and the downswing. The fifth chapter would be a summary and review of what had been presented in the first four chapters.

Hogan liked the idea and agreed immediately.

As Hogan began to explain his thoughts on the swing, Wind began to scribble in his notebook, not wanting to miss a single word. (In later years, when interviewing a subject, modern-day reporters would use a tape recorder, but at that time it had not yet been invented.)

Wind would at times stop Hogan to ask a question or to clarify an important point. And when he reached the point at which he couldn’t possibly absorb another thought, Wind gave way to Ravielle, who armed with a still camera, snapped one photograph after another, capturing the various positions that would ultimately mirror Hogan’s thoughts.

During the next few days, Hogan continued to elaborate on his theories about the golf swing and the logic behind them. As they finished, the three men agreed that they would meet again, either at the end of 1956 or after the first of the year.

Scratch Board

After returning to New York, Wind began writing a rough draft of the five-part series. At the same time, Ravielle started working from the photographs that he had taken earlier. He began by drawing pencil sketches that he would later show to Hogan for his approval before moving on to the final version.

The three gathered together again for a week-long session in January 1957. Hogan was extremely impressed with Ravielle’s sketches, believing that he had managed to capture the very essence of what he was attempting to covey to his would-be readers.

The pencil sketches would be transformed a final time using a “scratch-board” technique that Ravielle had mastered. The scratch-board technique created a uniquely vivid picture, which invited the reader to reach out and touch the seemingly life-like image on the page.

Wind’s spirits were buoyed after meeting with Hogan a second time as he wrote, “Hogan had gone into a much more detailed description of the workings of the golf swing then we had anticipated. Moreover, he had patently enjoyed the challenge and had given it everything he had.”

On returning to New York, Wind and Reveille begin working together, side by side, laying out the text, the illustrations, and captions in page form for each of the five chapters.

Seminole Review

As Wind recounted, “When an installment was completed and had gone through the production department, we airmailed photostats of the pages to Hogan, who was in Palm Beach getting ready for the Masters. I would telephone Ben at his apartment at an appointed time each week, and we would go over each paragraph line by line. A session usually took between 45 minutes to an hour.”

During these sessions, as they reviewed the copy, Hogan was insistent that each word and phrase precisely communicate exactly what he intended to say. Wind recalls one example, when he had written “that at a certain stage of the swing the golfer’s weight had shifted to his left side.” Hogan corrected, “Let’s not say left side,” Adding “That isn’t accurate. In golf, there’s no such thing as a player’s left side. At this point in the swing most of the golfer’s weight is on his left foot and left leg.”

Wind found these discussions exhausting as Hogan worked his way through the copy with a “fine-tooth comb.” As wind wrote, “After these protracted checking sessions with Hogan, I did some deep-breathing exercises to relax myself, but I also had the bracing feeling that even Sherlock Holmes wouldn’t be able to detect a smudged adjective or a mysterious verb in the text.”

As they were nearing completion of their work, Hogan asked Wind if he had any suggestions for the series name. As Wind recalls, “I thought for a long moment and then tossed up ‘The Fundamentals of Modern Golf?’”

Hogan mulled it over for a moment and then asked, “How about ‘The Modern Fundamentals of Golf?’” Wind agreed that the reversal in wording was a definite improvement. The series now, for the first time, had both a name and an identity.

The Magazine and the Book

The series was very successful, of course, boosting not only the sales of the magazine but also its circulation. The content of what would eventually become the book appeared in five installments beginning with the March 11, 1957 issue, which in Wind’s exact words, “sold like hotcakes.“

The book was released some five months later in September as a joint venture between Hogan and the magazine.

A Triple Play

Why has the book endured?

The first reason is because of the public’s fascinated with Hogan, not only as player, but as a man. He was a great ball-striker, maybe the best of all time, but there was more to the man than his ability to play golf. He is one of the more complex sports figures in the pantheon of great players. He was a man of secrets who preferred the shadows to the light.

The second reason is the wonderful prose of Herbert Warren Wind, which flows with ease from one paragraph to another, giving the reader at times the feeling of floating on air from one sentence to another.

The third reason is the illustrations of Anthony Ravielle, which describe in dramatic fashion the essence of what Hogan wanted to convey to the reader.

“Five Lessons” was then the collaboration of three men, each one of them the very best in their fields. They were, through luck and circumstance, thrown together in space and time. And maybe once joined together, they sensed the opportunity to create something very special with one purpose in mind — to write one of the best golf instruction books ever. And they succeed.

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Bag Chatter: An Interview with Uther Supply

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Bag Chatter is a series of interviews that spotlights brands around the golf industry and the people behind them. We’re looking to make this a regular thing, so please comment and share through your medium of choice. If you have a brand and are interested in participating in these interviews, you can email mailbag@golfwrx.com for consideration. This interview is with Daniel Erdman of Uther Supply.

Tell us about Uther. How do you pronounce that? What are you all about? How did you start?

It’s actually pronounced “other.” We’ve gotten that question a lot and, to be honest, we’re kind of OK with it. We wanted to brand ourselves as unique, so we think it fits well. We want to create products that no one else creates. That could be towels in unique prints or some other golf goods outside of that. We’re targeting the customer that wants to be different as well…people who want to demonstrate their unique personalities.

Forgive me for being a little direct, but golf towels may not strike a lot of people as being something a lot of people would start a business with. Were you seeing a lack of something in the marketplace somehow? What prompted you to start this company selling golf towels?

It may not be conventional and I definitely recognize that. Some of my friends have laughed at me for starting a golf towel business. I guess it hit me when I was working at private clubs (I have worked at The Thornhill Club and Ladies’ Golf Club of Toronto). When you work in the back shop and storage facility, you handle a lot of golf bags. I just noticed rows and rows of bags that all look the same and I thought it made a lot of sense to inject some personality into it. You know, people go crazy for how all the pros personalize their wedges and their bags. They buy towels and bag tags from courses like TPC Sawgrass and Pebble Beach to personalize their stuff, but in the end it all kind of blends together. Billy Horschel’s octopus-print pants at the 2013 US Open was something that always stuck out in my mind and in that moment when I was staring at all those bags, it all kind of came together in a way. I thought we could really add something to the marketplace.

What do you think differentiates your products from others in the marketplace? Why do you think people would buy your products?

We’ve already addressed the fact that we offer different and bold prints, but that’s obviously the first thing that most customers will notice. Beyond that, though, we put a lot of attention to detail into our products. We went through 40 different suppliers to get things right. My grandparents had a really successful flooring mat company when I was growing up. Watching them run the family business gave me the bug at a very young age to start my own business. It also taught me how much quality matters and getting the right suppliers and materials. It was so much more difficult back then without the internet, but now, a quick google search just does so much of the legwork for you.

Uther Supply’s golf towel lineup

Something that I think is very interesting here is you’re very young at only 22 years old. A lot of the people I’ve talked to recently have been in their twenties as well. Tell me a little bit about what it took to start this company. Did you have to secure an investment? A lot of people shy away from starting a company for fear of the hill being too steep to climb, if you will. Since you’re in the process of climbing it, what’s that actually like?

It definitely was difficult. The only outside funding I got were some grants and loans from business accelerator programs. Those helped tremendously. I remember having to place a very large order at my supplier at the same time my one of my funding opportunities was being processed. That particular one only had like a 20 percent acceptance rate, and if I didn’t get it, I honestly wasn’t sure how I was going to fund the order. The way everything happened to be timed, I had to I place my order before I heard back from my funding application to meet a deadline. It turned out I was accepted, so that was a relief, but it was definitely pretty stressful. You know, in the beginning, you’re working for months before you generate any income. You’re doing everything for the first time like sending stuff through customs, dealing with suppliers, collecting transactions, you name it. You’re bound to make mistakes along the way and when you have zero money coming in, the mistakes you make hurt so much more. You have no processes or systems in place. It’s something you need to accept for what it is and grind through it. Social media helped accelerate things quite a bit (including meeting my sales partner Luke through Instagram). Selling on Amazon and going to the PGA show last year gave us a boost as well. It’s hard to say what the hardest part is specifically. It’s just the grind in the beginning trying to get momentum behind it. Once you get over the hump, it’s really exciting and fun, but getting up to that point is definitely not easy.

It should also be mentioned that you’re based out of Canada. A lot of people would assume being in the Great White North would make the game of golf a challenging proposition. How long/short is your golf season in Ontario? How do you stay sharp over the Canadian winters? And what’s the craziest thing you’ve ever done to play golf when it’s far too cold for most of us? To what lengths will you go?

It can get interesting for sure. I first started golfing because of my hockey friends. Yes, a lot of us do play hockey up here. It was a natural transition for a lot of us to play hockey in the winter and golf in the summer. However, if you do happen to get a golf itch in the winter, you will have to get creative. It’s pretty easy to go to just an indoor simulator to practice. Sometimes I would go to Golf Town (our version of Golf Galaxy) to pretend to demo clubs in order to practice my swing. That can get you by for a while, but it’s not the same as hitting an actual golf ball and watching it fly through the air, you know? So when you get to that point, there’s a nice indoor/outdoor range near me with covered, heated hitting bays. Our golf season is from like April through October, so that leaves a lot of time in between. Golf vacations become necessary sometimes.

Before starting Uther, you alluded to your experience working at golf courses. First off, you must have some good stories. No need to mention any names, but what’s your favorite story from that stage of life? Also, what was it like to go from working at a club to having to court those golf clubs to become your customer, stock your products, etc? Was that really easy or really difficult?

Well, I have a bunch of stories involving golf carts. Just in case the old golf directors read this, I won’t give too many details. Working at a course is great. You can’t get a better “office” than going to the course every day. There’s nothing like watching the sunrise on a dew-covered golf course, especially when you’re being paid. Some of my best memories were after tournaments where three of us guys would clean like 80 golf carts. We would all have fun and get to know each other. It didn’t really feel like work.

In both instances (working for a course and now selling to them), it doesn’t really feel so much like work. It does take a lot of work, don’t get me wrong, but it doesn’t feel like drudgery, that’s for sure. The difference is that there’s a lot more behind the scenes work that I’m doing now. We recently did a towel for the San Francisco Public Golf Alliance in collaboration with State Apparel. It took us a lot of back and forth to get that product right, but once we did, we came up with a custom, one-off product that our customers really loved. And watching them react to it was incredible. Stuff like that really keeps you going.

Bo Links, Co-Founder of the San Francisco Public Golf Alliance, holding custom towel developed with Uther Supply

This question is unabashedly inspired by (ahem…lifted from) one of Rick Shiels’ recent posts. (Giving credit where it’s due here). If you had to “Tin Cup” it (i.e. play a round of golf with only one club), what club would it be and how many extra strokes do you think it would take? So, if you were to play your home course, your normal score is what? And what would your “Tin Cup” score be, you think?

If I had to choose one club for a Tin Cup round, I think it would be a five iron. My home course (and the public golf course I worked for) is Richmond Hill Golf Club. It’s only like 6,000 yards, so I feel like I could totally get by with a five iron and get on any green in 3. I typically shoot like an 80-85. I don’t think I would be that far off the number honestly. I trust the five iron, but also, I know my course pretty well and I think that club would suit it nicely. Now that you ask, though, I feel like I’m dying to try it!

What tour pro would you most like to have a beer with? Not necessarily the guy you’d want to play golf with or pick his brain about the game. Who do you think is the most likeable guy on tour? Who would you most like to befriend, if you will?

I would definitely have to go with Rickie Fowler. He’s got a bold style for sure, but he owns it and I really dig that. I love that he congratulates the other guys on tour and is supportive of them when they win tournaments. He seems so humble. He’s also really adventurous. He’s into motocross. I’m not into motocross, but I love the adventurous spirit. He just seems like a really cool guy from what I can tell.

It’s almost hard to believe, but the PGA Merchandise Show is fast approaching (January 23-26, 2018 in Orlando, FL for those who don’t know). Will you be exhibiting? What are you most looking forward to? That question is, of course, about what steps you think Uther will take, but also, are you looking forward to anything specific from other manufacturers? What companies’ booths are you planning on going to?

We will definitely be at the show and we’re really looking forward to it. Come see us at booth 3988! I walked the show last year but wasn’t exhibiting, so I would go up to potential customers and pitch my products to them. That was a lot of work and it was quite stressful being out on a limb like that. We’ve been working on this year’s show since August and I think it’s going to be a ton of fun. We’ve got some really cool stuff planned. You also get to meet so many people there, which is just a blast. As far as other stuff I’m looking forward to, Greyson Clothiers is definitely at the top of the list. Charlie’s story is so interesting and I just love their products.

Uther Supply plaid towel on the course

Lastly, what do you guys have in the works? Are there any product releases forthcoming? Tell people how to find you on website, social media, etc.

So, the big news is that we will be expanding beyond golf towels. We will be launching some gloves and hats that I’m really excited about. We have six different golf gloves as well as bucket and baseball hats we’ll be rolling out in some very fun prints and colors (because that’s what we do). Definitely a good idea to check out our website, which is www.uthersupply.com. The website has a link to sign up for our email list which will send out some discount codes from time to time. There will also be some exclusive and limited-edition products on the website at times too. @Uthersupply is our handle on all social media platforms. Business customers can reach us at contact@uthersupply.com to collaborate with us on custom products. We’d love to have people come see what we’re about!

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