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Back By Popular Demand: Titleist C16 Irons

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Last April, Titleist did something out of character. It released a line of golf clubs called C16 without the extensive testing and validation process that’s typical for the company’s products. Like concept cars in the auto industry, these were “concept clubs” created for the purpose of experimenting with new technologies, materials and manufacturing processes in an effort to push existing boundaries.

“We weren’t really sure how it would go and how the products would do,” said Josh Talge, Vice President of Marketing for Titleist.

Titleist did no marketing for the clubs, and as you might imagine, they were expensive: $1,000 for a driver and about $3,000 for a set of irons. They were also available in a very limited supply — about 1,500 drivers and 1,000 set of irons — and restricted to buyers willing to be fit for the clubs at Titleist-authorized locations. Despite those hurdles, the clubs sold quickly. And due to popular demand, Titleist is releasing an additional 1000 sets of the C16 irons.

“So many people who hit the C16 irons would say things like, ‘I’ve never done that before or I didn’t think I could do this.'” Talge says. “Golfers were getting a club more distance … all in a package that looks like a players club.”

C16_Group

As with the original launch, fittings are available at the company’s TPI Oceanside and Manchester Lane test facilities, as well as Titleist Fitting Days and Titleist Thursdays trial and fitting events. With the relaunch, Titleist has also added 50 select fitting partners around the country who can now fit C16 irons. The reason Titleist is requiring golfers to be fit for the C16 irons is two-fold, Talge says. The company wants to make sure C16 iron buyers are confident they’re getting something limited and special. Just as importantly, Titleist wants to continue to learn from the C16 irons.

Much has been learned already. When Titleist originally launched the C16 irons it did so with the option of a special “SureFit Grip,” an adjustable counter-weighting feature that gave fitters the option of positioning a 20-gram weight at the bottom or top of the grip to change the way a golfer’s hands rotated at impact for improved performance. It proved beneficial for some C16 buyers, but Talge called it “complex.” He pointed to Titleist’s inability to offer it as an option in more than one grip model and the complications of re-gripping clubs with SureFit grips as the reason it will not be included in the re-launch.

“You could only get [SureFit Grip technology] in a grip that was basically a Tour Velvet,” Talge says. “And when it came time to change your grips, it had to be done by Titleist … We’re still working out some of those kinks.”

nullTitleist’s C16 driver, on the other hand, proved to be a product with technologies that were immediately ready for mass production. It introduced a moveable-weight technology called SureFit CG that was added to the company’s 917D2 and 917D3 drivers, which were released in the fall of 2016.

Talge emphasized, as Titleist did with the announcement of its C16 clubs in April 2016, that there is no set launch schedule for its concept clubs. New concept clubs will only be released when the company feels it has created a ground-breaking design… or in this case, when golfers can’t get enough of a previous design.

Titleist’s C16 irons ($375-$415 per club) will be available April 15 in the U.S. and in select global markets for right- and left-handed golfers. All of Titleist’s custom shafts and grips are available at no additional cost with one exception: AeroTech’s Steelfiber (+$56 per shaft). Learn More about the C16 irons from Titleist. 

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44 Comments

  1. TheRealDeal

    Apr 18, 2017 at 1:02 pm

    I’m bagging these sweet sticks!!! Breaking 90’s here I come.

  2. #1HoganFan

    Apr 16, 2017 at 11:44 am

    To quote a vender a the PGA merchandise show on Orlando a couple if years back. “There is nothing new in golf just new ways to sell it.”

  3. KK

    Apr 15, 2017 at 9:40 am

    I understand the T-MB because it’s small and very forgiving. This is big and chunky and marginally better than the $800 AP1.

  4. Dan

    Apr 15, 2017 at 12:11 am

    I’m beginning to think that the golf companies are pandering to the .1% or .10% of Americans that can afford clubs like PXG, Honma and these current clubs. The everyday working class golfer who gets out every other Saturday is getting lower on the totem pole. Even $500 drivers are getting to be too much. I guess class discrimination knows no bounds. As I’ve said before, I’m still playing my Cleveland 588 MT’s and shooting in the 80’s. 🙂

  5. Dave R

    Apr 14, 2017 at 10:22 pm

    Right on Brad T you can’t buy a golf game. Well think about that awhile.

  6. BigSean

    Apr 14, 2017 at 12:11 pm

    These are some sweet sticks, know why mean. My mom said she will buy me some when I move out of her basement. She’s just went to get me a 50 and a pack of cigs. Later fellas…..

  7. Smiller

    Apr 14, 2017 at 12:01 pm

    Now I can buy a backup set of clubs to use when my PXG’s are in the shop. My buddy Jim Grundy has these and they are friggin’ incredible! He hits them long and straight on every shot. From an engineering standpoint they are second to none, and none left town!

  8. Tyler

    Apr 14, 2017 at 11:57 am

    I’ve hit the C16 Driver. It’s ugly and doesn’t compare to Titleist’s regular line of woods.

  9. Obumma

    Apr 14, 2017 at 11:53 am

    I can do things with these irons I have never been able to do:
    1. Hit the ball
    2. Get some height
    3. Look the part
    4. Be really cool
    5. Hang with Scotty

  10. Thomas Murphy

    Apr 14, 2017 at 11:41 am

    Next gen T-MB for PXG price that is fashion forward for people with cash and strong brand affinity.

  11. Mark

    Apr 14, 2017 at 6:41 am

    Silly money for clubs.

  12. JS

    Apr 14, 2017 at 2:57 am

    Does anyone know why PGA pros don’t play these? Spieth is staffed by titleist…. why aren’t any of their staffers playing these?

  13. a

    Apr 14, 2017 at 12:17 am

    Lower lofts on irons are necessary with the new club technology. Titleist sold the initial run of irons………..so obviously they had the need to produce more.

    Golf is a sport but also an industry….

  14. Chuck

    Apr 13, 2017 at 10:35 pm

    I know I’d like to try them. Are they hollow, like T-MB’s? I’m guessing not, since there’s no hole in the toe which I think is sort of required in the manufacturing process.

    So; is there a single tour player, on a single tour (U.S., Euro, AustralAsian, etc.) who has a single one of these clubs in play?

    I remember when some of the Japan-only stuff notably made it into tour bags. Ernie Els’ cherished 690.CH 3-iron comes to mind. If these were so magic, you’d think that there’d be some of that.

    • Eric

      Apr 14, 2017 at 1:53 pm

      Nope they’re hollow.

      • Chuck

        Apr 14, 2017 at 7:12 pm

        Thanks Eric I appreciate that info. With the T-MB already in their line, it really makes for a curious offering.

  15. Mat

    Apr 13, 2017 at 8:33 pm

    C16 Mar-o-lago edition.

  16. Mike

    Apr 13, 2017 at 7:48 pm

    With the weight moved low in the head they launch high, therefore the need to strengthen the lofts. These are some awesome irons, forgiving yet workable. I have them with the KBS Tour X. I have a Trackman and an E6 simulator and everyone that’s hit them likes them. They are in a league of their own.

  17. Mr Muira

    Apr 13, 2017 at 6:22 pm

    SHANK!!!!!

  18. matt_bear

    Apr 13, 2017 at 2:00 pm

    it plays a club longer because they basically labeled the clubs wrong. Comparing the lofts of the C16 to a set of CB’s it’s literally a club difference. lol

  19. Fat Perez

    Apr 13, 2017 at 12:22 pm

    Well, at least we won’t hear from the whining “lefties” about being left out! Step right up and get gouged ya bunch ‘o wrong siders! PXTitleist to the rescue!!!!

  20. Double Mocha Man 4 President

    Apr 13, 2017 at 11:56 am

    You are da man

  21. Tyler

    Apr 13, 2017 at 11:07 am

    These clubs are most no better than any other club in it’s category. If you have the swing you can pretty much play whatever you want and there is no need to pay 3k for a set of irons.

  22. Hoselshot82

    Apr 13, 2017 at 11:02 am

    I’ve had a mint condition set on the classifieds that I can’t even sell for 1750.00

  23. 3PuttTerritory

    Apr 13, 2017 at 10:03 am

    The shaft upcharge @ full retail+installation in a $3000 set of irons is my favorite, most Titleist thing ever.

  24. Bogeypro

    Apr 13, 2017 at 9:55 am

    I hate to say I told you so, but this is what PXG is doing to the market. For every club that PXG sells for $350, the others will do the same. Its about to get really stupid in the equipment business….

    • Tom

      Apr 13, 2017 at 10:29 am

      as long as there is a demand and there’s money to be made.

      • Tom

        Apr 13, 2017 at 10:34 am

        ya know after thinkin some more I’m wrong. Costco “signature” balls are popular and the price has been kept low.

    • Tyler

      Apr 13, 2017 at 11:06 am

      I was thinking the same thing.

      • Player

        Apr 13, 2017 at 12:03 pm

        I can’t wait for the Kirkland Signature forged irons to come out. Same performance as the C16 for $600 a set

  25. david

    Apr 13, 2017 at 9:33 am

    guys these irons are magical. crazy ball speeds and feel and sound awesome. sold a bunch of sets to all skill levels. guys just hit them better. if you haven’t tried them you don’t know!

    • Dj

      Apr 13, 2017 at 10:51 am

      Hard pass. All marketing. These are no better than their retail offerings. Nothing but a quick money grab

    • Stan

      Apr 13, 2017 at 12:09 pm

      Thanks Lyle Lanley.

    • Joey5Picks

      Apr 13, 2017 at 1:44 pm

      I’m sure they all dropped their handicaps by half.

    • Brian

      Apr 13, 2017 at 3:23 pm

      I’ll stick with my Mizunos and save $2k in the process. Plus I can customize shafts with no upcharge unlike Titeli$t

  26. Brad T

    Apr 13, 2017 at 8:53 am

    perfect for the people who think they can buy a better game.

    • Joe

      Apr 13, 2017 at 9:07 am

      what’s the difference between buying a new driver every year or buying an expensive set of irons? I honestly do not know 1 person with the ability to afford these irons doing so because they think it will make their game better….

      I do, however, know many people who cannot afford the $500 new driver that think it’ll help them lose their slice.

    • Jack

      Apr 13, 2017 at 10:37 am

      I became a pro after I got fitted for these irons. It was that easy. Boom

      • chinchbugs

        Apr 13, 2017 at 12:13 pm

        I was actually selected to the all-universe team after switching to these

  27. Ian

    Apr 13, 2017 at 8:22 am

    Alright, hands up. Who demanded the C16 irons?

    • Tazz2293

      Apr 13, 2017 at 9:24 am

      Averting eyes, whistling softly to self while slowly walking away

    • gdb99

      Apr 13, 2017 at 8:42 pm

      I didn’t, but I hope to hit them in a couple weeks during my Titleist Thursday fitting.

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19th Hole

Puma launches new X Collection that Rickie Fowler will debut at this week’s Open Championship

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Puma Golf has launched its new X Collection which is inspired in part by the celebration of Rickie Fowler’s 10-year partnership with the company. Fowler will debut the collection this week at the 148th Open Championship in Royal Portrush.

The collection features traditional fabrics and patterns of the British Isles, incorporating houndstooth detailing and a navy, green and white color palette that pays homage to the region where golf was born.

“Rickie’s style has evolved over the years, starting various fashionable trends in on course wear by blending influences from streetwear and modern fashion. Today, his style reflects both a maturation in his game and personal confidence, and the X Collection was designed to reflect that transition in an elegant way.” – Grant Knudson, Head of Product Creation, Puma.

Puma X Collection

Causeway Jacket – $140

Featuring an antiqued zipper, button closure, hand pockets and a traditional houndstooth pattern, the Causeway Jacket is both water and wind-resistant and comes in a peacoat colorway.

Antrim Pant – $110

The Antrim Pant features a polyester-wool blend fabric and subtle houndstooth pattern, while the waistband contains a hook and bar closure. The pant is designed to wear both on and off the course and is available in a peacoat colorway.

Donegal Polo – $85

Designed with a longer four-button placket and a front chest pocket that features a discoverable houndstooth accent pattern on the inside that matches the interior of the neck. The Donegal is available in bright white, Irish green and peacoat colorways.

Skerries Polo – $85

Containing a deconstructed houndstooth pattern throughout the body of the shirt, the Skerries utilizes a premium, moisture-wicking, technical fabric with a rib-knit collar, and is available in bright white, Irish green and peacoat hues.

Dunluce ¼ Zip Pullover – $120

Featuring a premium pima cotton cashmere blend fabric, the Dunluce contains an antiqued zipper, a contrast green tipping on the collar, ribbed cuffs and comes in peacoat-Irish green or quiet shade-Irish green.

P 110 X Cap – $30

The P 110 X Cap features a raised leather P logo to complement the moisture-wicking sweatband and slight curve brim and is available in both peacoat and white shade bodies each with a brown leather P detailing.

IGNITE PROADAPT X Shoes – $220

Containing all of the benefits included in the brand’s original IGNITE PROADAPT shoes, the X version comes in a peacoat body with Irish green and bright white colors.

All of Puma’s X Collection is available now to purchase at Pumagolf.com as well as select retailers.

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Equipment

WRX Spotted: Mizuno MP-20 irons, T20 wedge on USGA Conforming list

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Thanks to WRX Member mrmikeac, we have some photos that confirm the new Mizuno line will, in fact, be the MP20, along with a new T-Series wedge: the T20.

We don’t have details from Mizuno yet beyond the pictures from the USGA’s site, but there appear to be four different models of irons including an SEL (something, something, lefty?) set which is good news for you southpaws.

There has been lots of discussion so far in the forums, along with a speculation piece written by or own Ryan Barath (One Post Many Questions – New Mizuno Speculation).

The models are

MP20 (Blade) 

MP20 MMC (Multi-Material Cavity)

MP20 HMB

Speculated to be Hot Metal Blade thanks to the Chromoloy on the hosel, there are two versions on the USGA list, which could also mean a blended set with solid forged irons in the shorter clubs.

MP20 SEL

T20 wedge

We’re going to have to wait until confirmation from Mizuno to get all the details but join in the discussion in the GolfWRX forums.

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Forum Thread of the Day: “New set of irons on a budget of $500-$700?”

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Today’s Forum Thread of the Day comes from GarhawlR who is on the hunt for a new set of irons and is looking for suggestions on how to get the best bang for his buck with a budget of between $500 and $700. Our members disclose their advice for how to go about filling your bag if you’re on a budget.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • rgk5: “Pre-owned Srixon 585 or Wilson Staff W6 will fit the budget. Maltby irons are okay but will have virtually no resale value down the road.”
  • PushDrawFlush: “$500-700 is plenty to find new-to-me forged irons. I’d keep an eye out for some Srixon z745/765 if you want something similar to your MP25s but a little chunkier/more forgiving.”
  • T.B: “Sub 70 and hogans. Maltby makes great clubs. You have a lot of options at that price range. Take your time, and you’ll find something you really want.”
  • revenant: “You should be able to do this without much trouble. My MP-4s (3-PW) were $280 from global golf with minimal face wear (good grooves and no rust/wear spots).”

Entire Thread: “New set of irons on a budget of $500-$700”

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