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A Quick Nine with John Ashworth, Founder of Linksoul

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Ashworth is as iconic a name as there can be in the golf world. Virtually every pro shop and golf retail store has carried the brand, which set the standard for on-course style and performance.

In this edition of A Quick Nine, John Ashworth talks about his philosophy for golf fashion, his meteoric rise at Ashworth and his new company, Linksoul, which is bringing the golf lifestyle to a new generation on and off the course.

Do better clothes make for better golf?

Definitely. If you feel good, your energy is better and you’re going to play better. There are some guys that isn’t true for, guys who don’t care about what they are wearing that much because it doesn’t influence them that much, but I think it does. When I see a pro golfer on the last day of the event wearing yellow and black, I just know that he doesn’t have a chance! That’s such a weird combo, and I’ve never seen anyone do well wearing it!

That’s just an example, but that’s one of the reasons that I got into this business in the first place. I played golf in college (at the University of Arizona in the late ’70s) and I couldn’t stand our uniforms. They were polyester, stuff I would never wear, but I had to wear it on the day of the tournament. And it was like, bad vibe central.

Do you think that performance and fashion are mixing well in golf apparel?

LS101_a2z-1

Coast Highway Classic Knit Shirt ($68). Linksoul’s signature short-sleeve polo has an “Innosoft” finish for carefree ease and a luxury feel. Tonal embroidered logo on front left chest pocket. 100% cotton jersey.

I have my own views, of course, about the clothes and the methods of the big, multi-billion-dollar, multi-national companies that really came from the worlds of other sports like soccer and basketball. They know polyester because they make it for those sports. They basically make the golf shirts in the same factories and from the same materials as they make basketball jerseys. They know that fabric and they pretty much created this whole “brainwashing” campaign on the concept of moisture-wicking material, but it’s really just bulletproof polyester that doesn’t absorb water so when you sweat it just sort of clings to your body. I’m more into natural fibers. I feel that golf is athletic, but it moves at a fairly slow pace. There’s a way to balance blends of fabrics that give you great performance but are comfortable and move well away from the golf course. I don’t believe in wearing a golf uniform. I think you can have nice-looking casual clothes that can kind of transition into golf very easily. When I go to the office and I know that maybe there’s a chance that I’ll play nine that day, I’m not thinking, “Oh my God, I gotta go change my clothes and go to the golf course.” I’m thinking, “OK, I know this works on the golf course and it works at my office so I’m set.”

You created the iconic brand Ashworth when you were still in your 20s. You left that company, came back and left again. Overall, do you see Ashworth as a blessing, a curse or something in between?

No question I have nothing but fond memories of Ashworth. I started the company when I was 26 out of the back of my car. I got my degree in Agronomy, you know, turf grass management. I didn’t know my a** from third base when it came to clothing. When I look back on it, it’s crazy that it became so successful. I just had my head down and was trying to figure things out. I moved to Los Angeles and just went through the school of hard knocks figuring out how it all works. And it was a great timing; the market was ready for something new, and I built the relationships with Fred Couples, Ernie Els, John Cook and all these great stars that were looking for something new as well. It was just a recipe that just kind of came together organically, the whole “serendipity” thing. It was a great run with Ashworth. I started in 1986 and I ended up leaving in 1997, but it was a really great time.

The guys you mentioned, Couples, Els, Cook; they sort of match you on the personality scale, don’t they? Kind of a chill vibe, right?

Yeah, thanks, I think so. And it’s been that way at Linksoul, too. We haven’t gone after any pro golfers, but interestingly enough the guys who have gravitated to the Linksoul brand are that same kind of super-chill guy. Like (2006 U.S. Open champion) Geoff Ogilvy; you couldn’t have a mellower, cool guy. Ryan Moore, same thing. (2009 U.S. Open champion) Lucas Glover… and few more who have contacted us, and it’s really cool to see that. Maybe that’s the way clothing is, you know, to create a certain style that people gravitate to. One of our mottoes here is that we don’t want 90 percent of the people to like what we do; we want 10 percent of the people to LOVE what we do.

Is it still exciting to see someone wearing your gear?

LS662_a1z

Linen Boardwalker Performance Pant ($106). Linksoul added cotton to their performance pant to make it more breathable and comfortable (67% polyester, 25% cotton, 8% spandex). Machine washable.

Yeah, I get excited about it, especially if they look good! I see guys still wearing shirts that I did at Ashworth in the early ’90s, literally 20-year-old shirts. And it’s cool when celebrities wear our stuff and we don’t event know how they got it. Justin Timberlake, Mark Wahlberg, people like that and it’s like, yeah, that’s kinda cool.

Who’s your favorite player on tour right now?

Hmmm… does it have to be a man (laughs)? I really like our guys and I root for them. Beyond our guys I like Justin Thomas; he’s a pretty cool kid. And I really enjoy watching Michelle Wie… and Lydia Ko, she just crushes it and at the same time she is so mellow!

If you are the Chief Justice of the Fashion Court, what do you outlaw?

White belts. I hate white belts, that’s No.  1 on my list. And I hate 100 percent polyester shirts, that shiny plastic look.

Who is the golfer in history that you would like to have dressed?

ls208_dagr_z

Linksoul Stretch Drytec Long Sleeve Sport Shirt ($96). A knit shirt with a button-down collar and cuffs. It’s made from a cotton-blend-performance, moisture-wicking fabric (50% cotton, 45% polyester, 5% spandex).

Well, I love Ben Hogan, so classic, simple, clean and stylish. At Linksoul, we try to be clean, classic and timeless. We have clean lines and our color palette is based on colors from nature. We don’t do neon colors; we try to stay away from colors that are a little too electric. But in general I love the period from the ’50s to the mid-’60s, that mid-century modern look. My theory is that when there was only black-and-white TV colors were typically more neutral and natural, but when Technicolor and polyester came in together all the rules went out the window. Baby blue pants and shirts, things that you wouldn’t be caught dead in anywhere but the golf course. In the ’90s when people were still wearing that terrible stuff from the ’70s and ’80s…that’s when I said, “Somebody’s gotta do something!” And it’s kinda déjà vu; golf companies are making those crazy color combinations again. Don’t get me wrong, I love Rickie Fowler, but bright orange pants with a bright orange shirt and a white belt? I don’t think so. There’s some crazy stuff out there and I’m not judging, but I just want to offer an alternative to that.

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Williams has a reputation as a savvy broadcaster, and as an incisive interviewer and writer. An avid golfer himself, Williams has covered the game of golf and the golf lifestyle including courses, restaurants, travel and sports marketing for publications all over the world. He is currently working with a wide range of outlets in traditional and electronic media, and has produced and hosted “Sticks and Stones” on the Fox Radio network, a critically acclaimed show that combined coverage of the golf world with interviews of the Washington power elite. His work on Newschannel8’s “Capital Golf Weekly” and “SportsTalk” have established him as one of the area’s most trusted sources for golf reporting. Williams has also made numerous radio appearances on “The John Thompson Show,” and a host of other local productions. He is a sought-after speaker and panel moderator, he has recently launched a new partnership with The O Team to create original golf-themed programming and events. Williams is a member of the United States Golf Association and the Golf Writers Association of America.

22 Comments

22 Comments

  1. Tony Lynam

    Mar 30, 2017 at 3:11 pm

    I get their catalogs, and have seen some of their shirts at Marshalls, Ross or TJ Maxx. Being a skin cancer survivor I tend to go with Under Armour “Cold Black” or some of their UV protective shirts. I do have some Nike, Oakley and adidas. Linksoul seems a bit expensive as all of the others. Very soft materials.

  2. Gorden

    Mar 28, 2017 at 12:03 am

    Loved Ashworth golf shirts when they were the real deal, the last few years they have more or less turned to junk, just using the name. The extra wide shoulders and longer shirt sleeve and tails were the best….now we have many with sleeves short tight with shoulders that were meant for girls not men. Some of the golf shirt companies sell shirts were is XL is smaller then the old ASHWORTH large.

    • Craig Sweet

      Nov 29, 2023 at 9:34 pm

      I bought a thousand shares of Charter Golf shortly before the name change to Ashworth. I made a good investment. I still have a couple of Ashworth polos somewhere in a tote.

      Now I find myself buying Linksoul!

  3. MRC

    Mar 26, 2017 at 10:00 pm

    I’m a big LS fan too. Good looking on and off the course. Nothing better than the Coast Highway shirt. It’s cotton and breathable. Board walker short is the most comfortable short in the market.
    Ps. A little love goes a long way S-Hitter. Is S short for shank? I thought so.

  4. golfraven

    Mar 24, 2017 at 4:56 pm

    Just reading through the Spiel and have doubts if 10% of his potential market (people who love and purchase his stuff) will give him the revenue to survive. Unless you have a limitless cash flow it is a stupid statement to make!

  5. golfraven

    Mar 24, 2017 at 4:52 pm

    I went to the site and there is nothing I would fancy. Hoodys for 120$ – heh? colors and cuts are outdated. May have worked in the 90s but in 2017 I am expecting athletic cuts and stylish colors – not talking of the high tech material. Maybe it is just me.

  6. Tony

    Mar 24, 2017 at 1:51 pm

    Great shirts and clothing. I own many polos, shorts and pants. Very comfortable and great on or off the course.

  7. jonsnow

    Mar 24, 2017 at 1:44 pm

    If you catch their sale items pricing not too bad. I’m not a polyester fan & have a hard time finding cotton shirts, may try them out. I LOVED the earlier Ashworth shirts! Anybody know how the sizing runs in Linksoul?

  8. Brandon

    Mar 24, 2017 at 12:56 pm

    How are the Uniqlo polos? I’ve wanted to pull the trigger but have broad shoulders and that is always an issue for me. You can’t go wrong with Ralph Lauren/RLX, but need to search eBay or get lucky at Marshall’s to get it on the cheap.

  9. S Hitter

    Mar 24, 2017 at 9:15 am

    Their company logo is the worst. It’s stolen from the green-yellow “leaf design sticker” from the Japan where it’s stuck on the back of cars to indicate that the person driving the car is a beginner
    https://ja.wikipedia.org/wiki/???????

    • Matt

      Mar 24, 2017 at 10:43 am

      Ha, we get it S Hitter. You don’t like Linksoul.

  10. Mark

    Mar 24, 2017 at 3:29 am

    A shame this stuff isn’t available in the UK yet. Bored of Polyester shirts that scream Golf. Same with the trousers. No logos and garish colours are much classier.

  11. Todd

    Mar 23, 2017 at 7:52 pm

    Got sent a Linksoul polo when I did a Hundres Hole Hike and I wore it most of the day. Great shirt and look.

  12. Acemandrake

    Mar 23, 2017 at 6:10 pm

    Totally agree with this guy…My family owned a men’s clothing store from 1906-1995 and I learned what works (for me anyway…my father liked to remind me that not everyone likes the same things).

    Cotton/poly blend shirts in muted colors look and feel best.

  13. Sean

    Mar 23, 2017 at 3:18 pm

    I do not like polyester and then found Linksoul. I now have a number of their polos and couldn’t be happier.

    • S Hitter

      Mar 24, 2017 at 9:11 am

      Why not just buy Uniqlo? Awesome polos. Cheap and just as good and not pretentious like these so-called designer labels who are just fake, stealing ideas from other companies that just do it right without the price tag.

  14. NoDoubt Stout

    Mar 23, 2017 at 2:52 pm

    Linksoul makes without question the best looking and fitting Golf clothes on the market today

    • S Hitter

      Mar 24, 2017 at 9:12 am

      ….. if you like boring, flat, outdated, old-man, conservative colours and styles

      • Scott

        Mar 24, 2017 at 10:02 am

        +1 S Hitter.
        Some of their stuff is OK, but button down collars on a polo is ridiculous. And I never realized how many shades of muted gray you can create.

  15. Matt

    Mar 23, 2017 at 11:47 am

    I’m a huge Linksoul fan. The shirts fit me well, look great, and hold up over a season. The only other shirt that I like as much is The Masters brand tech shirt.

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19th Hole

Vincenzi’s LIV Golf Singapore betting preview: Course specialist ready to thrive once again

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After another strong showing in Australia, LIV Golf will head to Sentosa Golf Club in Singapore looking to build off of what was undoubtedly their best event to date.

Sentosa Golf Club sits on the southern tip of Singapore and is one of the most beautiful courses in the world. The course is more than just incredible scenically; it was also rated 55th in Golf Digest’s top-100 courses in 2022-2023 and has been consistently regarded as one of the best courses in Asia. Prior to being part of the LIV rotation, the course hosted the Singapore Open every year since 2005.

Sentosa Golf Club is a par 71 measuring 7,406 yards. The course will require precise ball striking and some length off the tee. It’s possible to go low due to the pristine conditions, but there are also plenty of hazards and difficult spots on the course that can bring double bogey into play in a hurry. The Bermudagrass greens are perfectly manicured, and the course has spent millions on the sub-air system to keep the greens rolling fast. I spoke to Asian Tour player, Travis Smyth, who described the greens as “the best [he’s] ever played.”

Davis Love III, who competed in a Singapore Open in 2019, also gushed over the condition of the golf course.

“I love the greens. They are fabulous,” the 21-time PGA Tour winner said.

Love III also spoke about other aspects of the golf course.

“The greens are great; the fairways are perfect. It is a wonderful course, and it’s tricky off the tee.”

“It’s a long golf course, and you get some long iron shots. It takes somebody hitting it great to hit every green even though they are big.”

As Love III said, the course can be difficult off the tee due to the length of the course and the trouble looming around every corner. It will take a terrific ball striking week to win at Sentosa Golf Club.

In his pre-tournament press conference last season, Phil Mickelson echoed many of the same sentiments.

“To play Sentosa effectively, you’re going to have a lot of shots from 160 to 210, a lot of full 6-, 7-, 8-iron shots, and you need to hit those really well and you need to drive the ball well.”

Golfers who excel from tee to green and can dial in their longer irons will have a massive advantage this week.

Stat Leaders at LIV Golf Adelaide:

Fairways Hit

1.) Louis Oosthuizen

2.) Anirban Lahiri

3.) Jon Rahm

4.) Brendan Steele

5.) Cameron Tringale

Greens in Regulation

1.) Brooks Koepka

2.) Brendan Steele

3.) Dean Burmester

4.) Cameron Tringale

5.) Anirban Lahiri

Birdies Made

1.) Brendan Steele

2.) Dean Burmester

3.) Thomas Pieters

4.) Patrick Reed

5.) Carlos Ortiz

LIV Golf Individual Standings:

1.) Joaquin Niemann

2.) Jon Rahm

3.) Dean Burmester

4.) Louis Oosthuizen

5.) Abraham Ancer

LIV Golf Team Standings:

1.) Crushers

2.) Legion XIII

3.) Torque

4.) Stinger GC

5.) Ripper GC

LIV Golf Singapore Picks

Sergio Garcia +3000 (DraftKings)

Sergio Garcia is no stranger to Sentosa Golf Club. The Spaniard won the Singapore Open in 2018 by five strokes and lost in a playoff at LIV Singapore last year to scorching hot Talor Gooch. Looking at the course setup, it’s no surprise that a player like Sergio has played incredible golf here. He’s long off the tee and is one of the better long iron players in the world when he’s in form. Garcia is also statistically a much better putter on Bermudagrass than he is on other putting surfaces. He’s putt extremely well on Sentosa’s incredibly pure green complexes.

This season, Garcia has two runner-up finishes, both of them being playoff losses. Both El Camaleon and Doral are courses he’s had success at in his career. The Spaniard is a player who plays well at his tracks, and Sentosa is one of them. I believe Sergio will get himself in the mix this week. Hopefully the third time is a charm in Singapore.

Paul Casey +3300 (FanDuel)

Paul Casey is in the midst of one of his best seasons in the five years or so. The results recently have been up and down, but he’s shown that when he’s on a golf course that suits his game, he’s amongst the contenders.

This season, Casey has finishes of T5 (LIV Las Vegas), T2 (LIV Hong Kong), and a 6th at the Singapore Classic on the DP World Tour. At his best, the Englishman is one of the best long iron players in the world, which makes him a strong fit for Sentosa. Despite being in poor form last season, he was able to fire a Sunday 63, which shows he can low here at the course.

It’s been three years since Casey has won a tournament (Omega Dubai Desert Classic in 2021), but he’s been one of the top players on LIV this season and I think he can get it done at some point this season.

Mito Pereira +5000 (Bet365)

Since Mito Pereira’s unfortunate demise at the 2022 PGA Championship, he’s been extremely inconsistent. However, over the past few months, the Chilean has played well on the International Series as well as his most recent LIV start. Mito finished 8th at LIV Adelaide, which was his best LIV finish this season.

Last year, Pereira finished 5th at LIV Singapore, shooting fantastic rounds of 67-66-66. It makes sense why Mito would like Sentosa, as preeminent ball strikers tend to rise to the challenge of the golf course. He’s a great long iron player who is long and straight off the tee.

Mito has some experience playing in Asia and is one of the most talented players on LIV who’s yet to get in the winner’s circle. I have questions about whether or not he can come through once in contention, but if he gets there, I’m happy to roll the dice.

Andy Ogletree +15000 (DraftKings)

Andy Ogletree is a player I expected to have a strong 2024 but struggled early in his first full season on LIV. After failing to crack the top-25 in any LIV event this year, the former U.S. Amateur champion finally figured things out, finished in a tie for 3rd at LIV Adelaide.

Ogletree should be incredible comfortable playing in Singapore. He won the International Series Qatar last year and finished T3 at the International Series Singapore. The 26-year-old was arguably the best player on the Asian Tour in 2023 and has been fantastic in the continent over the past 18 months.

If Ogletree has indeed found form, he looks to be an amazing value at triple-digit odds.

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Opinion & Analysis

Ryan: Lessons from the worst golf instructor in America

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In Tampa, there is a golf course that boasts carts that do not work, a water range, and a group of players none of which have any chance to break 80. The course is overseen by a staff of crusty men who have succeeded at nothing in life but ending up at the worst-run course in America. However, this place is no failure. With several other local courses going out of business — and boasting outstanding greens — the place is booked full.

While I came for the great greens, I stayed to watch our resident instructor; a poor-tempered, method teacher who caters to the hopeless. At first, it was simply hilarious. However, after months of listening and watching, something clicked. I realized I had a front-row seat to the worst golf instructor in America.

Here are some of my key takeaways.

Method Teacher

It is widely accepted that there are three types of golf instructors: system teachers, non-system teachers, and method teachers. Method teachers prescribe the same antidote for each student based on a preamble which teachers can learn in a couple day certification.

Method teaching allows anyone to be certified. This process caters to the lowest caliber instructor, creating the illusion of competency. This empowers these underqualified instructors with the moniker of “certified” to prey on the innocent and uninformed.

The Cult of Stack and Jilt

The Stack and Tilt website proudly boasts, “A golfer swings his hands inward in the backswing as opposed to straight back to 1) create power, similar to a field goal kicker moving his leg in an arc and 2) to promote a swing that is in-to-out, which produces a draw (and eliminates a slice).”

Now, let me tell you something, there is this law of the universe which says “energy can either be created or destroyed,” so either these guys are defying physics or they have no idea what they are taking about. Further, the idea that the first move of the backswing determines impact is conjecture with a splash of utter fantasy.

These are the pontifications of a method — a set of prescriptions applied to everyone with the hope of some success through the placebo effect. It is one thing for a naive student to believe, for a golf instructor to drink and then dispel this Kool-Aid is malpractice.

Fooled by Randomness

In flipping a coin, or even a March Madness bet, there is a 50-50 chance of success. In golf, especially for new players, results are asymmetric. Simply put: Anything can happen. The problem is that when bad instructors work with high handicappers, each and every shot gets its own diagnosis and prescription. Soon the student is overwhelmed.

Now here’s the sinister thing: The overwhelming information is by design. In this case, the coach is not trying to make you better, they are trying to make you reliant on them for information. A quasi Stockholm syndrome of codependency.

Practice

One of the most important scientists of the 20th century was Ivan Pavlov. As you might recall, he found that animals, including humans, could be conditioned into biological responses. In golf, the idea of practice has made millions of hackers salivate that they are one lesson or practice session from “the secret.”

Sunk Cost

The idea for the worst golf instructor is to create control and dependency so that clients ignore the sunk cost of not getting better. Instead, they are held hostage by the idea that they are one lesson or tip away from unlocking their potential.

Cliches

Cliches have the effect of terminating thoughts. However, they are the weapon of choice for this instructor. Add some hyperbole and students actually get no information. As a result, these players couldn’t play golf. When they did, they had no real scheme. With no idea what they are doing, they would descend into a spiral of no idea what to do, bad results, lower confidence, and running back to the lesson tee from more cliches.

The fact is that poor instruction is about conditioning players to become reliant members of your cult. To take away autonomy. To use practice as a form of control. To sell more golf lessons not by making people better but through the guise that without the teacher, the student can never reach their full potential. All under the umbrella of being “certified” (in a 2-day course!) and a melee of cliches.

This of course is not just happening at my muni but is a systemic problem around the country and around the world, the consequences of which are giving people a great reason to stop playing golf. But hey, at least it’s selling a lot of golf balls…

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19th Hole

Vincenzi’s 2024 Zurich Classic of New Orleans betting preview

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The PGA TOUR heads to New Orleans to play the 2023 Zurich Classic of New Orleans. In a welcome change from the usual stroke play, the Zurich Classic is a team event. On Thursday and Saturday, the teams play best ball, and on Friday and Sunday the teams play alternate shot.

TPC Louisiana is a par 72 that measures 7,425 yards. The course features some short par 4s and plenty of water and bunkers, which makes for a lot of exciting risk/reward scenarios for competitors. Pete Dye designed the course in 2004 specifically for the Zurich Classic, although the event didn’t make its debut until 2007 because of Hurricane Katrina.

Coming off of the Masters and a signature event in consecutive weeks, the field this week is a step down, and understandably so. Many of the world’s top players will be using this time to rest after a busy stretch.

However, there are some interesting teams this season with some stars making surprise appearances in the team event. Some notable teams include Patrick Cantlay and Xander Schauffele, Rory McIlroy and Shane Lowry, Collin Morikawa and Kurt Kitayama, Will Zalatoris and Sahith Theegala as well as a few Canadian teams, Nick Taylor and Adam Hadwin and Taylor Pendrith and Corey Conners.

Past Winners at TPC Louisiana

  • 2023: Riley/Hardy (-30)
  • 2022: Cantlay/Schauffele (-29)
  • 2021: Leishman/Smith (-20)
  • 2019: Palmer/Rahm (-26)
  • 2018: Horschel/Piercy (-22)
  • 2017: Blixt/Smith (-27)

2024 Zurich Classic of New Orleans Picks

Tom Hoge/Maverick McNealy +2500 (DraftKings)

Tom Hoge is coming off of a solid T18 finish at the RBC Heritage and finished T13 at last year’s Zurich Classic alongside Harris English.

This season, Hoge is having one of his best years on Tour in terms of Strokes Gained: Approach. In his last 24 rounds, the only player to top him on the category is Scottie Scheffler. Hoge has been solid on Pete Dye designs, ranking 28th in the field over his past 36 rounds.

McNealy is also having a solid season. He’s finished T6 at the Waste Management Phoenix Open and T9 at the PLAYERS Championship. He recently started working with world renowned swing coach, Butch Harmon, and its seemingly paid dividends in 2024.

Keith Mitchell/Joel Dahmen +4000 (DraftKings)

Keith Mitchell is having a fantastic season, finishing in the top-20 of five of his past seven starts on Tour. Most recently, Mitchell finished T14 at the Valero Texas Open and gained a whopping 6.0 strokes off the tee. He finished 6th at last year’s Zurich Classic.

Joel Dahmen is having a resurgent year and has been dialed in with his irons. He also has a T11 finish at the PLAYERS Championship at TPC Sawgrass which is another Pete Dye track. With Mitchell’s length and Dahmen’s ability to put it close with his short irons, the Mitchell/Dahmen combination will be dangerous this week.

Taylor Moore/Matt NeSmith +6500 (DraftKings)

Taylor Moore has quickly developed into one of the more consistent players on Tour. He’s finished in the top-20 in three of his past four starts, including a very impressive showing at The Masters, finishing T20. He’s also finished T4 at this event in consecutive seasons alongside Matt NeSmith.

NeSmith isn’t having a great 2024, but has seemed to elevate his game in this format. He finished T26 at Pete Dye’s TPC Sawgrass, which gives the 30-year-old something to build off of. NeSmith is also a great putter on Bermudagrass, which could help elevate Moore’s ball striking prowess.

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