Equipment
Bridgestone introduces BFIT golf ball fitting launch monitor app
After five years of development, Bridgestone Golf is rolling out its new BFIT application, the world’s first golf ball fitting app. BFIT is designed to transform every golfer’s mobile device into a ball tracking launch monitor.
The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance to recommend the perfect golf ball for the user’s game.
BFIT is now available for iOS devices through the App Store and is slated for release on Android in the near future.
“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”
As you might expect, the app can be used nearly anywhere. All you need is a buddy to film your swing. Thanks to the captured data, the app recommends a specific Bridgestone ball.
“With my technology and physics background, the BFIT app is perfect for me,” says Bridgestone-sponsored Bryson DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”
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Equipment
Putter Roundup: 2024 Zurich Classic of New Orleans
We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)
MJ Daffue’s Scotty Cameron T-11 Prototype
MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.
Scotty Cameron T-7.5 Prototype
We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.
Alex Fitzpatrick’s Bettinardi SS16 DASS
Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.
Steve Stricker’s Odyssey White Hot No. 2
This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.
Doug Ghim’s Scotty Cameron T-7 Prototype
This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.
- Check out the rest of our photos from the 2024 Zurich Classic
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Equipment
Spotted: Project X Denali hybrid shaft
Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.
Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.
The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.
Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.
Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!
- Check out the rest of our photos from the 2024 Zurich Classic
- Check out in-hand photos of Daniel Berger’s full WITB here.
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Whats in the Bag
Daniel Berger WITB 2024 (April)
- Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.
Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X
3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X
6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X
Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)
Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)
Putter: Odyssey Ai-One Jailbird Mini DB
Grip: SuperStroke Zenergy PistolLock 1.0
Grips: Golf Pride Tour Wrap
Ball: Titleist Pro V1
Check out more in-hand photos of Daniel Berger’s clubs in the forums.
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Gene Hubbard
Mar 3, 2017 at 9:31 pm
I have the Iphone 5 guess that don’t work
Gene Hubbard
Mar 3, 2017 at 9:30 pm
How do I find it in the App store. Not very good with computers
Keith
Mar 3, 2017 at 9:06 am
That is the problem I have always had with Bridgestone fittings. They automatically assume you need an e series or a b series based upon handicap or average score. I have been fitted by them (at free events) a few times, and noticed the trend.
S Hitter
Mar 2, 2017 at 3:22 am
It told me I already far enough and that I should use a marshmallow
R Hagan
Mar 1, 2017 at 4:37 pm
Jacob’s link works. I searched the App Store too and couldn’t find it either but the link worked
ctmanic
Mar 1, 2017 at 4:06 pm
It’s the US app store. Not international (I am in Holland, but it doesn’t seem to be available here yet).
Axeme
Mar 1, 2017 at 3:18 pm
Search the App Store for Bridgestone Golf BFIT
Sander Roest
Mar 1, 2017 at 1:32 pm
Only compatible with iPhone 6 and upwards.
Brian
Mar 1, 2017 at 11:41 am
Bad look for Bridgestone if they assumed it be live today….definitely not in the app store
Jacob Mendonza
Mar 1, 2017 at 1:21 pm
I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR
jas
Mar 1, 2017 at 11:22 am
Can’t find it in the App Store.
Al Czervik
Mar 1, 2017 at 11:29 am
Yeah, might want to double check that release date. It’s not in the App Store.
Jacob Mendonza
Mar 1, 2017 at 1:20 pm
I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR