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Bridgestone introduces BFIT golf ball fitting launch monitor app

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After five years of development, Bridgestone Golf is rolling out its new BFIT application, the world’s first golf ball fitting app. BFIT is designed to transform every golfer’s mobile device into a ball tracking launch monitor.

The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance to recommend the perfect golf ball for the user’s game.

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BFIT is now available for iOS devices through the App Store and is slated for release on Android in the near future.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

BR - Travis demo at Caesars_2

As you might expect, the app can be used nearly anywhere. All you need is a buddy to film your swing. Thanks to the captured data, the app recommends a specific Bridgestone ball.

“With my technology and physics background, the BFIT app is perfect for me,” says Bridgestone-sponsored Bryson DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”

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13 Comments

13 Comments

  1. Gene Hubbard

    Mar 3, 2017 at 9:31 pm

    I have the Iphone 5 guess that don’t work

  2. Gene Hubbard

    Mar 3, 2017 at 9:30 pm

    How do I find it in the App store. Not very good with computers

  3. Keith

    Mar 3, 2017 at 9:06 am

    That is the problem I have always had with Bridgestone fittings. They automatically assume you need an e series or a b series based upon handicap or average score. I have been fitted by them (at free events) a few times, and noticed the trend.

  4. S Hitter

    Mar 2, 2017 at 3:22 am

    It told me I already far enough and that I should use a marshmallow

  5. R Hagan

    Mar 1, 2017 at 4:37 pm

    Jacob’s link works. I searched the App Store too and couldn’t find it either but the link worked

  6. ctmanic

    Mar 1, 2017 at 4:06 pm

    It’s the US app store. Not international (I am in Holland, but it doesn’t seem to be available here yet).

  7. Axeme

    Mar 1, 2017 at 3:18 pm

    Search the App Store for Bridgestone Golf BFIT

  8. Sander Roest

    Mar 1, 2017 at 1:32 pm

    Only compatible with iPhone 6 and upwards.

  9. Brian

    Mar 1, 2017 at 11:41 am

    Bad look for Bridgestone if they assumed it be live today….definitely not in the app store

    • Jacob Mendonza

      Mar 1, 2017 at 1:21 pm

      I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

  10. jas

    Mar 1, 2017 at 11:22 am

    Can’t find it in the App Store.

    • Al Czervik

      Mar 1, 2017 at 11:29 am

      Yeah, might want to double check that release date. It’s not in the App Store.

      • Jacob Mendonza

        Mar 1, 2017 at 1:20 pm

        I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

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Gary Woodland WITB 2018

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Equipment is accurate as of the 2018 Honda Classic (2/19/2018).

Driver: TaylorMade M3 440 (9 degrees)
Shaft: Acra Tour-Z RPG

Fairway Woods: TaylorMade M2 2017 (15 degrees)
Shafts: Accra Tour-Zx 4100

Driving Iron: Titleist 716 T-MB (2)
Shaft: KBS Tour C-Taper 130 X

Irons: Titleist 716 MB (4-9)
Shafts: KBS Tour C-Taper Limited Edition Black PVD 130 X

Wedges: Titleist Vokey SM7 (48-10F, 52-08F, 56-10S), Callaway Mack Daddy PM Grind (60-10)
Shafts: KBS Tour C-Taper Limited X (48), KBS Hi-Rev Black PVD S-Flex (52, 56, 60)

Putter: Scotty Cameron Circle T 009
Grip: Scotty Cameron Pistol

Golf Ball: Bridgestone Tour B X

Related:

Discussion: See what GolfWRX members are saying about Woodland’s clubs. 

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Cobra launches King Forged Tec Black and King Black Utility irons

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We first spotted Cobra’s new King Forged Tec Black irons (in both One-length and variable length) and King Black Utility irons (in both One-length and variable length) at the 2018 PGA Show. The company wasn’t dishing out any information related to the clubs at that time, however, electing to await for the official launch to provide details.

Well, Cobra officially launched the clubs on Tuesday, so we now have all of the tech info, specs and more.

Read below for all of the details, and click here to see what GolfWRX members are saying about the clubs in our forums.

King Forged Tec Black irons

Cobra first launched its Forged Tec irons in 2015; “Tec” stands for Technology Enhanced Cavity. They used five different materials in the club head to produce an iron with more forgiveness and distance.

The 2018 Forged Tec irons have gotten a material upgrade with a new Forged 4140 Stainless Steel face, allowing them to be made thinner and produce greater ball speeds across the face. They also have the new “dimonized” black finish that appeared on the company’s King Forged MB/CB irons in the past (and the irons that Rickie Fowler uses). Cobra says the finish is more durable than any black finish on the market.

“The handsome new Dimonized Black Metal (DBM) Matte Finish boasts the industry’s most durable satin black finish ever, reducing glare and providing extreme wear resistance while maintaining the look and feel of a classic forged iron,” Cobra said in a press release.

Additionally, the irons have tungsten weights to lower CG (center of gravity), and move CG more toward the center of the face, and they have carbon fiber medallions to dampen vibrations for a softer feel.

Forged Tec Black One Length

At the 2018 PGA Show, Cobra representatives said that One-length irons represent at least 60 percent of all its iron sales. Yea, wow. So it’s no wonder why Cobra is coming out with Forged Tec Black One-length irons in addition to its variable length offering.

The one-length irons sets match the weight and length of the 7 iron throughout the set, and have progressive tungsten weighting to achieve different launch characteristics — that means the longer irons will launch a bit higher, and the shorter irons a bit lower. New in this set is also progressive lie angle configurations; the longer irons will have a more upright lie angle, while the shorter irons will have a bit flatter lie angle.

The goal here is to allow golfers to take one swing no matter what the number says on the sole of their irons, but still produce desired results.

Both of the Forged Tec Black irons come equipped with Cobra Connect (powered by Arccos) in the butt end of the grips so golfers can retrieve data on every shot they hit during a round of golf or practice session. Golfers who purchase a set of these irons will also receive enough Arccos sensors to put in the remaining clubs in their bag, as well.

The irons come stock with steel True Temper AMT Tour White shafts, with a powder-coated black finish to match the black club heads, or graphite UST Recoil ES SmacWrap shafts. The 7-piece sets (5-PW, GW) sell for $1,099 in steel or $1199 in graphite, and will hit retail on April 6.

King Utility Black irons

Cobra also announced the launch of its King Utility Black irons, including variable length and one-length options.

They’re each made with Cobra’s familiar PwrShell face technology, which adds stability around the perimeter to make the clubs more forgiving while also allowing the faces to be constructed thinner. The faces use forged 455 high-strength stainless steel inserts to optimize ball speed across the face. Also for greater ball speeds, they have full, hollow-body constructions, and they have Tungsten toe weights (67-73 grams in the variable length irons and 90-94 grams in the shorter, one-length irons). For more precision and consistent spin, they have CNC milled faces and grooves.

The utility irons are also adjustable, with +/- one degree of adjustability using their MyFly8 hosel.

They have black PVD coats to achieve their black finishes, rather than the dimonized finish of the Forged Tec irons. Like the Forged Tec irons, however, they come equipped with Cobra Connect in the grips.

The Utility Black irons hit retail on April 6, and will sell for $219 in graphite and $199 in steel. The variable length heads will be available in 3 (18-21 degrees) and 4 (21-24 degrees) irons, while the One-length irons are available in 3 (18-21 degrees), 4 (21-24 degrees) and 5 (24-27 degrees) irons. Each come stock with steel true Temper AMT Tour White shafts with black powder coating, or graphite UST Recoil ES SmacWrap shafts.

Discussion: See what GolfWRX members are saying about Cobra’s new irons here

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Equipment

The Elder and Younger 2-Ball, #teamkiradech, and a very boring wedge on the Honda Classic range

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GolfWRX is live this week from the 2018 Honda Classic at PGA National’s Champion course  in Palm Beach Gardens, Florida. And there was plenty to see on the range Monday.

Kiradech Aphibarnrat, making his first U.S. start since the 2016 Web.com Finals, was in his glory. We got WITB looks at (the very yellow bag) of Brandt Snedeker, Gary Woodland, and Chesson Hadley, too.

Here are a few of the best shots from t-minus three days until tournament time.

Chesson Hadley is gaming this superb, decade-old, lead tape-laden, Odyssey 2-Ball.

We also spotted Odyssey’s latest 2-Ball offering, the Exo Two-Ball. No word on whether Mr. Hadley is upgrading…

Kiradech Aphibarnrat’s putter cover is everything you’d expect (and perhaps more).

The leader of #teamkiradech also has his emoji self embroidered on the back of his shirt. This would only be made better if emoji Kiradech also had an embroidered emoji on his shirt.

Chesson Hadley is also gaming one of Vokey’s new SM7 wedges with a bit of weight removed in a very boring fashion.

As if there weren’t enough yellow in this picture… Banana Snedeker?

All joking aside, you gotta love Snedeker gaming a Tourstage X 5-wood.

…with this wear mark, no less.

Laundry service for Bronson Burgoon, please?

Chad Campbell loves three things: UNLV, shaving cream, and Arnold Palmer. The Palmer-Barbasol thing makes sense, as the King reportedly abhorred facial hair on professional golfers (really).

A lovely assortment of Piretti covers. It’s probably frowned upon as a professional to walk away with this whole bag, but tempting nevertheless…

Ditto: Bettinardi.

Check out all our photos from the 2018 Honda Classic below!

Monday’s Photos

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Discussion: See what GolfWRX members are saying about the photos in our forums.

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