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Bridgestone introduces BFIT golf ball fitting launch monitor app

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After five years of development, Bridgestone Golf is rolling out its new BFIT application, the world’s first golf ball fitting app. BFIT is designed to transform every golfer’s mobile device into a ball tracking launch monitor.

The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance to recommend the perfect golf ball for the user’s game.

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BFIT is now available for iOS devices through the App Store and is slated for release on Android in the near future.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

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As you might expect, the app can be used nearly anywhere. All you need is a buddy to film your swing. Thanks to the captured data, the app recommends a specific Bridgestone ball.

“With my technology and physics background, the BFIT app is perfect for me,” says Bridgestone-sponsored Bryson DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”

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13 Comments

13 Comments

  1. Gene Hubbard

    Mar 3, 2017 at 9:31 pm

    I have the Iphone 5 guess that don’t work

  2. Gene Hubbard

    Mar 3, 2017 at 9:30 pm

    How do I find it in the App store. Not very good with computers

  3. Keith

    Mar 3, 2017 at 9:06 am

    That is the problem I have always had with Bridgestone fittings. They automatically assume you need an e series or a b series based upon handicap or average score. I have been fitted by them (at free events) a few times, and noticed the trend.

  4. S Hitter

    Mar 2, 2017 at 3:22 am

    It told me I already far enough and that I should use a marshmallow

  5. R Hagan

    Mar 1, 2017 at 4:37 pm

    Jacob’s link works. I searched the App Store too and couldn’t find it either but the link worked

  6. ctmanic

    Mar 1, 2017 at 4:06 pm

    It’s the US app store. Not international (I am in Holland, but it doesn’t seem to be available here yet).

  7. Axeme

    Mar 1, 2017 at 3:18 pm

    Search the App Store for Bridgestone Golf BFIT

  8. Sander Roest

    Mar 1, 2017 at 1:32 pm

    Only compatible with iPhone 6 and upwards.

  9. Brian

    Mar 1, 2017 at 11:41 am

    Bad look for Bridgestone if they assumed it be live today….definitely not in the app store

    • Jacob Mendonza

      Mar 1, 2017 at 1:21 pm

      I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

  10. jas

    Mar 1, 2017 at 11:22 am

    Can’t find it in the App Store.

    • Al Czervik

      Mar 1, 2017 at 11:29 am

      Yeah, might want to double check that release date. It’s not in the App Store.

      • Jacob Mendonza

        Mar 1, 2017 at 1:20 pm

        I found it following a link Bridgestone posted in their Twitter post about it. bit.ly/BFitAppTR

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pga tour

Andrew “Beef” Johnston WITB 2017

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Equipment is accurate as of the 2017 RSM Classic (11/14/17).

Driver: Titleist 917D2 (9.5 Degrees)
Shaft: Mitsubishi Tensei Orange 70TX

3 Wood: Titleist 917F3 (15 Degrees)
Shaft: Mitsubishi Tensei Orange 80TX

Hybrids: Titleist 816 H2 (19 Degrees)
Shafts: Mitsubishi Kuro Kage 90HY TX

Driving Irons: Titleist 718 T-MB 2 & 3 Iron (17 & 20 Degrees)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Irons: Titleist 718 MB (3-9)
Shaft: True Temper Dynamic Gold X100 Tour Issue

Wedges: Titleist Vokey SM7 (46-10F, 50-08F, 54-10S)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Scotty Cameron Circle T Super Rat I GSS Inlay
Grip: Scotty Cameron Standard Pistol

Putter: Scotty Cameron Circle T Newport 2
Grip: Scotty Cameron Standard Cord Pistol

Putter: Scotty Cameron Circle T Super Rat II GSS Inlay
Grip: Scotty Cameron Standard Cord Pistol

WITB Notes: Beef was testing a variety of putters ahead of The RSM Classic. We will update this post when his choice is confirmed. 

Related:

Discussion: See what GolfWRX members are saying about Beef’s clubs. 

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The hottest blade irons in golf right now

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As we’ve written before, the decision to put a new driver in the bag is usually obvious. Better numbers at testing, perceptibly longer distance, and as long as your bank account allows, you have your new gamer.

The iron switch, however, is a trickier beast. Comfort with the variety of shots one needs to hit is key. Confidence from one’s long irons through the higher lofts is critical. Thus, even the greatest enthusiasm for a new iron release isn’t always followed by a mass exodus to gaming said irons. This is doubly true at the professional level, where the tools are critical to a player’s livelihood.

That said, the combination of forum chatter, GolfWRX member enthusiasm, and what we’re spotting in our WITB photos from tour stops are a reliable indicator of the hottest irons in the game.

And judging by the response to our recent Instagram post, we’re confident that these four models are the hottest blade irons in golf right now.

Callaway Apex MB

Buzz built steadily for the Apex MB iron when we first spotted them in Tour players’ bags at the beginning of 2017. The irons are the product of direct feedback from the company’s Tour staffers, according to Luke Williams, Director of Product and Brand Management at Callaway. Forged from 1025 Carbon Steel, these irons have the shortest blade lengths, the thinnest soles and the smallest overall heads in the vast line of Callaway irons. They’re designed for maximum workability, and for tour-desired turf interaction.

Related: Callaway (finally) launches new Apex MB and X Forged irons

Mizuno MP-18

The pioneers of Grain-Flow Forging, Mizuno went back to its roots with the MP-18 iron model. A throwback to the great muscle backs in the company’s history, Mizuno was shooting for the look of an iron that could have been forged a century ago. Shorter blade length, cambered top line, sharp, compact wedges, all combined with the most minimal badging make the MP-18 an instant classic that set the GolfWRX forums afire.

Related: Mizuno brings the MP family closer together

TaylorMade P730

TMag’s P730, particularly in its prototype incarnations, made quite a splash on the PGA Tour. Building on the heritage of the TP-MB irons, P730 was developed in collaboration with the very best players in the world. The 1025 carbon steel irons irons feature a smaller profile and crisper lines than the MB series irons. The combination of the clean look and a deep rear groove have players drooling. Discussing working with Dustin Johnson and Justin Rose to design the P730, TMag’s Senior Director of Irons, Tomo Bystedt said, “What these players need is a very low-inertia club that they can [manipulate] easily, almost like a surgeon’s scalpel.” Behold the scalpel.

Related: Taylormade expands forged offerings with P730 and P790

Titleist 718 MB

“For the purist there is no substitute for a one-piece, muscle back iron. The 718 MB is the modern choice for those desiring a traditional forged look and feel,” says Titleist in the 718 MB marketing materials.

It’s hard to argue with that statement from the “appearance of a classic forged iron” standpoint. Purists appreciate that the 718 MB maintains Titleist’s traditional lofts (the 6-iron is 31 degrees, the pitching-wedge is 47 degrees), thin top-line, minimal offset, and limited badging. In short, if it ain’t broke…

Related: Titleist’s 718 irons offer endless possibilities.

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Whats in the Bag

Austin Cook’s Winning WITB: The 2017 RSM Classic

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Driver: Ping G400 LST (8.5 Degrees)
Shaft: Fujikura Speeder 661 Evolution TX-Flex

3 Wood: Ping G400 Stretch (13 Degrees)
Shaft: Fujifuke Motore Speeder VC 7.2 TX-Flex

Hybrid: Ping G400 3 Hybrid (19 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91X

Hybrid: Ping G400 4 Hybrid (22 Degrees)
Shaft: Matrix Ozik Altus Tour H8 91 X

Irons: Ping S55 Orange Dot (5-PW)
Shafts: KBS Tour S-Flex

Wedges: Ping Glide 2.0 SS (50-12, 56-12), Ping Glide 2.0 WS (60)
Shaft: True Temper Dynamic Gold S400 Tour Issue

Putter: Ping Sigma G Tyne 
Grip: SuperStroke Mid-Slim 2.0

Golf Ball: Titleist Pro V1

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