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Bridgestone introduces BFIT golf ball fitting launch monitor app



After five years of development, Bridgestone Golf is rolling out its new BFIT application, the world’s first golf ball fitting app. BFIT is designed to transform every golfer’s mobile device into a ball tracking launch monitor.

The app records video of the user’s swing and analyzes it to provide swing speed, ball speed, launch angle, carry distance and total distance to recommend the perfect golf ball for the user’s game.


BFIT is now available for iOS devices through the App Store and is slated for release on Android in the near future.

“For the past decade we have separated ourselves from all other manufacturers by truly mastering the art of golf ball fitting, as it is an absolutely crucial aspect of optimizing performance,” says Adam Rehberg, Bridgestone Golf Ball Fitting. “With the BFIT app we’re removing any barriers to ball fitting, as players will no longer need to come to special events or spend money on fancy launch monitors, we’re giving everyone all the necessary tools for free.”

BR - Travis demo at Caesars_2

As you might expect, the app can be used nearly anywhere. All you need is a buddy to film your swing. Thanks to the captured data, the app recommends a specific Bridgestone ball.

“With my technology and physics background, the BFIT app is perfect for me,” says Bridgestone-sponsored Bryson DeChambeau. “The success of Bridgestone’s ball fitting program has benefited many over the past decade, but the masses deserve to experience how valuable this process is and the app allows maximum inclusion for golfers of all skill levels.”


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  1. Gene Hubbard

    Mar 3, 2017 at 9:31 pm

    I have the Iphone 5 guess that don’t work

  2. Gene Hubbard

    Mar 3, 2017 at 9:30 pm

    How do I find it in the App store. Not very good with computers

  3. Keith

    Mar 3, 2017 at 9:06 am

    That is the problem I have always had with Bridgestone fittings. They automatically assume you need an e series or a b series based upon handicap or average score. I have been fitted by them (at free events) a few times, and noticed the trend.

  4. S Hitter

    Mar 2, 2017 at 3:22 am

    It told me I already far enough and that I should use a marshmallow

  5. R Hagan

    Mar 1, 2017 at 4:37 pm

    Jacob’s link works. I searched the App Store too and couldn’t find it either but the link worked

  6. ctmanic

    Mar 1, 2017 at 4:06 pm

    It’s the US app store. Not international (I am in Holland, but it doesn’t seem to be available here yet).

  7. Axeme

    Mar 1, 2017 at 3:18 pm

    Search the App Store for Bridgestone Golf BFIT

  8. Sander Roest

    Mar 1, 2017 at 1:32 pm

    Only compatible with iPhone 6 and upwards.

  9. Brian

    Mar 1, 2017 at 11:41 am

    Bad look for Bridgestone if they assumed it be live today….definitely not in the app store

    • Jacob Mendonza

      Mar 1, 2017 at 1:21 pm

      I found it following a link Bridgestone posted in their Twitter post about it.

  10. jas

    Mar 1, 2017 at 11:22 am

    Can’t find it in the App Store.

    • Al Czervik

      Mar 1, 2017 at 11:29 am

      Yeah, might want to double check that release date. It’s not in the App Store.

      • Jacob Mendonza

        Mar 1, 2017 at 1:20 pm

        I found it following a link Bridgestone posted in their Twitter post about it.

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SPOTTED: Titleist TS2 and TS3 fairway woods



Two weeks ago at the 2018 U.S. Open, Titleist started its “tour validation” process with the new TS2 and TS3 drivers — here’s a list of players who made the switch that week. Today, at the 2018 Quicken Loans National, Titleist is starting the same process with new TS2 and TS3 fairway woods.

According to Titleist, the validation process will take weeks or months, but that it will keep us updated on its social channels.

“This process will continue over the coming weeks and months across the worldwide professional tours. We will provide additional updates throughout the process at and on Titleist’s social channels using the hashtag #TSproject.” You can check out updates here, as well.

Check out more photos of the new Titleist fairway woods and join the discussion in our forums. 

Titleist TS2 fairway woods

Titleist TS3 fairway woods


Check out more photos of the new Titleist fairway woods and join the discussion in our forums. 

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Bubba Watson’s Winning WITB: 2018 Travelers Championship



Driver: Ping G400 LST (8.5 degrees, at 7.6 degrees)
Shaft: Grafalloy Bi-Matrix Pink X-Flex
Length: 44.5 inches (tipped 0.5 inches)

Fairway Wood: Ping G (14.5 degrees, at 13.2 degrees)
Shaft: Fujikura Tour Spec 8.2X
Length: 42 inches, tipped at 1.5 inches
Swing Weight: D3

Irons: Ping iBlade (2 iron), Ping S55 (4-PW)
Shafts: True Temper Dynamic Gold Tour Issue X100
Length: +0.25 inches (2 iron), +0.5 inches (4-PW)

Wedges: Ping Glide 2.0 (52-12 SS, 56-12 SS, 60-06 TS)
Shafts: True Temper Dynamic Gold Tour Issue X100
Length: +0.5 inches

Putter: Ping PLD Anser (Blast Finish)
Grip: Ping Pistol
Length, loft, lie: 34.25 inches, 4.5 degrees, 68.5 degrees
Weight: 340 grams

Golf Ball: Titleist Pro V1x

Grips: Bubba plays the Ping Grips made by Golf Pride, and he uses 12 wraps of tape under his lower hand and 10 wraps of tape under his top hand in all clubs except his lob wedge. Lob wedge is 13 (lower hand) and 11 wraps (upper hand).



Discussion: See more photos and discussion here

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Bettinardi unveils new BB1 F Summer Lovin’ putter



Bettinardi unveiled a new addition to The Hive at its Summer Social last night, and it’ll have you pining for the days of a certain festival on Max Yasgur’s farm.

The BB1 Flow Summer Lovin’ putter is a new creation from Robert J. Bettinardi that features the company’s first-ever stainless steel tie-dye PVD pocket insert.

Here are the specs for this truly groovy golf club.

  • Material: 303 Stainless Steel
  • Insert: 303 Stainless Steel Tie Dye PVD
  • Face Milling: Micro Honeycomb
  • Weight: 358 grams
  • Finish: Tour Blast
  • Lie: 70°
  • Loft:
  • Toe Hang: 3/4
  • Grip: Orange Lamkin

The BB1 Flow Summer Lovin’ will be available through The Hive and Bettinardi specialty dealers on Thursday, June 28th for $750.

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19th Hole