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Opinion & Analysis

G/Fore challenges norms in golf fashion, aims for “disruptive elegance”



In a sea of sameness, clothing and accessory brand G/Fore provides a refreshing escape from the norm; owner and designer Mossimo Giannulli calls it “disruptive elegance.”

As the creator of G/Fore, Giannulli started by making leather gloves in nearly every color for golfers. Bored of all the white and black options that lined shelves in pro shops around the country, Giannulli sought to provide something different; a spark to otherwise drab golf outfits.

Related: G/Fore golf shoes were a “Show Stopper” at the 2017 PGA Show

Giannulli, a longtime fashion entrepreneur from California who is well known for the “Mossimo” brand, actually got his start in golf fashion when he sponsored David Duval in the late 90s. He’s the self-proclaimed creator of the mock turtle neck that Tiger Woods popularized (Giannulli had Duval in a navy mock turtle before the craze hit). In recent years, Giannulli has sought to bring the outside fashion world into the realm of golf through the G/Fore and the result is a fresh take on performance wear on the course.


The other shoe says “Fore” on the sole.

With a different outlook on golf clothing, Giannulli is making waves in the industry with his slogans and designs, whether it’s teaming up with Peter Millar on a fashion-first performance shoe, or a limited-edition headcover featuring a G/Fore glove flipping “the bird.” G/Fore is changing the game whether you like it or not.

Below is our Q&A with Giannulli, who gives interview responses like he designs golf clothes; disruptively elegant.

WRX: Why did you start a golf fashion brand? Did you intend for G/Fore to be counter-culture?

MG: I had sold my namesake brand and wanted to stay active and creative. I love the game and its traditions but wanted to be part of the movement making it more relevant for today’s fashion environment. I knew that whatever path I was going down it had to be decidedly different as the golf world has enough “me too” brands. Given my history and design esthetic I figured we’d play on the edges.

WRX: What statement are golfers making when they wear a brightly colored G/Fore glove? How should they coordinate a colored glove with their outfit?

MG: This was never about a statement as much as a great fashion accessory for the game. I liken a colored glove to a pocket square. You can wear a very traditional suit and add just a touch of color; for me it’s the same thing. Some folks like to be all color and some tend to be very neutral with a burst of color just on the glove. We make so many great colors you can also be very subtle with color if you prefer.

There are no do’s and don’ts as it relates to color…. It’s just a glove have fun with it.

WRX: What do you say to golfers who complain about non-traditional golf apparel? Hoodies on the golf course, for example.

MG: I guess you’d have to define traditional golf to me. The game and apparel have changed dramatically over the years. Technical fabrics are non-traditional but absolutely necessary. Our goal is to fuse proper fashion with great technical fabrics while always adding a sense of whimsy.

WRX: Tom Watson and Bubba Watson are drastically different golfers and have very different fashion tastes. What makes them both right to be G/Fore endorsers?

MG: I just like the name Watson.

WRX: What are your favorite fashion brands? Do you have any fashion idols?

MG: Idols…. not so much. I’m a huge fan of many designers from fashion to architecture and everything in between.

WRX: How did G/Fore’s relationship with Peter Millar start?

MG: The CEO (Scott Mahoney) and I are friends, and we started a dialogue and figured it would be very cool. Although we are both in the same space, our DNA and design esthetics are so different it felt like a natural fit. It’s been great working with them and we are both excited to get this product to market.

See more photos from the G/Fore’s 2017 PGA Show booth.

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  1. Golfingbiker

    Feb 17, 2017 at 9:47 am

    “He’s the self-proclaimed creator of the mock turtle neck that Tiger Woods popularized”… right. And Al Gore invented the internet.

  2. Ts

    Feb 17, 2017 at 3:08 am


  3. JThunder

    Feb 17, 2017 at 2:14 am

    This article feels as forced and disingenuous as the pairing of “rebelliousness” and “golf”.

  4. Steve

    Feb 16, 2017 at 11:37 pm

    I looked on their website, and I can’t be the only one that thinks most of their stuff looks pretty basic… Nothing really stands out to me like I expected after reading the article…

  5. Bert

    Feb 16, 2017 at 8:32 pm

    Guess their growing the game.

    Where’s your “Shank” tag?

  6. KK

    Feb 16, 2017 at 8:10 pm

    Giving this brand “the finger.”

  7. BunkieBill

    Feb 16, 2017 at 5:04 pm

    Why was my comment ripped down? Saying that Arnold Palmer would be appalled by this product was against WRX law? Go stuff your “comment ripper” in a Canadian snow drift!!

  8. Philip

    Feb 16, 2017 at 4:51 pm

    So you block various words on posts but an image of giving the finger is classy for this site????

  9. Double Mocha Man

    Feb 16, 2017 at 3:35 pm

    Colored golf gloves are not new. Most of the major brands supplied them about 20-25 years ago. Just wasn’t profitable… so many sizes, so many cadets, so many hands…

  10. RonaldRump

    Feb 16, 2017 at 3:14 pm

    Everyone needs to relax, don’t buy it if you don’t like it…

  11. Tom

    Feb 16, 2017 at 12:40 pm

    I think this would be a great gift for some of our wrx members.

  12. Paul Webber

    Feb 16, 2017 at 11:17 am

    That headcover is so douchy

    • Douche Expert

      Feb 16, 2017 at 12:10 pm

      I wholeheartedly agree. Get one like that and no one has to wonder about your character.

  13. birdie

    Feb 16, 2017 at 10:11 am

    As I predicted….go to the g/fore website and look at the shirts. pretty classy. look good. but of course the author sticks a middle finger headcover as the main pic. journalism is spiraling the drain… longer about the story. its about clicks.

    • Douche Expert

      Feb 16, 2017 at 12:11 pm

      I wouldn’t support the brand simply because they produce such a head cover.

      • TR1PTIK

        Feb 16, 2017 at 12:59 pm

        It says in the introduction that the headcover was “limited-edition”. Not a big deal. I’d never buy one, but that’s just because it doesn’t fit my personal tastes.

  14. birdie

    Feb 16, 2017 at 10:08 am

    i’m wondering if the article picture is indicative of the actual line of fashion that g/fore represents or if its a lame attempt by the author to get more clicks. is this a rude and crude fashion line or simply an alternative style that many enjoy wearing. the shoes, although not my style, look to be just another type of fashion. the headcover looks over the top. i’m willing to bet its not representative of the entire line

  15. Robert Mitchell

    Feb 16, 2017 at 8:15 am

    while I don’t yet wear G/Fore stuff, I applaud the position they are taking. Golf needs more of this. Make it more fun and let the young be young and the old hipsters be themselves. Make it cool. G/Fore is just that.

    • Thunder Bear

      Feb 16, 2017 at 8:57 am

      Agreed. It’s time to get ride of the 30 year old saddle shoes, cargo shorts, and the cotton polo. I like the push to get golf to be a little more fashionable. Just means more options to choose from.

      • Frank Gifford

        Feb 16, 2017 at 9:23 am

        Double agree but I personally feel the middle finger head over is too much.

      • S Hitter

        Feb 16, 2017 at 11:12 am

        This middle finger thing is not fashion. And it’s not punk, if that’s what they believe. Their stuff is expensive and for no reason

      • The dude

        Feb 16, 2017 at 8:32 pm

        Ya more options…..except cargo shorts …saddle shoes and polo shirts…..such a crime

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Opinion & Analysis

Is golf actually a team sport?



Do a little research on the top PGA Tour players, and what you’ll see is that most (if not all of them) employ a team of diverse professionals that support their efforts to perform on the golf course. Take two-time major champion Zach Johnson; he has a team that includes a caddie, a swing instructor, a sports psychologist, a physiotherapist, an agent, a statistician, a spiritual mentor, a financial adviser… and of course his wife.

“I know this seems like a lot, and maybe even too much,” Johnson readily admitted. “But each individual has their place. Each place is different in its role and capacity. In order for me to practice, work out and just play golf, I need these individuals along the way. There is a freedom that comes with having such a great group that allows me to just play.”

My best guess is that Zach Johnson commits hundreds of thousands of dollars each year to this team, and I assume most players on the leading professional tours are making significant investments in their “teams.” There are three questions that jump out at this point. First, is a team necessary? Second, how can anyone compete without one? And third, how to pay for it?

From the club player to the collegiate player to the aspiring/touring professional, everyone can benefit from a team that offers individual instruction, support, guidance, and encouragement. Such a team, however, needs to be credible, timely, beneficial and affordable.

To be affordable, serious golfers should build their team one piece at a time. The obvious first choice is a swing coach. Golf swing coaches charge from $100-$1,500 per hour. The cost explains why players have historically been responsible for their own practice. The next piece, which is a newly developing trend, should be a performance coach who specializes in the supervision of practice, training and tournament preparation. Performance coaching on-site fees range from $200 to $3,000 per day.

So is team support essential for a player to be as good as he/she can be? My research says it is. When a player schedules a practice session, that session is usually based on what the player likes to do or wants to do. “Best Practices” utilized by world-class athletes suggest strongly that great progress in training always occurs when someone other than the player writes, administers and supervises the programs and sessions. The team approach says the player should focus on what needs to be done. Sometimes what the player wants to do and the things needed to be done are the same thing; sometimes they aren’t.

Now for the question of how to pay for it all. Wealthy players, or those with substantial or institutional support, have access to what they need or want… whatever the cost. If you use an on-site coach, teacher or other professional you will be paying for blocks of time. Fees can be hourly, weekly, monthly, yearly or lifetime arrangements based upon several factors. If your coach of choice is not local, you can also incur travel and per diem expenses. The process of paying for someone’s time can really add up. You can review what I charge for various services that require my attendance at

For those of you who don’t have easy access to on-site expertise or don’t want to incur the expense, I want to offer an approach that business, industry, colleges/universities and entrepreneurs are turning to: “Distance Coaching.” Distance learning is made possible through modern technology. In today’s world, expertise can be delivered using FaceTime, Skype, texting, email and (old fashion) phone calls. Textbooks, videos, specific programs and workbooks can be accessed from anywhere at any time by anyone with a desire to do so… and who knows what’s coming in the future. Through Distance Coaching, individuals can employ professional expertise on an as-needed basis without incurring huge costs or expenses.

The primary team expenses that can be avoided are those associated with face-to-face, on-site visits or experiences. Distance Coaching brings whatever any player needs, wants or desires within financial reach. For example, a player in Australia can walk onto the practice ground and have that day’s practice schedule delivered to a personal device by his/her performance coach. The player then forwards the results of that session back to the coach — let’s say in Memphis, Tennessee. The player is then free to move onto other activities knowing that the performance, training and preparation process is engaged and functioning. In the same vein, that same player in Australia may have moved into learning mode and he/she is now recording the golf swing and is sending it to the swing teacher of choice for analysis and comment.

So what is the cost of Distance Coaching? Teachers, trainers and coaches set their own fees based upon their business plan. Some require membership, partnership or some other form of commitment. For example, I offer free performance coaching with the purchase of one of my books or programs, as do others. Where face-to-face, on-site fees for performance coaching is available for $200 a day, the same expertise from the same coach can cost as little as $50 a month using the distance format, tools and technology. I highly recommend that players responsibly research the options available to them and then build the best team that fits their games, desires and goals. I’m happy to forward a guide of what to look for in a performance coach; just ask for it at

Back to Zach Johnson; he recently admitted that his lack of recent success could be traced to his lack of focus and practice discipline. Additional, he concedes that he has been practicing the wrong things. “It goes back to the basics,” he said. “I have to do what I do well. Truth be told, what I’m practicing now is more on my strengths than my weaknesses.”

Zach Johnson has a great team, but as he concedes, he still needs to put in the work.

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Opinion & Analysis

What is “feel” in putting… and how do you get it?



You’re playing a course for the first time, so you arrive an hour early to warm-up. You make your way toward the practice green and you see a sign at the first tee that reads, “GREEN SPEED TODAY 11.”  That brings up two issues:

  1. How did they arrive at that number?
  2. How is that information valuable to me?

How did they arrive at that number?

They used what’s known as a stimpmeter — a device that’s used to measure the speed of a green. With a stimpmeter, the green’s surface is tested by rolling a ball down the 30-inch ramp that is tilted downward at a 20-degree angle. The number of feet the ball rolls after leaving the ramp is an indication of the green’s speed. The green-speed test is conducted on a flat surface. A total of three balls are rolled in three different directions. The three balls must then finish within eight inches of each other for the test to be valid.

For example, if the ball is rolled down the ramp and were to stop at 8 feet, the green would be running at an “8.” Were the ball to roll down the ramp and stop at 12 feet, the green would be running at a “12.”

Stimpmeter history

The stimpmeter was invented by Edward S. Stimpson, Sr., a Massachusetts State Amateur Champion and former Harvard Golf Team Captain. After attending the 1935 U.S. Open at Oakmont, he saw the need for a universal testing device after watching Gene Sarazen, who was at the top of his game, putt a ball off the green. He was of the opinion that the greens were unreasonably fast, but he had no way to prove it — thus the motivation for creating the invention.

The device is now used by superintendents to make sure all of their greens are rolling close to the same speed. This ensures that golfers are not guessing from one putt to another if a green is fast or slow based on the way it is maintained. The device is also used by tournament officials who want to make sure that green speed is not too severe.

Do Stimp readings matter for my game?

Not very much. That piece of abstract knowledge is of little value until you can translate it into your own personal feel for the speed of the putt. There is a method that will allow you to turn green speed into a legitimate feel, however, and you don’t even need a stimpmeter or a stimp reading to do it. I call it “Setting Your Own Stimpmeter.”

Before we get to how to do it, the first step is to determine if the putting green is the same speed as the greens on the course. The best source of information in this regard are the professionals working in the golf shop. They will be happy to share this information with you. You only need to ask. Assuming that the speed of the putting green is close to the speed of the greens on the course, you are ready to begin setting your own stimpmeter. This is done by inputting data into your neuromuscular system by rolling putts and visually observing the outcome.

Contrary to what most golfers believe, a golfer’s feel for distance is based in the eyes — not in the hands, which only records tactile information. It’s just like basketball. On the court, you look at the distance to the hoop and respond accordingly. While you would feel the ball in your hands, it doesn’t play a role in determining the proper distance to the hoop. Based on what you saw with your eyes, you would access the data that had been previously inputted through shooting practice.

Setting your own Stimpmeter

  1. Start by finding a location on the putting green that is flat and roughly 15 feet away from the fringe.
  2. Using five balls, start rolling putts one at a time toward the fringe. The objective is to roll them just hard enough for them to finish against the edge.
  3. You may be short of the fringe or long, but it is important that you do not judge the outcome— just observe, because the feel for distance is visually based.
  4. You should not try and judge the feel of the putt with your hands or any other part of your body. You can only process information in one sensory system at a time — that should be the eyes.
  5. You should continue to roll balls until you’ve reach the point that most of them are consistently finishing against the fringe. Once you can do that, you have successfully set you stimpmeter.

The key to the entire process is allowing yourself to make a subconscious connection between what your eyes have observed and the associated outcome. You must then trust what you have learned at a sub-conscious level. A conscious attempt to produce a given outcome will short-circuit the system. When it comes to judging speed, you must be prepared to surrender your conscious mind to your sub-conscious mind, which is infinitely wiser and more capable of calculating speed. Want proof? Work through the steps I’ve outlined below. .

  1. After having loaded the data as described in the exercise above, pace off a 25-foot putt.
  2. Using the same five balls, putt to the hole as you would normally using your conscious mind to control the outcome.
  3. Mark the location of the five balls with a tee pushing them down until they are level with the surface of the green.
  4. Allow your eyes to work slowly from the ball to the hole while clearing your conscious mind of any thought.
  5. Using the same five balls, putt to the hole allowing your subconscious mind to control the outcome.
  6. Compare the proximity of the five putts that you just hit to those marked with a tee. What do you observe?

Did you have trouble clearing your mind of any conscious thought? Assuming that your conscious mind intruded at any point, the outcome would be negatively affected. You should then repeat the exercise but this time, emptying your mind of any thought. You will have mastered the technique when you are able to quiet your conscious mind and allow your subconscious to take over.

This technique will improve your proximity to the hole on longer putts. And you know what that means? Fewer three-putts!

Editor’s Note: Rod Lindenberg has authored a book entitled “The Three-Putt Solution”  that is now available through Amazon. 

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TG2: What is this new Callaway iron? A deep investigation…



Photos of a new Callaway iron popped up in the GolfWRX Forums, and equipment expert Brian Knudson and Editor Andrew Tursky discuss what exactly the new iron could be; new Apex pros, new Legacy irons, or maybe even a new X Forged? Also, the guys discuss Phil’s U.S. Open antics and apology, DJ’s driver shaft change, new Srixon drivers and utility irons, and a new Raw iron offering from Wilson. Enjoy the golf equipment packed show!

Check out the full podcast on SoundCloud below, or click here to listen on iTunes!

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19th Hole