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Show Stoppers: Day 2 from the PGA Show



We hope you’ve enjoyed our coverage from the 2017 PGA Merchandise Show so far.

  • On Tuesday, we brought you hundreds of photos from Demo Day as well as the first batch of Show Stoppers. Our coverage highlighted premium clubs and shafts.
  • On Wednesday, we followed with our second batch of Show Stoppers that included Zombie Golf, a performance-tracking golf ball and several new equipment launches.

Now we’re serving up our third and final batch of Show Stoppers from the 2017 PGA Show; 10 of our favorite items from Day 2 at the Orange County Convention Center.

Before we depart, we want to acknowledge all the GolfWRX Members we’ve met at this year’s PGA Show. Your influence in the golf industry is paramount and your passion for this great game is inspiring. For those of you not in attendance, thank you so much for following our coverage. The views, comments and interaction on our social media channels has been incredible.

We take great pride in the access we’re able to provide to one of golf’s greatest events, and if you haven’t already, we hope that all of you get to one day experience a PGA Merchandise Show.

Areso Wedges


You may know Areso as a company that provides fully customized putters, but it’s breaking into the custom wedge business in the near future, as well.

The yet-to-be released wedges — named RW after company owner and engineer Rock Wu — have heads that are fully milled from either forged carbon steel or blocks of stainless steel. They are able to be personalized for bounce, sole grinds, leading edge grinds and profile shaping. The grooves are also milled, and can be adjusted for spacing depending on swing characteristics and preference.


The wedges are designed with a deep undercut behind the face to raise CG, which is desirable for more boring-trajectory wedge shots. The wedges also have a bulkier toe portion to push the CG toward the center of the club face. The bronze-colored weight seen on the cavity can be made from aluminum, tungsten, titanium or stainless steel to dial in swing weight.


The company says it will work with a launch monitor system to assist in the fitting process. Wu estimates the wedges will be available to the public in 3-6 months.

Edel Single-Length SLS-1 Irons


When Bryson DeChambeau broke onto the golf scene, he was using a set of custom single-length Edel irons and opened the eyes of golfers everywhere to the one-length philosophy.

David Edel, who worked with DeChambeau on the irons he used, is now releasing a retail set of single-length irons, called SLS-01. Who will most benefit from single-length irons? “Everyone,” Edel says.

The irons are made with variable thickness throughout the set. They has about 12 degrees of bounce, and are made with welded-face technology on their carbon steel bodies. To optimize the performance of the clubs, Edel is implementing a fitting system based on a golfer’s swing, accounting for length, lie angle, swing weight and swing style.

Edel_Single_Length_SLS_1_IronsShaft company Paderson has made progressive, wound-composite shafts for the irons that are optimized for single-length performance. Edel says that traditional steel shaft are not as effective for the single-length system.

Edel_Single_Length_SLS_1_Irons_addressSLS-01 irons (3-PW, SW) will be available for $240 per head. Fittings are necessary for purchase.

Ernest Sports ES16 Tour


As one of the leaders in data tracking for shots throughout the bag, Ernest Sports has a new ES16 Tour doppler radar system that sells for $5,900.

The ES16 Tour, which has both indoor and outdoor modes, uses quad doppler radar and two photometric cameras — all packed into the portable system — to provide golfers with a total of 21 data points, including both club and ball information.

The ES16 Tour is possibly the most affordable option for accurate ball and club readings in a space that’s packed with competitors.

G/Fore, Peter Millar Collaborate on Luxury Golf Shoe


Certainly you know G/Fore as a risk-taking apparel company that makes boldly colored golf accessories, and you know Peter Millar for its classic golf apparel and conservative colors. What happens when companies from different ends of the golf spectrum team up to make a golf shoe? You get a Show Stopper.


Founder and fashion entrepreneur Mossimo Giannulli designed the line, which features three shoe models — Bogue Gallivanter (2 colors), Disrupter (2 colors) and Pintuck Gallivanter (3 colors) — that are built for luxury, comfort and performance.

See more photos from the G/Fore’s 2017 PGA Show booth

Each of the shoes have a lightweight EVA midsole, an insole built with ridges for mind-blowing comfort that you need to feel to believe and waterproof leather uppers. They also have TPU (thermoplastic urethane) outsoles with cleats for traction.


In its standard line, G/Fore also offers numerous fashionable options. Our favorite is the Yohji-influenced Crusader high top shoe (pictured above) that has caught Bubba Watson’s eye, according to Giannulli. Watson, the two-time major champion who wears G/Fore shoes and gloves, is apparently interested in wearing them at The Masters.

Golf Pride MCC Align


Love ribbed grips? Golf Pride has something for you with its new MCC Align, which the company believes will please not only be loved by ribbed-grip players but by a much larger percentage of the golfing population.

According to Bruce Miller, Golf Pride’s Retail Product Manager, ribbed grips are used by about 33 percent of PGA Tour players. Their presence in North America retailers is almost non-existent, however, and a very small percentage of golfers ask for them.


Miller called traditional ribbed grips “old technology,” at least in part because of the difficulty of putting them on straight. MCC Align grips are constructed differently. They use a dedicated piece of material that runs along the back side of the grip. It’s 50 percent firmer than the rest of the grip, and its straight line and firmness makes the grips much easier to install properly. It’s also a much better reference point for golfers because of its increased rib size and added traction.

The Align strip sits between a white “gutter,” which presses up the rib up to the USGA’s maximum allowable thickness when it is installed. “Everything we do in our grips is about improving performance during the swing,” Miller says. “This is going to help golfers before they even swing.”

The grips will sell for $10.99 ($11.49 in Golf Pride’s MCC Plus4 Model) and will be available in the spring.

Iceblock Putter


The concept of the Iceblock putter came not from a golf research and design facility, or a longtime golf club designer, but rather from a surgeon’s office in Basel, Switzerland. Daniel Wengen, an ear, nose and throat surgeon and self-proclaimed 17-handicap who owns 23 patents in the medical field, was sitting at his desk one day, bouncing a golf ball off a block of acrylic that held medical implants.

“I’m just a doctor,” says company founder Wengen. Yes, a doctor with a Show-Stopping putter.


The block of acrylic, which weighs nearly 500 grams, turned into the Iceblock putter of the same size and material. A few additions were made to make it into a useable and legal putter; alignment lines scratched into the top and sole of the putter, a shaft drilled into the center of the head and drilled holes on its ends (the R&A prohibits objects that can be struck on all four sides of the head). The putter works for both righties and lefties and stands on its own on flat surfaces.


Wengen says the putter benefits golfers because of its incredibly soft feel and high MOI (moment of inertia). The putters sell for $249 and come with SuperStroke putter grips.

MG Itobori Grind


MG’s golf equipment is custom-ground by Mayuki Takai in Japan… and wow, is it gorgeous stuff. He takes each club to a grinding wheel to create its unique appearance, which is also said to improve performance.


As you might have guessed, the clubs are very expensive. For example, the driver pictured sells for $1250 (head only).


Customization options are near limitless, and hopefully your club budget is, too. See more photos. 

OUUL Super Light Stand Bag


Golfers who carry their clubs want a stand bag that’s light, functional, good looking… and of course durable. OUUL’s Super Light Stand Bags from its Python Collection check all those boxes and more. They weigh just 2.7 pounds and use a patented flex foot base system that is made to be highly durable.

OUUL_Super_Light_Stand_Bag_TopThe top of the bag was designed with serious golfers in mind. It has several different “handles” that makes it easy for golfers to grab the bag from several different angles, and its 3-pocket system, insulated beverage sleeve and 8.5-inch 5-way top will provide all the storage and access golfers need.

OUUL_Super_Light_Stand_Bag_FabricThe bags have a hand-crafted “python” print that’s available in several different colors. They sell for $209.99 each.

Tour Edge Exotics CBX Forged Irons


Tour Edge Exotics is known for its premium fairway woods, but it’s a new iron that’s generating buzz for the company at the PGA Show. Its new CBX Forged irons are triple forged from soft S25c carbon steel to deliver a pure feel that matches their blade-like appearance at address.

There’s a bit of new tech in the irons, as well. A dual-level flange and a TPE alloy insert enhance the feel of the irons, the company says.


The CBX Forged irons have modern lofts (20-degree 3 iron, 29-degree 6 iron, 46-degree PW). A price is yet to be determined, but it’s going to be reasonable. Expect to pay around $125-$150 per club depending on what shaft you choose.

Travis Mathew


Based out of Huntington Beach, Calif., golf and lifestyle brand Travis Mathew is about more than only golf clothes and accessories… and its arcade-style booth proves that.

In the Orange County Convention Center that’s filled with golf equipment, apparel, gadgets and anything golf-related as far as the eye can see and feet can walk, Travis Mathew’s booth offers a refreshing break from the sport with a fully loaded bar, pop-a-shot basketball and skeeball. The booth also had leather couches to kick back and relax after logging 10,000+ steps while circumventing the PGA Show floor.


The company was also showing off its Fall 2017 line of golf clothes, which include everything from performance polos to stretch-fit button downs that work great for off-course wear, as well. A bathroom-style display for its new line of shoes was… well, interesting to say the least.

That’s all folks


Related: See more photos from Day 2 of the PGA Show. 

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  1. Mike

    Feb 2, 2017 at 7:41 pm

    The Exotics CBx forged irons were amazing! Still have in my bag their original CB fairway wood, and original Proto driver, although that is not in the bag, just a back-up driver, but it’s still a great driver. But back to those new irons, just purchased the Mizuno JPX900 forged irons, and if I knew these were on their way, I would have waited. Kind of on the small/traditional size, but wow did they feel great. Just as solid as the Mizunos.

  2. Jonah Mytro

    Jan 28, 2017 at 6:31 pm

    Saw the MG Itobori Grind heads/clubs at the show – amazing looking club heads with unique color finishes..$300-$600 per club, a little on the expensive side…No hitting bay at booth so no opportunity to demo them..

  3. Tony P

    Jan 27, 2017 at 12:39 pm


  4. Johnnylongballz

    Jan 27, 2017 at 4:32 am

    So not really Show Stoppers, just random stuff at the show.

  5. Jack's Hit

    Jan 27, 2017 at 2:40 am

    If the hand-grind irons of the Itobori perform – do they all perform differently because the hand-ground soles are all configured randomly and therefore you have no idea how they perform from club to club through the turf? Great idea, purely for pretty looks but totally incomprehensible for actual performance.

    • Adrian

      Jan 27, 2017 at 6:26 am

      The bounce angle of the club can still be accomplished even though they have their unique touch. Their little grinding touch won’t affect the playability of the club much at all but the aesthetic look of the clubs is very unique in my opinion. I think they have the most unique irons and wedges I’ve seen in a long time. I really like what they do to a golf club !!

      • S Hitter

        Jan 27, 2017 at 12:21 pm

        I don’t think he means bounce. Bounce angles can be maintained this way, I agree.
        I think he means that if the shapes of the soles from club to club in irons like this all look different: i.e., if a 9 iron sole has bumps in certain areas and the bumps in his 8 irons have bumps in areas that don’t exactly match, when we are all used to using smooth soles that all react consistently in normal irons we can buy in stores today; the variety of the bumps will make the heads deflect this way and that way from club to club to make them unpredictable, unless the bumps can all be placed in exactly the same places in the same size and shapes on all the clubs.

  6. Matty

    Jan 27, 2017 at 1:06 am

    This may sound like a dumb question from someone in Canada, but is the PGA Merchandise Show open to the public?

    • Jack's Hit

      Jan 27, 2017 at 2:42 am

      Yes, if you have a proper business in golf that actually has an income. Take a look at the application requirements. So no, it is not open for walk-in with a ticket that can be purchased at the door.

      • Matty

        Jan 27, 2017 at 10:54 am

        Well, if they want to “grow the game,” it should be open for the public for one week.

        • LaBraeGolfer

          Jan 28, 2017 at 12:48 am

          Pretty much the point of it is to showcase a companies product to companies in golf that may wish to purchase them to sell at their stores and pro shops. It’s one of those things that is pretty much accessible to anyone in the golf industry I believe. One of my coworkers when I worked at Dick’s had credentials to go somehow, I forget why but we both worked in the golf retail in store.

  7. COGolfer

    Jan 26, 2017 at 10:15 pm

    The Edel irons looked reasonable, until that top shot…

    • fillwelix

      Jan 27, 2017 at 2:53 pm

      Completely agree, I was so on board and then I saw that topline…

  8. Mad-Mex

    Jan 26, 2017 at 9:24 pm

    Is the PGA show relevant anymore? $5900 irons, $12 grips, $500 drivers,,

    • Tom

      Jan 26, 2017 at 9:29 pm

      kinda like a car show…are they even relevant any more?

      • Mad-Mex

        Jan 26, 2017 at 10:54 pm

        Great point, I say 10 years ago they were, now manufacturers can do their own virtual release show, the killer for them is their product is not readily available. I live in Riverside California, I wanted to see what the fuzz was about PXG clubs, San Diego was the closest (an hour and 15 away) were I could find one.

        • Jack's Hit

          Jan 27, 2017 at 2:43 am

          Quit living in the armpit of America and move to a real city then lmao

  9. Dat

    Jan 26, 2017 at 8:40 pm

    The ES16 is “affordable” at $5900? Affordable for who? PXG posers?

    • Al

      Jan 26, 2017 at 11:03 pm

      affordable relative to a $25k trackman. I’d love to have a home sim and am glad to see the price starting to come down. I’d bet prices of comparable launch monitors will drop by about $500 a month.

      • Al

        Jan 26, 2017 at 11:05 pm

        *$500 a year

      • Dat

        Jan 27, 2017 at 9:01 am

        Not even in the same league. Prices need to come down a ton in the coming years, or this tech will forever be something only used by pros.

  10. bm

    Jan 26, 2017 at 7:59 pm

    Everything’s so clear now. Mizzle is Morris Wanchuck.

  11. LD

    Jan 26, 2017 at 7:49 pm

    I may be splitting hairs here, but that topline on the Edel irons is absolutely dreadful.

    • Steve

      Jan 26, 2017 at 10:25 pm

      It ain’t just the topline. A BUNCH of ugly this year IMO.

      • Jack's Hit

        Jan 27, 2017 at 2:44 am

        Who the feck cares about one-length anyways nobody’s buying

  12. Guia

    Jan 26, 2017 at 7:17 pm

    A number of gimmicks.

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GolfWRX Spotlight: Titleist Vokey SM8 wedges



What Titleist tells us:  “SM8 features a reimagined progressive center of gravity, which produces the most accurate and forgiving Vokey wedge yet. Using tungsten weights and varied hosel lengths, the Vokey R&D team has moved the CG outside of the wedge head and placed it in front of the face, resulting in increased MOI and exceptional feel.” 

“For the golfer, this means an optimized ball flight and a clubface that simply wants to square up at impact. SM8 accomplishes all of this while preserving the classic Vokey head shape players demand.”

In simple terms, what Bob Vokey and his team have done is gone even further with CG placement and dialed it in to make sure each unique wedge has its own flight DNA. Since most players go with a four wedge system—46, 52, 56, 60, for example—it is essential that full shot wedges do full shot things and higher lofted wedges do their duty around the greens. 

Spin Milled grooves to ensure maximum spin and consistency is also a trademark of Vokey wedges. All OEMs have their version of this, they all work effectively and the SM8 is no different.

Vokey SM8 wedges: Specs and grinds

The grind I was most taken with was the M Grind, which, according to Titleist, is the most versatile of all the grinds. It’s got plenty of bounce squared up and has just the right amount of heel and toe give when opened up.

Overall thoughts

I had the opportunity to test the SM8. My biggest takeaways: the feel, which is solid, the flight on the gap and sand wedges was lower with a ton of spin and the higher-lofted wedges were extremely stable on mishits, especially off of a tight lie.

Do you know that shot that comes out at the toe and floats a bit? Maybe not getting to the top of a slope or carrying some rough? Those shots hold their line a lot better which ultimately could be the difference between a six-footer for par or another chip.

In simple terms, this one was kind of a layup. Of course, Vokey is going to make a fantastic wedge line. It’s the most played wedge on Tour by a bajillion and for good reason. They always have a clean simple look, there are enough grinds to satisfy any golfer—and you can’t argue with legacy.

Truth is, there are a ridiculous amount of good wedges out there by all the big OEMs. I know. I’ve tried em all. But there is something about the golfing public and Bob Vokey that just won’t stop. That’s a great thing. 


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Today from the Forums: “Recommend me a 14th club…”



Today from the Forums showcases our members helping out ewe8523 who is on the hunt for a 14th club. Per ewe8523:

“My home course is fairly short 6050 yards, so I’m not really in a position where I have to hit a lot of long fairway shots. There is one par 5 on each side – 548 and 449 respectively.

Open to other options as well.

Including current specs and avg distance.

  1. Driver – Cobra F9 – 250 yards
  2. 3-Wood – Cobra F7 – 220 yards
  3. Hybrid – Callaway Epic – 200 yards
  4. 5 Iron – Callaway Apex CF16 – 175 yards
  5. 6 Iron – Callaway Apex CF16 – 165 yards
  6. 7 Iron – Callaway Apex CF16 – 155 yards
  7. 8 Iron – Callaway Apex CF16 – 145 yards
  8. 9 Iron – Callaway Apex CF16 – 130 yards
  9. PW – Callaway Apex CF16 – 115 yards
  10. 50 Degree – Vokey SM6 – 100 yards
  11. 56 Degree – Vokey SM6 – 75 yards
  12. 60 Degree – Cleveland CBX – Bunker Only
  13. Putter – Scotty Cameron Newport 2
  14. ?”

WRXers have been giving their suggestions on what could work best for ewe8523, and also discussing what they have found most useful from a 14th club standpoint.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • heathpitts: “Very similar setup and gapping to my setup. Although my wedge lofts are a bit different. I have wedges at 50, 54, 58, and 62 but generally, only carry 3 per round. I adjust the 54-62 based on where I’m gonna play. I do also have a graphite shafted 3 utility iron that I play around with as a driving iron, but I see that you haven’t really found one that you like. I adjust the 14th club based on the course or conditions or time of year (due to different wedge grinds) sometimes but try to keep it as simple as possible. I think your setup is pretty good honestly. I always seem to score better with fewer options, so I don’t try to get cute with shot selection 🙂 I play 13 clubs a lot of times.”
  • MP4444: “I agree with the others on a club to hit that 185-190yrd spot. Either a hybrid or an iron with extra help compared to the CF16s. I personally have a 4 hybrid and a more game-improvement style 5 iron that I use interchangeably for this spot in my bag depending on how I’m striking the ball. When my ball striking is on, I usually prefer an iron in this spot because my misses are smaller, but it’s nice to have the help of a hybrid when I’m not feeling so on with my game. If you go the iron route just be sure to check out the lofts to ensure the proper gapping. Some game improvement and super game improvement type irons have stronger lofts so you may need to look at a 4 or 5 iron depending on the model. I would also recommend hitting both on a launch monitor and comparing peak height and spin numbers. You are still typically looking to hold a green at this distance, so you want to make sure you are getting enough height and spin to have a chance.”
  • Z1ggy16: “The obvious choice is like a 188-yard club but if you never need that shot… Why spend the money? Other option is like a 64* wedge, but that’s probably going to get you into trouble more often than not. I’d lean toward the 185-190 yard club, probably another hybrid, gives you more flexibility if you play other courses that are longer.”
  • crapula: “Higher lofted Callaway Epic?”

Entire Thread: “Recommend me a 14th club…”

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Today from the Forums: “Best 54/56-degree wedge for a sweeper?”



Today from the Forums we take a look at 54 and 56-degree wedges which are effective on full shots from tight lies. WRXer, 10of14, is a sweeper of the ball and has reached out to fellow members who have been giving their suggestions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • dhen9: “M grind or ES Glide 2.0.”
  • PowerCobra98: “Callaway MD4 or MD5 with the C Grind.”
  • bsb70x7: “I am a sweeper and a low bounce player. I play Vokey 54 with 10* of bounce (as my highest bounce). You may want to go with 8* of bounce if you use your Lob wedge in the sand.”
  • NYCGolfNut: “I’m the same. M grind Vokey – 8 deg bounce, heel and toe relief. Works great.”

Entire Thread: “Best 54/56-degree wedge for a sweeper?”

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