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Toulon Design to launch 5 new putters in 2017



Callaway’s new high-end putter brand, Toulon Design, is adding five new putters to its lineup in 2017, including four fully milled head shapes and one that’s off the track, you might say.

Toulon Design was launched in 2015 by golf industry veteran Sean Toulon, now Senior Vice President of Callaway Golf and General Manager of Odyssey Golf. The company carved its niche in the industry with premium milled putters that have a distinct face-milling pattern and interchangeable sole plates for improved customization.

The face of Toulon's new "Long Island" putter

The face of Toulon’s new “Long Island” putter

Related: Our review of Toulon’s 2016 putters

In 2016, Toulon Design released five fully milled models (San Diego, San Francisco, Rochester, Madison and Memphis) that have found their way into the bags of PGA Tour players and golfers around the world. The 2017 release continues down that path, but adds a high-MOI putter that ventures from the norm. It’s called “Indianapolis,” and was inspired by Toulon’s work with Chip Ganassi and his racing team while in Indianapolis.


Learning from Ganassi’s insight on multi-material constructions, Toulon constructed the uniquely-shaped mallet putter with 6061 aluminum on the face, 303 stainless steel on the sole, carbon composite on the crown and about 65 grams of weight on the putter’s “back wings.” The combination of materials and overall head shape makes for a forgiving putter that has an MOI of 5,400 g/cm² (moment of inertia, a measure of forgiveness).


For better alignment, the putter also has 10 different alignment lines that are either parallel or perpendicular to the target, making it “almost impossible to misalign,” according to Toulon.

The other four models in the lineup — Austin, Columbus, Long Island and Latrobe — take after much more classic putter designs. Each of the four putters are milled from 303 stainless steel, and the faces have a diamond cut mill pattern that’s made to improve acoustics and get the golf ball rolling faster on the green.

The special pattern at the center of the face  — the company calls it a “contact patch” — has crosshatch grooves to channel vibrations from impact for improved sound and feel. Much like Toulon putters from the past, the 2017 putters also have interchangeable sole plates made from aluminum, stainless steel or tungsten to create different head weights and counter-balanced options.

Like the 2016 lineup and the new “Indianapolis,” all Toulon Putters are named after cities that have influenced either him, his family or the game of golf in general.



Toulon calls Columbus, Ohio, the “most golf-crazed city in America,” which is home to 18-time major champion Jack Nicklaus. The Columbus putter is Toulon’s first longer neck design; it has about 20 degrees of toe hang, a notchback and “acts like a mallet” due to its stability.



Also, Toulon calls Austin a “great golf city,” where many Tour players were born and/or currently live. With an Anser-influence, the putter has a wider cavity, taller bumpers and “taller shoulders.”

Long Island


Long Island, New York, is home to some of the country’s greatest golf courses. The Long Island putter has a high-sweeping toe and a flowing neck that results in 60 degrees of toe hang. Toulon says the putter was designed “with Patrick Reed in mind.”



The Latrobe, named after Arnold “The King” Palmer’s birthplace in Pennsylvania, is influenced by the ever-popular Wilson 8802 putter and had design input from Callaway design gurus Austie Rollinson and Roger Cleveland. Toulon stresses how difficult it is to mill this style of putter well and get the hosel bend correct.

“We’ve done an incredible job,” he says.

The diamond cut milling on this putter, which has a shorter blade length than others in the line, is spread across the entire face. Toulon calls it “magnificently beautiful,” and we tend to agree based on the company’s Instagram photo, pictured above.

The five new models for 2017 will be available on March 31, and prices start at $399.99.

We also spotted a previously unseen Toulon putter called “Atlanta” on the range at the CareerBuilder Challenge, although the company has not confirmed if it will hit retail.


Join the discussion about Toulon Design putters here.

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  1. Travis

    Apr 21, 2017 at 7:25 pm

    Also love how it’s April 21st and none of these are available yet…

  2. Travis

    Apr 21, 2017 at 7:24 pm

    I guess they totally abandoned the Latrobe model? Sad, that’s the only one I wanted…

  3. joepz

    Jan 29, 2017 at 1:43 pm

    Didn’t PING and/or Nike have a putter that looked like the Indianapolis? Must admit, it looks interesting.

  4. JThunder

    Jan 26, 2017 at 9:55 pm

    Internet comments sections;

    “everyone is entitled to my own opinion”

  5. tlmck

    Jan 24, 2017 at 9:23 pm

    That Indianapolis would be cool without the big X thing on the back. Just a straight simple blade with double bend shaft. Looks like it is detachable, but that would probably mess up the weighting.

  6. Drew

    Jan 24, 2017 at 4:18 pm

    I second the above comment. I’d like to know if Latrobe or Long Island available in left handed!?

  7. Mad-Mex

    Jan 22, 2017 at 6:35 pm

    $400 with zero customizing ?!? Really like the Latrobe but Ill wait a year and pick one up along with an Epic driver for less than $300 for both,,,,

  8. DB

    Jan 21, 2017 at 9:20 pm

    I see the usual haters in the comments section. Haha

    Great looking stuff here from Toulon. I’m sure more pics will be coming after the PGA show.

  9. rymail00

    Jan 21, 2017 at 8:55 pm

    Was really hoping to see a few pics of each putter. Like the Austin, Latrobe, and Long Islandl the view to see is from the back so you can see the details of the design, not the face view.


  10. Big Mike

    Jan 20, 2017 at 11:54 pm

    Loving my Memphis. Best feeling and sounding putter I have owned. Scotty who?

  11. S Hitter

    Jan 20, 2017 at 8:10 pm

    Hate the names. Ugh.

  12. BM

    Jan 20, 2017 at 7:55 pm

    6061 aluminum is way too soft to be using on the face. Should have used 7075. it is not that much more difficult to machine, but is much harder and more durable.

  13. BallBuster

    Jan 20, 2017 at 2:42 pm

    Exciting new styles (yawn)… However, I was intrigued by the Indy picture that had all those jazzy green flow lines and saw the claim “For better alignment, the putter also has 10 different alignment lines that are either parallel or perpendicular to the target, making it “almost impossible to misalign””, but fail to see any but the square face. No lines at all. But I’m just an aerospace engineer who works in aerodynamics I guess!! No imagination. Good marketing hype tho… to some I’m sure.

    $400 = insanity to me… I did think it also insane I spent $100 for a Cameron Red X in early 2000’s but that proved to be very worthwhile for over a dozen years. I feel totally confident in it, still love it in every way, and by my own statistical measurements and gut feeling, works quite well for me. I doubt these new models could elevate my game or replace my favorite that has beaten back all other challengers to date! Mine also has a square face plus 2 lines that seem to work well for alignment purposes!!

  14. Dj

    Jan 20, 2017 at 11:32 am

    Not one of these is appealing.

  15. bogeypro

    Jan 20, 2017 at 9:08 am

    more putters named after cities… how original.

  16. Michael

    Jan 20, 2017 at 7:45 am

    Any of the upcoming models available to us lefties? I’m crossing everything that Latrobe does.

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Wunder: I’ve hit THESE new drivers this year…and this is what I think



During this lockdown, I have done quite a few “Friday Q & A’s” on my IG, and one of the questions I get asked constantly is “have you hit this?” That, and “whaddya think?”

So, in the spirit of organizing my brain, it seemed like the right time to share what new drivers I have actually hit this year…and this is what I think.

Now, it needs to be said that there is a lot of new gear out there, but, to be honest, I’ve only actually hit a select few enough to actually build an opinion. “Enough” in this case is at least 20 balls. Some of these sticks I tested during our pre-launch preview with the OEMs, at the PGA show, a friend has one, or I actually have it in the bag.

Here we go.

TaylorMade SIM

Setup tested: SIM 9 @8.25 w/ Mitsubishi Chemical Kuro Kage XTS 70TX

LOOKS: The best way to describe how SIM looks behind the ball is “comfortable.” TaylorMade has always made drivers that just look correct. The lines are clean, the shape inspires playability, and I dig the paint job. They hit a home run with this one for sure.

FEEL: Best sound out there in my opinion. Heavy, dense, and if you get one dead-nuts center, it lets you know. The feel at contact is just as TaylorMade drivers have always done, center strikes feel like Thor’s hammer and mishits don’t kill your good vibes.

VS THE M5: I get asked this a lot. I loved the M5. Still do. To be honest the two drivers data wise were legit apples to apples. The only difference is my stock shot with M5 was a low spin straight ball and with SIM its a slight draw with a touch more spin and slightly lower launch. I prefer that.

OVERALL: In my opinion, the TaylorMade SIM is the cool kid in high school for 2020. Last year it was F9 followed closely by M5. TM knocked it outta the park on this one.

TaylorMade SIM Max

Setup tested: Sim Max 9 @8.25 w/ Mitsubishi Chemical Kuro Kage XTS 70TX

LOOKS: It has a bit more of a longer face at address, which makes the head appear shallow which inspires a bit more confidence to turn it over. That’s the main thing I noticed with MAX. Other than that its a tried and true TM shape.

FEEL: Like its sibling, it has a nice solid hit audibly at the impact. So, overall its apples to apples with SIM. However, due to the front weight missing on the MAX, the actual strike doesn’t feel AS meaty as SIM. Not a negative necessarily just something I noticed.

VS M6: Both of these sticks I launched a bit too high versus the weighted versions. That’s why they never got any serious consideration to actually put in play.

OVERALL: As a high launch, more forgiving option, it’s an ace.

Callaway Mavrik Sub Zero

Setup tested: Sub Zero 9 w/ Mitsubishi Chemical Tensei Blue AV 65TX

LOOKS: To my eyes, the newer versions of the Callaway drivers have looked a bit more compact than its competition. To me, this always looked “low spin” for whatever reason. The Mavrik has the same shape which is good.

FEEL: They really fixed the sound. The Epic Flash sounded like a pop can to me, and the Mavrik Sub Zero sounds like a sledgehammer. The good thing here is the sound now matches up with what the hit feels like. I think the Mavrik is the best feeling driver Callaway has made since Epic.

VS EPIC FLASH SZ: To me, a complete improvement on all fronts. Sound, feel, and performance for me were all substantially better. Now I must say that the Epic Flash Sub Zero was a great driver, I always got great numbers out of it, but the sound took me out of it. I’m sure there isn’t that much difference audibly between the two, but in this game, even something minor can represent so much. Sound to me is huge.

OVERALL: In all honestly, I haven’t given a Callaway driver a real hard look to actually put in the bag since Epic. The sound got louder wit Rogue and Epic Flash. The Mavrik SZ  however is a fantastic driver and will def get some more testing out of me.

Cobra SpeedZone

Setup tested: Cobra Speed Zone 9 @8.5 w/ Fujikura Ventus Black 7X

LOOKS: The F9 was a winner on all fronts. The only critique I had was optically it looked like the driver was a little too fade biased. The SZ with its milled in top line gives it softer look at address and for me, softer lines mean more workability, just what my eyes tell me.

FEEL: As with F9 and the earlier mentioned SIM, the Speed Zone sounds EXACTLY how a driver should sound. It has a very heavy hit audibly and that’s across the face. I love the sound of this driver.

VS F9: Apples to apples, it’s the same. Beyond the optics, it feels, sounds, and performs like the F9. Not a bad thing though, the F9 was the driver of 2019 in my opinion.

OVERALL: Nothing wrong with repeating an already awesome driver. SpeedZone will stand up to anything out there. If I’m being fair, I think F9 elevated things in 2019, and this year the competition caught up to it. Changes nothing about how good this driver is.

Cobra Speed Zone Xtreme

Setup tested: Cobra Speed Zone Xtreme 9 @8.5 w/ Fujikura Ventus Black 7X

LOOKS: Like the other drivers in this higher MOI category, it looks a little longer heel to toe.

FEEL: No different than the SpeedZone, sounds great, the impact is solid across the face, and even thin shots feel solid.

OVERALL: The Xtreme is the sleeper hit of 2020 and I’ve heard the fitters love this thing. It’s by far the easiest to hit and overall good time of any driver on this list. Is it longer? No. But is it Xtremely (no pun) playable and competitive? Hard yes. It’s a blast.

PXG Proto

Setup tested: PXG Proto 9 w/ Graphite Design Tour AD IZ 6 TX

LOOKS: Slick. Like all PXG gear, the look is there. The matte crown and elegant lines make it very pleasing optically. I also appreciate that although it’s designed to look high tech. The lines inspire playability, and who doesn’t love a driver that looks like a stealth bomber?

FEEL: I only hit about 20 balls with the PXG Proto in the short time I had with it, but, wow, did this thing surprise me. The sound oddly enough is a bit higher-pitched than the others on the list but for whatever reason, it’s not a distraction. It actually adds to the experience of the hit. I typically detest that, but this sound matched up with the solid hit I was getting. I’m not sure if this is the final version since its a limited tour proto but what is happening is definitely interesting.

VS GEN2: It’s just better. Feels better, sounds great, more playable across the face. The Gen2 did one thing better than everyone else, it destroyed spin. The problem I had was control. The PXG Proto is still low spin but with the new 4 weight system (no intel on the tech yet) seems to add quality launch to the low spin profile and puts the player in a situation where very few to any sacrifices are made.

OVERALL: I was a fan of Gen2. No doubt. But it never flat out beat M5, F9, or SIM. The Proto has elevated PXG’s driver game. I don’t think its a matter of whether or not the driver stands up with the irons, I believe PXG is on the right track to having a driver that eliminates any “yeah, but…” to the conversation. That’s a huge leap since Gen1. These guys are trending hard.

I hope this was helpful.

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What GolfWRXers are saying about the final version of Bryson DeChambeau’s LA Golf ‘Texas Rebar’ wedge shafts



In our forums, our members have been discussing the final version of Bryson DeChambeau’s LA Golf ‘Texas Rebar’ wedge shafts. The look of the ultra-stiff shafts, which originated from Bryson wanting a “graphite shaft that was stiffer than the Dynamic Gold X7″, has impressed our members who have been praising the final version and sharing their thoughts on the concept.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • QuigleyDU: “Awesome.”
  • My2dogs: “Really coming out with some great new stuff.”
  • HateTheHighDraw: “MMT 125TX are absolute fire, but these must be much stiffer.”
  • Robkingasu: “Sweet!”

Entire Thread: “Bryson DeChambeau’s LA Golf ‘Texas Rebar’ wedge shafts”

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Should I move to heavier iron shafts? – GolfWRXers have their say



In our forums, our members have been discussing the strategy of moving to heavier shafts in irons. WRXer ‘Z1ggy16’ has been making swing changes lately, and the transition has been most challenging for his iron play. ‘Ziggy16’ says:

“Been making some swing changes lately, most notably working to really shallow my club into the downswing. I’m finding that I’m doing this well with my heavy wedge shafts and driver, but I’m struggling a bit in my irons. My strike pattern with my wedges is pretty good, but the irons are a bit all over. Driver is 80g raw, wedges are 132g raw, irons 120g raw. I don’t think I want to go any stiffer, but is there a chance I’ve “outgrown” this weight and need to move to something a bit heavier to help keep these feels going through my set? No idea what swing speed is at this point, but my 7i is normally a smooth/comfortable 175-180 for me.

I really like the feel of my Accra Tour Z Xtreme 475 and my S400’s in the GW-LW. I’m kind of leaning maybe soft stepping modus 120TX or X100’s.. Heck maybe even S200 straight in? Normally I’d just get a fitting, but with Rona still going around, I’m not than keen on it. 2020 is the year of the self fit for me. FWIW, I used modus 120TX 2xSS in my GW & SW last year and that was pretty good feeling. Perhaps a touch too soft… they seemed to really whip/bend hard when hitting from the rough on full swings.”

Our members discuss whether they feel a switch to heavier shafts in the irons will have the desired impact.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • Pepperturbo: “You’re not alone. Regardless of age, some of us swing better with heavier shafts. I went from 70g driver and 85g 3wd graphite shafts to 58g Ventus shaft in driver and 70g Ventus shaft in 4wd. In irons went from 130g X to 120g 6.0 PX steel shafts which lasted about fifteen years. Then last year made another downward weight change to Steelfiber (steel & graphite) 110g Stiff shafts, lightest I have ever played. Keep in mind as you transition, changing shaft weight is not the only answer. Increasing swing weight can make up for shaft weight. Though I really like them in 6-3i, not thrilled in SW-7i, so just ordered heavier Steelfiber i125g shafts for my PW-7i blades.”
  • Jeff58: “As someone who has gone through and continues to work on what sounds like a similar situation, your ideal iron shafts will likely change. Where they change to isn’t possible to predict with any degree of accuracy. Don’t change your current irons without knowing. It’s frustrating, expensive, and you won’t have any clubs while they’re being changed out. Instead, get a single club from dealsandsteals or similar and experiment with that. Also, the only relevant experience is outdoors under your actual turf conditions. Indoor and mat use can be grossly different.”
  • Red4282: “Just depends on your tempo and load and preferences tbh. My numbers are about identical to yours; I play 77g in the driver and 125 in the irons. I don’t think I could go lighter than 125.”
  • gvogel: “I have a set of hickory clubs. Of course, hickory shafts are darn heavy, maybe 150 grams or so. I probably hit straighter shots with the irons, and particularly hit better shots with the niblick (wedge). Driver and fairway woods, not so much. That might be a stupid insertion into an intelligent thread, but heavier goes straighter, lighter goes longer. You can go heavier, and it helps in transition, but don’t go too stiff.”

Entire Thread: “Should I switch to heavier iron shafts?”

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