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Bridgestone introduces ultra-premium TourB Series

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Coming mid-Spring and only available through Bridgestone-authorized fitters (and only available for a limited time): Bridgestone’s ultra-premium TourB Series of drivers, fairway woods, hybrids and irons.

Bridgestone’s TourB Series of drivers includes three models: the XD-3, XD-5 and XD-7, each featuring a matte finish and adjustable hosel that allows eight face-angle/lie configurations.

  • XD-3: 455cc head, round shape, deep face, medium launch, neutral trajectory.
  • XD-5: 460cc head, flatter, shallow-face design to promote a high launching draws.
  • XD-7: 445cc head, classic pear shape, lower-launching, fade-biased tractory.

From a features standpoint, the drivers include Bridgestone’s Flex Action Speed Technology (FAST), which is designed to increase ball speed for maximum distance, even on off-center hits.

XD-3

Lens Position: 531

 

XD-5

Lens Position: 686

XD-7

Lens Position: 498

In combination with F.A.S.T. is a technology Bridgestone calls “Power Ribs,” which were added to internally to the driver heads to increase ball speed and dampen vibrations. The faces of the TourB woods also feature Power Milling, which is designed to stabilize the ball at impact to increase compression and reduce spin.

The XD drivers come with a set of interchangeable weights (2, 4, 6, 8, 10 and 12 grams). Exotic premium shafts are offered stock, including top models from Mitsubishi, Fujikura, UST Mamiya and Aldila.

“We wanted to do something really special this year and decided to go ultra-high-end in every facet to create a line that combines incredible craftsmanship with the latest technological innovations,” says Zack Kupperbusch, Golf Club Marketing. “To launch the product, we will be working with a select group of authorized fitters, who will custom build each club to perfectly suit customer needs and preferences. Further information on fitting locations will be available shortly.”

XD-F

Lens Position: 538

XD-F fairway woods are equipped with a shallow face and are available in lofts of 15 and 18 degrees. Featuring the compact shape preferred by better players, the XD-H hybrids come in lofts of 18, 21 and 24 degrees.

XD-H

 

CU_xdh_st_01

Bridgestone Golf is also adding to its forged iron line the cavity-backed X-CB and traditional X-Blade. Both feature 1020 Endo forging, 15 premium shaft options and minimal offset. The X-CB is engineered with a wider sole to prevent digging and encourage smooth turf interaction, while the X-Blade has a narrower sole.

X-Blade

Lens Position: 1186

 

X-CB

Lens Position: 1162

Drivers will retail for $699, fairway woods and hybrids for $399 and $249, respectively. Both the X-CB and X-Blade will be $1,200 (4-PW).

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31 Comments

31 Comments

  1. Jake Wherley

    Jan 20, 2017 at 2:06 am

    I, as a Bridgestone staff member, and as a huge equipment junky, cannot wait to try these suckers out and put them in the bag! Look absolutely fantastic! And I didn’t think they could make anything that would take my J15 CBs out of my bag…I’ve been proven wrong.

  2. Stevegp

    Jan 20, 2017 at 12:56 am

    I like Bridgestone gear. It will be interesting to see how they new releases do.

  3. Stevemac

    Jan 19, 2017 at 10:30 pm

    i just cant imagine there is that big of a market out there. i love tinkering but as ive gotten older and the USGA limits on COR, etc- I am losing interest in spending the money. Look at the flurry of attention the Costco ball generated. New club introductions have slowed so manufacturers have to find $$s somewhere. Most club reviews are not seeing notable differences from model to model. I definitely am not the first in line for new product now.

  4. Dunn2500

    Jan 19, 2017 at 9:41 pm

    Everything is priced right cept driver and fwy wood…….don’t forget it’s being able to get all the premium shafts as well, that so many were crying about few years ago…..well now you can but it’s gna cost you……still cheaper than buying clubs and reshafting on your own…… $699 is gna be hard sell though for drivers that aren’t even that popular…….all irons are $1200 now

    And these are endo which is kinda nice…..I think they will limit the quantity as they don’t sell that many here but am sure they’re team has looked at all pertinent aspects and feels they can still profit so……all of it looks nice……

    Hopefully they don’t make the blade length so long heel to toe…..only complaint with their irons

  5. Jack

    Jan 19, 2017 at 9:15 pm

    I don’t know about the driver being 700. On the rakuten website (japanese Amazon basically), it’s about 400+ USD for the XD-03 with Tour AD TX1-6 shaft. For that price difference might as well just get it from Japan.

  6. Philip

    Jan 19, 2017 at 5:35 pm

    Ultra – premium, not just premium clubs. Now those clubs are definitely much better than all other non-ultra clubs :o)

  7. Chris

    Jan 19, 2017 at 5:15 pm

    I hope everyone complaining about $1200 for a forged set of irons understands that they cost more for these irons now with the materials they are building them from. These are companies that have to make money, too. For what it costs them to get the materials for those heads, this isn’t really a huge price markup for them. I remember people complaining about $1000 for Mizuno’s a couple years ago when it cost them about $800 to get those made. Throw in the fact that a lot of these companies add in shafts at no extra cost, and you’re right in line with where they should be.

  8. Joshua Rodgers

    Jan 19, 2017 at 3:32 pm

    1020 Endo Forging…I’m betting those blades will find their way into Tigers bag.

  9. the bishop

    Jan 19, 2017 at 7:34 am

    Both irons, the X-blade in particular are spectacular looking and $1200 is not unreasonable in today’s market for forgings. $249 is in line with other manufacturers top line hybrids. $699 and $399 for drivers and fw’s respectively is another matter. Jury is out but they may have a hard time moving them at those price points.

  10. Takehiko Takaoka

    Jan 19, 2017 at 5:11 am

    Almost same price as in Japan

  11. Mat

    Jan 19, 2017 at 3:23 am

    For everyone on here complaining about the pricing, turnabout is fair play. If you live outside of the US, these are pretty normal prices anymore. Granted US$700 is a little high even for imports, most equipment is straight up 30% more overseas before taxes and such.

  12. Bert

    Jan 18, 2017 at 7:28 pm

    Picked up a used but flawless set (4-PW,AW) of RSi 2’s the other day for $275. Sounds about right.

  13. Kevin

    Jan 18, 2017 at 5:08 pm

    Bridgestone sells a lot globally and definitely has a cult following here in the states, for irons and woods. Driver looks good but I still agree with most that $699 is to much for even some of the most hardcore Bridgestone fans. The irons at $1200 seem very reasonable. To bring that cost down they would have to go to a harder metal and all the fans would complain, a no win situation for them. $1200 has been common for a forged club for a couple of years now, this is nothing new.

  14. golfraven

    Jan 18, 2017 at 3:19 pm

    Certainly like the CBs but prices are at premium. I would expect that performance is at same level otherwise those will be a shelf stocker.

  15. Mike

    Jan 18, 2017 at 2:42 pm

    Welp, I was waiting for this driver to compliment my J15 CB’s (which I got for $400 and probably couldn’t be replaced by these because they’re too awesome), but would never pay that price for any driver. Even if it is an unbelievable product, what’s it going to give me, 4 yards? I’m almost offended

  16. Ron

    Jan 18, 2017 at 2:29 pm

    Hmphf.

    How come no one makes a 3-iron anymore?

    • Chuck

      Jan 18, 2017 at 2:53 pm

      I can’t say that “everybody” makes 2- and 3-irons, but most do. They just prefer — as marketing has told them — that more and more people would rather buy a 4-PW set, or a 5-PW set or (my new favorite) 4-9 and 5-9 sets.

      Because we are also seeing more, not fewer, choices with lots of utility irons in the 2-4 range.

      • Feel the Bern

        Jan 19, 2017 at 9:33 am

        I also think is a price gouge. People wouldn’t be able to stomach 1400$ for 3-PW, for clubs that used to cost three digits. Dropping a club off while raising the price slightly minimizes the optics of said price gouge.

  17. Myron miller

    Jan 18, 2017 at 1:24 pm

    As others have said, $699 for a driver and $399 for woods is crazy. I can get custom made, fitted driver for same or less. What does this driver do that many others don’t? Certainly its distance is pretty close to everyone else. So why so much more expensive. Last time i checked Bridgestone wasn’t known for its driver usage or for anybody buying them.

    • Lap

      Jan 18, 2017 at 3:40 pm

      Import prices. Duh. Different agreement in the WTO deal between Japan goods and China goods coming into the US.

  18. Large Chris

    Jan 18, 2017 at 1:15 pm

    “Only available for a limited time”
    Thank goodness for that, where I live I can hardly get through the doors of the golf retailers due to the thousands of Bridgestone driver, irons and hybrids on offer in all the stores (that’s being sarcastic by the way).

    • Large Chris

      Jan 18, 2017 at 1:29 pm

      To be fair the pics do look very nice, the X-blades in particular.

  19. Dat

    Jan 18, 2017 at 12:17 pm

    Will prices ever come down at all in this market? These companies are doing this to themselves. There is a reason that Srixon’s 945 blade only sold like crazy when it went down to $400 this winter.

  20. Glfhsslr

    Jan 18, 2017 at 11:53 am

    All the high price tags mean is, you won’t be buying a new set of irons every year lol

  21. Smitty

    Jan 18, 2017 at 11:42 am

    Another set of irons that retails for $1200?! OEMs are going to run themselves out of business trying to keep up with PXG. I’m a HUGE Bridgestone fan and love the look of these clubs but there is absolutely zero chance I’m dropping that kind of cash on these.

  22. creeder

    Jan 18, 2017 at 11:18 am

    thanks PXG for all the ultra premium high priced gear. Dont fall in the trap.

  23. chinchbugs

    Jan 18, 2017 at 10:42 am

    I would enjoy a combo set in those…but I would also enjoy some manufactures coming out with a set of irons priced under $1k these days…

  24. Deron

    Jan 18, 2017 at 10:30 am

    Trying to follow the PXG model? Hope this sort of thing doesn’t become a trend.

  25. NolanMBA

    Jan 18, 2017 at 10:22 am

    Their price point is interesting… Is bridgestone a hit globally or something? I know people like their irons and balls but not their woods and certainly not at $699.

    • Branson Reynolds

      Jan 18, 2017 at 11:43 am

      Those irons look great. i understand their price. But a $700 Driver from a company that has to be last in Driver sales among the big names…i don’t get it.

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Equipment

See what GolfWRX Members are saying about Mizuno’s new ST-180 driver

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Mizuno has recently released a new ST-180 driver that we spotted on Tour at the 2017 RSM Classic. The company’s “wave sole” technology makes an appearance for the first time in a Mizuno driver; the design is used to push weight low and forward to reduce spin rates, and the construction contracts and expands during impact to increase energy into the golf ball. The result is a lower-spinning driver, especially for those who hit down on the golf ball, and increased ball speeds across the face.

The ST-180 drivers have a new Forged SP700 Titanium face insert that allows the faces to be made thinner — saving weight from the face while increasing ball speeds — and they feature what the company calls a “Internal Waffle Crown” that saves weight to help shift CG (center of gravity) low and forward in the head.

There’s a slew of custom shafts available for no upcharge. The stock grip is Golf Pride’s M31 360, and the drivers are selling for $399.99, available in stores now.

Below is a collection of early feedback from GolfWRX members, and make sure to join the full discussion. See more photos of the ST-180 driver here.

Note: The posts below have been minimally edited for grammar and brevity.

GolfWRX Members comment on the new Mizuno ST-180 driver

TeeGolf: I’ve seen the ST180 driver [in person] and it looks like it sits perfectly square to me. And this is coming from someone who has been playing a Titleist driver set 1-degree open for the past 3 years. It doesn’t look closed at all. 

trhode: I’ve been playing the M2 all year. In comparison at address, the ST is very closed. I had 3 customers look at it yesterday too and they all had the same reaction: closed. That being said, I did play 18 on the simulator and hit some monster drives. The head, with the Raijin shaft, seems to be just a little lower spin than my TaylorMade M2. The blue finish doesn’t bother me either. 

akjell: Hit this yesterday at the Mizuno demo day yesterday at Eagle Ridge in Gilroy, CA. Far from a hook machine but definitely a bomber. The Mizuno’s reps put me in a Mitsubishi Tensei White 70X and I could hit this this driver on a string possibly a bit better than my M1. Of the Mizuno drivers of late, this has to be the best one.

odshot68: Ordering it today. Was fit and played a round with it. Optimal launch and spin. Tensei Blue 70x at 9.5 degrees. This is definitely not left bias; first Mizzy driver ever.

nmorton: Hit this today and it’s going in the bag. Just a classic head shape that suits my eye. Been messing around with a number of drivers over the past year and haven’t singled one out. Last long term driver I had was the 850. The ST checks all of the boxes for me…looks great down by the ball, sounds solid and performs as good as any other. What really sold me was how well slight mis-hits performed. I had the 12.5 dialed down so it definitely sat open a bit. Didn’t hit the fairway but it looks sharp as well. 

evoviiiyou: Had a chance to test the driver with a couple shafts last night. The head is definitely deeper than the JPX900 and the footprint seems bigger from he set up position, very confidence inspiring like the JPX900 but a little improved. Finish and graphics are very similar to the 900 which is very nice if you like the satin Mizuno blue and I do love it just like the satin black I recently had done to my JPX driver and 3 metal. 

regiwstruk: My current gamer is a Titleist 917D3, and this is definitely replacing that. I used a JPX 900 from November 2016 through June 2017 — biggest differences are the sound and that the distance is up there with at least one of the leaders in the market. Anxious to see how it does on the course! 

Paul065: It is high launch, low spin yes but I wouldn’t say it was targeted at the average golfer. It’s basically their version of Callaway Epic Sub Zero. Rory used the Sub Zero. 

Tommyj: I went down to Carls yesterday specifically to look at the ST180. I’ve read some comments that the face looks closed. When I picked it up it was in the 10.5D position and did look slightly closed but then looked perfectly square at 9.5D and also square at 10.5D which seemed sort of odd. The shape is not for me, I had a Cobra F6 and while the ST180 footprint isn’t that big its still substantial. I like blue on drivers and the ST180 has a real quality look to it with the matte finish, having said that I’m not sure I’d want to be looking at that shade of blue all the time. The sound was an absolute killer for me, it was completely unexpected because I always associate Mizuno with being traditional and understated… ST180 launch was lower than G400 in the neutral setting, about the same when I lofted the Ping down.  ST180 was noticeably lower than D2. Longest driver of the three was G400, followed by ST180 then D2. For me the ST180 had the widest dispersion with G400 being the most accurate (by a wide margin).

Discussion: Read more comments about the ST-180 driver here

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Spotted: Justin Rose is testing a new TaylorMade “Hi-Toe” wedge

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On Twitter today, Justin Rose posted a photo of a never-before-seen TaylorMade “Hi-Toe” 60-degree wedge. As the name suggests, it appears the toe portion is raised; we’ve seen this high-toe design from other manufacturers, and the benefits of those designs included increasing face area on open-faced shots, and shifting CG (center of gravity) to where it’s more beneficial for wedge play (likely higher for more spin and a lower flight).

The wedge is also stamped with “MG” to suggest it’s a “milled grind” wedge, much like TaylorMade’s popular wedge line that’s in stores now. There also appears to be slots behind the face, likely to also shift CG to where it’s deemed more beneficial.

Talks of a TaylorMade wedge with a high-toe design were actually started by Dustin Johnson a few weeks ago in a press conference. His full comments on that wedge are above, and you can join the discussion about the wedge in our forums.

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GolfWRX Exclusive: Patton Kizzire speaks on first PGA Tour win, WITB, new 718 irons

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Patton Kizzire nabbed his maiden PGA Tour win at last week’s OHL Classic, outlasting a late charge from Rickie Fowler. He raised his first Trophy with a bag full of Titleist equipment and a Titleist ProV1x.

Following the event, our Andrew Tursky had a revealing chat with Patton about the win and the clubs he used to do it.

GolfWRX: When you’re leading down the stretch, are you leaderboard watching? Does a big name like Rickie Fowler chasing you have any effect on your mentality/gameplan?

Patton Kizzire: For most of the tournament, I try not to look at the leaderboard. I took a long look on 15…and I just wanted to make sure nobody was ahead of Rickie and closer to me, and I just went from there.

GolfWRX: Do you get defensive or less aggressive down the stretch? Are you aiming away from pins, or are you ‘head down, keep it going’?

PK: It’s all situational. On difficult holes, maybe [I] play a bit more conservatively. I certainly wasn’t willing to take any chances with a three-stroke lead. I was playing the percentages. I maybe didn’t hit the best shots of the tournament there toward the end. The beginning of the back nine — 12, 13, 14 — were not my best tee shots. But I certainly wasn’t trying to play defensive. I was trying to play aggressively to conservative targets.

GolfWRX: Were there a lot of nerves coming home down the stretch?

PK: It was a little nerve wracking, but it wasn’t my first time in contention. I was able to draw on some of my near-misses, especially the Safeway Open last year. I was in a very similar spot on the weekend on Sunday, and I didn’t get it done, but I was able to look back at that and learn a little bit.

GolfWRX: It looks like you don’t do a whole lot of switching. You’ve still got a 913 Hybrid in the bag and a putter that’s been in the bag for years, too. What does your testing process look like when Titleist comes out with new equipment?

PK: Titleist has been really consistent for me since I was 15…I’ve played Titleist equipment almost exclusively since I was 15 or so. Every year it seems they come out with something new, and I have so much trust in it. It’s a pretty seamless transition. I don’t switch much. I try to put the new irons in play, the new driver, the new woods.

But something like a hybrid, you kind of have a club you fall in love with over the years, and I’ve been a little bit hesitant to switch that. The new balls, the new woods, the new irons are pretty easy for me to get into. And the Vokey team…have done such a great job with wedges”

And I have to mention the putter. The Scotty Cameron GoLo putter has been in my bag for about five years. And I owe a lot of my success to putting.

GolfWRX: Do you ever look to switch out your putter, or do you just kind of love that one and it works for you?

PK: I’ve toyed around with other putters here and there, but I always go right back to the GoLo. For whatever reason, maybe because I’ve used it so long, it just seems like what a putter should be. I feel really comfortable with it. I always gravitate back to the GoLo.

GolfWRX: What makes the wedges a good fit for you?

PK: The way they go through the turf. I like to have a strong leading edge to go through the turf. And the lob wedge needs to perform well around the greens and in the bunker. I’ve really been hitting my bunker shots well with my new 60 degree. I have different versions of the same wedges. Aaron [Dill] does great work in the truck. He kind of tweaks it here and there for me, and they perform like expect them to.

GolfWRX: How often do you switch out wedges?

PK: I get a new 60 degree the most…every four or five tournaments. New 56 and 52 every six to eight tournaments. I try to keep that 60 degree sharp. If we get to a course with firm greens and my wedge doesn’t have the bite that I want it to have, I’ll definitely give the Titleist guys a call.

GolfWRX: What kind of grind do you have on that 60?

PK: We call it the “Dufner grind.” I saw Jason Dufner had one like that about a year ago, and I told Aaron, “I want one like that.” I don’t know what the grind is, but it’s really good for me. [Note: The grind is a modified K grind.]

GolfWRX: One last question… How do the 718 irons look and feel different than the 716 irons?

PK: They don’t look a whole lot different. They’ve been holding their flight better in the wind. I’m able to get the long irons up in the air a little bit. That’s something I look for, being able to control the trajectory. I kind of imagine the shots that I want to hit, and the 718s are coming out on the flight that I want them to.

The good folks in New Bedford, Massachusetts, were kind enough to furnish us with some details about Kizzire’s setup.

Titleist tells us Kizzire switched to from the 915D4 driver to the 917D3 the first week it was available at the Quicken Loans National last year. He switched to the 718 irons to start the 2017-18 season at the Safeway. After missing the cut at in Napa, he has finished T10 (Sanderson Farms), 4th (Shriners Hospitals Open for Children) and then won the OHL Classic.

Titleist Tour Rep J.J. Van Wezenbeeck had this to say about working with Kizzire.

“Patton likes traditional look throughout his bag but needs vertical help with his angle of attack.  A 10.5 degree 917D3 helps him with launch but still controls his swing.  The shaft is based on a platform he had success with us early in his career and he really loves the feel.”

“The 917 F2 was a perfect fit for Patton early on.  He loved the ball speed and having a 16.5 allows him get great launch out of a club he has had trouble with in the past.  Titleist Tour Rep Jim Curran worked extensively on finding him a shaft that felt good, was the proper weight, and yet still launched the way Patton wanted. Tour Blue 95 fit the bill – and Patton has been in it for a year.”

“Patton loves the look of traditional irons and the 718 MB fit the bill for his look and his desire to control flight.  Now, as he moves up through his bag, he has multiple options in 718 which really helps his game. He moves to 718 CB at his 5 and 6 irons, and then carries the 718 T-MB at 4-iron which helps gapping and ball flight at the top of his set.”

Vokey Design Wedge rep Aaron Dill regarding Patton’s wedges:

“Patton has a old school approach to wedge selection.  When he finds a wedge he likes he will rarely make a switch. He doesn’t blame the wedge for poor or mishit shots. His technique is smooth and accurate with mid to high ball flight. His 52 and 56-degree wedges have been in the bag for a while now, and his 60 has changed a little keeping the width but changing the bounce angle for conditions. He likes an old school look which is why we add offset to his 60.”

Kelley Moser on Kizzire’s Cameron GoLo:

“Patton has been using a Scotty Cameron GoLo model since his mini tour days. The one he is currently using was a backup that was made for him when he first earned his PGA TOUR card. He had a stock shaft and silver head version that he used for a long time, but he wanted to shake it up a little so we made him one with a black shaft and a dark finish. He loved it and after his victory said he’s pretty sure this one is in the bag permanently.”

Many thanks to Patton for the talk and the folks at Titleist for sharing some insights on the newly minted PGA Tour winner’s WITB.

You can see Kizzire’s full WITB here

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