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Bridgestone introduces ultra-premium Tour B Series



Coming mid-Spring and only available through Bridgestone-authorized fitters (and only available for a limited time): Bridgestone’s ultra-premium Tour B Series of drivers, fairway woods, hybrids and irons.

Bridgestone’s Tour B Series of drivers includes three models: the XD-3, XD-5 and XD-7, each featuring a matte finish and adjustable hosel that allows eight face-angle/lie configurations.

  • XD-3: 455cc head, round shape, deep face, medium launch, neutral trajectory.
  • XD-5: 460cc head, flatter, shallow-face design to promote a high launching draws.
  • XD-7: 445cc head, classic pear shape, lower-launching, fade-biased tractory.

From a features standpoint, the drivers include Bridgestone’s Flex Action Speed Technology (FAST), which is designed to increase ball speed for maximum distance, even on off-center hits.


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In combination with F.A.S.T. is a technology Bridgestone calls “Power Ribs,” which were added to internally to the driver heads to increase ball speed and dampen vibrations. The faces of the Tour B woods also feature Power Milling, which is designed to stabilize the ball at impact to increase compression and reduce spin.

The XD drivers come with a set of interchangeable weights (2, 4, 6, 8, 10 and 12 grams). Exotic premium shafts are offered stock, including top models from Mitsubishi, Fujikura, UST Mamiya and Aldila.

“We wanted to do something really special this year and decided to go ultra-high-end in every facet to create a line that combines incredible craftsmanship with the latest technological innovations,” says Zack Kupperbusch, Golf Club Marketing. “To launch the product, we will be working with a select group of authorized fitters, who will custom build each club to perfectly suit customer needs and preferences. Further information on fitting locations will be available shortly.”


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XD-F fairway woods are equipped with a shallow face and are available in lofts of 15 and 18 degrees. Featuring the compact shape preferred by better players, the XD-H hybrids come in lofts of 18, 21 and 24 degrees.




Bridgestone Golf is also adding to its forged iron line the cavity-backed X-CB and traditional X-Blade. Both feature 1020 Endo forging, 15 premium shaft options and minimal offset. The X-CB is engineered with a wider sole to prevent digging and encourage smooth turf interaction, while the X-Blade has a narrower sole.


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Drivers will retail for $699, fairway woods and hybrids for $399 and $249, respectively. Both the X-CB and X-Blade will be $1,200 (4-PW).

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  1. Jake Wherley

    Jan 20, 2017 at 2:06 am

    I, as a Bridgestone staff member, and as a huge equipment junky, cannot wait to try these suckers out and put them in the bag! Look absolutely fantastic! And I didn’t think they could make anything that would take my J15 CBs out of my bag…I’ve been proven wrong.

  2. Stevegp

    Jan 20, 2017 at 12:56 am

    I like Bridgestone gear. It will be interesting to see how they new releases do.

  3. Stevemac

    Jan 19, 2017 at 10:30 pm

    i just cant imagine there is that big of a market out there. i love tinkering but as ive gotten older and the USGA limits on COR, etc- I am losing interest in spending the money. Look at the flurry of attention the Costco ball generated. New club introductions have slowed so manufacturers have to find $$s somewhere. Most club reviews are not seeing notable differences from model to model. I definitely am not the first in line for new product now.

  4. Dunn2500

    Jan 19, 2017 at 9:41 pm

    Everything is priced right cept driver and fwy wood…….don’t forget it’s being able to get all the premium shafts as well, that so many were crying about few years ago…..well now you can but it’s gna cost you……still cheaper than buying clubs and reshafting on your own…… $699 is gna be hard sell though for drivers that aren’t even that popular…….all irons are $1200 now

    And these are endo which is kinda nice…..I think they will limit the quantity as they don’t sell that many here but am sure they’re team has looked at all pertinent aspects and feels they can still profit so……all of it looks nice……

    Hopefully they don’t make the blade length so long heel to toe…..only complaint with their irons

  5. Jack

    Jan 19, 2017 at 9:15 pm

    I don’t know about the driver being 700. On the rakuten website (japanese Amazon basically), it’s about 400+ USD for the XD-03 with Tour AD TX1-6 shaft. For that price difference might as well just get it from Japan.

  6. Philip

    Jan 19, 2017 at 5:35 pm

    Ultra – premium, not just premium clubs. Now those clubs are definitely much better than all other non-ultra clubs :o)

  7. Chris

    Jan 19, 2017 at 5:15 pm

    I hope everyone complaining about $1200 for a forged set of irons understands that they cost more for these irons now with the materials they are building them from. These are companies that have to make money, too. For what it costs them to get the materials for those heads, this isn’t really a huge price markup for them. I remember people complaining about $1000 for Mizuno’s a couple years ago when it cost them about $800 to get those made. Throw in the fact that a lot of these companies add in shafts at no extra cost, and you’re right in line with where they should be.

  8. Joshua Rodgers

    Jan 19, 2017 at 3:32 pm

    1020 Endo Forging…I’m betting those blades will find their way into Tigers bag.

  9. the bishop

    Jan 19, 2017 at 7:34 am

    Both irons, the X-blade in particular are spectacular looking and $1200 is not unreasonable in today’s market for forgings. $249 is in line with other manufacturers top line hybrids. $699 and $399 for drivers and fw’s respectively is another matter. Jury is out but they may have a hard time moving them at those price points.

  10. Takehiko Takaoka

    Jan 19, 2017 at 5:11 am

    Almost same price as in Japan

  11. Mat

    Jan 19, 2017 at 3:23 am

    For everyone on here complaining about the pricing, turnabout is fair play. If you live outside of the US, these are pretty normal prices anymore. Granted US$700 is a little high even for imports, most equipment is straight up 30% more overseas before taxes and such.

  12. Bert

    Jan 18, 2017 at 7:28 pm

    Picked up a used but flawless set (4-PW,AW) of RSi 2’s the other day for $275. Sounds about right.

  13. Kevin

    Jan 18, 2017 at 5:08 pm

    Bridgestone sells a lot globally and definitely has a cult following here in the states, for irons and woods. Driver looks good but I still agree with most that $699 is to much for even some of the most hardcore Bridgestone fans. The irons at $1200 seem very reasonable. To bring that cost down they would have to go to a harder metal and all the fans would complain, a no win situation for them. $1200 has been common for a forged club for a couple of years now, this is nothing new.

  14. golfraven

    Jan 18, 2017 at 3:19 pm

    Certainly like the CBs but prices are at premium. I would expect that performance is at same level otherwise those will be a shelf stocker.

  15. Mike

    Jan 18, 2017 at 2:42 pm

    Welp, I was waiting for this driver to compliment my J15 CB’s (which I got for $400 and probably couldn’t be replaced by these because they’re too awesome), but would never pay that price for any driver. Even if it is an unbelievable product, what’s it going to give me, 4 yards? I’m almost offended

  16. Ron

    Jan 18, 2017 at 2:29 pm


    How come no one makes a 3-iron anymore?

    • Chuck

      Jan 18, 2017 at 2:53 pm

      I can’t say that “everybody” makes 2- and 3-irons, but most do. They just prefer — as marketing has told them — that more and more people would rather buy a 4-PW set, or a 5-PW set or (my new favorite) 4-9 and 5-9 sets.

      Because we are also seeing more, not fewer, choices with lots of utility irons in the 2-4 range.

      • Feel the Bern

        Jan 19, 2017 at 9:33 am

        I also think is a price gouge. People wouldn’t be able to stomach 1400$ for 3-PW, for clubs that used to cost three digits. Dropping a club off while raising the price slightly minimizes the optics of said price gouge.

  17. Myron miller

    Jan 18, 2017 at 1:24 pm

    As others have said, $699 for a driver and $399 for woods is crazy. I can get custom made, fitted driver for same or less. What does this driver do that many others don’t? Certainly its distance is pretty close to everyone else. So why so much more expensive. Last time i checked Bridgestone wasn’t known for its driver usage or for anybody buying them.

    • Lap

      Jan 18, 2017 at 3:40 pm

      Import prices. Duh. Different agreement in the WTO deal between Japan goods and China goods coming into the US.

  18. Large Chris

    Jan 18, 2017 at 1:15 pm

    “Only available for a limited time”
    Thank goodness for that, where I live I can hardly get through the doors of the golf retailers due to the thousands of Bridgestone driver, irons and hybrids on offer in all the stores (that’s being sarcastic by the way).

    • Large Chris

      Jan 18, 2017 at 1:29 pm

      To be fair the pics do look very nice, the X-blades in particular.

  19. Dat

    Jan 18, 2017 at 12:17 pm

    Will prices ever come down at all in this market? These companies are doing this to themselves. There is a reason that Srixon’s 945 blade only sold like crazy when it went down to $400 this winter.

  20. Glfhsslr

    Jan 18, 2017 at 11:53 am

    All the high price tags mean is, you won’t be buying a new set of irons every year lol

  21. Smitty

    Jan 18, 2017 at 11:42 am

    Another set of irons that retails for $1200?! OEMs are going to run themselves out of business trying to keep up with PXG. I’m a HUGE Bridgestone fan and love the look of these clubs but there is absolutely zero chance I’m dropping that kind of cash on these.

  22. creeder

    Jan 18, 2017 at 11:18 am

    thanks PXG for all the ultra premium high priced gear. Dont fall in the trap.

  23. chinchbugs

    Jan 18, 2017 at 10:42 am

    I would enjoy a combo set in those…but I would also enjoy some manufactures coming out with a set of irons priced under $1k these days…

  24. Deron

    Jan 18, 2017 at 10:30 am

    Trying to follow the PXG model? Hope this sort of thing doesn’t become a trend.

  25. NolanMBA

    Jan 18, 2017 at 10:22 am

    Their price point is interesting… Is bridgestone a hit globally or something? I know people like their irons and balls but not their woods and certainly not at $699.

    • Branson Reynolds

      Jan 18, 2017 at 11:43 am

      Those irons look great. i understand their price. But a $700 Driver from a company that has to be last in Driver sales among the big names…i don’t get it.

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LA Golf Partners buys Matrix Shafts’ assets, launches “LA Golf Shafts”



Reed Dickens, Founder and Chairman of the newly formed LA Golf Partners, is bringing a concept he once used in a baseball bat company into the world of golf shafts.

Marucci Sports, of which Dickens was the co-founder and former CEO, was once the No. 1 bat in Major League Baseball, and it was different because the company partnered with professional players who not only helped with product development, but who actually invested in the company.

Now, Dickens is bringing the same strategy into golf after winning a bid and purchasing assets (inventory, equipment and patents/IP) from Matrix Shafts on March 9th. LA Golf Shafts will partner with professional golfers; the company will build shafts for these pros “from a blank sheet of paper,” meaning they will be fully custom, according to Dickens. Also, those players will become partners with the company. As of now, LA Golf Shafts has not announced exactly which players will become partners.

LA Golf Shafts will also sell aftermarket shafts, with emphasis on the word aftermarket. According to Chief Operating Officer Chris Nolan — who’s the former General Manager of North America for Matrix Golf Shafts — LA Golf Shafts will be made with extreme attention to detail and with a different scaling approach. Therefore, the new shafts will be aftermarket-only, meaning they will not be the “stock” shafts in the golf clubs of OEMs. LA Golf Shafts will also offer the signature shafts of pros to the public, according to Nolan.

So, what’s the connection between baseball bats and golf shafts?

“There’s not just a few parallels, there’s dozens,” says Dickens.

Dickens, who aspired to be a pro baseball player but is a lifelong golfer and has a handicap in the “low teens,” says when the opportunity arose to buy the assets from Matrix he drew a number of connections between the baseball bat industry and the golf shaft industry. The similarities he noted included materials used, industry size, trade secrets and attention to detail of the products. He also recalls that player-after-player in the majors had issues with baseball bat specs that were off: “Some players kept a scale in their locker to make sure their bat actually weighed [the proper amount].” Now, Dickens says making golf shafts that are fully custom and “absolutely perfect” makes perfect sense given his background. He says that “custom” shafts doesn’t mean engravings or colors, however; he says they’re making prototypes for specific player needs.

Just four days after winning the bid, Dickens and Nolan said they already began making prototypes. While no player-partner for LA Golf Shafts has been announced, they say they’re shooting for Quarter 2 — “as early in Quarter 2 as possible” — to have a product at market.

In terms of pricing, Dickens says LA Golf Shafts will “position as a premium brand.” They will be “aggressive with margins,” and expect to sell “on the high end and above the high end” of what’s currently on the market, possibly “at a few different price points.” Dickens says philosophically that he places a premium on value, meaning he “won’t ask for more money than [the shaft is] worth” and that the company will “spend more money on making these shafts in order to give more to the consumer.”

As for LA Golf Partners, Dickens says the brand new company will continue “looking for good opportunities and looking for the right partners.” Dickens says the company will focus on not just traditional strategies in the golfing space, but will be looking for strategies that are different, possibly partnering with companies not in the golf space.

“I’m on a mission to grow and expand the game of golf,” Dickens says. “[LA Golf Partners will] invest in diverse golf businesses and grow the audience of who plays golf.”

The takeaway here? Dickens and LA Golf Partners have big plans for growing the game of golf, and they’re starting with a shaft company.

Certainly, GolfWRX will be the first to bring you in-hand photos of the new LA Golf Shafts when they release, along with all of the information on materials, tech and specs when we know them.

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Ben Hogan launches Equalizer wedges



The Ben Hogan Equalizer is back.

Forged from a soft, 1025 carbon steel, Equalizer wedges feature a Progressive Center of Mass Weighting System, which means more mass higher and around the edge of the club head in the lower-lofted wedges, and incrementally lowering in the higher-lofted wedges.

Equalizer wedges feature a milled face and 0.20″ U-Shaped grooves precisely cut into the face at increments of 0.40″. The CNC-milled wedge faces create a texturized surface between the grooves for increased spin.

The company carries over its V-Sole Technology from the TK wedge series, improving upon the sole geometry with a softened leading edge and addition of more bounce. The leading edge of the Equalizer wedges is straighter than the TK series, which aids alignment and tightens dispersion.

Equalizer wedges are available now in even-numbered lofts from 48-62 degrees via exclusively. Length, lie, shafts, and grip modifications are available at no extra charge. $100 per wedge.

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Dick’s relaunches Tommy Armour golf



Dick’s Sporting Goods is relaunching the Tommy Armour golf brand. That’s right, the proprietors of the 845s irons are returning to the marketplace. According to the company, new Tommy Armour products featured a “renewed focus on innovative golf club technology that promotes both forgiveness and distance.”

The in-house brand features men’s, women’s, and senior drivers, fairway woods, hybrids, irons, wedges, and putters.

Dick’s enlisted the help of Designworks, a subsidiary of BMW Group, to develop a premium set of game improvement woods and irons for mid-to-high-handicap at a lower price point than competitors.

“We set out to honor the history of the Tommy Armour brand and build a product that golfers at any level would want to use,” said Scott Hudler, Senior Vice President & Chief Marketing Officer, DICK’S Sporting Goods. “From the early feedback we’ve received, these clubs are ones that you’re just going to have to try to really experience the difference they deliver in both distance and feel. We think this brand will be a game-changer for any player looking to improve their game.”

The company points to the new TA1 Driver, which features a DAT 55G titanium face, is a highlight of the new product line/collaboration.

Further product details, on the TA1 driver, irons, and GXT wedges, per Tommy Armour, below.

The full Tommy Armour line is available in-store and online at Dick’s.





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19th Hole