Equipment

Miura Golf sold, new owner plans “significant investment”

Published

7 years ago

Jan 9, 2017

Miura Golf has a new owner who will make a “significant investment” in the Japanese golf equipment brand, sources close to the matter have told GolfWRX. We have also learned that True Spec Golf will manage worldwide sales and distribution of Miura products.

Miura currently sells a full line of ultra-premium golf equipment that is designed and manufactured by Miura Founder Katsuhiro Miura and his sons (Yoshitaka and Shinei) at the company’s manufacturing facility in Himeji, Japan. The family’s hands-on approach to its business has been an important part of its success. According to GolfWRX sources, the Miuras’ involvement in the design and manufacturing of its products “will remain the same.”

Miura Founder Katsuhiro Miura has been making handcrafted forged golf clubs since 1957. According to Miura, professional golfers have won several major championships using its clubs, specifically its forged players irons, without endorsement contracts. The company has also produced forged irons for Nike and TaylorMade, and K.J. Choi used a set of Miura CB-501 irons to win The Players Championship in 2011.

Miura was once an undisputed leader in the ultra-premium golf equipment category, but the company’s presence at retailers has declined in recent years due increased competition, specifically from upstart equipment manufacturer PXG. PXG was founded by billionaire Bob Parsons in 2014 and sells its irons at the starting price of $350 per head.

Miura’s new Genesis irons.

A Miura brand re-launch will focus on “exposing Miura clubs to consumers worldwide” and “simplifying” the company’s product line, GolfWRX sources said. The company currently offers more than a dozen different iron models. Just as important will also be an increased emphasis on creating highly engineered irons that are “easier for more golfers to hit,” such the company’s new Genesis irons (pictured), which were recently launched and sell for $350 per head.

GolfWRX will continue to follow this story as it unfolds. An official announcement from Miura is expected this week.

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62 Comments

Rich

Jan 10, 2017 at 7:52 am

With “significant investment” comes significant expectation. Profit that is. With high profit expectation comes compromise. If you want a set of real Miura irons, buy them now before the investor/shareholder profit expectation f@&ks them up.

Reply Report comment
Bert

Jan 9, 2017 at 9:13 pm

I was a Miura dealer for several years (as a custom clubfitter/clubmaker). I would purchase heads only and do the custom assembly as per customer’s specs that were determined through the fitting process (about 4 hours). I even had a personal set for a while. No doubt about it, they are beautiful clubs. Now when it comes to performance – did they out-perform the other brands? The answer is no. Once we determined the ideal shaft length/weight/flex for a golfer, the next step in the process is to determine the correct and best performing head for the golfer. More often than not, I could get a golfer hitting other brands (such as Wishon, Alpha, Swing Science) heads better and more consistent than the Miura designs. You can’t script this stuff, performance trumps all. The golfer could see, touch, and feel it right then and there during the fitting – FlightScope, impact labels, and golfer feedback on FEEL would concur. Many times people would come to me with the intention of buying Miura clubs from me (usually doctors, lawyers, the more “professional” type folks), [and my custom build Miuras were NOT cheap by any means], but in a very high percentage I would have them hitting another brand better (when comparing equal loft to equal loft). My personal set was very nice (and expensive too), but I did not play any better with my Miura set than I did with any of my other personal sets (three sets of Wishon irons, one set of Alpha irons, and one set of Swing Science irons). Not bashing the Miura product, as previously mentioned it is absolutely gorgeous stuff – just that the wicked high price a golfer will pay for them will not buy them a better game. The absolute most important factor with golf clubs is to have them PROPERLY fit by a certified & qualified clubfitter, and then made to YOUR specifications – that will make a difference in your game. It will be interesting to see what the new owners come up with in the future.

Reply Report comment
- Florian
  
  Aug 31, 2019 at 4:33 am
  
  I cannot really confirm that as a long time clubmaker but I can agree that you just can’t buy performance. What you’re paying for is the feel of hitting Miuras and a bit of history. However, Miuras quality is still outstanding and unmatched by pretty much every other manufacturer. All the heads have the exact weight and specs we need them to have. You can adapt them easily in regards to lie, loft and weight. This is not the case with most other clubs. And yes, there are cheaper brands with the same opportunities but they are not known and less popular. After decades it’s extremely rare that a player moved back to another brand after having played a custom built set of Miuras. What I have to admit is that the range is not particularly broad so there might be players to whom another head fits better. But these cases are very rare.
  
  Reply Report comment
Adam

Jan 9, 2017 at 8:57 pm

So has True Spec Golf bought the american part of Miura Golf, the article states Miura Golf and Miura Golf Inc is an american incorporated company from my understanding. Or has True Spec Golf bought also the Japanese based company as well, which is know as Miura Giken a.k.a Miura Giken Co. Ltd, which predominantly serves the Japanese market for products. Outside of Japan Miura golf irons and known as branded as Miura but within Japan products are branded as MiuraGiken!

Reply Report comment
Mark

Jan 9, 2017 at 7:20 pm

Never has so small a company had so many comments. I see Miura as something like Patek in watches. Beautifully made, limited production runs and only sold through a select group of retailers to guarantee exclusivity. Problem is they tell the same time as a Rolex or Omega at a fraction of the cost. And in Golf terms won’t do anything a Mizuno or Srixon blade will do.

Reply Report comment
- Bling
  
  Jan 9, 2017 at 8:21 pm
  
  But it’s the Bling! We all want the Bling!
  
  Reply Report comment
- Jim
  
  Jan 9, 2017 at 9:58 pm
  
  Actually, standard spec (closer to 80’s traditional blade lofts) Miura have been beating all comers on Trackman in our indoor/outdoor fittings.
  NO major OEM focus’ on the hosel, which has been Miura’s “secret” of success. Titleist, TM, Mizuno or Nike (we’ve reshafted or pured hundreds of sets) have loose ill fitting hosels, the heads are generally poorly weight stepped, the insert depths are inconsistent & the bore often off center.
  Miura says the hosel is the most important part of the head, and he sure seams to be right.
  
  Our Miura heads come with a pilot hole so we bore them for either taper or parralel tips, and have to pound the heads down to seat them fully. Mizuno dimples their shafts because there’s so much play. Vastly tighter head to shaft fit transmits more energy and the buttery soft but rock solid feel.
  I’ve witnessed DOZENS of ‘standard issue’ mid-low hcp players <90mph hit Miura 6 irons 7-14 yrds longer than ANY major OEM product (not always the same shaft – but always close weight/flex wise during fittings). Stronger players were averaging 15 yrds longer AND 30% LESS dispersion.
  We're on all Top 25, Top 50 & Top 100 fitting/custom&pro shop listsn and from 2007-2013 these numbers were consistent.
  Best Ever.
  
  Newer forgings and hot lofted models from EPON and occasionally PXG have edged them on length, but NEVER on feel. PXG's need spacers for TT shafts….wtf's up w/that Mr. P?
  
  Reply Report comment
Dave R

Jan 9, 2017 at 5:09 pm

I like the lawyer dude, he’s got it figured out.

Reply Report comment
JThunder

Jan 9, 2017 at 4:58 pm

Yuck

Reply Report comment
ZJohnson

Jan 9, 2017 at 4:37 pm

It could be True Spec as their owner has tons of money and tons of wealthy investors. They bought Club Conex last year and paid much more than the original owner was asking for. Granted Club Conex is nowhere near what he would have to pay for Miura. I would put my money on it being Parsons though. Before he started PXG, he had a massive love affair with Miura. He had 10 or so sets of the 1957 baby’s done in the black boron. That was just the start of it too. I bet he spent over $100 g’s on Miura product alone in less than 18 months. I could see him using their expertise to grow PXG even faster in the Asian markets.

Reply Report comment
Wilson

Jan 9, 2017 at 3:08 pm

yeah, i’m thinking it’s TourSpecGolf, an ultra premium retailer that’s been around for a while. True Spec Golf looks like it’s a large scale golf fitting facility, which could also make sense.

hmm…real head scratcher. if i was betting i would go with TourSpecGolf though.

https://www.tourspecgolf.com
http://truespecgolf.com/

Reply Report comment
- Zak Kozuchowski
  
  Jan 9, 2017 at 3:54 pm
  
  True Spec Golf is correct
  
  Reply Report comment
- Bling
  
  Jan 9, 2017 at 8:23 pm
  
  TourSpec only wishes it could have that kind of money, them scammers that they are
  
  Reply Report comment
  - Skip
    
    Jan 10, 2017 at 12:08 pm
    
    Agreed. None of their Miura product were acquired legitimately.
    
    Reply Report comment
- Adam
  
  Jan 9, 2017 at 9:04 pm
  
  What have they bought Miura Golf (i think an american incorporated company) or Miura Giken (Japanese incorporated company) or both companies. Miura Golf is the company for international sales, whilst MiuraGiken is for the Japanese market
  
  Reply Report comment
  - Neil Cameron
    
    Jan 10, 2017 at 2:58 am
    
    i think they have bought Miura manufacturing,and appointed True spec as the distributer.
    will include all Miura heads,look for a coming together and simplification of the product line
    
    Reply Report comment
Tom

Jan 9, 2017 at 3:05 pm

$350 a head! The hood ornament on my Roll’s cost less then that.

Reply Report comment
- Doug
  
  Jan 9, 2017 at 4:02 pm
  
  …THAN that. Sorry, I’m a 2nd grade teacher. Can’t help myself. 😉
  
  Reply Report comment
  - RedX
    
    Jan 9, 2017 at 4:11 pm
    
    A quick read through of the contributions here suggest you have considerably more correcting to do Doug ! Don’t stop now…
    
    Reply Report comment
  - Tom
    
    Jan 10, 2017 at 2:53 pm
    
    no prob. and thank you
    
    Reply Report comment
- The geek
  
  Jan 9, 2017 at 8:38 pm
  
  Nah – I drove a rolls once with the prom queen – the grill alone was 5 grand (I didn’t have 5 grand) and that was back in the 80’s
  
  Hood ornament has to be $$$$
  
  Reply Report comment
- Jeffrey Purtell
  
  Jan 10, 2017 at 1:03 am
  
  Yeah, but you can only hit it 20 yards.
  
  Reply Report comment
- HumbleBrag?
  
  Jan 10, 2017 at 7:13 pm
  
  Toot toot! Jack would be a great fit — played the cb57’s at father/son. I’ve owned a few sets and can say it’s more than just conspicuous consumption. Played my best golf, purest golf with these.
  
  Reply Report comment
Jericho

Jan 9, 2017 at 3:03 pm

The reason I’ve had three sets of Miura blades including two sets of the 1957 Limited addition baby blade is because they were forged and ground by the man himself “the hands of God” .. ..now they are going to be forged and ground by “the hands of some guy who used to work for another company and now is going to get a paycheck to drive over to the shop to work here..”. .. umm ..I was somewhat on the fence with getting another set of baby blades ..I think I’ll go look at those 0311T’s

Reply Report comment
- Skip
  
  Jan 10, 2017 at 12:11 pm
  
  not to burst your bubble, but those heads aren’t “hand forged” like some magical sword in Game of Thrones. Hand ground yes, hand forged no.
  
  Reply Report comment
  - Jericho
    
    Jan 10, 2017 at 1:12 pm
    
    Skip yea I know these heads had the bejesus pounded out of them with tons of pressure with a machine I’m just saying ..ok we’re kinda getting from the story here ..although the Game of Thrones magical sword reference was a good one lol
    
    Reply Report comment
  - FlyPhish
    
    Jan 10, 2017 at 1:42 pm
    
    The “Blades of a Thousand Truths”
    
    Reply Report comment
Mark

Jan 9, 2017 at 2:02 pm

I have spent time in the True Spec facility at Turnberry and it is certainly high end (PXG is currently one of the brands for which they fit). So if this is going to be the access point for Miura, it is not obvious to me why this would make Miura, in a negative way, become a mainstream brand. I am also wondering if any of the True Spec investors are involved with the Miura purchase.

Reply Report comment
cgasucks

Jan 9, 2017 at 1:55 pm

I hope they’ll still let Mr. Miura or at least his sons overlook the forging and grinding of the clubheads in Japan instead of contracting it out to other Japanese or worse, Chinese foundries. If that is the case say goodbye to its mystique that what made them so successful in the first place.

Reply Report comment
- Tom
  
  Jan 9, 2017 at 3:08 pm
  
  who’s to say they weren’t doing that prior to the sell of the company?
  
  Reply Report comment
  - cgasucks
    
    Jan 9, 2017 at 6:10 pm
    
    Yeah…I didn’t read the article property…from what it says, despite the new ownership, the Miura family will keep doing what they’re doing..
    
    Reply Report comment
S Hitty

Jan 9, 2017 at 1:45 pm

It’s the specialst, high-end, personal touch of Miura is what made it what it is. Now that it will become a global slave, it’ll just suffer like the rest of them.

Reply Report comment
- Yep
  
  Jan 9, 2017 at 3:55 pm
  
  Almost my comment exactly. People pay for Miura. Not so bullish on Miura-by-Dave.
  
  Reply Report comment
Craigie73

Jan 9, 2017 at 1:24 pm

I heard it’s Jack Nicklaus

Reply Report comment
- Blackman
  
  Jan 9, 2017 at 3:58 pm
  
  Same here
  
  Reply Report comment
  - Blackmon
    
    Jan 9, 2017 at 8:25 pm
    
    Nah you dinn’t
    
    Reply Report comment
    - Joseph
      
      Jan 9, 2017 at 8:49 pm
      
      Jack is 77. If he is in the buying mode, I feel bad for Jack
      
      Reply Report comment
      - Jeffrey Purtell
        
        Jan 10, 2017 at 1:07 am
        
        Its not Arnold Palmer.
        
        Reply Report comment
        
        Sloop
        
        Jan 10, 2017 at 1:23 am
        
        How do you know?
        
        Reply Report comment
        
        Ty Webb
        
        Jan 10, 2017 at 1:24 am
        
        This is the first time I’ve genuinely laughed at something on wrx!
        
        Reply Report comment
Jim

Jan 9, 2017 at 1:13 pm

“The family’s hands-on approach to its business has been an important part of its success.” That is why they were so successful – it’ll be all downhill from here. And just yesterday I was thinking of finding a set of Baby Blades.

Reply Report comment
- thomas murphy
  
  Jan 9, 2017 at 1:18 pm
  
  I would have that fear also, I am hoping that the “investment” is mainly in marketing and sales channel development but they will keep the product line simple – could be broader investment into wider line of product (drivers etc) but yeah, this now puts me on the path to get my next irons sooner rather than later.
  
  Reply Report comment
Justin

Jan 9, 2017 at 12:45 pm

I googled Tru spec Golf – are you sure that is the correct name?

Reply Report comment
- Brent
  
  Jan 9, 2017 at 1:11 pm
  
  TourSpec Golf
  
  Reply Report comment
  - Frank Gifford
    
    Jan 9, 2017 at 1:19 pm
    
    http://truespecgolf.com
    
    Reply Report comment
Dat

Jan 9, 2017 at 12:21 pm

Sounds like the investor wants to sell heads at or above PXG pricing. If so, say goodnight to Miura.

Reply Report comment
- Tom
  
  Jan 9, 2017 at 2:51 pm
  
  They’re already the same price at a little over $2k per set.
  
  Reply Report comment
Dave

Jan 9, 2017 at 12:09 pm

Looks like my Baby Blades are going up in value. I’ve seen this movie a thousand times…new buyer capitalizes on a mostly untapped global market with a great family name by mass producing lesser quality products at the same or higher prices. I sure hope I’m wrong…

Reply Report comment
- Joseph R Dreitler
  
  Jan 9, 2017 at 2:54 pm
  
  “…new buyer capitalizes on a mostly untapped global market with a great family name by mass producing lesser quality products at the same or higher prices.” you nailed it. The seller gets a 3 year contract to stay away (er, consult), the new buyer puts its own people running the business and decides to “leverage” the brand by putting it on a lot more “stuff” to increase their revenue and at some point, flip it public and make a bundle.
  Anyone here old enough to remember when Wilson WAS a really good brand of sporting goods, including golf clubs? The owners sold out to Pepsi Cola (seriously) and Pepsi did all of the above, the quality became garbage and Wilson has been sold and re-sold more than a dozen times.
  
  Reply Report comment
Tom

Jan 9, 2017 at 12:03 pm

I can’t assume they would’ve made a move if they weren’t starting to go into red figures, but I can’t see things remaining the same. They aren’t main stream irons, and shouldn’t be main stream irons. Not only do you have to have the money to buy them ( I had to wait a long time and sell a lot of clubs to get a set of these), but you have to have the game to appreciate them.

If they become more mass-produced, I can’t see how you’ll still find the Hands of God himself at the end of the line, hand grinding every set. I know he made my sets, and I will hold onto them. This is a sad day. I guess one set will stay in the bag, and the other will go up on the wall.

Long live the hands of god, I wish the company the best, but unfortunately I feel it’s a waste of breath to say “don’t go changin.” At best, I could see him continuing to have the same role in making the players clubs.

Couldn’t super rich guy just have bought them to keep them the same? Between Tiger and Rory, they both owe some gratitude to this guy, maybe they could make a donation? HA.

Reply Report comment
Jim

Jan 9, 2017 at 12:00 pm

Bummer.

Reply Report comment
Joseph R Dreitler

Jan 9, 2017 at 11:47 am

I’ve been a lawyer for 40 years. I’ve worked on more “deals” than I can count. 99 and 44/100% of the time, the acquiring company is larger than the seller. And the acquiring company has a lot more overhead to put on top of the company they acquired. And to pay for the acquisition costs (often with borrowed funds) and to increase their profits, very often the acquiring company cuts costs. Marketing, R&D, Product Development, etc. It usually takes 2-3 years before this becomes apparent, but watch out Titleist. As for Miura, since this doesn’t say who acquired it, I would like to hope that the new owner will not cut corners to pay down the debt of the money they borrowed for the acquisition. But, my experience says I wouldn’t bet more than a Coke or a beer on that.

Reply Report comment
- Swingblade
  
  Jan 9, 2017 at 2:56 pm
  
  Just ask yourselves what would be the likely result if Taylormade bought PXG. Within three to five years, PXG as we know it today, would simply be a memory and mass production of gimmicky twists on the former PXG design fundamentals would be the mainstay of the TM PXG line.
  
  But, Miura is a completely different animal than PXG in so many ways. As said above, the new owners will have an agenda to significantly increase both revenue and profits. No matter what they say, they will have no sincere or meaningful agenda to maintain the unique Miura heritage of craftsmanship.
  
  I hope that my pessimism based on past business experience is unfounded. I hope that the formal announcement will completely dispel such concerns in no uncertain terms.
  
  Sadly, the gentleman below perhaps said it best, “Cue Jim Morrison … ‘This is the end.”
  
  I feel very fortunate to have complete sets of CB 57’s and K Grinds.
  
  Reply Report comment
  - W
    
    Jan 10, 2017 at 3:26 am
    
    Well yeah, Miura has been around for a while now, and their expertise is second to none, with beautifully forged clubs with individual care, rather than the clunky machine-factory pumped PXG junk with rivets from WW2.
    
    Reply Report comment
Eric

Jan 9, 2017 at 11:46 am

Don’t tamper with greatness. Long live the Miura treasures like the MB and Tournament Blades, CB57 Irons, and Y and K Grind Wedges

Reply Report comment
Blake

Jan 9, 2017 at 11:42 am

Tour spec golf*

Reply Report comment
- Frank Gifford
  
  Jan 9, 2017 at 1:19 pm
  
  http://truespecgolf.com
  
  Reply Report comment
Mike Honcho

Jan 9, 2017 at 11:42 am

Queue Jim Morrison… “This is the end…”

Reply Report comment
- Cue
  
  Jan 9, 2017 at 11:52 am
  
  Take a cue from me… Jim Morrison waits in line for no one.
  
  Reply Report comment
  - Queue
    
    Jan 9, 2017 at 12:05 pm
    
    What the heck would you know, Cue? You a psycho drug addict too? Yeah, huh?
    
    Reply Report comment
  - Maggie M'Gill
    
    Jan 9, 2017 at 9:20 pm
    
    He waited in line for me.
    
    Reply Report comment
M....

Jan 9, 2017 at 11:23 am

As long as the CB-501 isn’t changed before I get a set…

Reply Report comment

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Equipment

A shocking Backstryke putter appearance + 7 interesting gear photos from the Zurich Classic

Published

15 mins ago

Apr 25, 2024

Andrew Tursky

Welcome to New Orleans, where TPC Louisiana plays host to the 2024 Zurich Classic. In between breakfast beignets and nightly Creole feasts, PGA Tour players are also competing in the unique two-man format at the Zurich this week.

Although the vibes in Nawlins are a bit lighter-fare than the recent back-to-back competitions the Masters and the RBC Heritage signature event), the gear news was no less serious this week.

We spotted some recent changes from Rory McIlroy, a very rare Odyssey Backstryke putter, dove into the bag of legendary New Orleans Saints quarterback Drew Brees, and spotted Patrick Cantlay continuing to test new equipment.

Get your beads out and crack your crawfish, because it’s time for an equipment rundown from The Big Easy (meaning New Orleans, of course, not Ernie Els).

See all of our photos from the Zurich Classic here

Rory’s on-and-off lob wedge

Since the end of 2023, Rory McIlroy has had an on-again, off-again relationship with a Titleist Vokey K-Grind lob wedge. In his last start, it was on, and the wedge is back in the bag again this week. We got a great look at the complicated grind that McIlroy uses.

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A full look into McIlroy’s bag above also shows that he switched out of the TaylorMade BRNR Mini Copper that he used at the RBC Heritage, and he’s back into the Qi10 core 3-wood. As we discussed last week, McIlroy will likely keep the BRNR around as a course-specific club, trading it in and out for the 3-wood.

See Rory McIlroy’s full 2024 WITB from the Zurich here

Turning Back the clock

Unless Tommy Gainey is in the field, it’s unlikely you’ll ever see Odyssey’s Backstryke technology make an appearance on the PGA Tour.

But then, when you least expect it, Russ Cochran shows up.

For more than a decade – since the 2013 Sony Open in Hawai’i – Cochran has been stuck on 599 PGA Tour starts. This week will be his 600th.

Cochran is in the field at the Zurich this week playing alongside Eric Cole, whose regular caddie is Reed Cochran, Russ’s son.

The Backstryke putter was first released back in 2010, and its unique design helps shift the axis point of the putter closer to the CG of the head. And, the putter is getting a nod this week at the Zurich Classic, thanks to Cochran’s 600th career PGA Tour start.

The putter is certainly awesome, but don’t forget to check out Cochran’s full WITB from this week.

Drew Brees with a Super Bowl winning Scotty Cameron putter

Drew Brees, a legendary retired quarterback for the hometown New Orleans Saints, made an appearance at the Zurich’s Wednesday Pro-Am, playing alongside Zach Johnson, Ryan Palmer, and current Saints QB Derek Carr.

Brees’ bag included a TaylorMade Stealth2 Plus driver, a BRNR Mini 13.5-degree, a Stealth 5-wood, a mixed set of P-790 and P-760 irons, Milled Grind Hi-Toe wedges, and a custom Scotty Cameron “New Orleans Saints” putter, which Scotty made for Brees following his Super Bowl MVP-winning performance in 2010.

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It should also be noted that Brees has his Venmo QR code as a bag tag.

If you’re gambling with Brees on the course, just know that not having cash won’t work as an excuse.

Brilliant.

See Drew Brees’ full WITB from the Zurich here

Stricker’s unrecognizable putter

Steve Stricker has made numerous upgrades to his bag recently, including a new TSR3 driver and T100 irons, but his longtime Odyssey White Hot No. 2 putter is still going strong. It’s the most recognizable unrecognizable putter ever.

Here’s a better look at Stricker’s flatstick, which he started using back in 2007.

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Patrick Cantlay has opened the equipment-switching floodgates

Over on the PGA Tour’s Equipment Report this week, we covered Cantlay’s recent switch into Ping Blueprint S irons, and a Titleist TSR2 driver.

Cantlay hadn’t switched irons for about seven years, so the iron switch he made at The 2024 Masters came as a shock to the norm. He simply isn’t one to change gear very often, so anytime Cantlay makes a switch, it’s news.

It seems the floodgates of equipment testing have opened up a bit for Cantlay, who was also spotted testing a custom Scotty Cameron blade putter on Tuesday this week. By Wednesday, Cantlay was back practicing with his familiar Scotty Cameron T5 Proto mallet, but it’s certainly something to keep an eye on going forward.

Daniel Berger’s custom Jailbird site lines

Berger, who’s currently using Odyssey’s Ai-One Mini Jailbird mallet putter, has a unique 3-dot, 2-line alignment on the crown of his navy-white-navy-white mallet putter. Looking down at the putter, it’s easy to see why this alignment system would help; it just seems impossible to set up to the ball off-center, or misaligned to the target.

Also, for anyone worried, you can rest easy. Yes, he’s still playing the 2013 TaylorMade TP MC irons, which we highlighted in our recent “Modern Classics: Old vs. New” video testing series.

FitzMagic teams back up

Brothers Matthew and Alex Fitzpatrick are teaming up once again at the Zurich this year, and Bettinardi Golf hooked them up with some festive “FitzMagic” headcovers to match this week.

See what else is in Alex Fitzpatrick’s WITB here

And, with that, we say goodbye to the Zurich Classic in New Orleans. Don’t forget to check out all of our photos from this week, including 30 unique photo galleries full of equipment photos.

We’ll see you next week in Texas for the 2024 CJ Cup Byron Nelson!

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