Miura Golf has a new owner who will make a “significant investment” in the Japanese golf equipment brand, sources close to the matter have told GolfWRX. We have also learned that True Spec Golf will manage worldwide sales and distribution of Miura products.
Miura currently sells a full line of ultra-premium golf equipment that is designed and manufactured by Miura Founder Katsuhiro Miura and his sons (Yoshitaka and Shinei) at the company’s manufacturing facility in Himeji, Japan. The family’s hands-on approach to its business has been an important part of its success. According to GolfWRX sources, the Miuras’ involvement in the design and manufacturing of its products “will remain the same.”
Miura Founder Katsuhiro Miura has been making handcrafted forged golf clubs since 1957. According to Miura, professional golfers have won several major championships using its clubs, specifically its forged players irons, without endorsement contracts. The company has also produced forged irons for Nike and TaylorMade, and K.J. Choi used a set of Miura CB-501 irons to win The Players Championship in 2011.
Miura was once an undisputed leader in the ultra-premium golf equipment category, but the company’s presence at retailers has declined in recent years due increased competition, specifically from upstart equipment manufacturer PXG. PXG was founded by billionaire Bob Parsons in 2014 and sells its irons at the starting price of $350 per head.
A Miura brand re-launch will focus on “exposing Miura clubs to consumers worldwide” and “simplifying” the company’s product line, GolfWRX sources said. The company currently offers more than a dozen different iron models. Just as important will also be an increased emphasis on creating highly engineered irons that are “easier for more golfers to hit,” such the company’s new Genesis irons (pictured), which were recently launched and sell for $350 per head.
GolfWRX will continue to follow this story as it unfolds. An official announcement from Miura is expected this week.
- What GolfWRX Members are saying about Miura’s sale in our forum.
- Our review of Miura’s new Genesis irons.