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Opinion & Analysis

I did that! An interview with Driver vs. Driver winner Eric Sillies

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A $50 pair of shoes! That was the big extravagance for Eric Sillies after winning the $500,000 prize on Golf Channel’s television show Driver vs. Driver presented by Wilson. That might make him sound dull, but after talking to him recently, I’ve learned he’s anything but. I spent almost an hour chatting to him about life since Wilson chose his driver, Triton, to be the company’s flagship model for 2017.

It been more than a month since the Triton hit shelves at golf retailers, and aside from a non-conformity hiccup with the USGA (which has since been resolved) the initial reaction to the driver has been very positive. A lot of people followed the show and liked the concept, and many have been curious enough to find their way to a store to try a Triton.

Sillies isn’t privy to the current sales numbers, but he did say that Wilson seems to be very happy with the exposure so far. The feedback he’s received since launch has been mostly about how forgiving the driver is in the hands of ordinary golfers, which makes him very satisfied.

“Its always great to get direct feedback from real golfers,” Eric said. “To see trends and patterns of feedback that focus on key benefits, it translates theory into reality.”

Wilson_triton_pieces

Related: See more in-hand photos of the Triton driver

In terms of his relationship with the company moving forward, Sillies is on the Wilson Advisory Staff for the foreseeable future and will be at the upcoming PGA Merchandise Show in Orlando later this month. And in talking to him, he is a great ambassador for Wilson, mixing enthusiasm with professionalism. But for now he is back to his day job in Cincinnati with LPK, a global product design agency.

Since winning, Sillies has had a lot of press interviews and speaking engagements, far more than he ever envisaged. “Work has been great, giving me time to deal with all these commitments,” he said. “But I’m still focused on my day job.” The word grounded springs to mind when talking with Sillies.

Driver v DriverAs for the Driver vs. Driver show itself, Sillies said it was surprisingly authentic and pretty true to what appeared on people’s screens. A few of his early ideas got dropped, but Sillies is used to the iterative process involved in product design and understood that there are a lot of restrictions in play because of USGA rules.

Sillies had some concepts on a modified grip and his initial weighting idea was based on a sliding rail. He also had some ideas on innovative weighting fins to improve aerodynamics. They were built into an early prototype, but analysis by Wilson Labs showed that they had no impact on aerodynamics so again the idea was canned. And his original name for the driver, “Manta,” was switched to Triton along the way. He said both he and Wilson were very happy with the final product, which is arguably the most adjustable driver in the industry.

During the 12-month process of filming and airing the TV show, Sillies said he felt very much felt a part of the Wilson Golf team. He got to meet and work closely with a bunch of people from Wilson, including Wilson Golf’s General Manager Tim Clarke. Clarke called him first thing in the morning before the news broke about the non-conformity issue.

He also met PGA Tour player Kevin Streelman, who endorses and uses Wilson Golf equipment. “It was only when the cameras were off and I spent some time one on one with him that I found out how genuine [Streelman] was,” Eric said. “He gave me a bunch of advice and very useful feedback on my designs.”

Sillies also praised Michael Vrska, Wilson’s Global Director of Golf R&D, as a great guy and crucial to his success. “Mike and his team got the club through from the design prototyping stage to the finished product, with the rendering, design graphics, production, sales and marketing, Sillies said. “He is hugely knowledgeable and very experienced at what works and what doesn’t work.”

Sillies on Fairways of Life with Matt Adams.

Sillies on Fairways of Life with Matt Adams.

Talking about Vrska led Sillies to admit how much of a huge learning curve there was in the process, and how much stress there was in the relatively short time frame from concept to launch. Sillies said Vrska allowed him to be central in the process all the way through. “This is your club, you need to decide,” Vrska reminded him.

Sillies nearly didn’t enter the competition at all, but for a work colleague suggesting it to him. Not being much of a golfer, he relied on his product design skills honed at LPK. He had some golf pedigree, working as an intern at Dick’s Sporting Goods and designing the aesthetic direction for its 2012 Nickent golf club line. But in terms of a brand new club concept it was new ground, so he resorted to his mantra of making things better by making better things.

In the few weeks before the entry deadline approached, Sillies spent time during his lunch breaks and at night researching golf instruction videos. He had three main ideas. One was to put a white spot on the top of the club that was the width of the ball to show golfers where they should make contact.

“It’s so hard to hit a golf ball anyway that setting up well is a big part of it,” Sillies said. “I thought, why isn’t there a club that’s solving for that? So I decided to make one.”

He also added a removable piece that attached at the bottom of the club, which could adjust the weight of the club at several different points to fit a golfer’s swing. Both ideas ultimately made it to the final product.

Finally, he wanted the most aerodynamic club he could find. He said he was inspired to come up with an aerodynamic design by animals, specifically a manta ray. His driver wound up being the most aerodynamic of any on the show.

Wilson_Triton_address

Surprising, Sillies doesn’t yet have a final version of a Triton driver to call his own, but he was recently fitted and is expecting one soon. He called being fit for a driver he designed “a surreal experience.” Did he enjoy being on camera and being the center of attention?

“To my surprise, I found I loved it.” he said. “Everyone was so nice, so helpful and supportive. It couldn’t have been a better experience for me. I would encourage anyone to go through the same experience.”

So what did he think was the coolest thing in the whole process?

“To me it is being able to now go into a golf store with friends and see my driver on the shelves and knowing that people across the country are going to be playing it and thinking, ‘I did that!'” he said.

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Mark Donaghy is a writer and author from Northern Ireland, living in the picturesque seaside town of Portstewart. He is married to Christine and they have three boys. Mark is a "golf nut," and is lucky to be a member of a classic links, Portstewart Golf Club. At college he played for the Irish Universities golf team, and today he still deludes himself that he can play to that standard. He recently released Caddy Attitudes: 'Looping' for the Rich and Famous in New York. It recounts the life experiences of two young Irish lads working as caddies at the prestigious Shinnecock Hills course in the Hamptons. Mark has a unique writing style, with humorous observations of golfers and their caddies, navigating both the golf course and their respective attitudes. Toss in the personal experiences of a virtually broke couple of young men trying to make a few bucks and their adventures in a culture and society somewhat unknown to them... and you have Caddy Attitudes. From scintillating sex in a sand trap to the comparison of societal status with caddy shack status, the book will grab the attention of anyone who plays the game. Caddy Attitudes is available on Amazon/Kindle and to date it has had excellent reviews.

16 Comments

16 Comments

  1. Joey

    Mar 1, 2017 at 11:10 am

    That would be so sweet to make tour own club.

  2. Chris C.

    Jan 24, 2017 at 9:58 pm

    The local GG now has the conforming Tritons. With one 6 gram and two 2 gram weights, the swingweight was C-6. If you go with a two 6 gram and one 2 gram configuration, you can get the club up to C-8. Does anyone recall a major OEM release with a lighter swingweight? Anything close? It is a shame that this club has been ruined.

  3. chip

    Jan 23, 2017 at 10:46 am

    Hey Mark, if you ever decide to write another article, use Spell Check and Grammar Check. That was a disaster.

  4. Ccshop

    Jan 21, 2017 at 6:31 pm

    Happy someone could fulfill there’s dreams and get a product on such a competitive market. That being said, hitting the driver in person, ugly look and ugly numbers. Don’t know how successful this driver will be at the price point

  5. Chris C.

    Jan 21, 2017 at 11:45 am

    Unfortunately, Wilson’s decision to eliminate the 12 gram weights makes use of the carbon sole plate impractical. That is, unless you like swing weights lower than D-0.

  6. Dat

    Jan 21, 2017 at 2:01 am

    Good for him! Shame the USGA caused this product to be a slight downer on launch, but otherwise a decent 1st attempt at crowd-sourcing design.

  7. Fah Q

    Jan 20, 2017 at 10:35 pm

    USGA deemed it non-conforming. Therefore Wilson had to remove them from store shelves and change the design. Does he feel like he should give his money back and give it to the other guy who lost who would have won legitimately?

  8. Jim

    Jan 20, 2017 at 7:36 pm

    The show was a little contrived but overall pretty fun to see how the design process works with golf clubs. I hope the club does well but Wilson really needs to step up their marketing and endorsements if they expect any big sales. I’m a little surprised that Wilson didn’t offer Sillies a job though, especially as he is already in product design. At least he got the money for the rights to his club design.

  9. Matt

    Jan 20, 2017 at 6:29 pm

    Most aerodynamic driver on the show? I know you have to put stuff like that in this article to make Wilson Golf happy, but you’re ruining your credibility. Re-watch the show and you’ll clearly see it wasn’t even close to the most aerodynamic. Did you know it also didn’t meet USGA regulations as well?

  10. Weston Maughan

    Jan 20, 2017 at 5:47 pm

    Eric is a genuine guy! I enjoyed competing against him on the show. Glad to see Streelman play the Triton on the PGATour this week too!

  11. Tom Duckworth

    Jan 20, 2017 at 4:23 pm

    I’m really looking forward to how it tests out with the golfing press. I can’t think of a driver that you could do more with to change it around to fit you and change the sound as well. Not too many drivers you can get right inside of. I just hope it gets a fair test. I thought the show was a bit underwhelming but maybe a good driver in the end.

  12. Kevin

    Jan 20, 2017 at 3:23 pm

    Hi Mark, just curious if you were able to watch the show. There was a large portion of an episode on aerodynamics, and the Triton was not the most aerodynamic by quite a bit. Just want to make sure consumers are getting the right information. Thanks!

  13. Jeremy

    Jan 20, 2017 at 2:02 pm

    So how much of the final product was Eric’s and how much was Wilson’s?

  14. TexasSnowman

    Jan 20, 2017 at 1:31 pm

    great personal story, but I don’t think it will sell.

  15. S Hitter

    Jan 20, 2017 at 12:22 pm

    How does he feel about the design being judged to be non-conforming by the USGA, after all the trouble that the show’s producers went into hammering that point home to all the designers during the production phases in the show?

  16. Rat

    Jan 20, 2017 at 11:37 am

    Great interview, I think he still may have ideas that could work with the Wilson Team guiding him.
    I enjoyed the show and I am in process selecting may driver combination from Wilson’s Triton. So many shafts to choose from is great and most at no up charge. AWESOME…
    How about a fairway wood design for the future?

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Opinion & Analysis

Have you got Golfzheimers?

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While it has taken more than a quarter century of teaching golf to arrive at this point, I have come to the conclusion that there is an as-yet-unnamed epidemic condition afflicting a great majority of players. This condition is so prevalent that I think it is high time it was given a name. So let me be the first to navigate those uncharted waters and give it one in hopes that, once formally recognized, it will begin to be more seriously studied in search for a cure. I will call this condition “Golfzheimers,” as it is the complete inability most golfers have to remember the vast majority of good shots they have ever hit (even those hit only moments before), while having the uncanny ability to instantly recall every chunk, shank, skull, and chili-dip they’ve hit since sometime back around when balls were still covered with balata.

Now trust me, I’m not making light of a very troubling and serious disease. My grandmother suffered from Alzheimer’s, and it is a heartbreaking condition.  n truth, I could have just as easily named this “A Golfer’s Senior Moment,” since the term is ubiquitous enough, if I really believed someone would actually take offense (and I am truly sorry if you do).  I didn’t, though, because it was after a conversation with my late grandmother one day that I was suddenly struck with how oddly similar her lack of short-term memory, combined with her ability to vividly remember things that happened 40 or 50 years ago, was in some ways to how most golfers tend to think.

As long as I have been playing and teaching, I’ve been searching for different ways to learn to accept bad shots, keep them in perspective, and move on without letting them affect the next shot, hole, or round. When it comes to swinging the golf club, I can generally teach someone how to hit pretty good shots in a fairly short period of time, but teaching them to remember them with the same level of clarity as those of the more wayward variety often seems like trying to teach a blind man to see. Despite a general awareness of this phenomenon by most players and its detrimental effect upon their golf game, little has been suggested until now as to why it exists and what if anything golfers can do about it. And while research in the field of neuroscience suggests that our brains are hard-wired from the caveman days to catalogue and assign more importance to events that are considered dangerous or threatening, what about the game can have become so dangerous (other than to our egos) that we all seem to be fighting such an uphill battle?

Numerous psychological studies have found that the majority of people can remember five bad experiences more readily than five good ones, and assuming this is true, it speaks a great deal about how we have been conditioned to think since an early age.  The concept of scarcity, a term popularized in the self-help world, essentially describes a lens through which many of us have been conditioned to look upon our world, our lives, and apparently our games, with far too much regularity. It is through the use of this concept that many of our parents kept us at the dinner table as children, far beyond our wishes and long after our dinners were cold. We were guilt-ridden, not because we might be unappreciative of the time and money that went into providing us with that dinner, but because there were millions of starving children in China or some other far-off country that would have been tripping over themselves for even the remnants of that liver and onions our mothers had beset upon us.

As a proud parent, I’m embarrassed to say I’ve used the scarcity tactic a time or two myself during moments of desperation. Being naturally an optimist, though, I try to avoid succumbing to its siren song because I prefer to teach my daughters a far better lesson. At the same time, my girls are proof positive of these same studies and our ability to recall, as evidenced by another thing we do at that very same dinner table — we play a game called high and low. I’m sure you’ve heard of it; it’s where you ask your kids what their high and low moments were during the day. With my kids, I ask them to tell me the low first, preferring to close their day’s reflection with something positive, but it’s uncanny how often recalling something positive makes them really pause and reflect, while if something negative occurred, their recall of it is nearly instant and typically very descriptive.

The good news for both my daughters and the general golfing public, however, is there is a very effective way to short-circuit this type of thinking, and it comes from the field of hypnosis. From this moment forward, make a point not only to remember every good thing that happens to you, but to stop and savor it. If you are paid a compliment, don’t just brush it off. Stop to relish it for a moment and recognize the responsible person with more than just the perfunctory, “Thanks.” If you accomplish a goal, regardless of how small, reward yourself in at least some small way, all the while reminding yourself how good it feels to follow through on your intentions. And if you actually hit a golf shot well, reflect a moment, make a point to enjoy it and remember the moment vividly, and actually thank your partners when they say, “Nice shot” rather than blowing it off with some sort of, “Even a blind squirrel finds an acorn once in a while” type of comment.

Hitting the golf ball well is actually a near miraculous achievement when you consider the complexity of the swing and the incredible timing and hand-eye coordination it requires. Enjoy it (or anything else for that matter) when it actually comes off right. Do it several times a day for a month or more and there will be subtle changes in your brain chemistry, how you feel, and your outlook on life. You will notice, and so will those closest to you.  Make it a long-term habit and you might even be able to avoid ever having your playing partners ask this unfortunate question: “Have you got Golfzheimers?”

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Opinion & Analysis

The History of Course Design is Yours to Play at Oglebay

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There is a much-talked about “New Golden Age” of golf course design underway that is driven by demand for ever-more spectacular courses at the top end of the resort golf market. Destinations such as Streamsong, Bandon Dunes, Cabot Links, Sand Valley and others provide the traveling golfer a spectacular golf experience; unfortunately, it comes at a price tag that is equally spectacular. When a week playing golf in Florida can cost as much as a week in Scotland, where do you go for a golf getaway that doesn’t require a second mortgage?

Oglebay Golf Resort in Wheeling, West Virginia, doesn’t just provide an affordable golf vacation option; with its three golf courses, it provides players the chance to experience a condensed history of American golf course design through its three courses. The resort sits on land that was once owned by a wealthy industrialist and is now a part of the city park system. Located about an hour from Pittsburgh, Oglebay draws the majority of its golfers from Pennsylvania, Maryland, Ohio, Virginia and West Virginia. It’s kind of cool that when you drive to Oglebay from the Washington, D.C., you hit all of those states except Ohio, which is just a few minutes away from Wheeling. The area is especially picturesque in the autumn months when the changing colors of the leaves are at their peak.

The property has a rich history in the business and sporting history of West Virginia, but the three golf courses, Crispin, are a special prize that taken together form a primer on the history of golf design in the past 90 years. The 5,670-yard Crispin course is a one-off design by local golf enthusiast Robert Biery that was completed in 1930 and is a fascinating study of design techniques of that era. The slopes and elevation are severe and extreme by today’s standards. A clue was the raised eyebrow of the assistant pro when I said that I would walk the course. Uneven lies are the order of the day, the product of a time when there was neither the money nor equipment readily available to create gentle slopes and even surfaces; the course is true to the original contours of the West Virginia hillside.  There is little relief on the greens, which run a little slower than typical greens but make up for it in size and slope. It is by far the shortest of the three courses but the par-4 8th hole and par-5 9th holes are a thousand yards of joy and pain.

Hole No. 6 at the Klieves course

The Klieves Course is a 6,800-yard, par-71 Arnold Palmer design that was completed in 2000. The design features broad fairways, mildly undulating greens and opportunities for heroics on short par-4’s, all the prototypical characteristics of modern resort golf courses. While some architects choose to torture and torment, Palmer courses put a premium on fun and this one is no exception. The par-5, 515 yard 6th is a great example of the risk/reward available without that challenges the resort golfer without the need to humiliate. The course is very well maintained tee to green, and you’ll want to keep a fully charged battery to take photos of the vistas from the elevated tee boxes.

Hole No. 13 at the Jones course

In my humble opinion, the true gem is the Robert Trent Jones course. The 7,004-yard, par-72 Course carries a healthy 75.1 rating/141 slope from the back tees. It utilizes a gorgeous piece of land that meanders across the West Virginia hills to give a mesmerizing collection of holes that are equal parts scenery and challenge. Both nines start from elevated tee boxes hitting down into valleys that offer classic risk/reward propositions. Usually I have no problem identifying a favorite hole or two, but on this course it’s difficult. Having said that, the stretch of No. 4 (par 3, 193 yards), No. 5 (par-5, 511 yards) and No. 6 (par-4, 420 yards) are among the best I have played anywhere as a show of nature’s beauty and the at of laying out a golf hole. And the four par 3’s are not the place to pic up an easy birdie. The only one less that 190 yards from the tips is the 158-yard 15th, which is protected by a small, undulating green. All in all, it’s a perfect representation of the genius of Robert Trent Jones.

The golf is good at Oglebay and the prices are better. You can get in 18 at the Oglebay courses for as little as $32…on the weekend. And when you’re not playing golf, you can take advantage of the myriad of outdoor sports activities, tour the Oglebay mansion, hit the spa or visit the Glass Museum on the property (I promise it’s a lot more interesting than it sounds). There’s a lot of great new golf resorts out there and that’s a good thing for the golf industry, but destinations like Oglebay prove that there’s a lot of life left in the old classics as well.

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Podcasts

Two Guys Talkin’ Golf: “Are pro golfers actually underpaid?”

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Equipment expert Brian Knudson and GolfWRX editor Andrew Tursky argue whether PGA Tour players are actually underpaid or not. They also discuss Blades vs. Cavity backs, Jordan Spieth vs. Justin Thomas and John Daly’s ridiculous 142 mph clubhead speed.

Click here to listen on iTunes.

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19th Hole

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