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Bryson DeChambeau, Microsoft develop pressure-sensing grip



Bryson DeChambeau, in a very Bryson DeChambeau move, joined forces with Microsoft and Seattle-startup Sensoria to work on a prototype “smart grip.” The grip is designed to analyze pressure applied throughout the swing.

The grip’s eight embedded sensors return real-time pressure data. It’s funneled through the cloud via Microsoft Azure, which ”graphically renders pressure of the hands in relation to the golf grip,” Microsoft noted in a blog post.

“The data collected from Bryson over time will be analyzed during future phases of the project in a machine-learning environment to build new intelligent golf-data streams, helping him determine the right grip and club usage, swing speed, rhythm, plane, and other performance and swing-mechanics variables,” Microsoft added in the post.


Credit: Microsoft Technical Case Studies

And it seems Bryson DeChambeau wasn’t just some sort of guinea pig for Microsoft. Rather, Mike Downey, Principal Evangelist for Microsoft Sports Partnerships, discussed Bryson’s golf-related needs with the SMU alum. DeChambeau indicated that maintaining consistent grip pressure was important, and that there were no devices to measure the consistency of his pressure.

The smart grip Microsoft and Sensoria developed detects grip position and pressure levels throughout the swing, relaying data Microsoft Azure’s systems. That data was then rendered on a Microsoft Surface using XAMIL and Microsoft Visual Studio.

For the less technical among us, here’s what the rendering looked like.


Credit: Microsoft Technical Case Studies


senvsxaml (1)

Credit: Microsoft Technical Case Studies

And yes, the Smart Grips were built into DeChambeau’s existing JumboMax grips using a one inch square of embeddable microelectronics known as Sensoria Core.

Microsoft and the PGA Tour partnered in 2015 for a three-year deal, which saw Microsoft become the official operating system of the PGA Tour and its Surface tablets worked into the ShotLink shot tracking process.

Sensoria was founded in 2011 by former Microsoft employees. The Seattle-based company develops smart garments and IoE (Internet of Everything) wearable solutions.

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  1. Jim

    Dec 3, 2016 at 12:38 am

    I would rather have immediate feedback. If I’m griping too tight the grip should say “ouch or you are squeezing me too tight”. Seriously if I could feel a click when squeezing too tight that wouldn’t be a bad thing. Many times I catch myself holding on way too tight. Out.

  2. Grizz01

    Nov 28, 2016 at 3:18 pm

    This is really getting stupid.

  3. Harry

    Nov 28, 2016 at 1:35 pm

    The tech is cool, but Bryson should let someone else figure out what small changes affect before it hurts his game.

  4. Mr. Wedge

    Nov 28, 2016 at 12:40 pm

    Technology can be an invaluable tool. But sometimes it just goes overboard. This is one of those times.

  5. Jeff

    Nov 28, 2016 at 12:11 pm

    I think it would be great to have the ability to understand your grip pressure on your good shots and on your poor shots. No different than video. As visual creatures, we give lots of credence to things we can see, and we discount the things we can not see. This is why high speed video is so helpful to understanding how great players hit the ball. Having insight into non-visible aspects of the swing, like grip pressure and weight distribution is necessary to truly understand the golf swing.
    This could be very helpful in the short game, where feel is easier for average players to describe.
    Also, the data is transferred via XAML – not XAIML –

  6. HarlyD

    Nov 26, 2016 at 11:04 pm

    Get a load of dat bat handle on his driver! Looks like a Louisville Slugger. What, 18 wraps of tape, or what?! Sheesh. Ain’t no feel in that thing!

  7. Guia

    Nov 26, 2016 at 6:43 pm

    This young man is trying his best to become a Robot.

  8. Petewc

    Nov 26, 2016 at 1:08 pm

    He better start winning with these ideas or no one will care. Need results

    • M Smizzle

      Nov 26, 2016 at 2:18 pm

      It’s not about winning….
      It’s about selling

  9. Mike

    Nov 26, 2016 at 12:41 pm

    That’s pretty cool. They could put accelerometers in there as well to get tempo data. Very cool tech in my opinion

  10. Mark

    Nov 26, 2016 at 6:10 am

    Dear Lord this man is danger of complete IT overload. Golf is a game of variables not computer readouts. Feel, natural ability and imagination are major elements. How did Snead, Hogan, Arnie, Jack etc ever get the ball in the air without all this tech? Talent perhaps?

    • Desmond

      Nov 26, 2016 at 11:19 am

      We are in an age of data – some always thirst for more. It may not directly help us, but some frontiersmen will use this to gather data that denies or confirm the validity of constant grip pressure, and we will learn. I’d just rather learn a swing. This data “stuff” is interesting, but I’d rather read the results of the study and apply rather than be the tester.

  11. Boobsy McKiss

    Nov 26, 2016 at 1:24 am

    Unfortunately it is the future. We’re going to have sensors in our socks, shoes, underwear, shirt, hat, sunglasses, grips, shafts and clubheads. Even in our home everything is going to be connected to apps and databases, such as our refrigerator, light systems, toasters, oven, every water faucet in our house, walls (yes, walls), etc. Every moment in our lives is going to be recorded somehow, and that information is either going to be stored on Azure (Microsoft), AWS (Amazon), GCP (Google), or IBM Cloud. Sad but true. I have to agree with the Alfredo. We are on the edge of a major information overload in not just golf, but everything in our lives. Do we really need to pressure sensitive grips to enjoy the game?

  12. Alfredo Smith

    Nov 25, 2016 at 10:52 pm

    Information overload. Simple is more. See target, aim at target, hit ball to target…

  13. M Smizzle

    Nov 25, 2016 at 12:43 pm

    This could be a game changer. Bryson is a winner!

  14. Desmond

    Nov 25, 2016 at 11:34 am

    I think Bryson will get an argument about constant grip pressure and its importance – some think it’s best to increase pressure throughout the swing.

    In the late 90’s, I had a training aid with a sensor in the grip that beeped when pressure was too high — the forerunner …. I put this in the same eBay bin as well as the Hat that beeped when your head moved – that was a decent idea that did not take off.

    • M Smizzle

      Nov 25, 2016 at 12:37 pm

      Takes a pretty sorry person to get on golfwrx and just be a complete downer

      • Desmond

        Nov 26, 2016 at 1:55 am

        Lighten up, Francis, and see a shrink. You’ve got issues.

    • John

      Nov 26, 2016 at 1:07 pm

      This whole generation of “be positive” about everything has absolutely zero critical analysis abilit, they just accept everything

      • Degrees

        Nov 28, 2016 at 11:57 am

        You do realize this is not the “millennial” to be calling out for having “zero critical analysis abilit[y]” because he has a FRIGGING PHYSICS DEGREE, but sure, old man, from your La-Z-Boy, let’s yukk it up about these damn kids and their lack of critical thinking skills, when you have a young kid LITERALLY using his science degree to run an EXPERIMENT on a HYPOTHESIS he has.

        I can’t understand why GolfWRX STILL allows anonymous internet comments in this, the Golden Age of the Troll, when most everyone compelled to post something reveals themselves as a COMPLETE NINCOMPOOP.

  15. Feel the Bern

    Nov 25, 2016 at 10:54 am

    This is the future.

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Whats in the Bag

Bryson DeChambeau’s winning WITB: 2020 Rocket Mortgage Classic



  • Bryson DeChambeau WITB accurate as of the Rocket Mortgage Classic.

Driver: Cobra King SpeedZone (7.5 degrees @5.5)
Shaft: LA Golf BAD Prototype 75 TX

DETROIT, MICHIGAN – JULY 05: Bryson DeChambeau of the United States plays a shot during the final round of the Rocket Mortgage Classic on July 05, 2020 at the Detroit Golf Club in Detroit, Michigan. (Photo by Leon Halip/Getty Images)

3-wood: Cobra King Ltd (14.5 @12.5 degrees)
Shaft: LA Golf BAD Prototype 75 TX

3-wood: Cobra King SpeedZone Tour (14.5 degrees @14)
Shaft: LA Golf BAD Prototype 85 TX

Irons: Cobra King One Length Utility (4, 5), Cobra King Forged Tour One Length (6-PW)
Shafts: LA Golf Rebar Proto

Wedges: Artisan Prototype (50 @47, 55 @52, 60 @52)
Shafts: LA Golf Rebar Proto shaft

Putter: SIK Prototype

Ball: Bridgestone Tour B X

Grips: Jumbo Max Tour

DETROIT, MICHIGAN – JULY 04: A detail of the bag of Bryson DeChambeau of the United States during the third round of the Rocket Mortgage Classic on July 04, 2020 at the Detroit Golf Club in Detroit, Michigan. (Photo by Gregory Shamus/Getty Images)

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Whats in the Bag

Cameron Smith WITB 2020



  • Cameron Smith WITB accurate as of the Travelers Championship.

Driver: Titleist TS2 (9.5 degrees, A1 SureFit setting)
Shaft: UST Mamiya Elements Prototype 6F5X

3-wood: Titleist TS2 (15 degrees, A1 SureFit setting)
Shaft: UST Mamiya Elements Prototype 8F5X

5-wood: Titleist TS3 (18 degrees @19.25, D3 SureFit setting)
Shaft: UST Mamiya Elements Prototype  8F5X

Irons: Titleist U500 (4), Titleist T100 Black (5-9)
Shafts: True Temper Dynamic Gold Tour Issue X100 Black Onyx

Wedges: Titleist Vokey Design SM8 (46-10F, 52-08F, 56-08M), Vokey WedgeWorks (60-10S)
Shafts: True Temper Dynamic Gold Tour Issue X100 Black Onyx (46), KBS Tour 130 X (52, 56, 60)

Grips: Golf Pride Tour Velvet

Putter: Scotty Cameron Teryllium TFB-1.5

Ball: Titleist Pro V1

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Whats in the Bag

Maverick McNealy WITB 2020



  • Maverick McNealy WITB accurate as of the Rocket Mortgage Classic. 

Driver: Callaway Epic Flash Sub Zero “Triple Diamond” (10.5 degrees)
Shaft: Graphite Design Tour AD IZ 7 TX

3-wood: Nike Covert VS Tour (15 degrees)
Shaft: Fujikura Speeder Tour Spec 8.2 Tour X

Irons: Callaway X Forged UT (21 degrees), Callaway Apex MB “Miura Grind” (4-PW)
Shafts: Mitsubishi Chemical Diamana D+ 100HY 100 TX (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Callaway MD Forged (52-10, 56-12), Callaway MD4 (60/08C)
Shafts: True Temper Dynamic Gold Tour Issue S400

Grip: Golf Pride MCC

Putter: Toulon Stanford MM Custom

Ball: Callaway Chrome Soft**

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