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First Look: Cobra AMP Cell Driver

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It’s officially go time. Cobra has introduced its new AMP Cell Driver, available at retail on Feb. 8, 2013.

Click here for more discussion in the forums.

The AMP Cell (pictured to the right) and AMP Cell Pro Drivers feature Cobra’s new MyFly technology, allowing golfers to select from six different loft/trajectory settings for optimized performance and distance based on a golfer’s swing, as well as the weather and course conditions.

New Cobra Amp Cell Forged Irons (flow set)

Cobra is offering the AMP Cell driver in a choice of four different colors —  silver, blue, red and orange, and the AMP Cell Pro in a choice of two colors, silver and orange. The sole of the club features a curved cell band in the featured color and the crown of the club is the solid featured color. In the AMP Cell, the white Fujikura Fuel shaft features a paint splatter graphic.

The AMP Cell Driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP Cell Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°.

cobra amp driveramp cell driver 2013
2013 cobra rickiecobra amp cell driver

The AMP Cell and AMP Cell Pro also add another level of adjustability through Cobra’s SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, Cobra’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.
Click here to see another article where we tested the Cobra AMP Cell Driver against the ZL Encore.

The Cobra AMP Cell Driver (MAP $299) is available in both right and left handed models. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75” length) and has a 460cc head. The Cobra AMP Cell Pro Driver (MAP $399) is available in both right and left handed models. It features a MRC Kurokage shaft (65g and 45.25” length) and has a 440cc head.

Click here to see more photos and read the discussion in the forums

“The AMP Cell Driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get – until now,” said Bob Philion, President. “We are taking adjustability to another level with our MyFly technology, offering six different loft/trajectory settings golfers can change to adapt to their swing or playing conditions. The technology combined with the color choice reaffirms Cobra’s positioning as a performance driven brand infusing more joy into the game.”

Cobra’s E9 Face Technology with dual roll is used in the AMP Cell and AMP Cell Pro Drivers for an elliptical face shape with a canted bulge and roll that Cobra says improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

cobra driver 2013

Click here to see more photos and read the discussion in the forums

Advanced Material Placement (AMP) and Cell technology work together to enable a 12 percent larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP Cell Driver having a CG optimized for low-mid handicap players, the AMP CELL Pro using a lower, more neutral CG position for better players.

cobra amp cell driver

The AMP Cell Driver is also available in an offset model designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives.

The AMP CELL Offset Driver features an MRC Cobra AMP Shaft and a Lamkin Cobra REL grip. The Offset model is Revolver Grey with hints of Barbados Red.

Click here to see more photos and read the discussion in the forums

 

Click here to see more photos and read the discussion in the forums

 

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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.

12 Comments

12 Comments

  1. Rich

    Jan 24, 2013 at 12:33 pm

    I play the Cobra ZL and if it is half as good as it ,sign me up. The head cover is double ugly,I’ll keep my Georgia yellow jacket cover! I’m
    more cercened with the shaft model,never liked them.

  2. Troy Vayanos

    Jan 22, 2013 at 2:25 pm

    The best driver i’ve used in a long time. Has great feel off the clubface and the extra carry off the tee is amazing.

    I wouldn’t swap this driver for anything else on the market today.

  3. Jason

    Jan 18, 2013 at 10:44 pm

    I like the shape of these, but the crown would look way better if they just painted it clean w/ small alignment logo and hid those things on the toe and back of crown. I guess I can do that myself…

  4. Jimmy b

    Dec 23, 2012 at 6:47 am

    I have just purchased the amp cell driver (silver)and it is amazing. I have come from a 2 year old callaway driver and the results are astonishing. I have added 30 metres to my drive. Long and straight, exactly how it should be… Highly recommended

    • BarryG

      Jan 10, 2013 at 10:36 pm

      Thanks for the comment. I am looking at purchasing this club. What shaft is in it and did u get fit? My clubhead speed is around 100 mph. What kind of callaway driver did you have?

  5. Bong de Guzman

    Nov 12, 2012 at 10:21 pm

    May I ask what the overall weight would be for an AmpCell Driver with a 55gramL flex shaft?

  6. Juan

    Sep 28, 2012 at 1:04 am

    If you’re looking to order some clubs online, take a look at a Free Shipping offer from Golfsmith on orders over $75 – bit.ly/SGpUac

  7. VH

    Sep 27, 2012 at 3:41 pm

    This is a new step for cobra the driver and the shaft are sick!!!! but cobra needs to design a new headcover its a joke!! but the adjustibility is much needed.

  8. William W. Wood

    Sep 27, 2012 at 1:27 pm

    Make sure that the color of the head does not clash with the color of the shaft. One can accessorize with a matching grip.

  9. Brian

    Sep 27, 2012 at 1:15 pm

    They looked pretty good in person. The fairway woods and hybrid can also be loft adjusted as well.

  10. Cobra nut

    Sep 27, 2012 at 12:57 pm

    Great looking drivers, love the new technology and design gives it a definitive look of were advancing the driving future. The head cover yes that is horrible to say the least. lol at Brian Cass and I suppose you think the RBZ or RZR fit are good looking?

  11. Brian Cass

    Sep 26, 2012 at 8:28 pm

    Not sure what is uglier. The driver or the headcover. Nice to be able to adjust from 8.5 to 11.5 I guess. Yuckville.

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Equipment

Coolest thing for sale in the GolfWRX Classifieds (4/18/24): Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

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At GolfWRX, we are a community of like-minded individuals that all experience and express our enjoyment of the game in many ways.

It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.

Currently, in our GolfWRX buy/sell/trade (BST) forum, there is a listing for a Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made.

From the seller: (@DLong72): “Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made. ?: $1150. ?? 100% milled collectors item from the limited releases commemorating when Ping putters won every major in 1988 (88 putters made). This was the model Seve Ballesteros used to win the 1988 Open Championship. Condition is brand new, never gamed, everything is in the original packaging as it came. Putter features the iconic sound slot.

Specs/ Additional Details

-100% Milled, Aluminum/Bronze Alloy (310g)

-Original Anser Design

-PING PP58 Grip

-Putter is built to standard specs.”

To check out the full listing in our BST forum, head through the link: Ping PLD Limited Anser – 1988 Open Championship – #2 of only 88 Made

This is the most impressive current listing from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

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Inside Collin Morikawa’s recent golf ball, driver, 3-wood, and “Proto” iron changes

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As you probably know by now, Collin Morikawa switched putters after the first round of The Masters, and he ultimately went on to finish T3.

The putter was far from the only change he made last week, however, and his bag is continuing to change this week at the 2024 RBC Heritage.

On the range of The Masters, Morikawa worked closely with Adrian Reitveld, TaylorMade’s Senior Manager of Tour at TaylorMade, to find the perfect driver and 3-wood setups.

Morikawa started off 2024 by switching into TaylorMade’s Qi10 Max driver, but since went back to his faithful TaylorMade SIM – yes, the original SIM from 2020. Somehow, some way, it seems Morikawa always ends up back in that driver, which he used to win the 2020 PGA Championship, and the 2021 Open Championship.

At The Masters, however, Rietveld said the duo found the driver head that allowed “zero compromise” on Morikawa’s preferred fade flight and spin. To match his preferences, they landed on a TaylorMade Qi10 LS 9-degree head, and the lie angle is a touch flatter than his former SIM.

“It’s faster than his gamer, and I think what we found is it fits his desired shot shape, with zero compromise” Rietveld told GolfWRX.com on Wednesday at the RBC Heritage.

Then, to replace his former SIM rocket 3-wood, Morikawa decided to switch into the TaylorMade Qi10 core model 13.5-degree rocket head, with an adjustable hosel.

“He likes the spin characteristics of that head,” Rietveld said. “Now he’s interesting because with Collin, you can turn up at a tournament, and you look at his 3-wood, and he’s changed the setting. One day there’s more loft on it, one day there’s less loft on it. He’s that type of guy. He’s not scared to use the adjustability of the club.

“And I think he felt our titanium head didn’t spin as low as his original SIM. So we did some work with the other head, just because he liked the feel of it. It was a little high launching, so we fit him into something with less loft. It’s a naughty little piece of equipment.” 

In addition to the driver and fairway wood changes, Morikawa also debuted his new “MySymbol” jersey No. 5 TP5x golf ball at The Masters. Morikawa’s choice of symbols is likely tied to his love of the Los Angeles Dodgers baseball team.

Not enough changes for you? There’s one more.

On Wednesday at the 2024 RBC Heritage, Morikawa was spotted with a new TaylorMade “Proto” 4-iron in the bag. If you recall, it’s the same model that Rory McIlroy debuted at the 2024 Valero Texas Open.

According to Morikawa, the new Proto 4-iron will replace his old P-770 hollow-bodied 4-iron.

“I used to hit my P-770 on a string, but sometimes the distance would be a little unpredictable,” Morikawa told GolfWRX.com. “This one launches a touch higher, and I feel I can predict the distance better. I know Rory replaced his P-760 with it. I’m liking it so far.” 

See Morikawa’s full WITB from the 2024 RBC Heritage here. 

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Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage

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Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.

It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.

When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”

“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”

 

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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.

Here’s what Rietveld told GolfWRX.com on Wednesday:

“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.

“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.

“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.

“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.

“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”

So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.

His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.

See more photos of Rory testing the BRNR Mini here

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