It’s officially go time. Cobra has introduced its new AMP Cell Driver, available at retail on Feb. 8, 2013.
The AMP Cell (pictured to the right) and AMP Cell Pro Drivers feature Cobra’s new MyFly technology, allowing golfers to select from six different loft/trajectory settings for optimized performance and distance based on a golfer’s swing, as well as the weather and course conditions.
Cobra is offering the AMP Cell driver in a choice of four different colors — silver, blue, red and orange, and the AMP Cell Pro in a choice of two colors, silver and orange. The sole of the club features a curved cell band in the featured color and the crown of the club is the solid featured color. In the AMP Cell, the white Fujikura Fuel shaft features a paint splatter graphic.
The AMP Cell Driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP Cell Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°.
The AMP Cell and AMP Cell Pro also add another level of adjustability through Cobra’s SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, Cobra’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.
Click here to see another article where we tested the Cobra AMP Cell Driver against the ZL Encore.
The Cobra AMP Cell Driver (MAP $299) is available in both right and left handed models. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75” length) and has a 460cc head. The Cobra AMP Cell Pro Driver (MAP $399) is available in both right and left handed models. It features a MRC Kurokage shaft (65g and 45.25” length) and has a 440cc head.
“The AMP Cell Driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get – until now,” said Bob Philion, President. “We are taking adjustability to another level with our MyFly technology, offering six different loft/trajectory settings golfers can change to adapt to their swing or playing conditions. The technology combined with the color choice reaffirms Cobra’s positioning as a performance driven brand infusing more joy into the game.”
Cobra’s E9 Face Technology with dual roll is used in the AMP Cell and AMP Cell Pro Drivers for an elliptical face shape with a canted bulge and roll that Cobra says improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.
Advanced Material Placement (AMP) and Cell technology work together to enable a 12 percent larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP Cell Driver having a CG optimized for low-mid handicap players, the AMP CELL Pro using a lower, more neutral CG position for better players.
The AMP Cell Driver is also available in an offset model designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives.
The AMP CELL Offset Driver features an MRC Cobra AMP Shaft and a Lamkin Cobra REL grip. The Offset model is Revolver Grey with hints of Barbados Red.