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First Look: Cobra AMP Cell Driver



It’s officially go time. Cobra has introduced its new AMP Cell Driver, available at retail on Feb. 8, 2013.

Click here for more discussion in the forums.

The AMP Cell (pictured to the right) and AMP Cell Pro Drivers feature Cobra’s new MyFly technology, allowing golfers to select from six different loft/trajectory settings for optimized performance and distance based on a golfer’s swing, as well as the weather and course conditions.

New Cobra Amp Cell Forged Irons (flow set)

Cobra is offering the AMP Cell driver in a choice of four different colors —  silver, blue, red and orange, and the AMP Cell Pro in a choice of two colors, silver and orange. The sole of the club features a curved cell band in the featured color and the crown of the club is the solid featured color. In the AMP Cell, the white Fujikura Fuel shaft features a paint splatter graphic.

The AMP Cell Driver can be adjusted to the following lofts with a simple wrench; 8.5°, 9.5°, 9.5° Draw, 10.5°, 10.5° Draw and 11.5°; and the AMP Cell Pro can be adjusted to 7.5°, 8.5°, 8.5° Fade, 9.5°, 9.5° Fade and 10.5°.

cobra amp driveramp cell driver 2013
2013 cobra rickiecobra amp cell driver

The AMP Cell and AMP Cell Pro also add another level of adjustability through Cobra’s SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, Cobra’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.
Click here to see another article where we tested the Cobra AMP Cell Driver against the ZL Encore.

The Cobra AMP Cell Driver (MAP $299) is available in both right and left handed models. It is available in Stiff, Regular and Lite flexes and features a Fujikura Fuel shaft (60g S and R, 55g L and 45.75” length) and has a 460cc head. The Cobra AMP Cell Pro Driver (MAP $399) is available in both right and left handed models. It features a MRC Kurokage shaft (65g and 45.25” length) and has a 440cc head.

Click here to see more photos and read the discussion in the forums

“The AMP Cell Driver offers golfers the adjustability, innovation, customization and choice they want but have not been able to get – until now,” said Bob Philion, President. “We are taking adjustability to another level with our MyFly technology, offering six different loft/trajectory settings golfers can change to adapt to their swing or playing conditions. The technology combined with the color choice reaffirms Cobra’s positioning as a performance driven brand infusing more joy into the game.”

Cobra’s E9 Face Technology with dual roll is used in the AMP Cell and AMP Cell Pro Drivers for an elliptical face shape with a canted bulge and roll that Cobra says improves distance and accuracy on mis-hits from heel to toe and above and below the centerline.

cobra driver 2013

Click here to see more photos and read the discussion in the forums

Advanced Material Placement (AMP) and Cell technology work together to enable a 12 percent larger elliptical E9 Face shape to deliver faster ball speeds and high MOI (moment of inertia) on mis-hits. The Cell technology saves and redistributes weight in a granular way and is visible on the drivers in the Cell band which wraps around to the crown. This wrap also visibly shows a golfer where the weight is distributed, with the AMP Cell Driver having a CG optimized for low-mid handicap players, the AMP CELL Pro using a lower, more neutral CG position for better players.

cobra amp cell driver

The AMP Cell Driver is also available in an offset model designed to help tame a slice. The offset design offers the golfer more time to square the face at impact and provides more heel-biased weighting to help hit straighter drives.

The AMP CELL Offset Driver features an MRC Cobra AMP Shaft and a Lamkin Cobra REL grip. The Offset model is Revolver Grey with hints of Barbados Red.

Click here to see more photos and read the discussion in the forums


Click here to see more photos and read the discussion in the forums


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GolfWRX is the world's largest and best online golf community. Expert editorial reviews, breaking golf tour and industry news, what to play, how to play and where to play. GolfWRX surrounds consumers throughout the buying, learning and enrichment process from original photographic and video content, to peer to peer advice and camaraderie, to technical how-tos, and more. As the largest online golf community we continue to protect the purity of our members opinions and the platform to voice them. We want to protect the interests of golfers by providing an unbiased platform to feel proud to contribute to for years to come. You can follow GolfWRX on Twitter @GolfWRX and on Facebook.



  1. Rich

    Jan 24, 2013 at 12:33 pm

    I play the Cobra ZL and if it is half as good as it ,sign me up. The head cover is double ugly,I’ll keep my Georgia yellow jacket cover! I’m
    more cercened with the shaft model,never liked them.

  2. Troy Vayanos

    Jan 22, 2013 at 2:25 pm

    The best driver i’ve used in a long time. Has great feel off the clubface and the extra carry off the tee is amazing.

    I wouldn’t swap this driver for anything else on the market today.

  3. Jason

    Jan 18, 2013 at 10:44 pm

    I like the shape of these, but the crown would look way better if they just painted it clean w/ small alignment logo and hid those things on the toe and back of crown. I guess I can do that myself…

  4. Jimmy b

    Dec 23, 2012 at 6:47 am

    I have just purchased the amp cell driver (silver)and it is amazing. I have come from a 2 year old callaway driver and the results are astonishing. I have added 30 metres to my drive. Long and straight, exactly how it should be… Highly recommended

    • BarryG

      Jan 10, 2013 at 10:36 pm

      Thanks for the comment. I am looking at purchasing this club. What shaft is in it and did u get fit? My clubhead speed is around 100 mph. What kind of callaway driver did you have?

  5. Bong de Guzman

    Nov 12, 2012 at 10:21 pm

    May I ask what the overall weight would be for an AmpCell Driver with a 55gramL flex shaft?

  6. Juan

    Sep 28, 2012 at 1:04 am

    If you’re looking to order some clubs online, take a look at a Free Shipping offer from Golfsmith on orders over $75 –

  7. VH

    Sep 27, 2012 at 3:41 pm

    This is a new step for cobra the driver and the shaft are sick!!!! but cobra needs to design a new headcover its a joke!! but the adjustibility is much needed.

  8. William W. Wood

    Sep 27, 2012 at 1:27 pm

    Make sure that the color of the head does not clash with the color of the shaft. One can accessorize with a matching grip.

  9. Brian

    Sep 27, 2012 at 1:15 pm

    They looked pretty good in person. The fairway woods and hybrid can also be loft adjusted as well.

  10. Cobra nut

    Sep 27, 2012 at 12:57 pm

    Great looking drivers, love the new technology and design gives it a definitive look of were advancing the driving future. The head cover yes that is horrible to say the least. lol at Brian Cass and I suppose you think the RBZ or RZR fit are good looking?

  11. Brian Cass

    Sep 26, 2012 at 8:28 pm

    Not sure what is uglier. The driver or the headcover. Nice to be able to adjust from 8.5 to 11.5 I guess. Yuckville.

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pga tour

Ernie Els WITB 2018



Equipment is accurate as of the 2018 Arnold Palmer Invitational (3/13/2018).

Driver: XXIO X (9.5 degrees)
Shaft: Project X Even Flow 6.5X 65

3 Wood: XXIO X Fairway (15 degrees)
Shaft: Project X Even Flow 6.5

Irons: Srixon Z U65 (18, 20, 23 degrees)
Shaft: Nippon N.S. Pro Modus3

Irons: Srixon Z745 (3-PW)
Shaft: Nippon N.S. Pro Modus3 Tour 125X

Wedges: Cleveland RTX-3 V-MG (52-10, 56-11, 60-06LG)
Shaft: Nippon N.S. Pro Modus3 WV125S Tour Only

Putter: Bloodline R1-J Els Gen 1
Grip: Bloodline

Golf Ball: Srixon Z-Star XV


Discussion: See what GolfWRX members are saying about Els’ clubs. 

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pga tour

Jimmy Walker WITB 2018



Equipment is accurate as of the 2018 Valspar Championship (3/6/2018).

Driver: Titleist 917D2 (8.5 degrees)
Shaft: Fujikura Atmos Tour Spec

3 Wood: Titleist 917F2 (13.5 degrees)
Shaft: Graphite Design Tour AD IZ-9X

Driving Iron: Titleist 718 T-MB (2)
Shaft: Fujikura Motore Speeder HB 9.8 Tour Spec X

Irons: Titleist 718 MB (3-9)
Shaft: True Temper Dynamic AMT Tour Issue X100

Wedges: Titleist Vokey SM7 (48-10F, 54-08M, 60-04L)
Shaft: True Temper Dynamic Gold Tour Issue X100

Putter: Taylormade Spider Tour Black

Putter: Taylormade Spider Tour Red
Grip: Taylormade Pistol

Ball: Titleist Pro V1x


Discussion: See what GolfWRX members are saying about Walker’s clubs.

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Lamkin extends Crossline grip line…literally



Lamkin is adding to its Crossline grip line with the introduction of the Crossline 1150.

The 11.5-inch version of the grip is an inch longer than the traditional Crossline. It features a reduced-taper shape for a straighter profile and a new 360° Crossline pattern.

The theory with the extra inch of grip: it allows for better short game play, enabling players to choke with more consistent feel, thanks to the reduced-taper profile.

Lamkin CEO and President Bob Lamkin, for one, was keen to game the new grips

“As soon as I tested the Crossline 1150 I knew it was going in the bag. The reduced-taper profile and Crossline design give it such a familiar feel and when you choke down on the grip, the extra shot control is exceptional.”

The new Crossline 1150 is now via Lamkin’s website and from select golf retailers.

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19th Hole