Equipment
A driver with vertical grooves is about to hit the market
Vertical Groove Golf is set to debut a (you guessed it) driver with vertical grooves in December. And the Boston-based company claims the USGA conforming club offers golfers improved distance and accuracy off the tee.
The theory is that the vertical grooves reduce “side spin” at impact. (Yes, we know “side spin” isn’t technically a thing). According to Vertical Groove, the groove pattern leads to a 40 percent straighter ball flight on average.
And another claim from the company: The “array of shorter vertical grooves combined with vertical land areas perpendicular to the club face” contribute to added distance and better forward roll.
In independent testing at Golf Laboratories, Inc., the Vertical Groove driver outperformed market leaders in spin rate and distance, in addition to center, heel, and toe dispersion.
“The performance attributes of the Vertical Groove Driver will benefit all golfers, including low-handicappers and golfers that have a tendency to hook or slice off the tee,” said Rubin Hanan, Managing Partner, Vertical Groove Golf, LLC. “Vertical Groove technology on the club face reduces side spin at impact, while generating more forward spin, resulting in better accuracy and increased distance off the tee.”
Additional specs
- Available in both right and left-handed models
- 450 cubic centimeters
- Offered in 9.5, 10.5 and 12-degree lofts
- Aldila NV2K series shafts come stock
- Flexes include: 45 gram L (Ladies), 50 gram A (Senior), 55 gram R (Regular), 65 gram S (Stiff) and 65 gram X (Extra-stiff)
- 45.75 inches
- Suggested retail: $399.99
- Available in December 2016
Check out the Vertical Groove website for ordering information.
And an interesting side note: An earlier iteration of the Vertical Groove Driver showed up in the forums back in 2015. User JGalls wrote about his experience hitting the club at a demo day and snapped this picture.
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Equipment
Why Rory McIlroy will likely use the new TaylorMade BRNR Mini Driver Copper at the RBC Heritage
Although we spotted Rory McIlroy testing the new TaylorMade BRNR Mini Driver Copper last week during practice rounds at the Masters, he ultimately didn’t decide to use the club in competition.
It seems that will change this week at the 2024 RBC Heritage, played at the short-and-tight Harbour Town Golf Links in Hilton Head.
When asked on Wednesday following his morning Pro-Am if he’d be using the new, nostalgic BRNR Copper this week, McIlroy said, “I think so.”
“I like it,” McIlroy told GolfWRX.com on Tuesday regarding the BRNR. “This would be a good week for it.”
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According to Adrian Rietveld, the Senior Manager of Tour at TaylorMade, the BRNR Mini Driver can help McIlroy position himself properly off the tee at the tight layout.
Here’s what Rietveld told GolfWRX.com on Wednesday:
“For someone like Rory, who’s that long at the top end of the bag, and then you put him on a course like Harbour Town, it’s tough off the tee. It’s tight into the greens, and you have to put yourself in position off the tee to have a shot into the green. It kind of reminds me of Valderrama in Spain, where you can be in the fairway and have no shot into the green.
“I’m caddying for Tommy [Fleetwood] this week, so I was walking the course last night and looking at a few things. There’s just such a small margin for error. You can be standing in the fairway at 300 yards and have a shot, but at 320 you don’t. So if you don’t hit a perfect shot, you could be stuck behind a tree. And then if you’re back at 280, it might be a really tough shot into the small greens.
“So for Rory [with the BRNR], it’s a nice course-specific golf club for him. He’s got both shots with it; he can move it right-to-left or left-to-right. And the main thing about this club has been the accuracy and the dispersion with it. I mean, it’s been amazing for Tommy.
“This was the first event Tommy used a BRNR last year, and I remember talking to him about it, and he said he couldn’t wait to play it at Augusta next year. And he just never took it out of the bag because he’s so comfortable with it, and hitting it off the deck.
“So you look at Rory, and you want to have the tools working to your advantage out here, and the driver could hand-cuff him a bit with all of the shots you’d have to manufacture.”
So, although McIlroy might not be making a permanent switch into the new TaylorMade BRNR Mini Driver Copper, he’s likely to switch into it this week.
His version is lofted at 13.5 degrees, and equipped with a Fujikura Ventus Black 7X shaft.
See more photos of Rory testing the BRNR Mini here
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It seems like the RBC Heritage is full of new gear to be spotted, and you can add TaylorMade’s P-UDI utility irons to that list.
We spotted a 17-degree P-UDI 2-iron in Nick Dunlap’s bag yesterday, and now have some photos of both the 3- and 4-irons. Nick has his P-UDI 2-iron setup with a Project X HZRDUS Black 4th Gen 105g TX shaft.
From what we can tell, this new P-UDI utility iron looks to have some of the usual TaylorMade technology as we can see the Speed Slot on the sole of the club for additional face flexibility. A toe screw is usually used to close off the hollow body design that will probably be filled with a version of TaylorMade’s Speed Foam that is present in the current iron lineup. This hollow body, foam-filled design should offer additional ball speed, soft feel, and sound, as well as an optimized CG for ball flight.
“Forged” is etched into the hosel, so we can assume that either the face, body, or both are forged for a soft and responsive feel. The club looks good from behind and at address, where we can see just a little offset and a topline that I would consider medium thickness. We don’t have the full details on what is under the hood or how many loft options will be available yet.
TaylorMade P-UDI 3-iron – 20°
TaylorMade P-UDI 4-iron – 22°
- Check out the rest of our photos from the 2024 RBC Heritage
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- Collin Morikawa what’s in the bag accurate as of the RBC Heritage. More photos from the event here.
Driver: TaylorMade Qi10 LS (9 degrees)
Shaft: Mitsubishi Diamana D+ Limited 60 TX (45 inches)
3-wood: TaylorMade Qi10 (13.5 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
5-wood: TaylorMade Qi10 (18 degrees)
Shaft: Mitsubishi Diamana D+ Limited 80 TX
Irons: TaylorMade P770 (4), P7MC (5-6), P730 (7-PW)
Shafts: True Temper Dynamic Gold Tour Issue Mid 115 X100 (4-6), True Temper Dynamic Gold Tour Issue X100 (7-PW)
Wedges: TaylorMade MG4 (50-SB09, 56-LB08), TaylorMade MG4 TW (60-TW11)
Shafts: True Temper Dynamic Gold Tour Issue S400
Putter: TaylorMade TP Soto
Grip: SuperStroke Zenergy Tour 2.0
Grips: Golf Pride Z-Grip Cord
Ball: TaylorMade TP5x
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Nonymous A
Nov 28, 2016 at 9:10 am
I hit this driver many times, and if you think of the physics in grooves, spin increases perpendicular to the groove. The dispersion on a low torque shaft was dreadful. The vertical grooves produce generally low spin, but biiiiiiiig sidespin. As a longish hitter (270-300) at 13 years old, I’ll keep my D4
Wayne
Nov 24, 2016 at 11:23 am
My buddy still games an old Killer Bee B-Sting with vertical groves. He’s almost always right down the middle and fairly long.
The Greatest Game
Nov 22, 2016 at 11:42 am
I had the chance to hit the driver this past summer. Just like any other drivers that have a different look on the crown other than the traditional black, it didn’t doesn’t bother me looking down at address. I only focus on the ball with my eyes, everything else gets phased out. The club itself performed exceptionally well compared to my Nike Vapor Pro. I didn’t have a launch monitor at the time, but I could definitely notice an increase in launch angle, and most importantly a much straighter ball flight. I’m looking forward to further testing, and hopefully adding one to the bag.
bradpuma
Nov 22, 2016 at 10:00 am
First thing in this thread that is wrong is that the company is Boston based, The company is based in Jupiter Fl. Second this driver was just featured at Ibis Demo day and sold 20 drivers straight from the range anyone who is knocking it before they try it is getting way ahead of themselves almost the entire Ibis staff has put this driver in play already.
Dave
Nov 20, 2016 at 7:19 pm
Steve,
I still have one of those drivers here in the fitting studio. Interesting pattern but unplayable with today’s golf balls. Smiles, Dave
Dave Aceto
Dec 26, 2020 at 1:56 pm
dave excellent point i like the driver but cant hit it high enough for my low clubhead speed my friends tried it same results explain your comment with todays golf balls thank you
DJ
Nov 18, 2016 at 5:33 pm
if it had a TM, Titleist, or Callaway badge on it, you’d all be lining up to hit it. Price in the stores will drop to $249 – $299.
Scooter McGavin
Nov 18, 2016 at 3:56 pm
“more forward spin”….?
Nocklaus
Nov 19, 2016 at 7:24 pm
Yeah, thats a good one…
Jonah Mytro
Nov 18, 2016 at 11:35 am
Poor pricing model at $399, thats going to be a tough sell to a golfer who can get a TM, Callaway or Ping driver at the same or lower price…Design of the driver isnt appealing at all. I am getting tired of all of these companies telling us their driver is LONGER, STRAIGHTER and MORE FORGIVING than the other guy. I think most of us are smart enough to know most drivers/irons perform the same, its all about the golfer using the equipment.If you slice a TM driver, your probably going to do the same with all of the other OEM drivers..It comes down to the mechanics of your swing..Id rather spend $399 on lessons to fix my hook or slice on my current driver…
Tider992010
Nov 18, 2016 at 11:09 am
I remember several year ago with a drive had no groves. I don’t believe they matter just what the consumer is used too.
John
Nov 18, 2016 at 10:38 am
not 460cc …. not interested
Guia
Nov 18, 2016 at 10:19 am
I am not convinced that Vertical or Horizontal grooves on a driver have any affect. I have a driver that has no grooves, and it performs the same as those with.
FX
Nov 18, 2016 at 9:57 am
Wouldn’t vertical grooves encourage MORE side spin, especially for those who already have issues with that?
Yearight
Nov 20, 2016 at 5:23 pm
I am confused by the same thing. Unless it has something to do with the curve of the face (roll and bulge)
Wow.....
Nov 17, 2016 at 10:34 pm
I’ve obviously never designed a club a before, this is just total speculation.
So thinking about iron and wedge grooves only, and thinking back on the whole groove ban back in 2010 or whatever, and the size of horizontal grooves, and then seeing these grooves…..I don’t know…. In my non-engineer and club designing mind maybe it could work to a bit? I’m talking only about the grooves not the head, aerodynamics, CG, ect. Maybe it’s outside the box thinking….
AGAIN, it could be,and might be complete BS, this is just my ignorant thought on the vertical grooves only.
D. Jenkins
Nov 17, 2016 at 7:43 pm
Pure gold. Well done Mrs. Smizzle.
ACGolfwrx
Nov 17, 2016 at 6:41 pm
Ugly as a hat full of “arseholes”
Bert
Nov 17, 2016 at 5:27 pm
Big Deal – does nothing!
Double Mocha Man
Nov 17, 2016 at 12:10 pm
Where can I get an Otterbox case for the driver head?
Greg Meyers
Nov 17, 2016 at 11:56 am
I currently have this driver in my bag. Its a pretty solid driver… what I notice most is:
1: It goes just as far as my Bridgestone J715 on good swings
2: Bad swings stay between the trees
Cris
Nov 17, 2016 at 11:02 am
So less “side-spin” and puts “top-spin” on the ball. Definitely defies the laws of physics. Powered by Antineutrino technology.
skip
Nov 17, 2016 at 12:50 pm
“Vertical Groove technology on the club face reduces side spin at impact, while generating more forward spin, resulting in better accuracy and increased distance off the tee.”
LOL. Forward spin, good luck getting the ball off the ground if that’s the case. Over/Under on how long this new company lasts? haha.
blink3665
Nov 18, 2016 at 10:59 am
I’m glad someone else saw that. It was the only thing that registered after reading that article. “Forward spin”?
creeder
Dec 8, 2016 at 8:23 am
could forward spin be speaking towards a gear effect the “reduces back spin”. i am not defending, it is really more of a question if it is bad semantics. depending on construction, there could be a reverse effect on back spin hence more forward spin. i dunno, i could be talking out my butt as much as they are.
Golfbuddy
Nov 17, 2016 at 10:01 am
Interesting. Might be fun to hit a few and see what’s up. Could be interesting to see if the vertical grooves help with hitting a draw.
Deacon Blues
Nov 17, 2016 at 9:56 am
Nothing new. Golfsmith had a Killer Bee B-Sting driver with vertical grooves in 2006: http://www.jeffsheetsgolf.com/killer-bee—past-projects (scroll down a bit)
Scott
Nov 17, 2016 at 3:28 pm
Nice link. Funny that the comments on the link made no mention of the side spin.
Shallowface
Nov 17, 2016 at 6:57 pm
I knew I had seen this somewhere before.
Feel the Bern
Nov 17, 2016 at 9:31 am
certified showstopper.