Tour News
Tiger launches a new company called TGR, “could” enter the golf equipment business
Tiger Woods announced the launch of TGR: a new umbrella company for his business and philanthropic interests. Woods told Fast Company he’ll serve as chairman of TGR and plans to be involved in day-to-day decisions.
While all of Woods’ existing ventures will be housed inside TGR, the company is also poised to expand into other arenas, including, possibly, equipment. Jeff Kempler, COO of Sub Rosa, who assisted TGR with strategy and branding, told Fast Company, “The Nike change [exiting the equipment business] opened a previously unplanned-for opportunity.” Kempler’s statement will certainly fuel rumors that Woods is involved in the purchase of TaylorMade from Adidas.
As a component of the rebranding, Woods’ current enterprises will be renamed. For example, the Tiger Woods Foundation will still exist, but the associated educational program will now be called TGR Edu.
The tournament management element, which has been housed under the Tiger Woods Foundation, will now be called TGR Live. Under TGR Live’s dominion: Three PGA Tour events (Quicken Loans National, Genesis Open, Hero World Challenge), as well as the Tiger Woods Invitational and Tiger Jam.
Not surprisingly, Tiger Woods Design will become TGR Design. Woods has designed two courses—El Cardonal in Cabo San Lucas, Mexico, and Bluejack National in Montgomery, Texas—as well as projects underway in the UAE, Mexico and China.
The Woods restaurant concept will also be folded into TGR. And the Woods Jupiter may be the point of departure for TGR’s first effort as the restaurant concept could prove viable elsewhere. “The [concept] is already in demand in several cities,” Woods said. “We are evaluating which ones [would] make sense if we expand.”
With respect to staying on top of a portfolio of business interests once he returns to golf, Woods said, “It goes all the way back to how I was raised. In the military, they have a saying, ‘Train hard, fight easy.’ You’re going to master your craft if you approach the mind-set and method properly.”
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News
Photos from the 2024 Wells Fargo Championship
GolfWRX is live this week at the Wells Fargo Championship as a field of the world’s best golfers descend upon Charlotte, North Carolina, hoping to tame the beast that is Quail Hollow Club in this Signature Event — only Scottie Scheffler, who is home awaiting the birth of his first child, is absent.
From the grounds at Quail Hollow, we have our usual assortment of general galleries and WITBs — including a look at left-hander Akshay Bhatia’s setup. Among the pullout albums, we have a look inside Cobra’s impressive new tour truck for you to check out. Also featured is a special look at Quail Hollow king, Rory McIlroy.
Be sure to check back throughout the week as we add more galleries.
General Albums
- 2024 Wells Fargo Championship – Monday #1
- 2024 Wells Fargo Championship – Tuesday #1
- 2024 Wells Fargo Championship – Tuesday #2
WITB Albums
- Akshay Bhatia – WITB – 2024 Wells Fargo Championship
- Matthieu Pavon – WITB – 2024 Wells Fargo Championship
- Keegan Bradley – WITB – 2024 Wells Fargo Championship
- Webb Simpson – WITB – 2024 Wells Fargo Championship
- Emiliano Grillo – WITB – 2024 Wells Fargo Championship
- Taylor Pendrith – WITB – 2024 Wells Fargo Championship
- Kevin Tway – WITB – 2024 Wells Fargo Championship
Pullout Albums
- New Cobra equipment truck – 2024 Wells Fargo Championship
- Rory McIlroy – 2024 Wells Fargo Championship
- New Cobra equipment truck – 2024 Wells Fargo Championship
- Eric Cole’s custom Cameron putter – 2024 Wells Fargo Championship
- Custom Cameron putter – 2024 Wells Fargo Championship
- Matt Kuchar’s custom Bettinardi – 2024 Wells Fargo Championship
- Justin Thomas – driver change – 2024 Wells Fargo Championship
- Rickie Fowler – putter change – 2024 Wells Fargo Championship
- Rickie Fowler’s new custom Odyssey Jailbird 380 putter – 2024 Wells Fargo Championship
- Tommy Fleetwood testing a TaylorMade Spider Tour X (with custom neck) – 2024 Wells Fargo Championship
- Cobra Darkspeed Volition driver – 2024 Wells Fargo Championship
See what GolfWRXers are saying about our Wells Fargo Championship photos in the forums.
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Tour Photo Galleries
Photos from the 2024 CJ Cup Byron Nelson
GolfWRX is on site this week in McKinney, Texas, at the 2024 CJ Cup Byron Nelson (FKA the AT&T Byron Nelson).
Last year at TPC Craig Ranch, Jason Day ended a five-year winless streak. J-Day is in the field again, as are Jordan Spieth, Tom Kim, and Will Zalatoris.
We have our usual assortment of general galleries, WITBs, and pullout albums for your perusal. As always, we’ll continue to add links to additional albums as they make their way to us from the Lone Star State.
Check out links to all our photos below.
General Albums
- 2024 CJ Cup Byron Nelson – Monday #1
- 2024 CJ Cup Byron Nelson – Monday #2
- 2024 CJ Cup Byron Nelson – Tuesday #1
- 2024 CJ Cup Byron Nelson – Tuesday #2
- 2024 CJ Cup Byron Nelson – Tuesday #3
WITB Albums
- Pierceson Coody – WITB – 2024 CJ Cup Byron Nelson
- Kris Kim – WITB – 2024 CJ Cup Byron Nelson
- David Nyfjall – WITB – 2024 CJ Cup Byron Nelson
- Adrien Dumont de Chassart – WITB – 2024 CJ Cup Byron Nelson
- Jarred Jetter – North Texas PGA Section Champ – WITB – 2024 CJ Cup Byron Nelson
- Richy Werenski – WITB – 2024 CJ Cup Byron Nelson
- Wesley Bryan – WITB – 2024 CJ Cup Byron Nelson
- Parker Coody – WITB – 2024 CJ Cup Byron Nelson
- Peter Kuest – WITB – 2024 CJ Cup Byron Nelson
- Blaine Hale, Jr. – WITB – 2024 CJ Cup Byron Nelson
- Kelly Kraft – WITB – 2024 CJ Cup Byron Nelson
- Rico Hoey – WITB – 2024 CJ Cup Byron Nelson
Pullout Albums
- Adam Scott’s 2 new custom L.A.B. Golf putters – 2024 CJ Cup Byron Nelson
- Scotty Cameron putters – 2024 CJ Cup Byron Nelson
- Ben Griffin playing Maxfli golf ball
See what GolfWRXers are saying in the forums.
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Tour Photo Galleries
Photos from the 2024 Zurich Classic of New Orleans
GolfWRX is live on site this week at the Zurich Classic of New Orleans for the PGA Tour’s one-and-only two-man team event.
As usual, general galleries, WITBs, and pullout albums — including some pretty spicy custom putters and headcovers — await your viewing.
Be sure to check back for more photos from the Big Easy, as we’ll continue to update this page with additional galleries throughout the week.
General Albums
- 2024 Zurich Classic – Monday #1
- 2024 Zurich Classic – Monday #2
- 2024 Zurich Classic – Tuesday #1
- 2024 Zurich Classic – Tuesday #2
WITB Albums
- Alex Fitzpatrick – WITB – 2024 Zurich Classic
- Austin Cook – WITB – 2024 Zurich Classic
- Alejandro Tosti – WITB – 2024 Zurich Classic
- Davis Riley – WITB – 2024 Zurich Classic
- MJ Daffue – WITB – 2024 Zurich Classic
- Nate Lashley – WITB – 2024 Zurich Classic
- James Nicholas – WITB – 2024 Zurich Classic
- Kevin Streelman – WITB – 2024 Zurich Classic
- Rasmus Hojgaard – WITB – 2024 Zurich Classic
- Tom Whitney – WITB – 2024 Zurich Classic
- SangMoon Bae – WITB – 2024 Zurich Classic
- Daniel Berger – WITB – 2024 Zurich Classic
- Rory McIlroy – WITB – 2024 Zurich Classic
- Russ Cochrane – WITB – 2024 Zurich Classic
- Aldrich Potgieter – WITB – 2024 Zurich Classic
- Steve Stricker WITB – 2024 Zurich Classic
- Drew Brees WITB (Legendary New Orleans Saints QB) – 2024 Zurich Classic
- Derek Carr (New Orleans Saints QB) – 2024 Zurich Classic
- Thriston Lawrence WITB – 2024 Zurich Classic
Pullout Albums
- MJ Daffue’s custom Cameron putter – 2024 Zurich Classic
- Cameron putters – 2024 Zurich Classic
- Swag covers ( a few custom for Nick Hardy) – 2024 Zurich Classic
- Custom Bettinardi covers for Matt and Alex Fitzpatrick – 2024 Zurich Classic
- Doug Ghim’s custom Cameron putter – 2024 Zurich Classic
- Patrick Cantlay spotted testing a Scotty Cameron blade putter – 2024 Zurich Classic
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Stevie washington
Dec 12, 2016 at 12:00 am
Do you sell single baby female tigers ????? And how much it cost?
Dave r
Oct 19, 2016 at 8:18 pm
Ya gotta love it .
Jack Nash
Oct 19, 2016 at 2:07 pm
If he gets into the equip. game will he be selling wedges?
James Hungelmann
Oct 19, 2016 at 1:48 pm
Can’t Break 90 on the PGA tour, and fumbling for meaning in life. So what to do?
Start a new company, with a new brand, with no clear specific mission or vision other than to have it be essentially a holding company for scattered accumulations he already has.
And ‘possibly entertainment’ and ‘possibly golf club manufacturer’? When you come out with a new brand, you don’t say ‘possibly’ anything. You’re clear, precise, impactful. Classic case of what not to do in branding.
And, let’s see, Nike flopped badly, but TGR might take it on? Don’t think so.
An unfocused over-broad master brand with no meaning completely sabotages value of existing brand, uh, “TW”. The new logo is stupid looking and signifies nothing by its appearance.
And this guy is gonna be the Chairman? High school educated. And “personally involved”? That doesn’t inspire confidence. And undoubtedly is bullshit. He still has that hack agent, any truly innovative opportunity will get squashed by threatened yes-men handlers.
Question: what golf club manufacturer would pay or even want Tiger Woods to play their equipment?
How far he has fallen. And no one to turn to – too much money and arrogance. Sad really.
Matty716
Oct 19, 2016 at 5:02 pm
Hello, my name is James Hungelmann and I, am a hater! lol
Guia
Nov 27, 2016 at 11:01 pm
You pontificate much on what you do not know. You have no idea if he has the personnel that have the experience to start/operate a new company, you have no idea of what his education is (there is education other than HS or college). You have no idea about his mental state or how smart or dumb he is. YOU JUST PLAIN HAVE NO IDEA.
That said; IMO, if he were to purchase Taylor Made or any golf company it is a mistake. Although, he was a heck of a player his generation of fans are getting older, the newer generation of golfers now have newer golf heroes. Also, the market of new golfers has shrunk.
Nicklaus, was considered in his time the best to have ever played, his equipment company never prospered, and never gained popularity. I don’t think Tiger will do any better, he might do better going into the condom business.
I am a Tiger fan, and not a hater, but time and fans have a tendency to move on.
Nath
Oct 19, 2016 at 7:46 am
No hard to turn TM to TW
ETW
Oct 18, 2016 at 2:33 am
Why isn’t it ETW, as in Eldrick Tont Woods? The Tiger era is over. Move on.
anon
Oct 18, 2016 at 12:44 am
Wasn’t “Tiger Woods Ventures” the reason for his failed marriage?
Ben
Oct 19, 2016 at 10:59 am
That was Tiger Woods ADventures.
Jack
Oct 17, 2016 at 11:15 pm
That’s probably what’s going to happen. Why do all the work and take all the risks when you can just sit back and count the cash? Get people to sign on while his name still has the pull to make people buy.
Mark
Oct 17, 2016 at 9:12 pm
Sounds like Greg Norman at the end of his career – trying to sell us on the idea that success in business is as good as success on the course.
Chuck
Oct 18, 2016 at 11:32 am
Greg Norman was actually brilliant. He made a fortune by taking, and then selling, a large stake in Cobra. Greg Norman is the “Jack Nicklaus” of golf equipment business. And Jack Nicklaus, who took over the old Toney Penna factory and turned it into his own equipment company, which mostly folded, is the Greg Norman of the equipment business.
Arnold Palmer made a lot of money off endorsing equipment, but not a lot off making equipment. Ben Hogan made money off the sale of his company (to AMF? I think so), but he’s sort of the exception that proves the rule. There is a reason why a very cool clubmaker like Scratch couldn’t make it, and why a huge conglomerate like Nike got out, and why adidas wants to dump TaylorMade, and why Acushnet gets passed around among Asian stock owners; the golf equipment biz is a tough biz.
Golfer
Oct 17, 2016 at 8:43 pm
He’ll probably have Miura make the irons and stamp tigermade on them too!
JG
Oct 17, 2016 at 9:47 pm
You mean TGRMade
Pingback: Tiger launches a new company called TGR, “could” enter the golf equipment business | Swing Update
ooffa
Oct 17, 2016 at 3:45 pm
Will he sell branded steroids?
farmer
Oct 17, 2016 at 3:40 pm
There’s about a 60% failure rate for restaurants, but maybe there is a never ending market for upscale steakhouses. Nike and Adidas can’t make money on clubs with endlessly deep pockets, but Tiger is going to make it work? Tigermade? Good luck with all this, bit it is possible to get stretched too thin.
James Lahey
Oct 18, 2016 at 2:18 pm
I couldn’t agree more. He’s jumping in as the leaders are jumping out. I guess he’s tired of holding onto his money. Looks like the stresses of life have finally started to catch up to the man we all once thought was invincible…
~JL
Tom D
Oct 17, 2016 at 3:03 pm
This move also removes, or at least abstracts, the somewhat tarnished Tiger Woods name from business entities.
Boobsy McKiss
Oct 17, 2016 at 2:28 pm
So wtf does the ‘R’ stand for in the name? His website designer still sucks. For the money he has, I would expect something more from whatever agency he’s working with. Looks more like he hired a friend to design it over the weekend.
George
Oct 17, 2016 at 2:34 pm
if you remove the I and E from Tiger you get TGR. TGR stands for Tiger
Feel the Bern
Oct 17, 2016 at 8:21 pm
Not my joke, but if you remove the vowels in his last name, you get WDs.
Josh
Oct 17, 2016 at 10:33 pm
That is a top shelf comment. +1 for you sir.
Mad-Mex
Oct 17, 2016 at 2:23 pm
Where did the 57 likes come from?!? Had he done this couple of years ago, maybe, now? Bust
Tom.
Oct 17, 2016 at 1:41 pm
better wait til after the election.
Cukoo
Oct 17, 2016 at 12:58 pm
The wonderful thing about Tiggers…is I’m the only one
cgasucks
Oct 17, 2016 at 12:50 pm
Not really news…he’s just rebranding his business interests and his charities to simplify things. So if he wants to get into the equipment business, the stage is already set.