Tour News

TaylorMade extends equipment deals with Jason Day, Dustin Johnson

Published

8 years ago

Sep 21, 2016

The No. 1 and No. 2-ranked golfers in the world — Jason Day and Dustin Johnson — will continue to use TaylorMade golf equipment in 2017, the company announced. There is still no confirmation of what golf apparel brand each golfer will be wearing on the course next year.

Both Day and Johnson’s Adidas apparel contracts expire at the end of this season. At the moment they’re each required to wear Adidas golf apparel, but the Germany-based company’s plan to sell TaylorMade has complicated the typical arrangement of prominent TaylorMade golf equipment endorsers also wearing Adidas golf apparel.

ESPN reported last week that Jason Day has already signed an apparel deal with Nike worth approximately $10 million per year, becoming the first major TaylorMade Staffer to migrate to an Adidas competitor. While Olympic Gold Medalist Justin Rose re-signed with Adidas in June, Johnson’s future with Adidas is uncertain at this time.

Johnson, 32, signed his first deal with TaylorMade-Adidas in December 2007, and has won a PGA Tour event in eight of the nine seasons he’s been with the brand. He has recently risen to the upper echelon of the sport through his wins at the 2016 U.S. Open (his first major championship), WGC-Bridgestone Invitational and BMW Championship, which have enhanced his value.

Day, 28, had his breakthrough moment at the 2015 PGA Championship where he won his first major. He signed with TaylorMade-Adidas in 2006, rising from 666th to the top spot in the Official World Golf Rankings as a brand endorser.

TaylorMade did not disclose the terms of the deals.

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23 Comments

Mad-Mex

Oct 5, 2016 at 12:02 am

And Taylor Made releases a new driver and jacks up the price in 3,,,,2,,,,,

Reply Report comment
corey

Sep 21, 2016 at 11:19 pm

dustin could be signed by Copenhagen by the looks of the cover photo for this article

Reply Report comment
Getair

Sep 21, 2016 at 9:53 pm

Thanks Zak. You sounded great on the radio today.

Reply Report comment
- Zak Kozuchowski
  
  Sep 22, 2016 at 9:41 am
  
  Thanks for reading (and listening) and the kind words. I really appreciate it.
  
  Reply Report comment
Jim

Sep 21, 2016 at 11:16 am

I couldn’t care less what anyone wears. The more ‘they’ push lunacy like payin 10mil to one guy to wear their crap the less likely I’ll be to pay an extra $20 a shirt to cover that.

Pretty much all ‘sports fabrics’ now are moisture wicking, breathable & pretty comfortable. Cotton or Silk aside, where washablity, colors not bleaching out after 4 rounds or collars not shriveling up, I’d rather just buy 8 new Hagen or Hogan shirts @ 20 each season – than 2 overpriced shirts that’ll never make it through season two without me trashing it somehow…

Not surprising Adidas will focus on keeping their EU guys

Reply Report comment
- JOEL GOODMAN
  
  Sep 21, 2016 at 7:50 pm
  
  After spending 45 years in the textile and apparel business I can tell you the shirts from A<B<C<D<E<F<and G are almost identical in fabric and construction. No one owns a sewing factory. They are all made by contractors in China, Viet Nam, Bangladesh, Jordan, wherever and they cost the marketers like Adidas and Nike less than $10 to buy, some as little as $6 and we pay up to $80 if the name on the label is fancy enough. Buy them at the discounters and save the big markups as you gain nothing. Paying $60-80 for a shirt makes as much sense as buying a new "miracle " $500 driver to get an additional 20 yards,, Both bogus…..
  
  Reply Report comment
  - prime21
    
    Sep 21, 2016 at 9:08 pm
    
    Considering EVERY shirt in the marketplace costs $60-$80, your commentary doesn’t make much sense. The market drives the cost of goods, knowing how much it costs to produce it doesn’t really help anyone in the long run. If you’re going to make a comment, please provide some information that is relevant. Maybe this is your chance to start producing a great, $25 golf shirt for all of us to wear?
    
    Reply Report comment
    - Bwall
      
      Sep 22, 2016 at 11:38 am
      
      Not sure where you shop, but you need to find a new store. $60-$80 for a shirt???? Nike, Adidas, and Under Armour all have outlet stores where i have never seen a price over $40. Walter Hagen line, FILA both under $30 most of the time.
      
      Reply Report comment
  - Jim
    
    Sep 21, 2016 at 10:44 pm
    
    HooYah
    
    Reply Report comment
- prime21
  
  Sep 21, 2016 at 9:03 pm
  
  What exactly are you saying here? Fire up those stylish Hagen & Hogan shirts, nobody really cares. Sounds like you really need to learn how to wash your clothes better, not complain about how shirts are made. Hopefully, you keep focusing on YOUR wardrobe & stop proving how cheap you are.
  
  Reply Report comment
  - Jim
    
    Sep 21, 2016 at 10:58 pm
    
    Cheap? Just practical. Love Jones & Como. Had a couple original Norman/Reebok shirts in black that STAYED black even after 3-4 yrs of wash & sun. Polo stuff bleaches out in 2 months. IDGAF about logos. Dick’s owns Hagen & they sell for BOGO $40 – saw Hogan on sale @ Walmart for $15 just during Back to School days…
    
    I got a 4yr old in the obamaconomy. I’ll wear those “CHEAP” shirts – bright n shiney clean for the summer then give em one last wash and put em in the Salvation box.
    
    You go spent $80+ on a logo – then bum out when you catch it on something & trash it during normal wear. My H or H becomes a new shop rag when it gets a ‘pull’ & I always need a new shop rag 😉
    
    Reply Report comment
    - America
      
      Sep 22, 2016 at 11:35 am
      
      Congrats on looking like a hack cheap-o
      
      Reply Report comment
  - Matto
    
    Sep 22, 2016 at 4:06 am
    
    Heya Prime21!
    Can I just ask, are you as big of a pleasure in real life as you are on the keyboard?
    Your posts are miserable! Like, EVERY post!
    Kind regards.
    
    Reply Report comment
cgasucks

Sep 21, 2016 at 10:59 am

I wonder what clothing brand DJ will sign with….my bet it is with UA…

Reply Report comment
Alex

Sep 21, 2016 at 10:46 am

DJ should sign with Columbia Sports Wear, if you know what i mean.

Reply Report comment
- blake
  
  Sep 22, 2016 at 3:18 pm
  
  This is fantastic, thanks for a good chuckle. On a sincere note, I bought a Columbia golf shirt this year and love it.
  
  Reply Report comment
Cris

Sep 21, 2016 at 10:01 am

Would love to know how you arrived at the conclusion that DJ is not as marketable as Jason Day for Nike with his reputation as being the most athletic golfer and all.

Reply Report comment
- Zak Kozuchowski
  
  Sep 21, 2016 at 10:05 am
  
  Brands have struggled to find ways to create compelling video using DJ, and he carries the baggage of his mysterious injuries and leaves of absences. Day doesn’t have those issues, and he’s younger.
  
  Reply Report comment
  - M Schnitzel
    
    Sep 21, 2016 at 10:15 am
    
    I think this should be better explained in the article. Though, Day does have one thing in common with the most marketable golfer of all time, TW: an off-colour front tooth. Maybe that is the golden ticket.
    
    Reply Report comment
  - NRizzi
    
    Sep 21, 2016 at 11:20 am
    
    Hasn’t Day been injured twice as often as DJ? Off the top of my head I can think of finger/hand injury, vertigo, and most recently a WD because of his back which has plagued him numerous times.
    
    DJ was out for a leave of absence one time, and sure it was shadowy, but he seems to be much healthier than Day from an injuries POV.
    
    Add to that his athleticism and multi-sport background and the argument that Day is more marketable doesn’t really add up. Whoever signs him could use him across different sports, playing basketball against Lebron or Curry, or swimming against Phelps!
    
    Reply Report comment
  - Taz
    
    Sep 21, 2016 at 1:29 pm
    
    Ever heard of a comeback, or 2nd chances? DJ just did exactly that, this year, after his struggles on and off the course, by winning a major finally and carrying on with more wins, spurred on by correcting his fallouts of the past. That’s compelling. JDay has had real injuries physical ailments (vertigo, anyone?) that could seriously hamper him in the next few years, and by the time JDay gets to DJ’s age of 32 and beyond, JDay’s career might already be on the wane, if he is not careful with those injuries (but of course, with TUE’s he’ll be ok for a decade more fnar fnar as weak as the PGA Tour is when is comes to those sorts of things).
    
    Reply Report comment
- Jim
  
  Sep 21, 2016 at 1:47 pm
  
  Remember when Pete Sampras RULED tennis? Remember ANYTHING he endorsed? Poor bugger couldn’t even get a foot-rot ad.
  
  Meanwhile, Agassi went (almost -back then) bald, dropped to 200 somethin in world rankings and was still running round takin his shirt off, throwing into stands and doing ads for Cannon.
  
  DJ may or may not ever reach his full potential (which could be best-ever level) ….that argument for another thread.
  
  With so many talented & basically good looking & fit players
  Top rank counts, but personality counts for the ad-man just as much…. DJ should go buy one – or not…
  
  Reply Report comment
  - Jim
    
    Sep 21, 2016 at 11:07 pm
    
    THAT was a whole different can of worms. He was bi-racial – WITH an Asian market appeal. Jordan was retiring & he was good enough to back it up. If he was a white CC kid – with that ‘off course’ personality – who just won 3 USAM’s he would’ve signed w/ anyone for 8 figures – But NOT 40M as the international FACE of the brand…
    
    I’m not complaining. God Bless ’em…
    
    There is definitely more in play than just the talent – once the ad-men get in
    
    Reply Report comment

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