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Barney Adams: Calling golf “fun” is disingenuous

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The pile on the sport of golf is officially underway. I’ve received at least a dozen links to different stories about troubling times in the golf industry. We all know about Nike, and I received an email today about 800 courses closing over the past few years. Rumor has it that a TaylorMade sale is forthcoming and at a deep discount to annual sales; another one says Golfsmith is headed to a bankruptcy reorganization to clean up the business prior to a sale, and the list goes on. On the golf course side, the very high-end clubs and low-end clubs are OK, but the great majority in the middle are nervous… as in very nervous.

This article, while influenced by all the negative, isn’t about that. It’s about the game and marketing it to attract new players. Not professional golf, however; that’s television entertainment, is very successful, and is a world unto itself. This is about the game we play.

I watch (and read) the golf commercials promoting the game, and the consistent message is, “Play golf, it’s fun.” I think to myself, “Who authorizes these things? Is this someone’s relative who works in an ad agency who doesn’t play the game?”

So let me propose a “white paper” from which the bright advertising folks can come up with effective campaigns.

Golf is not “fun” in the traditional sense of the word. Golf is hard; it starts hard and stays that way. Fun is ice cream, sunny days and symphonies. Golf, on the other hand, says, ”Here I am, you sap. Do you have what it takes?”

And that’s exactly why it’s such a great game. We get to play against ourselves and the course in the company of friends. I mean, I read where Top Golf is fun and a great lead-in to the game. And you know what, Top Golf is a lot of fun. I know because my grandkids and I went, and we hit balls at targets, got points, drank beer (well, I did), had a competition and a lot of laughs. I kept track; I got points for two shanks, three skulls, one near toe-whiff, and on each occasion I was trying to hit a decent shot. Point is, Top Golf isn’t quite golf, in the fact that you’re not penalized for a poor shot, but rather you earn points. In the real world, I carry a ball retriever because I’ve grooved those shanks and skulls, and at no time do I remember associating them with fun on the course. I’ve not played Foot or Frisbee Golf; I’m sure they are fun, and I’m also sure they are not golf.

A great example of my point happened recently. I’m fortunate to play fairly regularly with Frank Beard, a phenomenal player with 14 PGA Tour wins, and at 77-years-old, we’d all kill to have his game. I’m talking to him on the range the other day and he’s showing me this swing thought he’s working on. I stood there thinking, is there some way to tell this story? This is real golf — a game you can play as a kid, adult and as a senior. It’s a game that will drive you nuts, and just when you think you have the “move” down, it turns out to be a quick source of duck hooks. A game where you make friends for life as you go on course and try to beat each other’s brains out. Public, private? Golf doesn’t care. Hungover, healthy? Golf doesn’t care. Back pain, bad mood? Good mood, new vitamins? Golf just sits there and waits for you to give it your best shot. You know going in that you won’t win because regardless of your skill level, you can always improve. For those of us in the less-skilled division, it’s small victories — the shots you remember are the ones that bring you back.

I’ve had the pleasure of working with some great professional athletes in my club-fitting days with hand-eye coordination that I’d kill for. Some got pretty good while others quit in disgust. That’s the thing, though, golf doesn’t care if you’re an ex-jock, cop, fireman, computer designer, movie star; I’ve yet to find a profession where golf rolled over and said, “OK, for you I’ll make an exception.” Golf also has an unimpressed attitude about “could haves” — you know, the “he could have played the Tour” players that never quite made it. It’s a bit like life; nothing is handed to you, you just have to go out there and do it.

And while I’m writing about facts, someone will soon do research and learn that there are literally millions of women who could take up the game and change participation demographics for the better. That hasn’t happened to date. There are lots of reasons, or perhaps speculations, and I have my own; women are smarter than men. We will play, hit balls and take lessons, determined to overcome golf’s challenge. Women, on the other hand, seem to realize there are more fun, worthwhile things to do. And I write this acknowledging some fine women players who do not make my quest any less-frustrating.

And there is both the issue and the answer. Golf isn’t fun — at least as the word is normally used. Golf is difficult, and no matter how long you play you will still be working at it. Ball in your court Mr. Advertising person.

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Barney Adams is the founder of Adams Golf and the inventor of the iconic "Tight Lies" fairway wood. He served as Chairman of the Board for Adams until 2012, when the company was purchased by TaylorMade-Adidas. Adams is one of golf's most distinguished entrepreneurs, receiving honors such as Manufacturing Entrepreneur of the Year by Ernst & Young in 1999 and the 2010 Ernie Sabayrac Award for lifetime contribution to the golf industry by the PGA of America. His journey in the golf industry started as as a club fitter, however, and has the epoxy filled shirts as a testimony to his days as an assembler. Have an equipment question? Adams holds seven patents on club design and has conducted research on every club in the bag. He welcomes your equipment questions through email at [email protected] Adams is now retired from the golf equipment industry, but his passion for the game endures through his writing. He is the author of "The WOW Factor," a book published in 2008 that offers an insider's view of the golf industry and business advice to entrepreneurs, and he continues to contribute articles to outlets like GolfWRX that offer his solutions to grow the game of golf.

70 Comments

70 Comments

  1. Ude

    Jul 6, 2017 at 1:28 am

    MAGA

  2. Stretch

    Sep 28, 2016 at 10:16 pm

    Fun in golf is the challenge to do better. No matter how good the score there is always better. How to be better is to take the ego out the door and close it. To be the best one can be is to be able to control the ball which is to be able to control the spin. Swing mechanics block the players ability to create the shots that lead to fun outcomes.

  3. Sean

    Sep 6, 2016 at 3:07 pm

    To me it depends on how seriously you take the game. If you are out there to drink some beers with your friends and get away from the home or the office, it’s probably is fun. Some of us work hard at the game and can find moments of satisfaction, disappointment, frustration, and yes fun. But it’s a mixed bag. Is golf fun? Sometimes it is. And, sometimes it isn’t.

  4. Art Pan

    Sep 1, 2016 at 8:29 am

    As one of the few who plays both ball golf, and disc golf (NOT FRISBEE golf), I will have to say that the same frustrations apply. It’s just as easy to release early, or grip lock, and in effect, duck-hook or slice your throw.
    Tree bounces are far more prevalent. “It’s only a 4 inch wide trunk to the side of a 20 foot wide fairway” you think to yourself. Then you hit it, and your disc bounces 30 feet to the left into the woods. Then you’re stuck straddling a bush trying to throw around tree and praying you just make it back to the fairway. But you’ll probably just hit another tree.
    I three putt less is DG, but it still happens. The ‘gimme’ distances are just different. 4 or 5 feet, you’re good. 10 foot, you make consistently if you’re good. outside 10 feet, I’ll probably 2 putt. Unless your putt misses, hits the ground on the edge of the disc, and then rolls. Behind you.

    • KK

      Sep 17, 2016 at 5:53 pm

      What the heck are you babbling about.

    • digitalbroccoli

      Sep 20, 2016 at 9:42 am

      I’ve played disc golf for thirty years, including 2 open qualifiers and I’ve never had an issue with someone calling it frisbee golf. Back it down a notch dude.

  5. golfraven

    Aug 29, 2016 at 4:41 pm

    Golf is always fun if you think that at same time you could sit and look at your email inbox and answer emails. Where would you rather be? Having fun or being a slave to the men. Fun is when you wheck it over 300 yards and when you inbox is empty and you can look at vids from your last visit to the golf range.

  6. mhendon

    Aug 29, 2016 at 4:20 pm

    Sorry Barney I have to disagree with you on this one. Golf is very fun to me. Maybe that’s because I’m able to play closely to the way the game was meant to be played but more importantly I try not to take it to seriously.

  7. Steve C

    Aug 29, 2016 at 4:16 pm

    One last point regarding the demise of golf. Golf is hard, takes time, and today’s generation of everybody getting a trophy (right now) does not appreciate the work necessary to be successful. Add that to short attention spans due to all of todays distractions (social media, music while playing, etc) and real golf does not stand a chance.

    • DaveT

      Aug 29, 2016 at 5:59 pm

      Steve C, that was my reaction as I read the story. There’s a generational difference in attitude, and I’m not sure as many millennials have the attitude that golf — as skillfully described by Barney — requires.

  8. Steve C

    Aug 29, 2016 at 4:09 pm

    My wife always gives me the business about how I get to go out and have fun playing golf. I have always told her I wasn’t having fun (as this story clearly states). Her response is “Well, then why do you go play?” It’s not possible to explain this reasoning, lack of common sense, idiocy , illogical behavior, etc. to someone that does not play the game. That all having been said, there are a few rare occasions that I have had a good time. But it was about the company, not the golf itself. Sadly, I am just as angry at the end of a round whether I shoot a 85 or a 70. I tell all my non-golfing friends to avoid the game as its not worth the frustration!

    • Barney Adams

      Aug 29, 2016 at 5:37 pm

      and my reaction is just the opposite. I tell my friends that at 77 I’m out there beating my head against the same lack of talent wall I’ve always had and I love every minute. Do I have fun Like a video game etc.. and the answer is ” Thankfully ,no” This is golf, it’s so much more.

  9. Deadeye

    Aug 29, 2016 at 2:55 pm

    Hmmmmm. If golf is retreating at the rate you say, and pro golf is doing so great as tv entertainment, who, in a few years, is going to be watching those pro golfers on tv? Surely not those women who have found smarter things to do. Anybody remember when pro bowling was BIG on tv? Those guys were good too. Just saying.

  10. Bob Jones

    Aug 29, 2016 at 2:01 pm

    I get to enjoy the company my friends in a beautifully landscaped environment while doing about the only athletic thing there is that I can do…and that’s not fun?

  11. Bobtrumpet

    Aug 29, 2016 at 1:45 pm

    Frank Beard – a name I haven’t heard for a long time. I loved his one-page columns at the back of Golf Digest years (decades) ago. Seemed to be a straight-shooter (in golf and the written word). Glad to hear he’s still doing well.

  12. Justin

    Aug 29, 2016 at 12:52 pm

    I think the main source of “NO FUN” is when you play golf and your game continues to regress. If you play your home course fairly often and shoot pretty close to the same score, that outlier where you shoot 5 strokes below your handicap becomes fun… no, wait, not fun.. it’s exhilarating. “Fun” is always what you make of it. Fun can turn sour in a heartbeat with the wrong frame of mind. Fun endures if you know how to extract it out of a situation and cultivate it. Now that I have a 1-year old daughter I have plenty of fun in my life. But getting out once a month or so to play golf with good friends has become a different type of fun. Would I like to play more like I have in the past? Who wouldn’t? Golf has transformed into an escape… not from my family or the other things I love, but from reality for those 4+ hours.

    Golf is a game. That sentence could stand alone as a fair description, but it’s really so much more. The game I’ve loved since I could walk is a new chapter in many people’s lives. Stats show that more people are “giving up” the game or playing much less frequently. But to me that doesn’t mean we’ve lost that lovin’ feelin’ to hit the links. We are more consumed than ever with “having something to do” rather than making sure the substance of that thing to do is worth our time. “This will make a great picture for instagram” or “I can finally update my Facebook status because we went on vacation” have become far more important than the value of both self worth and appreciation for what others do for you.

    I love golf because it’s not something you can own. And on the flip side, golf is not something that should own you either. It’s one of the few things you can do poorly and still want to come back and do again. You can be upset with golf, but never truly scorned… in the end it all falls on you the individual. Golf doesn’t need you and you don’t need golf, and that’s exactly why it’s fun.

  13. Mr. Wedge

    Aug 29, 2016 at 12:29 pm

    I hate all this hoopla about making golf easier. The true golfers enjoy a challenge (within reason). And if you are more casual and want golf to be easy, there ARE options out there. I’ve been to a ton of courses that are very wide open and more player friendly. Most also have at least 3 sets of tees to choose from. So teeing it forward is an option too. Don’t have time for a full 18? Most courses have 9 hole rates, so play 9. Golf participation, IMO, is most affected by the cost. Not just for playing, but equipment too. I don’t claim to know what the fix is. But the issue certainly is not because golf is not as “fun” as playing Candyland with my toddler.

  14. Steve

    Aug 29, 2016 at 11:51 am

    Golf is plenty fun under the right circumstances. Such as……when you can play in 3 and 1/2 hours. A five hour round is awful and the definition of no fun. As for the eulogy for golf that we keep reading about, you could’ve fooled me. I don’t play as often as I would like, but I have seen crowded golf courses this summer in North Carolina, Michigan, Ohio and Virginia. I see a billionaire marketing a set of clubs for $ 3000 and new Drivers from the big name manufacturers in the big box stores for nearly $ 400 — with new versions right about the corner. Of course at $ 400 I won’t be making too many impulse purchases. Scotty Cameron putters are kept behind a plexiglass case so they won’t be stolen. Nice. That’s ok….I can 3-putt with something cheaper.

    But what the golf industry lost sight of is this generation’s obsession with time or the lack thereof. Reconfigure golf courses to 12 holes and make twilight rates earlier and more affordable, and people will play. To me, the golden age of golf was back in the 60s when everyone played with wooden woods, irons with a sweet spot the size of a tick and balls that we wouldn’t even hit on a range now. And people loved the game, didn’t complain about it being “too hard” while they adored Arnold Palmer and Jack Nicklaus cuz they looked right at them in the gallery. Those were the days, but give me the chance to play 9 holes with 10 or 11 clubs in a bag I can easily carry without waiting for someone plumb-bobbing a putt in front of me and the game is magic again.

  15. The Truth

    Aug 29, 2016 at 5:04 am

    Women are not smarter than men. Give me a break with this P.C garbage. Women are more emotional and far less logical, they’re very easily influenced by a monkey see, monkey do culture. What sort of lifestyle is hyped up in the MSM to influence them? Oh yes, the degnerate Culrtural Marxist society that is destroying us both socially and financially. And who falls for it the most? Women of course, zero logic. If the traditional values of the West was still considered cool, more Women would be playing.

    • Ru Paul

      Aug 29, 2016 at 8:26 am

      You go girl!

    • Egor

      Aug 30, 2016 at 11:37 am

      @The Truth – many will disagree with you, but you did hit the nail on the head. You’re right.

  16. James

    Aug 28, 2016 at 4:06 pm

    I think you’re wrong Mr. Adams. All sports are difficult and can be “not fun” by your definition. I’m an old baseball guy and if you get a safe hit 30% of the time you’re an amazing player. Quite difficult to hit a round ball with a round stick with a ball thrown fast and with curvature. Still, that one great hit every couple of games is what you chase and the chase if fun. Same with golf. Not every round will be great but parts of it might be. The fun is chasing that better score or hitting a few more good shots in a round. Challenge is fun too. It invigorates the mind. If everything was easy we would all get bored with it. This is why golf is fun, it is the chase and the challenge.

  17. Smitty

    Aug 28, 2016 at 3:56 pm

    Sorry Barney but this was a big ol’ shank of an article. Golf is fun, but it’s not easy. Most things that are fun aren’t easy. Are marketers mis-representing themselves by saying “golf is fun”? Heck no. They get paid to promote and sell stuff and nothing about that tag line is misleading in the least. When you were selling clubs would you have told a potential new golfer that the game really isn’t fun but hey, come buy this club from me for hundreds of dollars?

    I enjoy practicing and working on improving my game and putting practice into play every week on the course. Seeing a long putt drop, hitting a big drive down the fairway, or sticking a wedge close is what fires me up and keeps me coming back for more. That is why the game is fun to me, but those same things don’t define the game of golf for other folks.

    A close friend of mine only gets to golf maybe once a year on his birthday because of family and work conflicts. There are a lot of shanks and lost balls that day, but it’s a blast and he’d never say otherwise.

    Frankly, if I were a marketer or in advertising role in the industry I don’t think there is a single productive thing I could take away from this article. Additionally, one of your final paragraphs about women being smarter than men as the rationale for not taking up the game is utterly ridiculous. It might be time for you to hang up the poor efforts at “writing” and focus on doing some real things to help grow the game.

  18. Dennis Clark

    Aug 28, 2016 at 1:40 pm

    Read Michael Murphy’s classic “Golf in the Kingdom”…
    “Our relationship to paradox is a barometer of our enlightenment”

  19. 8thehardway

    Aug 28, 2016 at 8:55 am

    Ah, the women; exemplars of the worthwhile and conscience to us all. But before they were women they were cart girls… . Somehow they transitioned from flirting to wisdom, while we just kept golfing, Peter Pans locked in eternal battle with Captain Hook and Captain Slice. We never grew up and put aside the things of youth because golf is the opium, the green dragon that clouds our mind even as we chase him from hole to hole; $75 to $150 for a hit that lasts 4 hours and we can’t get enough.

    Should we resist this sticky substance of a sport and, like the women you admire, ascend to a higher plane or should ‘advertising folks’ develop better marketing along the lines you suggest to attract more innocents to this addiction? Your proposition seems at odds with your value system.

    • ?

      Aug 28, 2016 at 11:13 am

      Maybe it’s time to lay off the drugs…

    • KK

      Aug 28, 2016 at 9:15 pm

      Are all women just cart girls of various ages to you? Lame.

      • 8thehardway

        Aug 29, 2016 at 3:56 pm

        I had hoped to pose a developmental dilemma between one-dimensional representations of a cultural bias which reached it’s zenith in the saccharine sitcoms of the early 1960s.

        I guess that boat has sailed, but rest assured I do not regard women as grown up cart girls.

  20. Randy

    Aug 28, 2016 at 1:13 am

    We made it fun, for the last two years we have played two man scrambles for lunch almost every Tuesday, the only time it is not fun is the Tuesday one of the guys cannot make it and we have to play our own ball.

  21. don7936

    Aug 27, 2016 at 7:40 pm

    Barney, what are you smoking? You made your living off of “dumb” men who bought your products?? i understand the point you’re trying to make but belittling the intelligence of 90% of your customer base is preposterous. BY logical extension, if women are too smart to play golf, only dummies will play it. Therefore men are dumb. Dude, that is the lamest thing I’ve seen on this site. Never mind the gratuitous “smart women” comment too prevalent in golf nowadays. If you’re willing to turn golf into a gender issue, publish your remarks at a site geared for women. You totally sold out.

    • kolfpro

      Aug 29, 2016 at 3:59 am

      OK now, keep your shirt on Tonto. Barney is not trying to insult you or golfers in general but it seems you are taking it that way. Remember, never take it personally even tho sometimes it is! 🙂

  22. cwt

    Aug 27, 2016 at 6:32 pm

    “You know going in that you won’t win because regardless of your skill level, you can always improve.”

    Which is why Mr. 58 should have walked away from the game that very day!

    • Jim

      Aug 29, 2016 at 12:08 pm

      Just one put better, and it could have been a 57…….

  23. RI_Redneck

    Aug 27, 2016 at 5:10 pm

    Barney’s description of the game is very spot on IMHO. I don’t play for fun, never have. Don’t get me wrong, I enjoy the challenge, the comraderie, the exercise and the scenery……. but I don’t have fun. Every time I walk onto a golf course it’s to do battle. It’s always a battle between me and the course itself (and the designer, I guess), even in tournaments. I have won tournaments before and been completely disappointed with my performance because I didn’t play as well as I should have. I get the most fulfillment from playing my best on a really tough track. That’s probably the reason I seek out the courses I do when I’m traveling. I actually don’t think I got my money’s worth if I don’t feel like I’ve worked my a** off to get the score I got. Hey, maybe I’m a bit of a nut and that’s fine if you think so. But that’s just the way it is.

    This game is designed to kick your butt, work you in the ground and reward you only when you try your best. That’s why I love it.

    BT

    • Steve C

      Aug 29, 2016 at 4:20 pm

      Well said, Redneck. And todays generation just does not get it! Nor do they want to.

  24. Double Mocha Man

    Aug 26, 2016 at 10:53 pm

    That must have been a 600 yard par 5 since you hit your drive 410 yards…

  25. Double Mocha Man

    Aug 26, 2016 at 10:48 pm

    Golf is fun for the camaraderie among friends, the anticipation of that round, the fresh air, the 3 incredible “pro-like” shots you hit per round and the gin & tonic afterwards.

    • Double Mocha Man

      Aug 27, 2016 at 12:39 pm

      Actually those are nicknames for Ginger & Tonica… they’re both girls and they’re both legal.

  26. Sometimes a Smizzle

    Aug 26, 2016 at 10:32 pm

    i definetely agree with Barney. I feel like golf is fun in a different kind of way. I often play alone because i like the challenge and i like being alone after being around people all week. I experience satisfaction more then fun.

    • Double Mocha Man

      Aug 26, 2016 at 11:01 pm

      I often play alone because I’m afraid Smizzle will join my threesome. 🙂

  27. JThunder

    Aug 26, 2016 at 10:17 pm

    All sports are challenging and the enjoyment – for those who “get it” – is because it’s a challenge. This is why the push for 15″ holes is idiotic. You could make basketball a lot easier and – apparently – more “fun” by just having a huge waist-high barrel for the ball. I mean, why go through the effort and difficulty of throwing the ball up high to such a small target??

    I’ll take issue with the mention of “symphonies” – to properly understand and appreciate the complexity of the music you’re hearing IS a challenge. This isn’t Barney or Bieber, it’s Bach and Beethoven. *Playing* orchestral music is a challenge of the highest order, and takes a lifetime of dedication and 8 hours practice a day to be professional.

    The real semantic issue at hand is this; have we become so jaded and lazy that something challenging and difficult can’t be called “fun”?

    If everyone is so worried about golf participation, I suggest they look long and hard at the state of the middle class; incomes, time spent at work (including emails at home), increased prices and decreased salaries and benefits, unemployment and underemployment/multiple jobs, plus social media, kids’ activities, etc. More really good 9-hole courses might help. Overcrowding at existing courses is a factor too, certainly in the Chicago area.

    • Nick Stec

      Aug 27, 2016 at 7:25 am

      THIS!!!! AWESOME.

    • Mat

      Aug 27, 2016 at 5:41 pm

      Agreed. As a former musician, I have a draw to golf that is very similar. I had a lot of fun as a musician… same ideas; camaraderie, working but never achieving perfection, and mastering a craft. I was a much better musician than I have ever been a golfer. The irony is that an activity like golf requires determination to get better, but it is a hobby that most of us put in the garage for days or weeks at a time. Those that practice every day, like music, are envied.

      “Fun” might not be the single best word, but how does one describe the drive as an artist for perfection?

      • JThunder

        Aug 27, 2016 at 6:22 pm

        I guess it depends. To some people, “fun” is sitting on a beach doing nothing getting hammered. Some would have to be there surfing or playing volleyball or something. To some, it’s climbing a mountain or hiking a trail, painting a picture or whittling a sofa. It’s a certain kind of person – not necessarily “the very few” though – who enjoy accomplishment rather than idle fun. But if golf weren’t “fun”, why would anyone do it? It’s expensive, it takes time and lots of effort – I guess you can call it “enjoyment” instead of “fun”, but that nitpicks semantics. The same goes for artists – most genuinely enjoy and love what they do, and far less than 1% could claim to be “doing it for the money”.

        So, maybe the disconnect is in the Tiger Factor, and companies like Nike’s expectations. YES, a lot of people “tried” golf because of Tiger, and quit because it was “too hard” or they sucked, or it was too expensive, took too much time, was too hard to Tweet while doing, whatever. It was the Tiger Bubble – and just like the Housing Bubble, the eCommerce Bubble, the occasional tennis or soccer mania, it was BOUND to subside.

        I suppose it could be called “unfortunate” that the Tiger Bubble burst almost simultaneously with the economy. (Wait – what was that crash – the stock market or Tiger’s SUV window? Was that breaking Tiger’s back or the back of the middle class?) Again, anyone who expects “participation” (aka “CASH”) to be UP when the middle class are working 60 hours a week – husband and wife – and barely making ends meet. As for Nike pulling out of golf – I’m sure the cash they paid Tiger didn’t help. As for 800 courses closing – specifics of where and why? I’ve seen a few close here with owners cashing out on the land. NOT lack of golfers.

        • Bag Chatter

          Aug 29, 2016 at 8:36 am

          JT – You shouldn’t be on this site – you make way too much sense!

  28. oldpromoe

    Aug 26, 2016 at 10:12 pm

    I have played golf for 56 years. Golf is fun for me. I play almost every day and always enjoy myself. Great shots still thrill me. Good shots make me happy, Poor shots don’t concern me.
    I play with people I like and one that I love.
    During our long Manitoba winters, I hit balls indoors at the Dome every day. I find that to be fun too.
    Barney, with respect, maybe you need an attitude adjustment.

    • Barney

      Aug 27, 2016 at 12:23 am

      I generally don’t respond but I liked your comment. I’ve been playing for 65+ years and still read the articles on how to improve. I get sick of the “instant gratification ”
      Type ads and am promoting a little ” truth in advertising “

    • Mike W

      Aug 28, 2016 at 1:21 am

      I’m in Winnipeg too. Send me a PM and lets go have fun!

  29. Bernard

    Aug 26, 2016 at 9:57 pm

    Great article. I have always been annoyed by the way the game is sold. It is sold more like a Zumba infomercial than the challenging game that it is. The reward is in the journey to meet it’s challenges. It’s more martial arts or mountain climbing of the soul but it is not “fun”. Fun is only in the fleeting moment everything went correctly. Thank you Barney.

  30. Wayne J Bosley

    Aug 26, 2016 at 9:48 pm

    Exciting and Challenging ,,, like life,,,,,

  31. Steve

    Aug 26, 2016 at 9:32 pm

    Golf is better than work and as memorable as (marital) sex.

  32. Tom Duckworth

    Aug 26, 2016 at 8:55 pm

    Hit a drive about 40 yards along the ground on a par 4 yesterday…..mad and a bit embarrassed I sucked it up and followed that with an arrow straight 5 wood to the left of the green about two yards off the putting surface. Was it fun? No and yes. I’m still a little mad at myself for that crappy drive and proud of the fairway shot. I can’t think of many things I do where the battle is truly against myself. I don’t think golf will die out but it may very well become a game that very few will play in the future with old clubs that they have to keep fixing because they are hard to find. I hope people in the future will be able to understand what a great thing golf is. My granddaughter loves it but my grandson can’t put down his phone long enough to get the beauty of it.

  33. Silverhead

    Aug 26, 2016 at 7:17 pm

    Just had that round today. Started with a par, got on the bogie train, dropped a 25 ft. birdie putt on #7, then made the turn onto the DOUBLE bogie train. Stopped keeping score by #14 and enjoyed the rest of the round.

  34. ooffa

    Aug 26, 2016 at 6:55 pm

    Of course it’s fun. Barney stop griping already it’s getting tiresome.

  35. KK

    Aug 26, 2016 at 6:07 pm

    Ice cream and symphonies are fun? Fail.

    • Double Mocha Man

      Aug 26, 2016 at 10:55 pm

      There is nothing better than Beethoven’s 7th Symphony, final movement. I’ll take a good live production of that over an eagle any day…

      • Fredo

        Aug 27, 2016 at 3:42 pm

        KK, your the clown. You just haven’t realized it yet. Barney gives us thought provoking articles that need to be applauded!

  36. westphi

    Aug 26, 2016 at 5:58 pm

    Fun: “something that provides mirth or amusement”…that’s golf to me, and if Barney Adams is going to say I don’t play golf, I’d invite him to come play a round or reevaluate what he’s been playing all these years…

  37. Scooter McGavin

    Aug 26, 2016 at 5:14 pm

    Also, I’m going to take issue with your logic for why there aren’t as many women golfers as there could be. While you try to put a positive spin on it by making it sound like men are the dumb ones wasting our time and women are the smart ones finding “better things to do”. I’m not starting a debate about which gender is smarter or whatever, but your argument comes across as a veiled sentiment of “men have the drive to tough out the challenges while women don’t want to work hard”. I’m not asking you to take my word for it, but all I ask is you take a moment, step back, and reflect on those remarks and see if they could be construed in a patronizing or condescending way by someone else (namely of the opposite gender). I think the real reason behind the lack of women golfers is the history it has of being a man’s sport, and the boy’s club mentality that gets perpetuated to this day. While it’s not what it used to be, you can still find plenty of men that see golf as their time away from their wives/girlfriends/women/whatever and don’t want women to play. It’s present in everyday pop culture things like TV shows, movies, greeting cards, etc. that show men as the golfers and women as the nagging spouse that gets angry when she has to stay home with the kids on Saturday morning while the husband sneaks out for 18 with his pals. It’s even more apparent in the presence of all-male golf clubs. It’s a cultural issue that is not exclusive to golf, but a number of other sports: baseball, football, etc. I’m sure you’ve heard countless men in your lifetime crack remarks about nobody watching or caring about women’s sports. There’s your problem right there. The culture that men create and that some still perpetuate.

    • Scooter McGavin

      Aug 27, 2016 at 1:05 pm

      Thanks for proving my point with your sexist comment.

    • Gordy

      Aug 28, 2016 at 7:38 pm

      Whew…you’re the preachy person at the party who shows up and kills the laughter. So, let me guess..you majored in gender studies but work at a grocery store as the cashier?

  38. Dj

    Aug 26, 2016 at 5:11 pm

    Uh I find golf fun myself. Just because it’s challenging doesn’t mean it’s not fun. Weird article

  39. Mike

    Aug 26, 2016 at 5:07 pm

    Nicely written piece.

    “Fun” usually implies instant gratification. The reward from golf is greater than that.

    At times, golf can seem like meditation. No one ever called meditation “fun”.

  40. alexdub

    Aug 26, 2016 at 4:58 pm

    Great write-up Barney. Golf is always striving, never arriving.

  41. Scooter McGavin

    Aug 26, 2016 at 4:51 pm

    Symphonies are hard too…

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19th Hole

Vincenzi’s 2024 RBC Heritage betting preview: Patrick Cantlay ready to get back inside winner’s circle

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Just a two-hour drive from Augusta National, the PGA TOUR heads to Harbour Town Golf Links in Hilton Head Island, S.C. Hilton Head Island is a golfer’s paradise and Harbour Town is one of the most beautiful and scenic courses on the PGA TOUR.

Harbour Town Golf Links is a par-71 that measures 7,121 yards and features Bermuda grass greens. A Pete Dye design, the course is heavily tree lined and features small greens and many dog legs, protecting it from “bomb-and-gauge” type golfers.

The field is loaded this week with 69 golfers with no cut. Last year was quite possibly the best field in RBC Heritage history and the event this week is yet another designated event, meaning there is a $20 million prize pool.

Most of the big names on the PGA Tour will be in attendance this week with the exceptions of Hideki Matsuyama and Viktor Hovland. Additionally, Webb Simpson, Shane Lowry, Gary Woodland and Kevin Kisner have been granted sponsors exemptions. 

Past Winners at Harbour Town

  • 2023: Matt Fitzpatrick (-17)
  • 2022: Jordan Spieth (-13)
  • 2021: Stewart Cink (-19)
  • 2020: Webb Simpson (-22)
  • 2019: CT Pan (-12)
  • 2018: Sotoshi Kodaira (-12)
  • 2017: Wesley Bryan (-13)
  • 2016: Branden Grace (-9)
  • 2015: Jim Furyk (-18)

In this article and going forward, I’ll be using the Rabbit Hole by Betsperts Golf data engine to develop my custom model. If you want to build your own model or check out all of the detailed stats, you can sign up using promo code: MATTVIN for 25% off any subscription package (yearly is best value).

Key Stats For Harbour Town

Let’s take a look at key metrics for Harbour Town Golf Links to determine which golfers boast top marks in each category over their past 24 rounds.

Strokes Gained: Approach

Strokes Gained: Approach is exceedingly important this week. The greens at Harbour Town are about half the size of PGA TOUR average and feature the second-smallest greens on the tour. Typical of a Pete Dye design, golfers will pay the price for missed greens.

Total SG: Approach Over Past 24 Rounds

  1. Scottie Scheffler (+1.27)
  2. Tom Hoge (+1.27)
  3. Corey Conners (+1.16)
  4. Austin Eckroat (+0.95)
  5. Cameron Young (+0.93)

Good Drive %

The fairways at Harbour Town are tree lined and feature many dog legs. Bombers tend to struggle at the course because it forces layups and doesn’t allow long drivers to overpower it. Accuracy is far more important than power.

Good Drive % Over Past 24 Rounds

  1. Brice Garnett (88.8%)
  2. Shane Lowry (+87.2%)
  3. Akshay Bhatia (+86.0%)
  4. Si Woo Kim (+85.8%)
  5. Sepp Straka (+85.1%)

Strokes Gained: Total at Pete Dye Designs

Pete Dye specialists tend to play very well at Harbour Town. Si Woo Kim, Matt Kuchar, Jim Furyk and Webb Simpson are all Pete Dye specialists who have had great success here. It is likely we see some more specialists near the top of the leaderboard this week.

SG: TOT Pete Dye per round over past 36 rounds:

  1. Xander Schauffele (+2.27)
  2. Scottie Scheffler (+2.24)
  3. Ludvig Aberg (+2.11)
  4. Brian Harman (+1.89)
  5. Sungjae Im (+1.58)

4. Strokes Gained: Short Game (Bermuda)

Strokes Gained: Short Game factors in both around the green and putting. With many green-side bunkers and tricky green complexes, both statistics will be important. Past winners — such as Jim Furyk, Wes Bryan and Webb Simpson — highlight how crucial the short game skill set is around Harbour Town.

SG: SG Over Past 24 Rounds

  1. Jordan Spieth (+1.11)
  2. Taylor Moore (+1.02)
  3. Wyndham Clark (+0.98)
  4. Mackenzie Hughes (+0.86)
  5. Andrew Putnam (+0.83)

5. Greens in Regulation %

The recipe for success at Harbour Town Golf Links is hitting fairways and greens. Missing either will prove to be consequential — golfers must be in total control of the ball to win.

Greens in Regulation % over past 24 rounds:

  1. Brice Garnett (+75.0%)
  2. Scottie Scheffler (+69.9%)
  3. Corey Conners (+69.0%)
  4. Shane Lowry (+68.3%)
  5. Patrick Rodgers (+67.6%)

6. Course History

Harbour Town is a course where players who have strong past results at the course always tend to pop up. 

Course History over past 24 rounds:

  1. Patrick Cantlay (+2.34)
  2. Cam Davis (+2.05)
  3. J.T. Poston (+1.69)
  4. Justin Rose (+1.68)
  5. Tommy Fleetwood (+1.59)

The RBC Heritage Model Rankings

Below, I’ve compiled overall model rankings using a combination of the five key statistical categories previously discussed — SG: Approach (24%), Good Drives (20%), SG: SG (14%), SG: Pete Dye (14%), GIR (14%), and Course History (14%)

  1. Shane Lowry
  2. Russell Henley
  3. Scottie Scheffler
  4. Xander Schauffele
  5. Corey Conners 
  6. Wyndham Clark
  7. Christiaan Bezuidenhout
  8. Matt Fitzpatrick
  9. Cameron Young
  10. Ludvig Aberg 

2024 RBC Heritage Picks

Patrick Cantlay +2000 (FanDuel)

With the exception of Scottie Scheffler, the PGA Tour has yet to have any of their star players show peak form during the 2024 season. Last week, Patrick Cantlay, who I believe is a top-5 players on the PGA Tour, took one step closer to regaining the form that’s helped him win eight events on Tour since 2017.

Cantlay limped into the Masters in poor form, but figured it out at Augusta National, finishing in a tie for 20th and ranking 17th for the week in Strokes Gained: Ball Striking. The former FedEx Cup champion will now head to one of his favorite golf courses in Harbour Town, where he’s had immaculate results over the years. In his six trips to the course, he’s only finished worse than 7th one time. The other finishes include three third places (2017, 2019, 2023) and one runner-up finish (2022). In his past 36 rounds at Harbour Town, Cantlay ranks 1st in Strokes Gained: Total per round at the course by a wide margin (+2.36).

Cantlay is winless since the 2022 BMW Championship, which is far too long for a player of his caliber. With signs pointing to the 32-year-old returning to form, a “signature event” at Harbour Town is just what he needs to get back on the winning track.

Tommy Fleetwood +3000 (FanDuel)

I truly believe Tommy Fleetwood will figure out a way to win on American soil in 2024. It’s certainly been a bugaboo for him throughout his career, but he is simply too talented to go another season without winning a PGA Tour event.

At last week’s Masters Tournament, Fleetwood made a Sunday charge and ended up finishing T3 in the event, which was his best ever finish at The Masters. For the week, the Englishman ranked 8th in the field in Strokes Gained: Approach, 10th in Strokes Gained: Ball Striking and 16th in Strokes Gained: Putting.

Harbour Town is a perfect layout for Fleetwood, and he’s had relative success at this Pete Dye design in the past.  In his four trips to the course, he’s finished inside of the top 25 three times, with his best finish, T10, coming in 2022. The course is pretty short and can’t be overpowered, which gives an advantage to more accurate players such as Fleetwood. Tommy ranks 8th in the field in Good Drive % and should be able to plot his way along this golf course.

The win is coming for Tommy lad. I believe there’s a chance this treasure of a golf course may be the perfect one for him to finally break through on Tour.

Cameron Young +3300 (FanDuel)

Cameron Young had a solid Masters Tournament last week, which is exactly what I’m looking for in players who I anticipate playing well this week at the RBC Heritage. He finished in a tie for 9th, but never felt the pressure of contending in the event. For the week, Young ranked 6th in Strokes Gained: Off the Tee and 6th in Strokes Gained: Ball Striking.

Despite being one of the longest players off the tee on the PGA Tour, Young has actually played some really good golf on shorter tracks. He finished T3 at Harbour Town in 2023 and ranks 20th in the field in Good Drive% and 16th in Greens in Regulation in his past 24 rounds. He also has strong finishes at other shorter courses that can take driver out of a players hand such as Copperhead and PGA National.

Young is simply one of the best players on the PGA Tour in 2024, and I strongly believe has what it takes to win a PGA Tour event in the very near future.

Corey Conners +5500 (FanDuel)

Corey Conners has had a disappointing year thus far on the PGA Tour, but absolutely loves Harbour Town.

At last week’s Masters Tournament, the Canadian finished T30 but ranked 20th in the field in Strokes Gained: Approach. In his past 24 rounds, Conners ranks 3rd in the field in Strokes Gained: Approach, 3rd in Greens in Regulation % and 24th in Good Drive %.

In Conners’ last four trips to Harbour Town, his worst finish was T31, last season. He finished T4 in 2021, T12 in 2022 and ranks 8th in Strokes Gained: Total at the course over his past 36 rounds.

Conners hasn’t been contending, but his recent finishes have been encouraging as he has finished in the top-25 in each of his past three starts prior to The Masters, including an impressive T13 at The PLAYERS. His recent improvement in ball striking as well as his suitability for Harbour Town makes Conners a high upside bet this week.

Shane Lowry (+7500) (FanDuel)

When these odds were posted after Lowry was announced in the field, I have to admit I was pretty stunned. Despite not offering much win equity on the PGA Tour over the last handful of years, Shane Lowry is still a top caliber player who has the ability to rise to the top of a signature event.

Lowry struggled to score at The Masters last week, but he actually hit the ball really well. The Irishman ranked 1st for Strokes Gained: Approach on the week and 7th in Strokes Gained: Ball Striking. As usual, it was the putter that let him down, as he ranked 60th in the field in Strokes Gained: Putting.

Harbour Town is most definitely one of Lowry’s favorite courses on the PGA Tour. In his six starts there, he’s finished in the top 10 three times, including third twice. Lowry is sensational at Pete Dye designs and ranks 7th in Strokes Gained: Total in his past 36 rounds on Dye tracks. 

Lowry is perfect for Harbour Town. In his past 24 rounds, he ranks 5th in Strokes Gained: Approach, 2nd in Good Drive% and 5th in Green in Regulation %. If he figures it out on the greens, Shane could have his first win in America since 2015.

Lucas Glover +12000 (FanDuel)

This is one of my weekly “bet the number” plays as I strongly believe the odds are just too long for a player of Glover’s caliber. The odds have been too long on Glover for a few weeks now, but this is the first event that I can get behind the veteran being able to actually contend at. 

Glover is quietly playing good golf and returning to the form he had after the understandable regression after his two massive victories at the end of 2023. He finished T20 at The Masters, which was his best ever finish at Augusta National. For the week, Lucas ranked 18th for Strokes Gained: Approach and 20th in Strokes Gained: Ball Striking.

Over his past 24 rounds, Glover ranks 9th in Strokes Gained: Approach and 13th in Good Drive %. Harbour Town is a short course that the 44-year-old will be able to keep up with the top players on Tour off the tee. He’s played the course more than 20 times, with mixed results. His best finishes at Harbour Town include a T7 in 2008, but recently has a finish of T21 in 2020.

Glover has proven he can contend with the stars of the Tour on any given week, and this number is flat out disrespectful.

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19th Hole

Vincenzi: The 6 biggest takeaways from the 2024 Masters

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The 2024 Masters offered up plenty of excitement throughout the week with Scottie Scheffler delivering when it mattered to live up to his pre-tournament favorite tag. With the year’s opening major now in the books, here are my six biggest takeaways from the 2024 Masters.

Scheffler In a League of His Own

In the most impressive way possible, Scottie Scheffler won the Masters without having his absolute best stuff. For the week, Scottie ranked 19th in Strokes Gained: Approach, which is a category the number player in the world typically dusts the rest of the field in. After a strong approach day on Thursday, the 27-year-old lost strokes to the field on approach on Friday and Saturday, before gaining on Sunday. The iron performance was more than solid, but it was an all-around game that helped Scheffler get it done around Augusta National.

For a year or more, the narrative around Scheffler has been, “With his ball striking, if he can just putt to field average, he’ll be unbeatable.” At Augusta, his ball striking came back down to earth, but his touch around the greens and ability to manage the golf course demonstrated why he is the best player on the planet right now. For the week, Scheffler ranked 1st in the field in Strokes Gained: Around the Green and 24th in Strokes Gained: Putting.

For the time being, there is a major gap between Scottie Scheffler and the second-best player in the world, whoever that may be.

The Future is Now

Ludvig Aberg went into his first back-nine at the Masters with a legitimate shot to win the tournament. When he teed it up on the treacherous 11th hole, he was one behind Scottie Scheffler, who had just stuck one to a few feet on the 9th. By the time he approached his tee shot, which was perfectly striped down the left side of the fairway, he was two behind. Unfortunately, the 24-year-old got too aggressive with his approach at the 11th and found the water, making double bogey. Ludvig rebounded nicely and finished the event in solo second place.

With the Masters now in the rearview, it’s never been more evident that Ludvig Aberg is no longer an “up-and-comer” — he has arrived. The Swede has been an integral part of a winning European Ryder Cup team and has now contended at Augusta National. With a calm demeanor, a picture-perfect swing, and a build and stature that appears as if it was built in a lab, Ludvig Aberg is already amongst the world’s best. I’d be extremely surprised if he wasn’t in the mix at next month’s PGA Championship at Valhalla.

Nostalgia Wins

I try to avoid as many cliches as possible, but there’s something about the Masters that brings out the sentimentality in me. Tiger Woods strategically making his way around Augusta National without all of the physical tools that made him arguably the most dominant athlete in the history of sports will always be riveting, regardless of what score he shoots. Woods made it interesting until a tough stretch of holes on Saturday, but he ultimately wore down, shooting 16 over for the week in difficult conditions. It’s remarkable that the 15-time major champion was able to put together a few solid rounds of golf despite barely playing any competitive golf in 2024. As long as Woods tees it up at Augusta, we will all continue to be mesmerized by it.

Verne Lundquist’s 40th and final Masters Tournament was also a must-watch aspect of the event. The iconic voice of Lundquist and his calls throughout the years still give me chills each time I hear them. Verne is an icon of the game and will be missed in future renditions of the Masters.

The Masters also brings another element that is unique to the tournament. Former champions turn back the clock to battle with the golf course again which creates some amazing stories. There are a few that stick out this year and were an absolute pleasure to witness. 61-year-old Vijay Singh made the cut for the first time since 2018 and shot a pretty incredible even-par, 72 on Sunday. 58-year-old José María Olazábal made the cut as well, reminding us why fellow Spaniard Jon Rahm sought his valuable advice prior to his Masters victory in 2022.

Regardless of who wins, the Masters always delivers.

Bryson Moves the Needle

Plenty will disagree with me on this point, but outside of Tiger Woods, and potentially Rory McIlroy and Jordan Spieth, no one moves the needle in golf as much as Bryson DeChambeau. The uniqueness in which Bryson approaches the game has always been fascinating, and if he gets near the top of the leaderboard at any major championship, whether it’s to root for him or against him, people are interested.

It began on Monday with a pretty bizarre story of DeChambeau using 3D-printed irons that got just got cleared for use by the USGA when the week began. It once again felt like a storyline that would only be possible with a character as eccentric as Bryson. He then raced off to a first-round lead in tough conditions, reminding the world of what made him such a great golfer to begin with. He made some mistakes on the weekend, but still finished a career best T6 at The Masters.

Bryson is more than just quirky; he is a former U.S. Amateur Champion and U.S. Open who I believe will contend for more majors in the future. I will continue to root for DeChambeau, but I’m perfectly content with the fact that plenty will root against him, and I encourage those people to do so. That’s what makes it fun.

LIV Walks Away Empty-Handed

Last year, there were a multitude of questions about LIV players coming into the year’s first major. They had played very limited tournament golf, and critics of LIV questioned whether the 54-hole events were enough to sharpen the players enough to compete against the best in the world on the biggest stage.

The results were fascinating, with LIV players all over the leaderboard. Brooks Koepka held the 36- and 54-hole lead, with Phil Mickelson and Patrick Reed finishing T2 and T4, giving LIV three golfers in the top-4 of the leaderboard.

This season, with even more time removed and with some more massive additions to the roster, the intrigue surrounding LIV players at Augusta was once again palpable. While some players, including Bryson DeChambeau, exceeded expectations, I can’t help but walk away from the Masters feeling underwhelmed by the performance of the LIV players.

Brooks Koepka finished runner-up last season and is a certified major championship killer. The 5-time major champ was never involved and simply didn’t have it at Augusta. Dustin Johnson put together a putrid performance, shooting 13 over for his two rounds, making it fair to wonder if his days of contending at major championships are over as he rapidly approaches his 40th birthday.

Jon Rahm and Joaquin Niemann were both players who were amongst the favorites this week, but Rahm was faced with the daunting duties of defending champion and Niemann proved he was still not quite ready to master the quirks of Augusta National, bleeding strokes both around and on the greens.

To be fair, when all was said and done, LIV had four players in the top twelve at The Masters. Tyrrell Hatton stormed the leaderboard early on Sunday, finishing T9 and earning himself an invite back to Augusta next season. Cam Smith and Patrick Reed put together gritty performances, which isn’t too surprising considering the fact that they both absolutely love Augusta National, but neither ever felt a real threat to win. There’s no doubt the players on LIV are good, and that’s why some encouraging leaderboard positions aren’t enough. They needed to contend.

With no players part of the storyline on Sunday, I view the first major of the year as a disappointment for LIV. The players will head into next month’s PGA Championship at Valhalla with a lot to prove.

Rory’s Struggles Continues

Rory struggling at Augusta National is no surprise at this point. The four-time major champion has now had 10 attempts to complete the career grand slam and has never had a chance to win. His T2 in 2022 was deceiving, the Northern Irishman stormed the leaderboard on Sunday, but was never in contention, and never got within three shots of the winner, Scottie Scheffler.

I didn’t expect Rory to win, but I have to admit that this year felt a bit different. McIlroy played the week prior to the Masters, which he typically doesn’t do, and finished third at the Valero Texas Open. He gained 7.56 strokes on approach and 2.0 strokes off the tee, which told me that his visit with world-renowned swing coach, Butch Harmon, after the Players Championship paid dividends.

McIlroy also approached the media quite differently. He cut his pre-tournament press conference short after only 10 minutes and seemed to be laser-focused on just playing golf.

Despite the different approach to the Masters, the results were the same. McIlroy struggled over the course of the week, finishing T22 (+4) and never sniffed a decent weekend position on the leaderboard. It’s back to the drawing board for McIlroy, and I have doubts that he will ever figure it out at Augusta.

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19th Hole

Vincenzi: The 8 best prop bets for the 2024 Masters

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We’ve finally reached The Masters and excitement is at an all-time high. The world of golf has been fractured for the better part of two years, but for a week at Augusta National, all of the outside noise will disappear. All of the best players in the world will be together seeking to make history.

In addition to betting on The Masters champion. This is one of the few weeks of the year where there are so many more markets to explore, with value to be had in plenty of different categories.

Throughout this article, I’ll discuss all of my favorite props and players for the 2024 Masters.

Placement Bets:

Tony Finau Top 5 +750 (DraftKings):

I badly wanted to include Tony Finau in my outright betting selections, but I simply ran out of room on my card. Additionally, it’s slightly difficult to see him hitting the putts necessary to win the Masters on back nine on Sunday. However, I do strongly believe he will play great golf this week at Augusta National.

In his past 24 rounds, Finau ranks 4th in Strokes Gained: Approach is always amongst the best drivers of the golf ball in the game. Back in 2019, Finau had a great chance to win The Masters. I expect him to be hanging around over the weekend once again in 2024.

Gary Woodland Top 20 +550 (DraftKings), Gary Woodland to make the cut -110 (DraftKings):

Last season, Gary Woodland had his best ever finish at The Masters in his eleven tries. The 39-year-old finished T14 and played incredibly steady across all four rounds.

In Woodland’s most recent start at the Texas Children’s Houston Open, he struck the ball incredibly well. He led the field in Strokes Gained: Approach (+8.8) and Strokes Gained: Ball Striking (+10.0).

Gary has been working with Butch Harmon and absolutely flushing the ball both in tournaments and during practice.

Woodland appears to be healthy once again and in a great place physically and mentally. If he can build off his impressive performance at Augusta last year, he can place inside the top ten in 2024.

Additionally, the make the cut number on Woodland seems generous considering the number of players who miss the cut will be relatively small this week. Woodland is striking it well enough to make the cut even if he’s hindered by a balky putter once again.

Thorbjorn Olesen Top 20 +400 (FanDuel):

The Thunder Bear, Thorbjorn Olesen, made his Masters debut in 2013 and finished an incredibly impressive T6 for the week. In the two additional starts he’s made at Augusta National since then, the Dane has continued to be incredibly solid, finishing T44 and T21.

This week, Olesen heads into the week playing some good golf. He gained 3.8 strokes on approach and 5.52 strokes around the green at last week’s Valero Texas Open on his way to a strong T14 finish. Back in January, he won the Ras Al Khaimah Championship on the DP World Tour.

Olesen has the skill set to be successful at Augusta and seems primed for a good performance this week.

Top Nationalities:

Sergio Garcia Top Spanish Player +280 (DraftKings):

I believe Sergio Garcia can get into contention this week with the way he’s striking the ball in addition to his good vibes with a refurbished version of the Scotty Cameron that he used at the 1999 PGA Championship at Medinah.

I am slightly concerned about the emotional letdown he may face after losing in a playoff at LIV Miami, but I believe a veteran and former Masters champion should be able to regroup and focus on an event far more meaningful.

This is essentially a tournament head-to-head with Jon Rahm at +280. While Rahm deserves to be respected this week, the history of the lack of success of defending champions at The Masters is difficult to ignore.

Joaquin Niemann Top South American Player -230 (FanDuel):

While I hate paying this much juice, I don’t see a world in which Joaquin Niemann isn’t the top South American this week at The Masters. Joaco comes in playing better golf than anyone in the world not named Scottie Scheffler and has a serious chance to win the green jacket.

He only needs to beat two players: Emiliano Grillo and Camilo Villegas.

Tournament Head-to-Heads:

Justin Thomas -110 over Collin Morikawa

JT isn’t having his best season but is playing a lot better than he is getting credit for at the moment. In the past three months, there are only six players on the PGA Tour who have averaged 1.7 Strokes Gained: Tee to Green or better. Justin Thomas (+1.7) is one of the six and is currently tied with Rory McIlroy (+1.7).

Morikawa, on the other hand, has been extremely poor with his irons, which is incredibly uncharacteristic for him. I can’t help but feel like something is completely off with the two-time major champion.

Tony Finau -110 over Wyndham Clark

I explained in the placement section why I’m so high on Tony Finau this week. With how well he’s striking the ball, it seems as if his floor is extremely high. I’m not sure if he can make the putts to win a green jacket but I believe he will be in the mix similarly to 2019 when Tiger Woods emerged from a crowded pack of contenders.

Clark is a debutant, and while some debutants have had success at The Masters, it certainly poses a challenge. I also don’t believe Augusta National suits Clark as well as some of the other major championship venues.

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