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Nike Golfs New Patent – Data Collecting clubs

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Just saw this come across my news real on Bloomberg. Nike Patent to Give Golfers Edge With Data Collecting Clubs…

2012-09-11

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By Matt Townsend

Sept. 11 (Bloomberg) — Nike Inc. wants to make improving your golf game easier.

The world’s largest maker of sporting goods obtained a patent Sept. 4 to put data-collecting sensors in golf club heads to improve personalization. In one scenario, the analysis of a swing is shown on a display screen embedded on the back of the club’s head. That would make getting fit for golf clubs faster and more precise, the company said.

“Custom fitting is outdated, and can be inaccurate,” Nike said in documents posted on the U.S. Trademark and Patent Office’s website.

While most fitting is done indoors on a hard surface, the new club would allow golfers to measure a swing out on a course, which would garner more accurate data, Nike said.

Nike has been integrating digital technology into sports equipment as a way for users to measure and improve results. It also increases the time consumers spend with the brand, which can increase loyalty and sales. The company this year introduced a wristband that tracks daily activity and shoes equipped with sensors that can record such metrics as how high a basketball player jumps during a dunk.

Mary Remuzzi, a spokeswoman for Nike, declined to comment on the patent and when such products might come to market.

The Beaverton, Oregon-based company also received a patent last week for a data collection system that places sensors and transmitters in shoes that automatically track the distance and time of a run or walk. The data would then be shared with the user by sending it to a mobile device or computer.

Marketing Potential

Beyond measuring performance, there is also marketing potential. In one example, a person walks into a store and the shoe sensor tells the salesman the kind of sneaker, the shopper’s identity and how long he or she has worn the shoe.

Advertising based on that data is then shown to the person wearing the shoes through an in-store terminal or is sent to a mobile device.

The system may also allow Nike to offer promotions based on how much the shoes are used. In one scenario from the patent document, a person buys shoes and registers for a contest that offers a prize if they run 100 miles in a month.

Revenue from Nike’s running category surged 32 percent to $3.7 billion in its fiscal year ended May 31st, while golf rose 10 percent to $726 million. The company’s total revenue was $24.1 billion.

While golf equipment has become more sophisticated, including balls designed to cater to a player’s strengths, fitting is largely a trial-and-error process, Nike said.

Radar System

This patent would remove that uncertainty by using accelerometers and gyroscopes to measure as many as 100 data points to record such measurements as the angle of the club face, Nike said.

Nike obtained a patent last month for a computerized radar system that places sensors on soccer balls and other equipment as a way to offer data analysis for team sports. It may be able to track two soccer players at the same time with sensors on their shoes as well as the ball to measure how well they pass to each other.

Other products in Nike’s digital sport unit include a watch that can track location, distance and heartbeat and a video game workout for Microsoft Corp.’s Kinect for Xbox 360.

Nike fell 0.3 percent to $99.78 at 11:36 a.m. in New York. The shares had gained 3.8 percent this year through yesterday.

via Nike Golfs New Patent – Data Collecting clubs – Tour and Pre-Release Equipment – GolfWRX.

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Equipment

Wunder: Titleist TSi driver first impressions

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Three things I want to address before I kick this off.

  1. “Better, best” will not be addressed. It’s never about that these days only what works for me or you.
  2. I’m not adding TrackMan data to this for one simple reason: It doesn’t matter to me for a first impression. I can get lost in the data and ultimately it confuses my ability to just enjoy the sound feel and look of the driver. Obviously, the fitting was on TrackMan, but in the past, successful drivers for me started with the emotional part. Simply, do I like the thing? Can I look at it? Can I trust it? Can I hit shots with it? That’s it.
  3. When I say “spin this” and “spin that,” it’s always addressing a positive aspect.

On Tuesday of this week, I had the good fortune of visiting the Titleist Performance Institute (TPI in Oceanside, California) to do my TSi metal woods fitting. Won’t get too far into that, but essentially it’s golf heaven in every sense of the word. Like TaylorMade’s Kingdom or Callaway’s ECPC, TPI it’s a gearhead paradise.

Titleist Master Fitter Joey Saewitz (@thejoeysaewitz on IG) was my fitter and after hitting a few balls to warm up, we dug into my gamer driver that I adore.

Current Gamer Spec

TaylorMade SIM (9 degrees @ 8.5). Fujikura Ventus Black 6X (no tipping) 45 inches, D4, GolfPride BCT 58R

I have been constantly messing with my driver between new shafts, lofts, lie, etc. Since I’ve been playing a bit more this month, I’ve had the chance to work on my swing and the driver has been the last thing to come around. I’m working on decreasing dynamic loft through the bag and have not adjusted my driver to match. The point is, I’m hitting the driver solid but have lost a ton of height and spin to keep it in the air.

I’m saying this now because for key metrics I was at a deficiency because of the craftsman not his tools. The SIM I was fit into was/is excellent. So, as you read on, keep in mind that I knew that numbers-wise apples to apples my setup was vulnerable to getting beat out due to my tinkering.

Thoughts

My average numbers these days are are 105-108 mph swing speed, 155-160 mph ball speed, 14-degree launch, and 1,800-2,000 spin. At 43-years-old, when I’m hitting it solid I get a lot out of my driver. IF I’m swinging well, at my low spin, off days can be nauseating with the driver.

LOOKS

TSi3: If two of my favorite drivers 975D and R7 Superquad TP had a baby, the TSi3 would be it. Its flawless appearance-wise. The heel section gives it an onset look that the faders will love and the top line toe section is a bit rounded off to give it an open look without having to crank it open. Not the first time we have heard that but nonetheless, Titleist nailed it.

The face has a cool matte finish that I can’t get into yet, but it frames a white ball excellently.

TSi2: Like the TS2, it has that high-MOI shape, although I will say the top line and transitions are a bit softer on the eye. It’s a driver that looks like it just wants to go high and far. If I wanted to hit something as hard as I could that’s the shape I would look for.

Side note—the black shafts in the TSi3 are almost too cool to even look at—the closest thing to a Darth Vader golf club I have ever seen.

FEEL/SOUND

This is where they really figured it out. Titleist drivers in the past to my ear sounded good but not great. There was always an essence of ting that I couldn’t fall in love with. The TSi series fixed that in totality, like all the great drivers on the market in 2020 it has that hammerhead thud that I adore. When you crunch it, you literally hear crunch. At impact, however, it has a more compressiony (is that a word?) feel than its competitors. The comparison would be a one-piece forged feel vs a hollow body players iron. Both feel excellent but there is a difference. You can feel the ball squeeze into the face which I think most will notice and respond well to.

PERFORMANCE—Not going to compare it to my gamer as it’s not fair, I gear headed my gamer to the point of lunacy. I will only comment on what the TSi series did while testing.

TSi3: The biggest standout here was usable spin. I am not a high-spin player by any stretch, so if I can find a driver that gets me 2,100-2,200 consistently when I flush it, it’s a contender. For a player at my speed to sneak it out there with the big hitters, I have to launch it at 14 at 1,700 spin, and hope I’m aimed correctly. What I found with the TSi was I was getting that performance at 2,100-2,200, and if anything only giving up 2-3 yards all while doing it 5/10 times as opposed to 2/10.

What does all that jibberish add up to? Consistency and something I can play with. Is it longer than my gamer? I have no idea, but we will find out. What I know is I hit a bunch of really good shots with TSi3, and after I got going with it, it was point and shoot. Stable? Yes. Long? Yes. Forgiving? Yes. Playable? Yes.

TSi2: To be honest I only hit a few with the Tsi2 as its not my genre of music. What I can say is it feels apples to apples with the Tsi3, launches higher with a bit more spin, and goes really straight. No shocker there. The high MOI category has a bunch of contenders, and in my opinion, it’s a head weight game. Heavy is always better for stability.

The setup I landed on

I was fit into the (D4 SureFit setting 9 degrees @ 9.75, flat) however after testing a bit at home on course and range, I landed on the D1 setting, which I like. For whatever reason, I can play Tsi3 at 8.25 and still maintain height spin and it flew about five yards further.

Final setup

Driver: Titleist TSi3 (9 degrees @8.25, D1 SureFit, 44.5 inches, D4 swing weight)

Shaft: Fujikura Ventus Black 6 X (tipped 1)

Overall, the TSi Series drivers will be VERY popular but not for the reasons you would think. It’s playable, you can hit shots with it, that’s the mark of a GREAT golf club. It’s not all ball speeds and carry anymore in my opinion. This is a driver I can go out and play well with, that’s huge for a hack like me. In my experience, I can’t say that about a lot of drivers I’ve tried to make work in the last four to five years. That’s just me. Lots of great drivers every year but I’m a hard case and finding one that’s just right is a challenge.

Ultimately, for me, the best driver on the market is SIM hands down because it performs in the hitting bay and even better on the course—my hunch is Titleist has something that will do the same.

It’s a beautiful driver that I thoroughly enjoyed getting to know.

 

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Equipment

GolfWRX Classifieds (9/25/20): Titleist U510, XXIO Red, Tour issue M5 head

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At GolfWRX, we love golf equipment plain and simple.

We are a community of like-minded individuals that all experience and express our enjoyment for the game in many ways. It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball, it even allows us to share another thing – the equipment itself.

One of the best ways to enjoy equipment is to experiment and whether you are looking to buy-sell-or trade (as the name suggests) you can find almost anything in the GolfWRX BST Forum. From one-off custom Scotty Cameron Circle T putters, to iron sets, wedges, and barely hit drivers, you can find it all in our constantly updated marketplace.

These are some of the latest cool finds from the GolfWRX BST, and if you are curious about the rules to participate in the BST Forum you can check them out here: GolfWRX BST Rules

Member Yenmaster – TaylorMade M5 driver head

If I’ve said it once, I’ve said it 100 times—if you already have a shaft that you love, buying a driver head is the best way to upgrade and save a few bucks along the way. Is it time for you to trade up?

To see the full listing and additional pictures check out the link here: M5 Driver head

Member dansrixon – XXIO X Red Driver

This listing is littered with really cool and rare drivers and fairway woods from Cleveland, Srixon, and XXIO, including the XXIO Red driver looking for a new home.

To see the full listing and additional pictures check out the link here: XXIO Driver

Member kkennedy – Titleist U510 1-iron

The new U500 series utilities are the fastest and most forgiving Titleist have ever made, so if you are looking for a club to keep the ball out of the wind—here you go!

To see the full listing and additional pictures check out the link here: Titleist 1 Iron

Remember that you can always browse the GolfWRX Classifieds any time here in our forums: GolfWRX Classifieds

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Whats in the Bag

WITB GolfWRX Members Edition: Rkelso1984

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Recently we put out the call for our members to submit their WITBs in our forum to be featured on the GolfWRX front page. Since then, our members have been responding in numbers!

Now it’s time to take a look at the bag of Rkelso1984.

*Full details on the submission process can be found here, and you can submit your WITB in this forum thread.*

Member: Rkelso1984

Rkelso1984WITB

Driver: Callaway Mavrik Max (10.5 degrees, set to 9.25 degrees)
Shaft: Oban Devotion-6 04 Flex 65g

3-wood: Callaway Mavrik Sub Zero (15 degrees)
Shaft: Aldila Rouge 130MSI 70s

5-wood: Callaway Mavrik Sub Zero (18 degrees)
Shaft: Aldila Rouge 130MSI 70s

Hybrid: Titleist TS2 (19 degrees, set to 20.5 degrees)
Shaft: Project X Evenflow 6.0S 90g HY

Irons: Mizuno JPX 919 HMP (5-PW)
Shafts: KBS C-Taper lite 110s

Wedges:  Mizuno JPX 919 (50 degrees), Callaway Jaws (54, 58 degrees)
Shafts: KBS C-Taper lite 110s, KBS Hi-Rev 125s

Putter: Ping Heppler Ketsch (34″)

Putter Grip: Golf Pride Tour SNSR Contour Pro 140cc

Golf Ball: Taylormade TP5x PIX

Grips: SuperStroke TX1 Mid + 1 Wrap

Get submitting your WITB in our forum as we’ll be publishing more and more of them on our front page over the coming days and weeks.

Feel free to make it your own too by including some thoughts on your setup, your age, handicap, etc. Anything you feel is relevant!

Share your WITBs here.

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