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Nike is getting out of the golf equipment business



Nike is getting out of the golf equipment business. An announcement posted today on the company’s website said Nike “will accelerate innovation” in its golf footwear and apparel business, while transitioning “out of equipment — including clubs, balls and bags.”

“We’re committed to being the undisputed leader in golf footwear and apparel,” said Trevor Edwards, President, Nike Brand. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”

The release made no mention of what the company plans to do with its current tour staff, players paid to use Nike golf clubs and wear its footwear/apparel.

Nike’s current PGA Tour staff is headlined by Rory McIlroy (a four-time major champion, and the No. 4-ranked golfer in the world) as well as budding stars Brooks Koepka (No. 17 in the Official World Golf Rankings) and Tony Finau (No. 80 in the OWGR), who were both signed to endorsement deals this year. Tiger Woods, Michelle Wie, Jhonattan Vegas, Russell Henley, Paul Casey, Kevin Chappell, Seung Yul Noh and Patrick Rodgers are also current endorsers of the company.

Before the release, Nike made steep discounts to its line of Vapor Fly metal woods, which launched without fanfare in late 2015. The drivers, which were selling between $349.99 and $499.99, were reduced to $149.99 each. Fairway woods and hybrid prices were also slashed to $99.99 and $89.99, respectively.

See what GolfWRX Members are saying about Nike’s decision in our forum.

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  1. Lloyd

    Aug 9, 2016 at 5:02 pm

    Rory & tiger will return to Titleist no doubt about that one & as there Nike two big names others will probably follow PXG will grab a few – callaway might grab the cheep ones who no one wants or Taylormade as they have a habit of signing every Tom dick & Harry strange as there in the same boat & adidas is struggling to find a buyer

  2. Matt

    Aug 8, 2016 at 1:24 pm

    Who cares about nike they will survive as a brand and will flourish like it has always done since 1971. They made a mark in the industry look at all the wins with tiger and every other player who won with there products ; clubs, balls, bags, etc…they made good stuff no better or no worse then any of the other companies that dominate this industry..the sad thing is all the employees loosing their jobs. That’s it period.

  3. KK

    Aug 6, 2016 at 6:19 pm

    Bet Rory thinks differently about growing the game when those Nike checks stop coming.

  4. kolfpro

    Aug 6, 2016 at 2:54 am

    You are just lovely!!!

  5. Andrew

    Aug 4, 2016 at 4:02 pm

    My whole life I’ve heard, “fix your swing not your club.” Or, “so its always the arrow and never the indian huh?” Now Nike decides to not make golf clubs and all of the sudden they have terrible products? Play what works best for your game. Forget what anyone else says.

  6. 300 Yard Pro

    Aug 4, 2016 at 3:58 pm

    Tiger’s exit from golf has brought down the entire industry. LOL

  7. jgpl001

    Aug 4, 2016 at 3:22 pm

    I never bought a Nike club, but they were not all that bad, especially the recent stuff – TW blades, Engage wedges looked really good

    As a Titleist/Mizuno diehard I couldn’t handle the bright red, luminous green and blue woods, and all that Nike volt nonsense

    Cobra have gone down the nonsense road of tacky clubs, bright orange, yawn, etc.

    Cobra you are next and I doubt either will be missed

  8. BeerandGolf

    Aug 4, 2016 at 2:11 pm

    I love my vapor fly pro irons. I play well with them. I don’t have face tattoos.

    • RedX

      Aug 4, 2016 at 6:04 pm


      • kolfpro

        Aug 6, 2016 at 2:47 am

        One more time … Trollin’ … Trollin’ …Trollin’ … kept those comments coming … Rawhide!!!

  9. ShootersTour

    Aug 4, 2016 at 1:13 pm

    As a custom Club-Maker and Fitter I have one word,… Yay!!!!!!

  10. James Bond

    Aug 4, 2016 at 9:01 am

    No surprise here. They hardly had any inventory to begin with and their truly good clubs sold out quickly or were made available in limited quantities online. When Miura did their forgings and copied Titliest designs, they made good clubs. After that, it was all marketing and flashy colors. Poor Nike 2017 thread will only have this to discuss now instead of all the “orange” hype they were discussing previously. Bunch of children.

    • Undershooter30

      Aug 4, 2016 at 12:35 pm

      Someone making fun of others for their equipment choices and bad mouthing a company that just had to lay of tons of people. I think its you who sounds like the child big fella.

    • Realist

      Aug 4, 2016 at 1:26 pm

      Yes, lets make fun of people who can’t afford “nice” golf clubs. Nike did one thing, and one thing well; made affordable quality clubs for beginners, intermediates, and Tiger Woods. You must be a real hoot to hang out with (sarcasm)

  11. JThunder

    Aug 4, 2016 at 7:10 am

    The problem with Nike in the golf club business is echoed by all the “MBA” remarks on this thread and every other Nike thread on Golfwrx. They are an enormous corporation whose “business model” knows and accepts nothing but enormous profit ($1 shirt made by a kid selling for $55), and “constant growth” (double profits for shareholders, lower cost and higher profits, layoff employees while increasing sales, bigger yacht each year for the execs). These are the fallacies of modern business fueled by the takeover of the professional MBA, and the total collapse of any conscience in corporate business.

    I could care less about anything that happens to Nike as a company. I am truly sorry for all those who are losing their jobs because of poor business practices, and hope they find work asap. Of course, Nike won’t be adding to “golf participation” while they’re increasing unemployment, will they? Likewise, all these companies and the corporate world in general needn’t wonder why most people aren’t spending any money. They don’t have it, and what they have, they are terrified to spend, because modern business practice means no one is safe (unless you already have millions and it ISN’T in the stock market!)

    Meanwhile, people delude themselves that people are moving away from golf because rounds take 5 hours instead of 4. Get a grip.

    Oh, and Tiger is done, full stop. You want to get Millennials excited, start making a bigger deal about the crop of excellent players we’re now enjoying.

    • Milo

      Aug 4, 2016 at 9:15 am

      Well said my friend, couldn’t have said it better myself.

    • RosePalmer

      Aug 4, 2016 at 9:29 am

      Having been in the corporate world for 35+ years, your comments are exact. Well said!

    • Joseph

      Aug 6, 2016 at 9:53 am

      Sadly, you hit it spot on. As a lawyer of 40 years for big companies, our idea of capitalism is Wall Street and CEO’s doing anything to goose quarterly profits to enhance share price and workers and customers be damned. The bean counters rule and any division of a conglomerate like Adidas, Nike or you name it are quick to point out that clubs and balls are not profitable, compared to shoes and rags. Too much capital invested, too many employees, too much inventory and not enough ROI. Dump it they yell and so it is dumped.

  12. Realist

    Aug 4, 2016 at 6:31 am

    Nike has made a few clubs extremely well. I am a die hard Ping guy, but the Engage wedges and the Method Mod series putter are some of the best in the industry for the price. I just sold my scotty cameron and picked up a Method Mod for $60. A perfect combination of milled face with a touch of insert feel. Sorry to see these guys go as they were pivotal in getting younger poorer golfers a d*mn fine set of clubs for cheap.. But its a tough industry when the country has been in a recession since 2008.

    • Brian

      Aug 4, 2016 at 8:51 am

      The country hasn’t been in a recession since 2008. A recession is a period of 2 quarters of negative GDP growth.

  13. Gig

    Aug 4, 2016 at 1:32 am

    I love free agent time…. this is awsome

  14. SB

    Aug 4, 2016 at 1:30 am

    Tiger -> PXG
    Rory -> Titleist
    Koepka -> Titleist
    Casey -> Callaway
    Finau -> Callaway
    Henley -> Titleist
    Duval -> …
    Wattel -> Callaway
    Vegas -> Callaway
    Fleetwood -> Srixon
    Rodgers -> Callaway
    Wie -> Titleist
    Molinari -> Callaway
    Oleson -> Srixon

    • Brian

      Aug 4, 2016 at 10:46 am

      What, nobody will go to Ping or Mizuno?

    • a4

      Aug 4, 2016 at 12:11 pm

      They’re all going to use Taylormade, and you know it

      • 300 Yard Pro

        Aug 4, 2016 at 4:02 pm

        Taylormade is cutting back too. They will be next to die. It will be Callaway, PING, Titleist.

    • Cornfused...

      Aug 4, 2016 at 1:13 pm

      I don’t see how any of these players aren’t going to switch to Taylormade. Especially the likes of Brooks Koepka and Rory who left Titleist. I don’t see many from Nike going to Titleist.

      • Joseph

        Aug 6, 2016 at 9:59 am

        Because Adidas owns TaylorMade and they are going to dump their club business like Nike did. It makes peanuts compared to their rags. Whoever buys it is not going to spend $$ on marketing, R&D and surely not on sponsoring lots of tour pros who likely do not move their needle. In short, Tiger created the market for Pro’s to make lots of money with club sponsorships. The era has ended with a thud because there isn’t enough money in the club business at this point in time.

        • nm

          Aug 6, 2016 at 11:16 am

          How are they not moving the needle when they have had the #1 driver for 16 years straight??? Nike should buy TM and called it NikeMade

  15. Bigboy

    Aug 4, 2016 at 1:16 am

    About time.
    Never did well outside of the USA.

  16. BigBoy

    Aug 4, 2016 at 1:10 am

    About time.

  17. Adam

    Aug 4, 2016 at 1:01 am

    The bad part is, they’re not even the leader in shoes and apparel. Their shirts are way too expensive and of horrible quality and their shoes aren’t much better.

    Do I like the style of most of their apparel? Yes, but am done buying it until they step up their game.

    • Cornfused...

      Aug 4, 2016 at 1:16 pm

      Their shoes are the best in the industry BY FAR. Footjoys are stiff and take time to set in, and they are the best outside of Nike. UA is terrible, Adidas is great if you have a narrow foot, Ecco has no comfort. I put on Nike shoes and they are comfortable from the get go. I also have tried many of the clothing companies and have to say that the apparel is industry leading too. I’ve never had a problem with anything Nike has done, soft goods, for golf. The problem has always been the clubs.

      • andy c

        Aug 4, 2016 at 6:36 pm

        nike’s are super narrow, idk about you but fj actually makes a 15 wide that fits. If it were nike id have to buy 17 triple wide.

      • Adam

        Aug 5, 2016 at 1:31 am

        Kind of agree on the shoes but it’s preference in terms of fit. In my experience, it’s not the comfort that sets them back but the fact their stuff is so cheaply made and doesn’t last.

        Their polos wear down after only a few washes. Unless I’m doing it wrong, their collars flatten out VERY quickly and look terrible after not a very long time

        • GetRichorTyTryon

          Aug 9, 2016 at 2:04 pm

          Completely agree with you! Bought their FI Impact 2 shoes for $120 bucks. In less than 1 month the sole is coming off. When I finish my swing the sole folds underneath. Great if I want to be an inch taller on my finish. Style and comfort aren’t the issues. Durability is. Same thing happened with Lunar Control 2 in a short period of time. You truly are not getting what you pay for.

      • GetRichorTyTryon

        Aug 9, 2016 at 2:36 pm

        With all the quality issues I’ve had with Nike shoes…Can you elaborate on what makes UA terrible in your experience? Aesthetically their shoes are on point in my eyes but come with a pretty steep price tag.

  18. Milo

    Aug 4, 2016 at 12:47 am

    Maybe Rory will make some cuts now but I doubt it.

  19. Mad-Mex

    Aug 4, 2016 at 12:46 am

    Any bets how log before PXG follows Tour Edge, Scratch, Ben Hogan, Wilson, MacGregor, Cleveland, Powerbuilt and Adams into obscurity or the discount bin? Cobra is hanging on by a thread,,,,

  20. golfraven

    Aug 4, 2016 at 12:36 am

    Actually I am not surprised and kind of expected it since they should have not started with clubs in the first place. Never liked their clubs, performance and look wise. Would be interested to see where Rory, Tiger and Co will end up playing – Titleist again?

  21. Matto

    Aug 4, 2016 at 12:21 am

    Wo wo wo. Back up a minute……Nike made golf clubs?

  22. steve

    Aug 3, 2016 at 11:59 pm

    Nike equipment was middle of the road performance wise. Then golf is contracting, then in a contracting market they make clubs for 30yo and under. Their colors were very like it or hate it and it was hate it. They tried to make golf cool and golf isnt cool. It is reserved. There marketing was very weird, to take a small market and make it smaller

  23. Ryan Barath

    Aug 3, 2016 at 11:29 pm

    Its a sad day because people talented people lost their jobs. The golf equipment business is a tough one and when your the new kid its always tough. PXG has done well by focusing on a niche but NIKE just never found its way.

    Its never good too have this kind of thing happen in any industry. I will say that the 2014 PC’s were some of the best irons i ever worked on from a pure quality perspective.

  24. Scott

    Aug 3, 2016 at 11:04 pm

    Now Rory will start winning again once he re signs with Titleist.

  25. Awesome

    Aug 3, 2016 at 10:45 pm

    Now we get to see McIlroy and Eldrick get to use Taylormade! Yeehaw! Haha

  26. Rick

    Aug 3, 2016 at 10:42 pm

    What bugs me although I love to play the game is these golf club makers keep releasing new irons every 6-9 months. I was looking into buying my first set when I had saved enough the new & improved irons came out. Same with drivers, Once I made my purchase 6 months later a new set from same maker with new motto saying more distance. It made me second guess my new clubs. I believe that is what’s killing the sport & why TM is being dropped by Addidas. Don’t get me started on how much it cost to take the lessons & the rest of the equipment needed to start playing. Oh and the green fees w/cart for a round of golf.

    • Car

      Aug 3, 2016 at 10:53 pm

      Do you second guess your car purchase? Because they come out with new cars every year. Your new Honda Civic still ain’t gonna help you pick up chicks

      • Someone

        Aug 4, 2016 at 8:34 am

        Cars aren’t typically ‘new’ every year. they keep the original foundation and change small things each year. On average it was every 4 years before a major body overhaul, however things change.

        • tzed

          Aug 4, 2016 at 9:27 am

          Right. Kinda like golf clubs. Incremental changes that over 4-5 years look substantial. Innovation. Ping clubs change every 2 years, but if you look over a 6-8 year period, the change is performance is pretty big.

    • Prime21

      Aug 4, 2016 at 12:35 am

      Waaaaaaaaa! Either man up or walk away, but don’t cry about it on a public forum.

    • MaxClubheadSpeed

      Aug 4, 2016 at 1:28 am

      You don’t need to play the latest model clubs. The pros don’t upgrade all the time and they get them for free.

    • Someone

      Aug 4, 2016 at 8:33 am

      They were flooding the market to make their prospectus for the quarter higher. Which helped them keep their profits and company value high, but totally ruins the game for players like you and I. As I’ve posted in other threads, the big companies really should focus on putting lessons/learning centers with their equipment and stop flooding the market. When you walk into stores, the ‘used clubs’ are taking up about the same space as the latest new clubs and it’s ridiculous to think that a store will keep up it’s profit margin with that kind of ratio. It’s the same with electronics. There’s no real disposition system for the old clubs so there’s no value of the company to take them back/recycle them give you a huge discount on a new set of irons. If their focus was responsibility and not profit, it would be a different story. The golf club wastelands just grow each year. You really want to make money? take all these old/used clubs, break them and take the tungsten weights out of them. That will be of more value than anything else. But anyhow, that’s the reason they flood the market and that’s why Adidas dropped TM because it’s hurting their marketshare/value.

      • pvisser

        Aug 5, 2016 at 7:53 am

        as long as people keep buying the supposedly “latest and greatest” they will keep making them. If that ruins it for you, it is because you believe the advertising hype.

      • mark

        Aug 11, 2016 at 1:40 pm

        How does a company making and put clubs on the market to make money (how terrible) ruin the game?

    • pvisser

      Aug 5, 2016 at 7:27 am

      New clubs come out often and all those gullible consumers who believe the hype that they have to have the latest every time keep buying them. And because they keep paying, the prices stay high and get higher every time so new players (who of course want the latest as well) can’t afford it and have to settle with “cheap” clubs, which won’t give them instant birdies and 300+ yard drives…and give up. Golf is difficult for most of us – work on it.

      Buy 3 – 5 year old clubs – you save heaps of money and still have very good clubs. The only thing I think may be a recent worth wile innovation are these speed slots, but then I am not sure how many more yards you really get from them. The rest is same old, same old: moved weight to sides allowing thinner face and more turf stability blah blah blah. Sounds like my 10 year old Titleist 755s with the “vibration dampening chip to improve sound and feel”. Well, on one of my most used clubs (7i) I noticed one day that the chip had disappeared. Didn’t notice a thing. Unless new clubs give 25 or more yards on average I would not bother. Too often I read yardage gains are bugger all.

      Sorry to see Nike stop making clubs – I quite like the look of them, they tend to get good reviews and they are sharply priced. Might see if I can get my hands on a set before it is too late to replace my 10 year old clubs, or get a wood or hybrid or so.

      • John

        Aug 6, 2016 at 4:37 pm

        +1 My 20 year old Hogan irons work great.
        New driver every now and then, and fresh wedges vey now and then pretty my hakes care of it, if you are a serious player. Recreational folks don’t even need to do that. The guy I take lessons from (a former fringe tour player) says equipment is about 10% of the equation, and he feels most guys are focusing 90% per cent of their off course time on the 10%. That would include most people in this forum. Take lessons, practice and golf will a lot less work. Hard to convince people of that. Nike, TM et al are all about the opposite. We have the magic bullet! Buy our stuff, longer,!straighter! etc. People are finally calling bs and in some respects that may be positive for golf.

  27. Sam H

    Aug 3, 2016 at 10:06 pm

    If the clubs/courses can make golf affordable for the melancholy youth, maybe golf courses and young golfers can grow together. I’m in favor of shortening the courses as well. The muni courses in NJ can play as long as 7,000 yards. Really?

    • Joshuaplaysgolf

      Aug 4, 2016 at 8:46 am

      Play the right tees. Problem. Solved. I play from the tips at courses that measure 7100-7500 yards (Legacy, Heritage at Westmoor (which can stretch out to 7650), Broadlands, Riverdale, etc.), and if I don’t, I’m hitting driver, wedge. Driver, wedge. All day and it’s boring. That’s why they make different tee boxes, because a very low number of people can play courses that long effectively, and they make it so a wide variety of people and skill levels can play the same course. Put your ego away and move up.

  28. Dave

    Aug 3, 2016 at 10:04 pm

    Sorry to see this a lot of people going to be looking for work. Need to worry about them not the pros playing their equipment .

  29. matt h

    Aug 3, 2016 at 9:39 pm

    If the prices of clubs were cheaper it would help you could get a set at goodwill and there good forever

  30. Mo

    Aug 3, 2016 at 9:29 pm

    I remember Phil got into trouble for saying how well Tiger played considering the crappy equipment he had to use.

    • A Boy & His Golf

      Aug 4, 2016 at 7:33 am

      Phil was talking about Tiger using a steel shaft in his driver and a small head but I think it may have been a bit of a dig at Nike as well.

  31. 3PuttTerritory

    Aug 3, 2016 at 9:24 pm

    My slingshot OS are now collector’s items. I remember the first time I hit them. It sounded like someone threw a toaster down a flight of steps. Is it getting a little dusty in here?

    • COGolfer

      Aug 3, 2016 at 11:03 pm

      There has never been a club that sounds worse than the square SQ.

  32. KoreanSlumLord

    Aug 3, 2016 at 8:52 pm

    I only see Nike sticks in the US. Never in Japan or Korea- that is big no no. When I visit California, the fellas in jorts and drive Honda Civic with fart can mufflers play Nikes.

  33. gwillis7

    Aug 3, 2016 at 8:29 pm

    you know the club market is a tough biz to break into/make work when companies like nike (and adidas, atleast rumors) are jumping ship. And I am a nike fan, thought their equipment was fantastic…but will always struggle with purists and the titans of golf that have been there forever.
    I will say though that nike golf shoes are the best and love that they are doing retro shoes (air force 1’s, zoom 90’s) and jordan’s now…fantastic idea, and that is what they are best at, shoes and athletic apparel.

    • Scott

      Aug 4, 2016 at 9:11 am

      I am glad that they worked for you. Their shoes are too narrow for me. I thought that I was accurate with their clubs but they were not distance models. I hit the Fly driver 30 yards shorter than my Taylor Made R1. Now the R1 was fit to me and the Nike was my friend’s but I put a good swing on the Nike and it went nowhere. This was 3 years ago and I have not tried Nike since. If they have some nice irons that I can pick up on the cheep, I may give them a try.

      • Scott

        Aug 4, 2016 at 9:13 am

        Correction for the WRX purists: Maybe it was the V driver, not the Fly. I can not remember. It was red.

  34. gwillis7

    Aug 3, 2016 at 8:23 pm

    you know the club market is a tough biz to break into when companies like nike (and adidas, atleast rumors) are jumping ship. And I am a nike fan, thought their equipment was fantastic…but will always struggle with purists and the titans of golf that have been there forever.

  35. DaveyD

    Aug 3, 2016 at 7:37 pm

    Could be some pretty good golf ball deals coming up, if you don’t mind hitting Nikes. I tend to use almost any ball I can get before I drown.

    • prime21

      Aug 3, 2016 at 7:45 pm

      Thank you for your post, it was quite meaningful. The next time you feel like sharing……….do us all a favor and don’t say a word.

      • DaveyD

        Aug 3, 2016 at 7:51 pm

        I didn’t say anything. I typed, though. I’m glad you found it meaningful, however.

      • kolfpro

        Aug 6, 2016 at 2:39 am

        Trollin … Trollin …Trollin … kept those comments coming … Rawhide!!!

    • cwt

      Aug 3, 2016 at 8:17 pm

      True! Although for my part, I’ve been giving away any Nike balls I find, since I found it bothersome that Nike would try to force it’s way into the golf market by shear strength of size and the use of Tiger and Rory.

      That said, now that they are out, and all is right with the world again, I can see myself using their balls for a season, since each hit will make me very happy to see that Goliath was down by a tiny round object again. 🙂

      • Jacob

        Aug 3, 2016 at 10:50 pm

        Nike 20XIs from a few years ago are dead already. I dropped a 20XI and a TM TPX on my garage pavement and the TPX bounced a good deal higher.

  36. farmer

    Aug 3, 2016 at 7:18 pm

    So, you sign a couple of guys to zillion dollar contracts, gather some role players, and your equipment doesn’t fly off the shelves? Who knew?

  37. KK

    Aug 3, 2016 at 7:10 pm

    Tiger and Rory have had career declines after switching to Nike, especially the putters. Good riddance.

    • David Labbe

      Aug 3, 2016 at 7:12 pm

      Tiger has never won a major with a Nike putter…just saying.

      • adam

        Aug 3, 2016 at 8:42 pm

        sorry, but to say rory has had a career decline since switching to nike is a blatant lie, and entirely invalidates anything else you say, though nothing else you say is likely to be all that intelligent.

      • Kevin

        Aug 3, 2016 at 8:44 pm

        Small Sample Size. He has won 9 tournaments with NIKE putter in a span of 4 years of limited play. Thats pretty good. 2015 season doesn’t count because he shouldn’t have been out there playing.

  38. Steve P

    Aug 3, 2016 at 6:58 pm

    What do you want to bet that Nike has its eyes on buying Callaway now?
    Phase out the Nike branded equipment that was never taken seriously by hardcore golfers…
    Then use their Nike billions of dollars to acquire the current #1 company in sales of equipment, and the #2 company in golf ball sales. Build the Callaway brand in equipment, balls, bags, and accessories and leave Nike for shoes and apparel. Bet it happens.

    • Matt M

      Aug 3, 2016 at 7:02 pm

      Wrong company right line of thinking. They will buy Taylor Made out, slap a swoosh on the equipment and make a mint since TM is doing so well equipment wise that is.

      • Cesar

        Aug 3, 2016 at 7:07 pm

        Or why not just but a crapload of Acushnet stock and own Titleist?

      • Cesar

        Aug 3, 2016 at 7:10 pm

        What about Acushnet? They could just but a lot of stock there and do exactly what you said but to Titleist.

      • Kerim

        Aug 3, 2016 at 7:19 pm

        Tailor-made are owned by Adidas no?

  39. John

    Aug 3, 2016 at 6:52 pm

    What happens to the Oven???!!

    • Mike

      Aug 3, 2016 at 9:24 pm

      What about all the folks that will be jobless?

  40. killerbgolfer

    Aug 3, 2016 at 6:30 pm

    Nike made golf equipment?

  41. John-Michael Fawley

    Aug 3, 2016 at 6:20 pm

    Guess I better hold on to my old method putter tight then. Where were the drivers, woods, and hybrids on sale at?

  42. Brandon

    Aug 3, 2016 at 6:19 pm

    The Tiger bubble has burst. If Rors were smart he would go back to Titleist ASAP and start winning again.

    • Kevin

      Aug 3, 2016 at 8:46 pm

      Its not the clubs. He has won just as many majors with NIKE as Titleist. He needs to practice more and find some motivation

      • RedX

        Aug 3, 2016 at 10:32 pm

        You’re right Kevin. he doesn’t do well when he’s “loved up” – needs a break up to get his golfing mojo back – opposite of Sergio

  43. Ryan

    Aug 3, 2016 at 6:18 pm

    Rory can go to Titleist/Callaway/maybe TM, but the only ego in the equip biz big enough to handle Tiger is PXG!

  44. Bram

    Aug 3, 2016 at 6:12 pm

    And…… Buying Taylormade?

  45. desmond

    Aug 3, 2016 at 6:12 pm

    Tiger, at least, moved the needle.

    Get Tiger Woods, Irons, Wedges…

  46. Howard

    Aug 3, 2016 at 6:08 pm

    My uneducated opinion guesses that Rory jumps ship back to Titliest and Tiger starts his own brand of equipment.

    • Tom Wishon

      Aug 3, 2016 at 6:30 pm

      No disrespect intended at all, but Tiger or any other pro would be looney tunes nuts to want to get involved in owning or starting an equipment company these days. If they want a great way to lose money, that would certainly do it. The equipment industry is about at its worst business time in a very long time now because of so many key negative markers – fewer golfers, fewer participation, lack of interest to learn to play among the Millenials, and some OEMs are down significant double digits in club sales this year.

      And then there is the big one – all significant new clubhead design technology is used up, already been offered, or locked down by a USGA rule. There will never be any more new head technologies that can offer immediate improvement for all golfers. What companies are faced with is just repackaging old technologies to make them look new, or to create cosmetic buzz hype to make the club hos want it for image sake. The club business is not coming back to pre recession days unless something turns the whole economy around in a big way to bring about more people with money to spend on recreation. But even with that it is doubtful for golf because as long as a very high percentage of the 20-35 yr olds avoid golf as they are, that’s not a good sign for the long term future of the equipment business.

      • Nolanski

        Aug 3, 2016 at 6:45 pm

        Great insight Tom. Loved your book “The New search for the perfect golf club”.

      • Prut

        Aug 3, 2016 at 7:11 pm

        The industry jumped the shark when TM advertised they added distance to their M2 irons by saving weight in the hosel.

      • KK

        Aug 3, 2016 at 7:17 pm

        Golf will continue to shrink until we do something to make the game faster and more fun. Replacing the 2-player golf cart with some kind of powered lightweight solo trike or cart is the key IMO.

        • COGolfer

          Aug 3, 2016 at 8:30 pm

          The golf cart does much more damage to pace of play than anyone would like to admit.

        • Kevin

          Aug 3, 2016 at 8:48 pm

          Golf Boards speed up rounds tremendously.

          • Ranchobob

            Aug 3, 2016 at 10:19 pm

            Maybe so, but I’d rather quit the game than ride one. Or a cart.

            It’s a walking game.

            • Uh huh

              Aug 3, 2016 at 11:05 pm

              I’d rather have lots of places to play and a healthy sport. If riding a device is what it takes, so be it.

            • SNBD

              Aug 3, 2016 at 11:53 pm

              Let me guess Ranchobob, you’re over 50 years old?? The “get off my lawn” attitude that your post screams is the exact reason why golf is a tough industry right now. I manage a golf course and young people (millennials) do not want to play golf. I’m not talking about the kids that get dropped off for “free day care” by their parents, I’m talking 21-35 year olds who have their own disposable income. You might think golf is walking only game, slim fitting/bright colored clothes, and 460 CC drivers are ruining golf, but one day the old farts will be dead and middle aged people would rather do anything else than play golf. That’s when this industry will really be hurting. I’m all for anything that makes golf more attractive for younger people!

            • Tim

              Aug 4, 2016 at 2:48 am

              Most public tracks in my area allow so many 5 somes that if you have 2 carts and a walker it is 5 hours plus guaranteed,and God Forbid you get behind 4 walkers because those are the ones who think because they carry their clubs and walk then they must play from the tips. And now every course is allowing carts right up to the greens and even on par 3’s….and what does management at the course say “Need every paid tee time or we will not be here long…

        • Morty

          Aug 4, 2016 at 12:20 am

          That was a remarkably stupid comment. Since college now teaches women it’s more fun to hate men than to ball e’m, there’s no car that’ll help you “pick up chicks.” Well, maybe a ’69 MG.

        • Square

          Aug 4, 2016 at 4:24 am

          This comment is spot on………Golf will continue to shrink until we do something to make the game faster and more fun. For this reason, I only play in FL from May until October when it’s hot as hell and I can play I in 2-3 hours.

        • kolfpro

          Aug 6, 2016 at 12:27 pm

          Still kind of pricey but maybe they will have them a course to rent:

      • cgasucks

        Aug 3, 2016 at 9:13 pm

        You have a better chance of starting and running a company making typewriters than starting a golf equipment company…

      • RedX

        Aug 3, 2016 at 10:35 pm

        Love the work Tom. Thank you for sharing your thoughts.

      • Rod C

        Aug 4, 2016 at 2:13 am

        I started playing golf in 1988 and Wilson, McGregor & Spalding were the heavy weights with Hogan, Titleist and Mizuno tacked on the edges. I remember at the time one of my friends had some weird looking clubs called Ping. Then the revolution began. Firstly with metal woods and cavity backed irons followed by the entry of marketing dollars. Companies like Callaway, Adidas/TMG and Acushnet took off and the biggest sports marketing daddy of them all Nike had to have a piece of the pie. It seems it hasn’t quite worked for them.
        I’m pleased they are existing equipment and I hope Adidas do the same. To me, the golf equipment industry is just maturing, getting rid of the hype. Look at the sport of tennis, Nike & Adidas stick to shoes and clothing and leave rackets to specialists. I think the golf industry is about to do the same.
        I think it will be exciting times. McIlroy, Casey & co will still be decked out in Nike gear but they’ll use maybe a combination of Mizuno, Titleist, Wilson, Miura etc. Hopefully these companies flourish and continue to produce good quality clubs that are lovely to play with and do not need to be replaced every six months by a later model with different coloured paint. Watch this space.

      • Greg V

        Aug 4, 2016 at 8:50 am

        Tom, excellent comment.

        Do you think that non-conforming equipment could,
        1. Make the game easier/more fun for beginners?,
        2. Provide a spark to the equipment industry?

        Personally, I am all for bifurcation.

      • tzed

        Aug 4, 2016 at 9:34 am

        True. Both Palmer and Nicklaus fell out of the golf club business. Remember PHD and Golden Bear irons? If they can’t do it then no pro can.

    • prime21

      Aug 3, 2016 at 7:47 pm

      You’re right, quite uneducated. SHHHHHHHHHHHHHHHHHH.

  47. Jeff

    Aug 3, 2016 at 6:03 pm

    I don’t know who would buy these turds anyways. Stick to golf shoes. Best in the business.

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Whats in the Bag

Anirban Lahiri WITB 2020



  • WITB accurate as of January 2020

Driver (two models): Titleist TS3 (9.5 degrees, D4 SureFit setting)
Shaft: Aldila Rogue Silver 130 M.S.I. 60 TX


3-wood: Callaway Epic Flash (15 degrees, DS OptiFit setting)
Shaft: Mitsubishi Tensei CK Pro Blue 70 TX


5-wood: Ping G410 (17.5 degrees)
Shaft: Mitsubishi Tensei CK Pro Blue 80 TX


Hybrid: PXG 0317 X (22 degrees)
Shaft: Mitsubishi MMT UT 105 TX


Irons: Srixon Z 785 (4), Srixon Z 945 (5-PW)
Shafts: Nippon N.S. Pro Modus3 Tour 120 X

Wedges: Titleist Vokey Design SM7  (50-12M)
*We were unable to photograph Lahiri’s other wedges

Putter: Toulon Design Austin Stroke Lab

Putter: OnOff Prototype


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A Deep Dive: The equipment timeline of David Duval, 1993-2001



Like Tiger, David Toms, and Fred Couples there are certain players that I have been obsessed with for years. If you go to my Instagram, you can see it in plain sight. When it comes to DD it was more than the what, it was the why, the how that sparked my curiosity. Let’s face it, in 2000 with the Mossimo gear, Oakley shades, jacked-up physique, and on Titleist staff, was there ever a cooler looking player?

No. There wasn’t or isn’t.

That’s where my interest in Larry Bobka came about. I saw David and Larry walking the fairways of Sahalee at the ’98 PGA Championship.

At the time, I was already knee-deep in David Duval fandom but that experience took me over the top. Bobka had a handful of clubs in his hands and would pass DD a 970 3-wood, Duval would give it a rip and the two would discuss while walking down the fairway. Of all my time watching live golf, I have never been so awestruck.

This is an homage to David’s equipment during his prime/healthy years on the PGA Tour. From his early days with Mizuno, into the Titleist days, and finally Nike.

1993-1995 Mizuno

*This was an interesting time for Duval from an equipment standpoint. The pattern of mixing sets to put together his bag began and it was the time he transitioned from persimmon (Wood Bros driver) into metal woods. It was also the beginning of his long relationship with Scotty Cameron, a relationship that still stands today.

What was in the bag

Driver: TaylorMade Tour Burner 8.5 w/ Dynamic Gold X100 (*he also played with the Bubble XHKP Prototype)


King Cobra @14 w/ Dynamic Gold X100

TaylorMade Tour Issue Spoon @13  w/ Dynamic Gold X100


1993: (1) Ping Eye2, (3-PW) Mizuno Pro TN-87 with Dynamic Gold X100

1994: (1) Ping Eye2, (3-PW) Mizuno Pro TN-87 with Dynamic Gold X100

1995: (2,3) Mizuno TC-29, (4-PW) Mizuno TN-87 with Dynamic Gold X100

Wedges: Mizuno Pro (53, 58) with Dynamic Gold X100

Putter: Scotty Cameron Classic Newport (35 inches, 71 lie, 4 degrees of loft)

Ball: Titleist Tour Balata 100

Glove: Mizuno Pro

1996-2000 Titleist

The beginning of the Titleist years started off quietly. There wasn’t any new product launched and David wasn’t quite the star he would become 12-18 months later. However, it gave Titleist the opportunity to get to know DD and his overall preferences, which aren’t dramatic but certainly unique. He didn’t win in 1996 but did qualify for the Presidents Cup Team and finished that event off at 4-0. So the buzz was going in the right direction and his peers certainly took notice.

It was 1997 that things took off on all fronts and it was the year that Titleist made David Duval the face of the DCI brand and with that decision spawned the greatest cast players cavity ever: the 962B—and also equipped David Duval to go on a 3-year run that was surpassed by only Tiger Woods.

Hence the deep dive article I wrote up earlier this month

What was in the bag



TaylorMade Bubble Tour 8.5 w/ Bubble XHKP Prototype


TaylorMade Bubble Tour 8.5 w/ Bubble XHKP Prototype

King Cobra Deep Face 9 w/ Dynamic Gold X100

Callaway Warbird Great Big Bertha 6.5 w/ Dynamic Gold X100, True Temper EI70 Tour X

Titleist 975D 6.5 (no line heavier head weight) w/ Fujikura Prototype X


Callaway Warbird Great Big Bertha 6.5 w/ True Temper EI70 Tour X

Titleist 975D 6.5 (no line heavier head weight) w/ True Temper EI70 Tour X

1999: Titleist 975D 6.5 (no line heavier head weight) @ 7.5 w/ True Temper EI70 Tour X

2000: Titleist 975D 7.5 (no line heavier head weight) w/ True Temper EI70 Tour X



King Cobra @14 w/ True Temper Dynamic Gold X100


King Cobra @14 w/ True Temper Dynamic Gold X100


Callaway S2H2 (1 Dot) @14 w/ Fujikura Vista Pro 90X

Callaway Steelhead 3+ @13 w/ RCH 90 Pro Series Strong

Titleist 970 (Dark Grey Head) @13 w/ True Temper EI70 Tour X (only tested this one)


Callaway S2H2 (1 Dot) @14 w/ Fujikura Vista Pro 90X

Cobra Gravity Back 14.5T w/ True Temper EI70 Tour X



(2-PW) Titleist DD Blank Prototype w/ True Temper Dynamic Gold X100 (w/sensicore)

(2-PW) Titleist DCI Black “B” w/ True Temper Dynamic Gold X100 (w/sensicore)

*This prototype set was a blank set of the DCI Black “B” but with sole modifications. 

1997, 1998, 1999, 2000: (2,3) Titleist DCI Black (4-PW) Titleist DCI 962B w/ True Temper Dynamic Gold X100 (with sensicore)

*David liked the original prototype version of DG Sensicore X100 that had weight removed from the center of shaft to create better feel and a slightly higher trajectory

24 Feb 2000: David Duval watches the ball after hitting it during the World Match-Play Championships at the La Costa Resort & Spa in Carlsbad, California. Mandatory Credit: Harry How /Allsport


1996: (52 @53, 58) Mizuno Pro, (56 @57) Cleveland 588 RTG w/ True Temper Dynamic Gold S400

1997: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 RTG, (58) Titleist Bobka Grind, (57 @58) Cobra Trusty Rusty w/ True Temper Dynamic Gold S400

1998: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 RTGw/ True Temper Dynamic Gold S400

1999: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 RTG w/ True Temper Dynamic Gold S400

2000: (53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 “Gun Metal” w/ True Temper Dynamic Gold S400


1996: Scotty Cameron Classic Newport 1 35 Inches, 71 Lie, 4 Degrees of Loft, Scotty Cameron Long Slant Neck Laguna Custom (double welded neck)

1997: Odyssey Dual Force Rossie 2, Scotty Cameron Pro Platinum Newport “Beached”  35 Inches, 71 Lie, 4 Degrees of Loft w/ PingMan “Blacked Out” Grip

1998, 1999, 2000: Scotty Cameron Pro Platinum Newport “Beached”  35 Inches, 71 Lie, 4 Degrees of Loft w/ PingMan “Blacked Out” Grip

2001: Nike Golf and The Open Championship

The relationship with Titleist Golf ended quickly and when David showed up to Kapalua with a non-Titleist stand bag the rumor mill went nuts. The story (although super speculative) was that David opted out in the middle of a $4.5 million per year deal with Acushnet, a lawsuit followed, but Davids’s stance was that he had a marquee player clause that allowed him to walk if he wasn’t “marquee” aka highest-paid.

Apparently he had a point, Acushnet had recently inked big deals with Davis Love and Phil Mickelson leading someone on the outside to do the math. However, I’m not an attorney, wasn’t there, and have no clue what the legality of any of it was. Point is, he walked and landed at Nike with a new head-to-toe contract. 



Titleist 975D 7.5 (no line heavier head weight) w/ True Temper EI70 Tour X

Titleist 975E Prototype 8.5 w/ True Temper EI70 Tour X

Nike Titanium w/ True Temper EI-70 II Tour X (pictured below)

Nike Titanium Prototype 7.5 w/ True Temper EI70 Tour X (featured image)


Callaway Steelhead Plus 4+ @15 w/ RCH 90 Pro Series Strong

Nike Prototype @14 degrees w/ True Temper EI-70 Tour X

Sonartec/Excedo (SS-03 head) Driving Cavity @14 w/ Fujikura Vista Pro 90X


(2-PW) Titleist 990B w/ True Temper Dynamic Gold X100  (with sensicore)

(2-PW) Nike Prototype “DD” Grind MB w/ True Temper Dynamic Gold X100 (with sensicore)

(2) Titleist DCI Black w/ True Temper Dynamic Gold X100  (with sensicore)



(53) Cobra “Trusty Rusty”, (57 @58) Cleveland 588 “Gun Metal” w/ True Temper Dynamic Gold S400

(53,58) Nike DD Grind w/ True Temper Dynamic Gold S400

PUTTER: Scotty Cameron Pro Platinum Newport “Beached”  35 Inches, 71 Lie, 4 Degrees of Loft w/ PingMan “Blacked Out” Grip


Over the years the one constant was David’s iron and wedge specs. As a shut-faced player he has always favored traditional lofts in his irons. However, a cool thing to note is his lie angles remained constant 59.5 (2-4), 60 (5-9). The running theory here was being a shallow (low hands) and shut faced player, keeping the lie angles at a constant (flatter) lie angle allowed him to feel like his angle of attack could remain the same for each iron. It’s just a feeling but that’s what he did. If the “why of it” is true, it looks like he was doing Bryson things before Bryson did.

David Duval Iron/Wedge Specs


  • 2-17/59.5/40.25/D5
  • 3-20.5/59.5/39 1/6/D4
  • 4-24/59.5/38 9/16/D4
  • 5-27/60/38 1/16/D4
  • 6-30.5/60/ 37 9/16/D4
  • 7-35/60/37 1/16/D4
  • 8-39/60/36 9/16/D4
  • 9-43/60/36 5/16/D4
  • P-47/61/36/ 1/16/D5
  • GW-53/62/35 5/8/D4
  • LW-58/62/35 9/16/D6

Whew…since this prolific run, David transitioned into some interesting projects with smaller companies like Scratch, B.I.G Golf (AKA Bio-engineered in Germany), back to the mainstream with Nike, and most currently Cobra Golf.

I hope you all enjoyed this walk down memory lane with me, Duval is not only fascinating from a career standpoint but digging into the equipment of DD has been quite the experience.

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“Why can’t I hit my new irons to a consistent distance?” – GolfWRXers have their say



In our forums, our members have been discussing irons and how to hit your numbers consistently. WRXer ‘Hubb1e’, who is a 15 handicap, is having issues and says:

“I recently upgraded from 20 year old Taylor Made 360 irons to a set of custom-built Callaway Apex 19 Forged irons. Old irons were traditional cavity back. New irons are categorized as players distance irons. Both have the same fit.

My new 3 iron will go 230 yards or 130 yards and not even make it far enough to reach the fairway. My new 7 iron will typically go 160 yards but will often will fly 175 yards or drop out of the air at 120 yards. I can’t control the distances of my new irons, and I spent a fortune custom fitting them to my swing. Why is this happening? This was never an issue with my old irons. A bad hit would go 10-20% shorter, but I never had balls fly over the green or completely fall out of the air. What is going on with my new equipment?”

Our members offer up their solutions in our forum.

Here are a few posts from the thread, but make sure to check out the entire discussion and have your say at the link below.

  • ThreeBoxers: “Strike quality is your answer. Tech or no tech, irons will not have 50-yard distance discrepancies. Not super familiar with the Apex irons, but they’re pretty forgiving no? You might lose 10 yards on toe or heel strikes but 40, 50? You’re probably hitting it heavy. If they have a beveled edge, it may mask the feeling of hitting it fat a bit, but not the result. My Mizunos have a pretty aggressive front edge grind which helps a ton on heavy shots. It’s the difference between landing 15 yards short and 50 yards short. +1 on using foot spray to check impact.”
  • extrastiff: “It also would not hurt to check your swing speed. Even strike being terrible that’s a large discrepancy. Maybe your last build had a weight that helped you get consistent swing speed.”
  • WristySwing: “I would say inconsistent strike is the biggest issue. Now that can mean a couple of things. It could mean you, as in the person swinging, are not hitting the ball properly because of inconsistent delivery. The other option is the fit is bad, and it is causing you to be extremely inconsistent because you cannot feel the head. It might be a little bit of column A and column B. However, I would lean more towards column A in this scenario because even a horrifically misfit set someone could get used to it eventually and not have 100 yards of discrepancy in carry shot to shot. I’ve seen people who are playing 50g ladies flex irons with fat wide soles who are very shallow and swing a 6i 92mph still not have 100 yards of carry flux with their sets. If your miss is toe-side 9/10x that is because you are coming too far from the inside. When you get too stuck on the inside you typically stall and throw your arms at it. When you break your wrists (flip)/throw your arms at it you get a very inconsistent low point average that often manifests in extremely fat or thin strikes….typically fat since your squat and rotate is out of sync with your release. As others have said, get some impact tape/foot powder spray and see where you are actually making contact. Then if you can get on a video lesson and see what the issue is. As of right now, we can all only assume what is going on. If your low point control is good, you don’t get stuck, and you are hitting it in the middle of the head — then fit comes into question.”
  • larryd3: “I”d be on the phone to my fitter and setting up a time to go back in and see what’s going on with the irons. You shouldn’t be getting those types of results with a properly fit set of irons. When I got my fitting earlier this year at TrueSpec, the fitter, after watching me hit a bunch with my current irons, focused on increasing the spin on my irons, not on distance but on consistency. So far, they seem to be working well when I put a decent swing on them.”
  • fastnhappy: “One possibility that wouldn’t necessarily show up indoors is sole design and turf interaction. You may have a real problem with the newer clubs because of a sole design that doesn’t work for your swing. That’s hard to tell when hitting inside off a mat. If so, you’d see major distance inconsistency because of strike. The feedback I’ve seen on the players distance irons is exactly what you’re describing… difficult to control distance.”

Entire Thread: “Why can’t I hit my new irons to a consistent distance?”

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