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Opinion & Analysis

The $100 Million Man: Tiger’s power color is green

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By Zak Kozuchowski

GolfWRX Managing Editor

Tiger Woods recently became the first player in PGA Tour history to surpass the $100 million mark in career on-course earnings.

When asked how it felt to be golf’s first $100 million man at Wednesday’s press conference before the BMW Championship, Woods tried to downplay his earnings, saying that he was lucky to “come along at the right time.”

“We’ve had purse increases,” Woods said. “We’ve had a lot of things go our way. I’ve won some tournaments, yes, but as I said last week, Sam Snead won more tournaments than I did, and obviously he didn’t make the money that I did, just because it was a different era. I happened to come along at the right time when TV was booming and our commissioner did some fantastic deals with TV, and our purses just leapt by a lot. I think that all that said, I’m not opposed to it; put it that way.”

But it wasn’t solely luck or the Tour’s shrewd business deals that resulted in Woods playing in an era where golfers earned huge paychecks subsidized by corporate sponsorships and television deals. Woods was the main force behind golf’s big money era.

Sure, Jack Nicklaus won more majors than Tiger has thus far in his career, and Sam Snead won more tournaments in his career than Tiger has. But no player has been more important to golf’s global impact as Tiger Woods, who has not only been the most popular golfer in the world for most of his career, but also one of the most popular athletes in the world.

In golf, players drive for show and putt for dough. But Woods proved to players that they can drive and do tons of other things for dough, too. His pre-scandal endorsement contracts with General Motors, General Mills, American Express, Gillette, PepsiCo, Tag Heuer, Accenture and Upper Deck, along with his current endorsers: Nike, EA Sports, Rolex, Vantelin Kowa and Fuse Science mean that his on-course earnings are just a fraction of his total career earnings. Only Woods and his accountants know the real figures, but many suspect that Woods had earned over $1 billion off the course in his career.

Many people who follow sports like to say that golfers aren’t athletes, but Woods made his fortune partly off the premise that he was an athlete. His swing speed, physique and unrivaled dominance fascinated not just the golf world, but the entire world of sports. Woods is the modern day Arnold Palmer, bringing golf to the masses, only on a much larger scale and on a much larger stage.

Palmer was golf’s most marketable player prior to Woods for five reasons: he was good looking, he was from a humble background, he had tremendous talent, he liked taking risks and he wore his emotions on his sleeve. Palmer’s legacy is the reason he was still able to rake in $36 million of the course in endorsements in 2011, 58 years after his last major championship victory.

Woods shares all of Palmer’s traits, only he is more talented and more emotional. As a result of the scandal, he’s also become more human. Despite Woods’ off the course problems, expect him to be thought of in the same way that Palmer is now, even after his swing slows and his hair grays. Sure, we’ll always remember Woods’ crash. But we will recall more vividly the fields he demolished and the impossible shots he pulled off under pressure.

Click here for more discussion in the “Tour Talk” forum.

You can follow Zak on Twitter @ZakKoz and GolfWRX @GolfWRX.

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Zak is the Editor-in-Chief of GolfWRX.com. He's been a part of the company since 2011, when he was hired to lead GolfWRX's Editorial Department. Zak developed GolfWRX's Featured Writer Program, which supports aspiring writers and golf industry professionals. He played college golf at the University of Richmond (Go Spiders!) and still likes to compete in tournaments. You can follow Zak on Twitter @ZakKoz, where he's happy to discuss his game and all the cool stuff that's part of his job.

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Gary Player joins our 19th Hole podcast, talks past and future of golf

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Hall-of-Famer and career Grand Slam winner Gary Player joins host Michael Williams for an exclusive one-on-one interview at the Bass Pro Shops Legends of Golf tournament and Big Cedar Lodge in Branson, Missouri. Player talks about the past and future of the game, including his take on everything from reigning in the golf ball and golf courses, to advocating for more testing for performance enhancing drugs on the Tour. Steve Friedlander of Big Cedar Lodge also appears.

Listen to the full podcast on SoundCloud below, or click here to listen on iTunes!

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Let’s Retire Old Man Par: A Modest Proposal

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In 1729, Jonathan Swift wrote a satirical essay entitled “A modest proposal,” in which he suggested that the Irish eat their own children. As might be expected, the piece drew a great deal of discussion and controversy. He was of course not serious, but simply attempting to make a point. As you will read this piece contains “A Modest Proposal” as well, but it is not intended to be satirical. I am for the record dead serious.

The golf industry is wringing its hands, trying to find a way to bring new players into the game, while at the same time keeping those that are in the game from leaving. They have initiated any number of programs designed for this purpose. How successful have they been? I would venture that they have barely moved the needle.

Barriers to the game

What we do know is that today there are three major barriers that confront the industry. They are first, the time required to play the game; second the costs associated with playing the game; and third the difficulty of the game.

There are among those adults that start the game, three distinct different groups:

  1. Those who would like to start playing golf but for any number of reasons decided not to take up the game.
  2. Those who once played more frequently but have reduced the number of rounds that they play.
  3. Those who started to play the game but then after a short period decided to leave it.

Those who leave the game

Those in the golf industry, the hand-wringers, have developed any number of programs to bring new players to the game. I would ask the question, “What is the point, when almost an equal number of players that start playing the game each year, decide to give it up within a span of a few months.

Does it make any sense to continue to put water into a bucket when there is a hole in the bottom? Of course not, but that is effectively what is being done. The first question to be ask, why do these new players quit the playing after a short time? In my opinion, the number No. 1 reason is the method of scoring being used.

Were an exit poll to be conducted asking these people why they quit playing, I seriously doubt they would answer truthfully. Who would want to admit that they were discouraged by their inability to succeed at any endeavor? The two answers that would be given the most often would be 1) that golf is too expensive to play; or 2) that they simply didn’t have time.  In this case both answers serve to preserve the individual’s dignity. And who could blame them?

The concept of par

Why did these individuals find the game difficult? The short answer is that while golf is a hard game to learn, there  is a more compelling reason.  I would venture, that the underlying reason they quit the game is that it ceased to be fun because of how they viewed their performance. And for one central reason… the concept of par. The idea that an amateur golfer, especially a beginner, should measure their level of success against an imaginary set of numbers that represents what an expert player would score on each hole is on the surface ridiculous.

You might imagine a beginning player scoring an eight on a par-four hole after hitting six good shots and then two putting for an eight. In the context of their ability, they should be ecstatic — but of course they are not (because as their playing partner reminds them) they were four-over par on that hole. The time has come for Old Man Par to retire. And retire permanently. He is killing the game.

Perceived failure

In another scenario, the beginning player scores sixty for nine holes, which is an excellent score given the short amount of time they might have spent playing the game. And yet their nine-hole score was 24-over par. How would that make you feel? Would you be encouraged or discouraged? You might imagine yourself back in school and regardless of the amount of work that you put into a given class you always receive an “F.” At some point, would you give up?

Why should every golfer be judged by the same standard when there is such inequality in their ability? The equivalent would be placing a high school freshman in a graduate-level college course, expecting that they could perform at the same level as the other graduate students. The disparity in knowledge, based on age and experience, is precisely the reason why there are different grades in school. The same disparity exists among golfers. In this case, the difference being the ability to perform on the golf course as opposed to the classroom.

What about the second group of players that now plays less than they did in the past? Could it be that they are no longer having fun playing the game?And then there is the third group, those that consider playing the game but abandon it for another sport. Could it be that they are intimidated by the scoring system, knowing that as a beginner par is an absolute impossibility?

Old man par 

The legendary Bobby Jones was the first to coin, perhaps with the help of his friend O.B. Keillor, the phrase “Old Man Par.” Jones was, of course, the greatest amateur to have ever played the game. He won the Grand Slam in 1930, retiring then at the age of 28.

The time has come to retire “Old Man Par” and devise a new system for measuring a golfer’s progress in the game. I know that those in the USGA. would reject the concept immediately for fear of, and here is a $10 word used primarily by attorneys, “bifurcate” the game. What that word essentially means in this context in having more than one standard. The USGA is responsible for preserving the nature of the game, but at the same time it should be equally concerned with preserving the future of the game.

Personal par

What I would suggest is a system based on the principle of what might be termed “personal par.” This was essentially the system that was used to groom a young Tiger Woods. As a young child, he was not capable of reaching the longer holes in regulation, making par a virtual impossibility. Consequently, his coach wisely devised a system in which par was adjusted upward based on his ability at a given point in time. This served to keep the young child feeling good about his performance and subsequent progress.

This is the type of system that needs to be devised for the health of the game. The system would begin at a nine-hole level using a par of thirty-six as a basis. The actual numbers are not as important as the basic concept. There would be within the nine-hole and the eighteen-hole groups five different levels as follows with assigned par for each hole and eighteen holes roughly equal with the player’s ability.

As players improved, they would graduate from one level to another based on their total score. The handicap system would work in similar fashion as it does now with a single modification. The strokes give from one player to another would depend on the level in which they fall and the par assigned to that level.

The personal par handicap system would not be as exacting as it is presently used, but it would be sufficient to allow players to be reasonable competitive without any significant sacrifice. There would then be two scoring systems then, allowing players to choose which one they wanted to use. Or a recommendation might be given that until they reach a given scoring threshold that they use the personal par scoring system.

There would, of course, be the usual concern with something new being injected into the system, but the proposed change would be no greater than when the system of equitable scoring was introduced or when courses were first assigned a course rating number.

A few years ago, when life-long teacher and educator Dr. Gary Wiren was inducted into the Golf Teacher’s Hall of Fame, he wanted to pass along a single piece of advice to those teachers in the room. “Gentleman,” he started and then paused for emphasis. “We must find a way to make the game more fun for our students.”

I’m in full agreement with Dr. Wiren. The question is, “What is the best way to accomplish that goal?” I believe that that the first step in that direction is to change the scoring system so that golfers experience more satisfaction and accomplishment. That is what makes learning fun.

And so, I would have you consider “The Modest Proposal” that I have put forward. And rather than attempting to find reasons why a revised scoring system couldn’t never work, for the benefit of the game, look for the same number of reason why it could work. The time has come for Old Man Par, as we know him, to retire. He has served us well, but he has become an anarchism. He is as obsolete as the horse and buggy. Let’s hand him his gold watch and let him enjoy his golden years in peace.

And at the same time, let’s welcome the “new kid on the block” who will pave the way for the next generation of golfers pioneering a scoring system that promises to make the game more “fun.”

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TG2: What’s the most annoying breach of golf etiquette?

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What’s the one breach of golf etiquette that gets under your skin more than anything else? Equipment expert Brian Knudson and GolfWRX Editor Andrew Tursky discuss what drives them crazy. Also, Knudson talks about his first round with new irons and a new shaft in his driver.

Follow @tg2wrx on Instagram to enter the Bettinardi inovai 5.0 center-shaft putter giveaway.

Listen to the full podcast below on SoundCloud, or click here to listen on iTunes!

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