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Q&A: Talking Golf Fashion with Antigua

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Antigua has been making golf apparel for nearly four decades, so it’s safe to say the company knows a thing or two about golf fashion.

On the professional tours, you can find the company’s clothes on Brian Stuard, Stacy Lewis, Tim Clark, Brittany Lang, Tom Pernice, Gerina Piller, Chesson Hadley, Lizette Salas, Woody Austin and Candie Kang, to name a few. And given Antigua’s licensing agreements with the NFL, NBA, MLB, NHL, MLS, UFC, and hundreds of colleges and universities, there’s more than likely been an Antigua polo or pullover in your closet at some point in your life.

With the heart of golf season (and golf apparel buying season) fast approaching, we spoke to Ron McPherson, Antigua President and CEO, about this year’s trends in golf fashion, and the company’s latest offerings.

WRX: What’s hot this year in golf fashion, Ron?

RM: Nothing is hot. It’s all very cool! Cool from the perspective of comfort and staying dry on those hot and humid days, and cool from the perspective of a return to jewel tones from the highlighter brights of the past few years. The combination of great fabrics and great colors do make for hot sellers, however.

WRX: Jewel tones?

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RM: Jewel tones are rich colors that resemble gemstones like sapphires, emeralds and topaz. Antigua used these colors as our palette for Spring 2016. Our colors, “Hypnotic,” a rich royal, “Fire,” a great red, “Verdant,” an emerald green and ”Sunburst,” a strong yellow, reflect the jewel tone theme.

WRX: Golf fashion, and fashion as a whole, has trended toward slimmer, skinnier fits. Has this affected Antigua styles?

RM: Antigua specs on small, medium and large sizes have become somewhat slimmer, especially in sleeve length, in response to the trends, but XL, XXL and XXXL have remained the same full cut, as we have found that our larger consumers are happy with our standard cut.

WRX: What advice can you offer golfers as they purchase new golf apparel this season?

RM: Obviously, buy Antigua…. but I would advise the consumer to look for moisture management fabrics, trending colors and value. There is a fine variety of fine products on the market from big and small companies.

Learn more about Antigua apparel on its website. 

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6 Comments

6 Comments

  1. Jacob

    Jun 25, 2016 at 1:16 pm

    Make sure your belt matches your shirt or pants everyone.

    • Double Mocha Man

      Jun 25, 2016 at 3:17 pm

      Make sure you don’t dress like Bobby Hurley.

      • Double Mocha Man

        Jun 25, 2016 at 3:20 pm

        Uh, Billy.

        • Double Mocha Man

          Jun 25, 2016 at 3:27 pm

          I take that back. Billy is looking okay today. He just looked so boring and ordinary yesterday. Let’s see what he wears on Sunday.

          • John Krug

            Jun 27, 2016 at 9:40 am

            Billy is looking like a million bucks today.

            • Double Mocha Man

              Jun 28, 2016 at 9:34 pm

              Agreed. Friday must have been a bad wardrobe day.

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Opinion & Analysis

The Wedge Guy: A discussion of swingweight (Part 1: History)

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Image via Golfworks

For the twenty-five plus years, I’ve been in the equipment business, one of the most commonly-asked-about subjects is that of swingweight. It mostly comes up when a golfer is requesting over-length clubs or is contemplating changing to graphite shafts. So, I’m going to direct a discussion of this topic. Please chime in to let me know your thoughts and input.

The concept of swingweight was developed by custom clubmaker Kenneth Smith about 60 years ago. He was trying to figure out how to “match” clubs, and settled on balance point as a way to do so. His swingweight scale had a “hook” to hold the grip end of the club, and a fulcrum 14 inches from the butt. He created an arbitrary scale of measure that consisted of letters A-F, each letter divided into ten segments, i.e. D1, D2, D3, etc. When he measured the clubs of the day, he found most of them to be in the D2 range, so that became recognized as the “standard” for men’s woods and irons.

The golf club industry quickly adopted this method of “matching” clubs…well, because they had no other way! Because the longer the shaft, the heavier the head feels, clubheads increase in weight as the shaft gets shorter, so that the swingweight will stay the same. The theory then, and now, is that if the swingweight is the same, the clubs will feel essentially the same in the golfer’s hands.

But let’s look at what has happened since Kenneth Smith invented the swingweight scale.

  • Shafts have gotten longer by at least an inch. In the 1940s, a “standard” driver was only 42-43” long – now most are 45” if not more.
  • Shafts have gotten much lighter. Those old steel shafts weighed 150 grams or more, compared to modern graphite driver shafts in the 55-75 gram range.
  • Golfers have gotten stronger while clubs have gotten much lighter overall, but swingweights have always adhered to that D2 “standard.”

You must understand two very important factors about swingweight.

First, a “point” of swingweight–such as D2 to D3–is NOT a unit of measure like an ounce or gram. It takes much less weight to shift a driver one point, for example, than it does a wedge, because the shaft length is such an influence on this measure. Generally, the weight of a single dollar bill is a swingweight point on a driver—not much, huh?

And secondly, the overall weight of the club is at least as important as swingweight. Jack Nicklaus was noted for playing a driver in his prime that was 13.25 oz in overall weight–very heavy even for that time (most are about 10.5 oz now!), while his swingweight was only C9, considered very light. S

Swingweight by itself is a rather worthless piece of information!

So, that should get this discussion going. I’ll give you a few days to toss out your questions and comments on this subject, and then I’ll begin to address my own theories on swingweight for YOUR clubs.

Sound off, readers!

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Podcasts

TG2: Review of the new ShotScope V3 GPS & shot tracking watch, Vessel VLX Stand Bag!

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I get the new ShotScope V3 GPS and shot tracking watch on my wrist for a few rounds and love the data. ShotScope V3 offers accurate GPS distances while seamlessly tracking your club data.

Vessel Bag’s new VLX stand bag is a high end, lightweight, luxury bag for golfers who love to walk. Walking with the VLX was actually more comfortable than my pushcart!

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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Golf's Perfect Imperfections

Golf’s Perfect Imperfections: How to never miss another putt

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Learn how your own anatomy is designed to roll the golf ball in the direction you want to start the putt without any interference or assistance on your behalf.

All you need is a system of predictions that will help you confirm that your putting stroke is pointed in the right direction. This is how you become a witness to gravity sinking the putt for you. This will become clear after you listen to the podcast and give this a try at a golf course near you!

Check out the full podcast on SoundCloud below, or click here to listen on iTunes or here to listen on Spotify.

Want more GolfWRX Radio? Check out our other shows (and the full archives for this show) below. 

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