Equipment

Sunfish shines with fast, affordable custom head covers and leather goods

Published

8 years ago

Jul 9, 2016

One of the reasons many golfers spend so much time perfecting everything about their bag? It says a lot about their game, as well as who they are off the course.

Nashville-based Sunfish is known for its wool head covers, but in recent years the company has expanded into leather head covers, cash covers and scorebook/yardage book holders. We spoke with Sunfish Co-Founder Alonzo Guess and Minister of Marketing Nathan Stiteler about the company’s growth, and what it’s doing to help golfers get the perfect gear for their game.

WRX: Custom golf clubs have increased in popularity in recent years. Is the same true for custom golf accessories?

Alonzo: We are definitely seeing a trend toward more customized accessories, for on and off the course. It’s been great working with our customers to expand our range of custom options in response to this demand. We take feedback very seriously when considering new product offerings. Many of our design decisions are made based on feedback we see on the GolfWRX forums.

WRX: What can be customized from Sunfish? What can’t be?

SunFish’s college cash covers.

Nathan: We like to keep an open-door policy with custom requests. A lot of our greatest product ideas have come from our customers requesting something out of the norm. Right now, our website allows our customers to completely design their own knit and leather headcovers, scorecard and yardage book holders, and cash covers. There are a few new products that are in the works to add to that list. We always encourage people to let us know if there are options that they’d like to see, so we can add them to our custom builders. So really, the sky is the limit. If you can dream it up, chances are we can make it happen.

WRX: Tell us more about your “greatest product ideas” that have come from customers.

Nathan: My personal favorite item created by a customer is the infamous Ric Flair headcover. We’ve gotten so many calls about this headcover that we had to add it to our store permanently, and have started to pursue character items a bit more. The Ric Flair has also made for a pretty entertaining GolfWRX thread as well. This item is a sure way to make your friends jealous on the course.

A custom Sunfish leather scorecard/yardage book holder with laser engraving.

Another great idea and recent addition is our laser engraving option. This option gives us the ability to turn around leather items with personalized images and text extremely quickly and with high precision, which is definitely a life saver for customers who find themselves in a time pinch. Having this full range of custom options has also paved the way for big tournament orders as well. A lot of customers who have built out their own personal items with us have gone on to order for tournaments, charities, and other events.

WRX: Are your sales primarily to individuals or groups? For both groups, what is most popular right now?

Alonzo: We consistently work with individuals and groups, and the most popular category for both are our custom options. Designing your next custom order is a fun process, and one thing our customers find helpful is seeing examples of our work. To make this process easier and more fun, we’ve recently created a brand new image gallery. It’s a great way to have fun looking at our work, while generating ideas for your next order. For individuals who already know what they want, they can use our custom product builder on our website. If someone is looking to customize some products for their golf shop, or is wanting something special for an upcoming event or tournament, they can reach us directly at [email protected] or complete a wholesale contact on our site. In all cases, we’re happy to work with those looking to create something unique at a great price.

WRX: Thanks guys.

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Equipment

Putter Roundup: 2024 Zurich Classic of New Orleans

Published

52 mins ago

Apr 25, 2024

Brian Knudson

We always get some great photos of some phenomenal putters at tour events and love to share them. Here are a few from the 2024 Zurich Classic that caught our eye and seemed interesting. (And as a reminder, you can check out all our photos from New Orleans here)

MJ Daffue’s Scotty Cameron T-11 Prototype

MJ is going with the new Scotty Cameron T-11 Prototype this week. The putter is a multi-piece mallet that puts an emphasis on stability with the wings on the back. Daffue’s putter does have a design that differs from retail with a monotone finish, which eliminates the black paint on the aluminum parts that we see at retail. He also has a half siteline milled into the top and an L-neck welded on for some additional toe hang. The face features a deeper milling that should offer a softer feel and slightly quieter sound.

Scotty Cameron T-7.5 Prototype

We spotted a few different Scotty Cameron Phantom models with modified rear flanges. It looks like the straight black flange was cut into a half circle for a little softer look at address. On this T-7.5, you can still see the raw aluminum from the back view, so this might have been a last-minute job to get them out on tour. The semi-circle also has a white line on it, maybe to frame the ball differently.

Alex Fitzpatrick’s Bettinardi SS16 DASS

Alex’s SS16 is made from Bettinardi’s famous D.A.S.S., or double-aged stainless steel, for a softer and more responsive feel. The face has a unique diamond pattern milling and features a logo that I feel like I have seen before, but can’t put a name to. The putter is a classic mid-mallet style with a simple, single white siteline on the top. The sole is clean with just the SS16, DASS, and a green triangle logo on it.

Steve Stricker’s Odyssey White Hot No. 2

This putter has made some amazing putts in its long career! Stricker’s White Hot No. 2 might be in the top 10 of most famous putters in golf. When you see all the dents and lead tape, you know the heel will be up and it will be sinking putts! The soft White Hot insert looks to be in good shape and has less wear on it than the rest of the putter. We don’t know how much lead tape is on the sole, but it has to be multiple layers compacted down over the years.

Doug Ghim’s Scotty Cameron T-7 Prototype

This T-7 should win the award for “best color finish” in this list with its deep chromatic bronze. It looks like Scotty added a cherry bomb dot to the heel of the deep-milled face and filled it with a very dark blue paint. The rest of the putter looks pretty stock with its single site line on the topline and twin site lines down the “fangs” of the putter. Twin 5-gram weights are installed in the sole and the putter is finished off with a gloss black double bend shaft with a fill shaft offset.

Check out the rest of our photos from the 2024 Zurich Classic

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Equipment

Spotted: Project X Denali hybrid shaft

Published

2 hours ago

Apr 25, 2024

Brian Knudson

Project X’s Denali wood shafts have been seen in more and more golf bags this year as we start off the season. As a refresher, Denali Blue is the mid-launch and mid-spin model while Denali Black is for players seeking lower launch and spin.

Denali combines great feel with stability and increased ball speed. Currently, Project X only offers Denali Blue and Black in wood shafts, but we spotted a hybrid shaft in Daniel Berger’s bag at the 2024 Zurich Classic.

Check out in-hand photos of Daniel Berger’s full WITB here.

The shaft looks to be a Denali Blue 105G – HY in TX flex. No word on details from Project X yet but we can assume that this is a mid-launching shaft that weighs around 105 grams in Tour X-Stiff flex.

Berger has this shaft in his TaylorMade P770 3-iron, likely for some added launch and spin to hold the green from longer distances.

Hopefully, this means we will see some more shafts coming under the Denali name in the future, as I think many of us would like to try one in a hybrid or utility iron!

Check out the rest of our photos from the 2024 Zurich Classic
Check out in-hand photos of Daniel Berger’s full WITB here.

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Whats in the Bag

Daniel Berger WITB 2024 (April)

Published

22 hours ago

Apr 24, 2024

GolfWRX Staff

Daniel Berger what’s in the bag accurate as of the Farmers Insurance Open. More photos from the event here.

Driver: Ping G430 LST (10.5 degrees)
Shaft: Fujikura Ventus Black 6 X

3-wood: TaylorMade Qi10 (15 degrees)
Shaft: Fujikura Ventus Black 7 X

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

6-wood: TaylorMade Qi10 Tour (21 degrees)
Shaft: Fujikura Ventus Black 8 X

Irons: TaylorMade P770 (3), TaylorMade Tour Preferred MC 2011 (4-PW)
Shafts: Project X Denali Blue 105 TX (3), Project X 6.5 (4-PW)

Check out more in-hand photos of Daniel Berger’s clubs in the forums.

Wedges: Titleist Vokey Design SM9 (50-12F), Titleist Vokey Design SM10 (56-14F), Callaway Jaws Raw (60-08C)
Shafts: Project X 6.5 (50), True Temper Dynamic Gold Tour Issue S400 (56, 60)